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Europe Sports Drink Market is segmented by Type (Isotonic, Hypotonic and Hypertonic), By Distribution channel (Hypermarket/Supermarkets, Convenience Stores, Specialist Stores, Online Retail, Other Distribution Channels).
CAGR% (2020 - 2025):
Fastest Growing Segment:
Europe Sports Drink Market is growing at a CAGR of 4.5% during the forecast period (2020 - 2025).
European Sports drinks are segmented by type which includes isotonic (fluid, electrolytes and 6 to 8% carbohydrate), hypotonic (fluids, electrolytes and a low level of carbohydrate), and hypertonic (high level of carbohydrate). The European sports drinks market is also segmented on the basis of distribution channels including supermarket/Hypermarkets, Convenience Stores, Specialist stores, Online Retail, and other distribution channels. The study also involves the analysis of regions such as France, Germany, Italy, the United Kingdom, Spain, Russia and Rest of Europe.
|By Distribution Channel|
|Other Distribution Channels|
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Isotonic holds the highest market share in the Europe sports drink industry. The main ingredients used in sports drinks are sugar, electrolytes, vitamins and the major market drawing attention ingredient are the minerals which help in replenishing the lost electrolytes during the workout or sports activities. Isotonic sports drinks are mostly preferred by sportsmen as substitute water and to rehydrate after exercising or those participating in sports, as they help in quick replacement of essential body fluids lost through sweating and gives a boost of carbohydrate. Hypertonic sports drinks are usually consumed post-workout to support daily carbohydrate intake and enhance muscle glycogen. Hypotonic drinks, which contain a lower concentration of salt and sugar than the human body, can quickly replace fluids lost by sweating, and are suitable for athletes, like gymnasts, who require sports drink without carbohydrates.
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The United Kingdom has a major market for sports drinks products, due to their high disposable income. The sports drink industry is targeting consumers who want to make good choices and live healthier lives. The UK market is captured based on innovation in new product ranges, reformulation, introducing low and no sugar options, offering a wider range of portion sizes and innovative marketing campaigns. U.K’s sports drink market was triggered by Lucozade’s effective repositioning and promotional activity. The increasing demand for sports drinks is gaining momentum due to the favorable demographic conditions prevailing in the U.K and intelligent positioning done by the companies. With the rise in the fitness centers in the Europe region, there is an increased demand for different types of sports drink essential for the body before, during and after the workout.
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The European Sports Drink market is fragmented with the presence of numerous players. The key prominent companies in this region include Abbott Nutrition Co., AJE Group, Arctico Beverage Company International Inc., Britvic PLC, Champion Nutrition Inc., among others. The key strategies adopted by the major players are new product development, innovative marketing campaigns, and merger and acquisitions.
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
3.1 Market Overview
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Type
5.2 By Distribution Channel
5.2.2 Convenience Stores
5.2.3 Specialist Stores
5.2.4 Online Retail
5.2.5 Other Distribution Channels
220.127.116.11 United Kingdom
18.104.22.168 Rest of Europe
6. COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Abbott Nutrition Co.
6.4.2 AJE Group
6.4.3 Arctico Beverage Company International Inc.
6.4.4 Arizona Beverage Company
6.4.5 Britvic PLC
6.4.6 Champion Nutrition Inc.
6.4.7 Extreme Drinks Co.
6.4.8 GlaxoSmithKline Plc
7. MARKET OPPORTUNITIES AND FUTURE TRENDS