Europe Sports Drink Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Europe Sports Drink Market is segmented by Type (Isotonic, Hypotonic and Hypertonic), By Distribution channel (Hypermarket/Supermarkets, Convenience Stores, Specialist Stores, Online Retail, Other Distribution Channels).

Market Snapshot

Study Period: 2016 - 2026
Base Year: 2021
CAGR: 4.5 %
CAGR% (2020 - 2025): 4.5%
Fastest Growing Segment: Isotonic

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Market Overview

Europe Sports Drink Market is growing at a CAGR of 4.5% during the forecast period (2020 - 2025).

  • The growing population of athletes, sportspersons and the rising number of players in the region are considered factors driving the growth for sports drink in the sports drink market.
  • In addition, the increasing awareness among consumers regarding the benefits such as minimizing the risk of dehydration, and the presence of electrolytes in the sports drink  help to replace the sweat and maintain the balance of electrolytes in the body.
  • The innovation of new flavors with added health benefits is a major driving factor of the sports drink market. Sugar-free and light drinks are the experimental markets to attract female consumers. The changing lifestyle is another major factor that is encouraging people to adopt healthy drink habits.


Scope of the Report

European Sports drinks are segmented by type which includes isotonic (fluid, electrolytes and 6 to 8% carbohydrate), hypotonic (fluids, electrolytes and a low level of carbohydrate), and hypertonic (high level of carbohydrate). The European sports drinks market is also segmented on the basis of distribution channels including supermarket/Hypermarkets, Convenience Stores, Specialist stores, Online Retail, and other distribution channels. The study also involves the analysis of regions such as  France, Germany, Italy, the United Kingdom, Spain, Russia and Rest of Europe.

By Type
By Distribution Channel
Convenience Stores
Specialist Stores
Online Retail
Other Distribution Channels
United Kingdom
Rest of Europe

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Key Market Trends

Isotonic Holds The Highest Market Share

Isotonic holds the highest market share in the Europe sports drink industry. The main ingredients used in sports drinks are sugar, electrolytes, vitamins and the major market drawing attention ingredient are the minerals which help in replenishing the lost electrolytes during the workout or sports activities. Isotonic sports drinks are mostly preferred by sportsmen as substitute water and to rehydrate after exercising or those participating in sports, as they help in quick replacement of essential body fluids lost through sweating and gives a boost of carbohydrate. Hypertonic sports drinks are usually consumed post-workout to support daily carbohydrate intake and enhance muscle glycogen. Hypotonic drinks, which contain a lower concentration of salt and sugar than the human body, can quickly replace fluids lost by sweating, and are suitable for athletes, like gymnasts, who require sports drink without carbohydrates.


UK Dominates the European Sports Drink Market

The United Kingdom has a major market for sports drinks products, due to their high disposable income. The sports drink industry is targeting consumers who want to make good choices and live healthier lives. The UK market is captured based on innovation in new product ranges, reformulation, introducing low and no sugar options, offering a wider range of portion sizes and innovative marketing campaigns. U.K’s sports drink market was triggered by Lucozade’s effective repositioning and promotional activity. The increasing demand for sports drinks is gaining momentum due to the favorable demographic conditions prevailing in the U.K and intelligent positioning done by the companies. With the rise in the fitness centers in the Europe region, there is an increased demand for different types of sports drink essential for the body before, during and after the workout.


Competitive Landscape

The European Sports Drink market is fragmented with the presence of numerous players. The key prominent companies in this region include Abbott Nutrition Co., AJE Group, Arctico Beverage Company International Inc., Britvic PLC, Champion Nutrition Inc., among others. The key strategies adopted by the major players are new product development, innovative marketing campaigns,  and merger and acquisitions.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Isotonic

      2. 5.1.2 Hypotonic

      3. 5.1.3 Hypertonic

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialist Stores

      4. 5.2.4 Online Retail

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 Europe

        1. France

        2. Germany

        3. Italy

        4. United Kingdom

        5. Spain

        6. Russia

        7. Rest of Europe


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Abbott Nutrition Co.

      2. 6.4.2 AJE Group

      3. 6.4.3 Arctico Beverage Company International Inc.

      4. 6.4.4 Arizona Beverage Company

      5. 6.4.5 Britvic PLC

      6. 6.4.6 Champion Nutrition Inc.

      7. 6.4.7 Extreme Drinks Co.

      8. 6.4.8 GlaxoSmithKline Plc

      9. 6.4.9 Coca-Cola

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Europe Sports Drink Market market is studied from 2016 - 2026.

The Europe Sports Drink Market is growing at a CAGR of 4.5% over the next 5 years.

The Europe Sports Drink Market is valued at 4.5% in 2026.

Abbott Nutrition Co., AJE Group, Arctico Beverage Company International Inc., Britvic PLC, Champion Nutrition Inc. are the major companies operating in Europe Sports Drink Market.

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