Canned Seafood Market Size & Share Analysis - Growth Trends And Forecast (2025 - 2030)

Global Canned Seafood Market Trends and Insights

Convenience Attributes and Extended Shelf life Capabilities in Canned Seafood

The combination of busy lifestyles and supply chain reliability concerns has established canned seafood as a key pantry staple in global food markets. Consumers increasingly seek protein sources that reduce preparation time while maintaining essential nutritional value, including omega-3 fatty acids, protein, vitamins B12 and D, and minerals such as zinc, iron, and selenium. The extended shelf life of 2-5 years provides significant food security benefits that fresh alternatives cannot match, particularly in regions with limited or inconsistent cold chain infrastructure. During supply chain disruptions, such as natural disasters, transportation challenges, or global health crises, canned seafood functions as a reliable protein reserve for households, emergency response organizations, food banks, military operations, and institutional buyers. The ability to store at room temperature eliminates refrigeration costs and reduces food waste throughout the distribution chain, offering substantial economic benefits to both retailers and consumers. This storage flexibility also enables retailers to maintain larger inventories without additional cold storage investments, while providing consumers with a convenient, long-lasting protein source that requires minimal preparation and storage space.

Premium "on-the-go" Seafood Snacking Trend

The influence of social media, particularly among Generation Z consumers, has transformed canned seafood from a basic commodity into a lifestyle product, increasing demand for premium products with higher profit margins. This shift has expanded the market beyond traditional consumer segments, reaching younger, urban professionals, food enthusiasts, and health-conscious individuals seeking convenient protein sources. Companies can now position their products as artisanal offerings rather than emergency food items, as demonstrated by Fishwife's revenue growth through premium positioning and direct-to-consumer sales. Premium brands capitalize on this by offering diverse species like sardines, mackerel, and specialty tuna, along with distinct flavors such as smoked paprika, lemon herb, and chili oil, complemented by refined packaging that attracts both food enthusiasts and health-conscious buyers. The market growth potential is supported by increasing seafood consumption among younger consumers, social media-driven food education, sustainability concerns, nutritional awareness, and developing brand loyalty that persists beyond social media trends, establishing canned seafood as a permanent part of modern dining habits and meal preparation routines.

Urbanization and Fast-paced Lifestyles

Urbanization reshapes food consumption patterns, driven by tighter schedules and broader access to diverse protein sources. As traditional fishing communities shift to urban jobs and modern lifestyles, emerging markets see a rise in canned seafood consumption. Urban challenges, such as limited storage in apartments, unpredictable meal times due to work, and shortened cooking periods from lengthy commutes, make shelf-stable proteins an appealing daily nutrition choice. This trend is pronounced in the Asia-Pacific, where swift urbanization and a growing middle class fuel a demand for convenient, nutritious, ready-to-eat foods. According to World Bank data from 2023, Japan boasts a 95% urban population, followed by China at 65% and India at 35%, underscoring the region's diverse urbanization stages.^{[1]Source: World Bank, "Urban population (% of total population)", data.worldbank.org} The urban population's acceptance of premium pricing for convenience supports market expansion beyond rural areas, driven by higher disposable incomes and changing lifestyle preferences. This market dynamic is particularly notable in rapidly developing markets such as China and India, where the pace of urbanization exceeds infrastructure development, creating substantial opportunities for shelf-stable food products that offer both convenience and nutritional value.

Protein-rich Food Products Driven by Health Consciousness

Factors like protein quality, omega-3 content, and mercury levels increasingly shape consumer choices in the seafood market. As a result, canned seafood has transitioned from a mere protein substitute to a sought-after premium nutrition source. The Marine Stewardship Council (MSC) reports that consumers not only prioritize products with verified sustainability claims but are also ready to pay a premium for certified options. This trend underscores a growing health consciousness that spans personal well-being and environmental stewardship. The MSC Fisheries Standard, which sets sustainability benchmarks, emphasizes three core principles: fishing from healthy stocks, adopting long-term management practices, and reducing ecosystem impact. Over 400 wild-capture fisheries globally proudly hold this certification^{[2]Source: Marine Stewardship Council, "What does the MSC label mean", msc.org}. Such a landscape presents lucrative opportunities for brands that can substantiate their nutritional claims and environmental commitments through credible third-party certifications. Companies like Safe Catch are leading the charge, adopting mercury testing protocols that surpass FDA benchmarks. The trend's longevity is further underscored by demographic shifts: aging populations are gravitating towards functional nutrition, while younger consumers are increasingly demanding transparency with clean-label products.

