Europe Sports Drink Market-Growth, Trends And Forecasts (2019 - 2024)

Europe Sports Drink Market is segmented by Type as Isotonic, Hypotonic, Hypertonic; by Distribution channel as Hypermarket/Supermarkets, Convenience Stores, Specialist Stores, Online Retail, Other Distribution Channels.

Market Snapshot

Snapshot
Study Period:

2016-2024

Base Year:

2017

CAGR% (2019 - 2024):

4.5%

Fastest Growing Segment:

Isotonic

Key Players:

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Europe Sports Drink Market

Europe Sports Drink Market is growing at a CAGR of 4.5% during the forecast period (2019 - 2024).

  • The rising population of athletes, sportspersons, or increasing number of players in the region are considered factors driving the growth for sports drink in the sports drink market.
  • In addition, the increasing awareness among consumers regarding its benefits such as it minimizes the risk of dehydration, and electrolytes in the sports drink also help to replace the sweat and maintain the balance of electrolytes in the body.
  • The innovation of new flavors with added health benefits is a major driving factor of the sports drink market. Sugar-free and light drinks are the experimental markets to attract female consumers. The changing lifestyle is another major factor that is encouraging people to adopt healthy drink habits.

 

Scope of the Report

European Sports drinks are segmented into isotonic (fluid, electrolytes and 6 to 8% carbohydrate), hypotonic (fluids, electrolytes and a low level of carbohydrate), and hypertonic (high level of carbohydrate). The European sports drinks market is also segmented on the basis of distribution channel as supermarket/Hypermarkets, Convenience Stores, Specialist stores, Online Retail, and other distribution channels. Initially, sports drinks were attractive only to athletes. However, gradually the consumer base is expanding. Sports drinks producers in Europe are repositioning their drinks to offer the best benefits by reducing calorie content.

By Type
Isotonic
Hypotonic
Hypertonic
By Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Specialist Stores
Online Retail
Other Distribution Channels
Geography
Europe
France
Germany
Italy
United Kingdom
Spain
Russia
Rest of Europe

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Key Market Trends

Isotonic Holds The Highest Market Share

Isotonic holds the highest market share in the Europe sports drink industry. The main ingredients used in sports drinks are sugar, electrolytes, vitamins and the major market drawing attention ingredient are the minerals which help in replenishing the lost electrolytes during the workout or sports activities. Isotonic sports drinks are mostly preferred by sportsmen as substitute water and to rehydrate after exercising or those participating in sports, as they help in quick replacement of essential body fluids lost through sweating and gives a boost of carbohydrate. Hypertonic sports drinks are usually consumed post-workout to support daily carbohydrate intake and enhance muscle glycogen. Hypotonic drinks, which contain a lower concentration of salt and sugar than the human body, can quickly replace fluids lost by sweating, and are suitable for athletes, like gymnasts, who require sports drink without carbohydrates.

Trend1

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European Sports Drink Market Highly Dominated By UK.

The United Kingdom has a major market for sports drinks products, due to their high disposable income. The sports drink industry is targeting consumers who want to make good choices and live healthier lives. The UK market is captured based on innovation in new product ranges, reformulation, introducing low and no sugar options, offering a wider range of portion sizes and innovative marketing campaigns.  U.K’s sports drink market was triggered by Lucozade’s effective repositioning and promotional activity. The increasing demand for sports drinks is gaining momentum due to the favorable demographic conditions prevailing in the U.K and intelligent positioning done by the companies. With the rise in the fitness centers in the Europe region, there is an increased demand for different types of sports drink essential for the body before, during and after the workout.

Trend2

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Competitive Landscape

The most prominent companies in this region include Abbott Nutrition Co., AJE Group, Arctico Beverage Company International Inc., Arizona Beverage Company, Britvic PLC, Champion Nutrition Inc., Cloud 9, Coca-Cola, D'Angelo, Extreme Drinks Co., Fraser & Neave Holdings BHD, GlaxoSmithKline Plc, Living Essentials, Monster Beverage Co., and PepsiCo among others.

Major Players

  1. Abbott Nutrition Co.
  2. AJE Group
  3. Arctico Beverage Company International Inc.
  4. Britvic PLC
  5. Champion Nutrition Inc.

* Complete list of players covered available in the table of contents below

Conc

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

    1. 3.1 Market Overview

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Type

      1. 5.1.1 Isotonic

      2. 5.1.2 Hypotonic

      3. 5.1.3 Hypertonic

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialist Stores

      4. 5.2.4 Online Retail

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 Europe

        1. 5.3.1.1 France

        2. 5.3.1.2 Germany

        3. 5.3.1.3 Italy

        4. 5.3.1.4 United Kingdom

        5. 5.3.1.5 Spain

        6. 5.3.1.6 Russia

        7. 5.3.1.7 Rest of Europe

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Abbott Nutrition Co.

      2. 6.4.2 AJE Group

      3. 6.4.3 Arctico Beverage Company International Inc.

      4. 6.4.4 Arizona Beverage Company

      5. 6.4.5 Britvic PLC

      6. 6.4.6 Champion Nutrition Inc.

      7. 6.4.7 Extreme Drinks Co.

      8. 6.4.8 GlaxoSmithKline Plc

      9. 6.4.9 Coca-Cola

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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