Europe Hair Loss Treatment Products Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Europe Hair Loss Treatment Products Market is segmented by Distribution (Supermarkets/Hypermarkets, Specialty Stores, Pharmacies, Online Retail Stores, and Other Distribution Channels); and by Geography

Market Snapshot

Europe Hair Loss Treatment Products Market-Summary
Study Period: 2016 - 2026
Base Year: 2020
CAGR: 3.6 %

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Market Overview

Europe hair loss treatment products market is projected to grow at a CAGR of 3.6% during the forecast period (2020 - 2025).

  • The changing lifestyle patterns coupled with the hectic schedule of consumers leading to high-stress levels are resulting in frequent hair loss at an earlier age among the young population. This, in turn, is boosting the demand for hair loss treatment products in the region. Moreover, growing disposable income increased purchasing power, and high emphasis on appearances is also acting as the key driver for the market studied.
  • However, the presence of alternative treatment options for hair loss such as hair transplant surgery, laser, and light-based therapies and high cost of medication are few restraints for the market.

Scope of the report

Europe hair loss treatment products market report analyses the recent trends, drivers, and challenges affecting the market. The market is segmented by distribution channel, and by geography. The market by distribution channel is further segmented into supermarkets/hypermarkets, specialty stores, pharmacies, online retail stores, and other distribution channels. By geography, the market is studied for the United Kingdom, Germany, France, Italy, Spain, Russia, and others. The report also provides a competitive analysis of prominent players along with their key strategies and product offerings in the respective market.

By Distribution channel
Specialty Stores
Online Retail Stores
Other Distribution Channels
By Geography
United Kingdom

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Key Market Trends

Germany Occupies the Largest Market Share in the Region

Hair loss has become a common issue in certain regions. Male pattern balding has been concentrated in some countries like Germany and France. Thus, there is a high demand for har loss treatment products among male consumers across the region. Moreover, an aging population and lifestyle change further act as a key driver for the hair loss treatment products in the region. The surge in the demand for these products in the country, the leading players in the market are extending their facilities and product portfolios in the Germany market to maintain foothold among the competitors.

Hair Loss Treatment Products Market trend1

Online Retail Stores to Witness Significant Growth

The main reason behind the rise in sales, through internet retailing is the level of convenience it provides for consumers, as they find it easy to choose their preferred brands and also get vast varieties of product choices. Moreover, vendors are adopting online retail strategies to reduce costs and increase their margins, which may benefit the market, during the forecast period. Companies, such as L’Oréal SA, Nanogen, Coty Inc., and others, are using a multi-channel distribution channel as a part of strategic expansion, as they are offering their products online through their own website as well as through third parties, like Amazon. Similarly, Galderma Laboratories LP, launched its products in various online retail stores, to increase its product visibility and market. These products involve a higher transparency level in terms of the ingredients used, certifications, and packaging direction of usage.

Hair Loss Treatment Products Market trend2

Competitive Landscape

Europe hair loss treatment products market is highly competitive with the presence of key players such as L’Oreal S.A., Procter & Gamble Company, and Shiseido Co. Ltd, among others. The key strategy adopted by the companies is new product launches, and mergers & acquisitions. The key players are actively focusing on gaining larger market shares, through constant innovation in products and investments in R&D activities.

Table of Contents


    1. 1.1 Study Deliverables and Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Distribution channel

      1. 5.1.1 Supermarkets/Hypermarkets

      2. 5.1.2 Pharmacies

      3. 5.1.3 Specialty Stores

      4. 5.1.4 Online Retail Stores

      5. 5.1.5 Other Distribution Channels

    2. 5.2 By Geography

      1. 5.2.1 Germany

      2. 5.2.2 United Kingdom

      3. 5.2.3 France

      4. 5.2.4 Spain

      5. 5.2.5 Italy

      6. 5.2.6 Russia

      7. 5.2.7 Others


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Procter & Gamble Company

      2. 6.3.2 L'Oreal S.A.

      3. 6.3.3 Henkel AG & Co., KGaA

      4. 6.3.4 Shiseido Company, Limited

      5. 6.3.5 Unilever

      6. 6.3.6 Laboratorios Galderma S.A.

      7. 6.3.7 Kao Corporation

    4. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Europe Hair Loss Treatment Products Market market is studied from 2016 - 2026.

The Europe Hair Loss Treatment Products Market is growing at a CAGR of 3.6% over the next 5 years.

Loreal SA, Unilever PLC, Shiseido Company, Limited, Henkel AG & Co., KGaA , Procter & Gamble Company are the major companies operating in Europe Hair Loss Treatment Products Market .

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