Market growth Potential Impacted by Raw Material Price Fluctuations

Raw material price fluctuations significantly impact profit margins, requiring processors to balance profitability against market share. Small processors are particularly vulnerable due to limited vertical integration capabilities and inadequate hedging mechanisms for commodity risk management. European processors face challenges from supply chain disruptions and geopolitical tensions, which increase input costs while energy prices rise. The industry's dependence on imports in key markets like Europe increases its vulnerability. According to the European Commission, higher prices led to a decreased in at-home fresh seafood consumption in 2023.^{[3]Source: European Commission, "EU Fish Market report 2024 reveals trends and insights", oceans-and-fisheries.ec.europa.eu} Moreover, Vietnam's seafood industry exemplifies challenges, with raw material shortages in shrimp and tuna production due to disease outbreaks and regulatory requirements affecting export growth despite strong international demand. Price fluctuations impact species segments differently, with premium products like salmon experiencing higher price sensitivity compared to commodity species like sardines, affecting portfolio management strategies.

Market Expansion Challenged by Fresh Seafood Preferences

The strong consumer preference for fresh seafood in developed markets with established cold chain infrastructure limits the market penetration of canned seafood, particularly among higher-income consumers who associate freshness with quality. This trend is evident in markets like Japan, where consumers continue to prefer fresh formats over processed options, even amid rising prices for fresh salmon. According to the Ministry of Internal Affairs and Communications (Japan), the Consumer Price Index (CPI) for fish and seafood increased by 26.4 points in 2024 compared to the base year 2020.^{[4]Source: Ministry of Internal Affairs and Communications (Japan), "Consumer Price Index - January 2025 survey", e-stat.go.jp} This preference for fresh seafood presents challenges for canned seafood manufacturers attempting to expand into premium market segments, where profit margins are higher but consumer resistance is more significant. Retail data indicates that while canned seafood sales rose during economic downturns, fresh seafood sales rebounded as economic conditions improved, indicating that canned products serve as temporary alternatives rather than permanent consumer choices. However, this market dynamic presents opportunities for premium canned seafood brands that can address the freshness bias through enhanced product quality, diverse species offerings, and effective marketing strategies that position canned seafood as a distinct category rather than a substitute for fresh products.

Segment Analysis

By Species/Type: Tuna Dominance Faces Shrimp Disruption

Canned tuna maintains a dominant 53.11% market share in 2024, supported by decades of established brand presence, sophisticated distribution networks, and optimized supply chains. The segment's leadership position stems from widespread consumer acceptance, competitive pricing strategies, and versatile product applications. However, canned shrimp is emerging as the fastest-growing segment with a projected CAGR of 6.56% during 2025-2030. This trend indicates evolving consumer preferences toward premium seafood options that provide diverse culinary applications across multiple cuisine types and meal occasions. Canned salmon continues to show stable demand due to its recognized health benefits, high omega-3 content, and increasing consumer awareness of nutritional value, while sardines maintain their market position through sustainable fishing practices, competitive pricing, and appeal during economic uncertainty. Mackerel and other fish varieties cater to specific regional markets, particularly in Europe and Asia, where these species are deeply embedded in traditional cuisine and cultural preferences.

The market segmentation by species significantly influences supply chain operations and vertical integration strategies, as each species requires specialized sourcing networks, specific processing methods, quality control measures, and targeted marketing approaches. The growth in the shrimp segment demonstrates successful premium positioning strategies, transforming canned seafood from a basic protein source to a premium convenience product. This strategic shift creates opportunities for processors to increase profit margins through enhanced quality standards, innovative packaging solutions, and comprehensive brand development initiatives.

Note: Segment shares of all individual segments available upon report purchase

By Packaging Material: Steel Resilience Meets Pouch Innovation

Steel cans hold a dominant 78.21% market share in 2024, due to their effective barrier properties against moisture, light, and oxygen, supported by well-established global recycling systems. Retort pouches are experiencing the fastest growth at 7.67% CAGR, benefiting from enhanced portability, reduced storage requirements, and improved convenience for retailers and consumers. The market shows a clear shift toward flexible packaging options that reduce transportation costs, storage space needs, and environmental impact while preserving product quality and shelf life. Aluminum cans serve premium market segments, with their light weight, temperature resistance, and recyclability offsetting higher material costs, particularly for sustainability-focused brands. Glass jars and composite materials maintain specific market positions where product visibility, premium presentation, or preservation requirements offer competitive benefits.

