Europe Hair Styling Products Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Europe Hair Styling Products Market is segmented by Type (Hair Gel, Hair Colorants, Hair Spray, and Others); By Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Specialty Stores, Online Stores, and Other Distribution Channels), and by Country (United Kingdom, France, Germany, Spain, Italy, Russia, and Rest of Europe).

Market Snapshot

Europe Hair Styling Products Market Size
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 2.42 %
Europe Hair Styling Products Market Key Players

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Market Overview

Europe hair styling products market is anticipated to witness a CAGR of 2.42% during the forecast period (2020 - 2025).

  • Changing lifestyle, rising disposable income, product innovations, and marketing activities are some of the factors promoting the market growth of hair styling products in the region.
  • Natural ingredients and organic formulations are witnessing high demand in the market, compelling key manufacturers to launch hair-styling products with natural/clean product labels.
  • The hair styling products have gained popularity amongst the young adults who desire to look presentable at their workplaces, and at other occasions.
  • Also, the dominance of the global players in the market can be witnessed; the domestic players have been able to do significantly well in the market due to their premium offerings.

Scope of the report

Europe hair styling products market is segmented by type into hair gel, hair colorants, hair spray, styling creams and waxes, and others. The market is also segmented by distribution channel into supermarket/hypermarket, convenience stores, specialty stores, online stores, and other distribution channels. The market is also classified by country into United Kingdom, France, Germany, Spain, Italy, Russia, and Rest of Europe.

By Type
Hair Gel
Hair Colorants
Hair Spray
By Distribution Channel
Convenience Stores
Specialty Stores
Online Stores
Other Distribution Channels

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Key Market Trends

Demand for Organic/Natural Products is Rising Rapidly

The high demand for natural ingredients has been quite evident in the European market, which has led to the majority of companies launching products with nature-inspired ingredients, especially ones with plant-inspired and premium botanical ingredients. The trend for natural ingredients is quite strong in hair styling products with many companies launching products focused on active botanical ingredients to attract the consumer. 

Apart from nature-based ingredients, the use of preservatives is of growing concern. The potential health impact of artificial preservatives, such as benzoates is triggering the demand for natural preservatives. Thus, the demand for natural-ingredient-based hair gels is witnessing healthy growth from both developed and emerging countries of the region. For instance, Green People, which produce organic products, introduced a styling gel for men that is nutrient-packed and is of organic origin.

Europe Hair Styling Products Market Share

Increasing Demand for Hair Colorants is Driving the Market

The market of hair colorants is competitive as the major players are trying to cater to the demands of the consumers in terms of color options, offering safer products for use at the same time. The demand for funky and neon colors is also rising with the exchange of cultures and the spread of fashion across the global regions. The demand for hair colorants to cover the gray hair has been constantly growing in Europe, but the people are still worried regarding the side-effects of using hair colorants and think twice before acting upon the thought of hair coloring. Thus, the manufacturers of hair colorants are offering safer coloring solutions with claims like No-Ammonia to cater to the potential market.

Europe Hair Styling Products Market Trends

Competitive Landscape

The Europe Hair Styling Products Market is consolidated with the presence of both global and domestic players. A significant population of the region is convinced that their hair styling products are actually harmful to the body, and therefore, should be substituted with completely natural/organic products. This provides a good opportunity for rigorous R&D to mandatorily include natural ingredients in products designed to fix the new age hair and scalp problems which are increasing in frequency across the country caused due to the excessive use of chemical-based products. Moreover, global players that had an upper hand in the market previously, are facing tough competition because of the new product launches by the domestic players that are focused on the current needs of the locals.

Major Players

  1. L'Oréal S.A.

  2. Unilever PLC

  3. Procter & Gamble

  4. Henkel AG & Co KGaA

  5. Mandom corp

L'Oréal S.A, Unilever PLC, Procter & Gamble, Henkel AG & Co KGaA, Mandom corp

Table of Contents


    1. 1.1 Study Deliverables and Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Hair Gel

      2. 5.1.2 Hair Colorants

      3. 5.1.3 Hair Spray

      4. 5.1.4 Others

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarket/Hypermarket

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialty Stores

      4. 5.2.4 Online Stores

      5. 5.2.5 Other Distribution Channels


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 L'Oreal S.A.

      2. 6.3.2 Unilever PLC

      3. 6.3.3 Procter & Gamble

      4. 6.3.4 Henkel AG & Co KGaA

      5. 6.3.5 Mandom corp

      6. 6.3.6 Njord

      7. 6.3.7 Estee Lauder Companies Inc.

      8. 6.3.8 Kao Corporation

    4. *List Not Exhaustive

**Subject to Availability
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Frequently Asked Questions

The Europe Hair Styling Products Market market is studied from 2016 - 2026.

The Europe Hair Styling Products Market is growing at a CAGR of 2.42% over the next 5 years.

L'Oréal S.A., Unilever PLC, Procter & Gamble, Henkel AG & Co KGaA, Mandom corp are the major companies operating in Europe Hair Styling Products Market.

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