The variety of packaging materials shapes investment decisions and technological advancement, as each material type requires specific manufacturing processes, equipment, and supplier relationships. Sonoco's USD 3.9 billion acquisition of Eviosys in December 2024 reflects ongoing metal packaging consolidation, as companies seek operational efficiency and scale advantages in the expanding canned food market. The industry's shift to BPA-free linings in metal packaging addresses regulatory requirements and consumer health concerns, with companies like Sherwin-Williams developing protective coatings that enhance product safety through improved material science and manufacturing methods.

By Product Form: Chunks Lead While Whole Fish Gains

Chunks and pieces accounted for 54.33% of the canned seafood market size in 2024, primarily serving as ingredients in salads, sandwiches, and casseroles. The whole fish segment is projected to grow at an 8.40% CAGR, driven by consumer demand for intact fillets in olive oil with visible skin and bones that provide authenticity. Premium products now feature QR codes on packaging that allow consumers to trace harvest locations and processing methods, transforming traditional packaging into an interactive consumer experience. This traceability feature has become increasingly important for consumers seeking transparency in their seafood purchases.

Processors optimize production costs by directing dark meat to pet food manufacturing while maintaining profitability on white-meat tuna chunks. While whole fish processing requires precise positioning in cans during production, these products command premium prices in specialty retail stores, often selling at higher margins. Retailers position these premium products alongside complementary items like gourmet crackers and wine selections, expanding their market presence beyond traditional seafood departments and creating dedicated gourmet seafood sections. This strategic placement has resulted in increased cross-category sales and higher overall basket values for retailers.

By Distribution Channel: Off-Trade Stability Meets On-Trade Growth

Off-trade channels maintain a dominant 60.34% market share in 2024, driven by well-established retail partnerships, consistent consumer shopping behaviors, and extensive distribution networks. The on-trade segment demonstrates stronger growth at 7.21% CAGR as restaurants and foodservice operators increase their use of canned seafood for innovative menu development, portion control, and operational cost management. This shift indicates evolving consumption patterns, with canned seafood expanding from a household staple to a versatile restaurant ingredient, enabling diverse culinary applications and menu flexibility. Supermarkets and hypermarkets generate significant volume through strategic promotions, competitive pricing, and extensive private label offerings, while convenience stores capitalize on growing grab-and-go demand, urban population density, and changing consumer lifestyles. 

The distribution channel landscape significantly influences brand development and customer relationship strategies, requiring carefully tailored channel-specific marketing approaches and differentiated service capabilities. E-commerce growth demonstrates the complementary role of digital platforms alongside traditional retail, particularly for premium brands seeking direct consumer engagement and enhanced market visibility. Online retail provides smaller brands access to national markets without traditional distribution constraints, enabling efficient market entry and expansion. Specialty stores serve as strategic platforms for premium positioning, product differentiation, and comprehensive consumer education regarding sustainability practices, product quality, and sourcing transparency.

Geography Analysis

Europe accounts for 34.12% of global revenue in 2024, supported by Mediterranean fish preservation traditions, strict sustainability regulations, and high consumer purchasing power. Spain processes a significant amount of the region's canned tuna through its fishing fleets operating in the Atlantic, Indian, and Pacific Oceans. The country's processing facilities and supply chains enable efficient production and distribution. Norway continues its premium sardine production, combining traditional preservation methods with modern processing techniques, which strengthens its tourism appeal and export market position. 

Asia-Pacific exhibits the highest growth rate at 6.10% CAGR. China's growing urban middle class incorporates canned fish into lunchboxes and daily meals, while India's coastal states increase domestic processing capabilities to serve inland markets. Vietnam experiences raw material limitations and aquaculture disease issues, but implements government-supported hatchery modernization programs to maintain export stability. Asian Development Bank-funded cold chain infrastructure improvements, including refrigerated transportation and storage facilities, enhance product distribution to tier-2 cities, increasing per capita consumption.

North America shows moderate growth with strong brand loyalty, supported by established distribution networks and consumer preferences. Product innovation centers on flavored snack kits, low-sodium options, and convenient pouch formats. FDA container inspection requirements drive investments in automated seam testing equipment and x-ray inspection systems, raising operational costs while ensuring safety standards. South America and the Middle East see consumption growth from urbanization and expanding tourism. In Africa, population growth impacts local fish resources, making canned fish imports a vital protein source in areas with limited cold storage infrastructure, particularly in rural and semi-urban regions.