Europe Serious Gaming Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

The Europe Serious Gaming Market is segmented by Application (Advertising and Marketing, Simulation Training, Learning and Education, and Other Applications) and End-user Industry (Healthcare, Education, Retail, Media and Entertainment, Automotive, and Government). The market sizes and forecasts are provided in terms of value (USD million) for all the above segments.

Europe Serious Gaming Market Size

Europe Serious Gaming Market Summary
Study Period: 2018- 2028
CAGR: 20.6 %

Major Players

Europe Serious Gaming Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Europe Serious Gaming Market Analysis

The European serious gaming market is likely to register a CAGR of 20.6% over the forecast period. The increased demand for games in the region impacts the European serious gaming sector, which is now separate from the traditional gaming industry. Additionally, the popularity of smartphones and mobile gaming is driving demand for these solutions across various businesses.

  • The growing application in various end-user industries is driving the demand. Serious gaming finds applications in healthcare, where games are used for neurodevelopmental assessments of children. In defense, it is used for military simulations in virtual reality and tactical training.
  • In addition, the increasing applications of the technology in defense training for critical scenarios may further augment the market over the coming years. For instance, the British Armed Forces use a VR training platform featuring gaming technology. The UK Ministry of Defence's (MoD) VR simulator platform is built on the Fortnite gaming engine and is expected to become part of a more comprehensive training program for the forces over the coming years. Such developments in the region are expected to increase over the coming years.
  • Enterprise gaming systems are expected to witness substantial growth during the forecast period. Organizations have shown a heavy inclination toward collaborative approaches, which do not have a competitive environment, as they are widely considered counterproductive. For instance, successfully experimented with gaming to drive high-profile leads.
  • Games with a purpose other than just amusement are considered serious games. Frequently, the objective is to impart knowledge, alter behavior, or impart a skill. Games are fun, but if the player must consistently complete the same task to advance, you will rapidly lose their interest. So maintaining the game's enjoyment and interest presents a challenge for game producers.
  • The COVID-19 pandemic resulted in increased usage of serious games. Government agencies were also using serious games to spread awareness about the pandemic, while educational institutes are looking at serious games to keep their students engaged and monitor their progress.

Europe Serious Gaming Industry Segmentation

Serious games are games whose primary design purpose is different than pure entertainment. It is used for training and teaching purposes in various end-user industries.

The European Serious Gaming Market is segmented by Application (Advertising and Marketing, Simulation Training, Learning and Education, and Other Applications) and End-user Industry (Healthcare, Education, Retail, Media and Entertainment, Automotive, and Government). The market sizes and forecasts are provided in terms of value (USD million) for all the above segments.

Advertising and Marketing
Simulation Training
Learning and Education
Other Applications
End-user Industry
Media and Entertainment
Other End-user Industries

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Europe Serious Gaming Market Trends

This section covers the major market trends shaping the Europe Serious Gaming Market according to our research experts:

Improved Learning Outcomes Expected to Increase the Adoption of Serious Games

  • Due to the COVID-19 pandemic's forced shutdown of educational facilities, internet and technology advancements became essential. This has increased the spread of smartphones and is fueling demand for such solutions.
  • Since most students prefer to use their mobile devices, such as smartphones or tablets, from a technological perspective, Mobile Game-based Learning (MGbL) can be advantageous to teaching and learning in this direction. Additionally, from a pedagogical perspective, integrating gaming into the educational process can increase students' motivation for learning and improve their learning outcomes.
  • The rise of mobile technologies presents opportunities to transform education by fusing game-based learning with mobile learning. Mobile game-based learning is what this is. Through gaming on mobile devices, MGbL offers a setting where students can study or evaluate their knowledge. As a result, people participate in it for educational and leisure activities.
  • Additionally, regional government programs are utilizing gaming technologies for educational reasons. For instance, the LUDUS initiative seeks to use serious gaming to build a European network to exchange best practices and information. The Erasmus+ program of the EU co-funds the initiative.
Europe Serious Gaming Market : Sales Volume of Smartphones in Germany from 2009 to 2022, in Million Devices

Learning and Education to Witness Fastest Growth in the Forecast Period

  • Over the recent past, digital games and simulations have gained popularity for being the most powerful and highly engaging learning environment. The production of these serious games requires complex and dynamic constructs with appropriate designs of multimodal context and exciting interactions, and productive pedagogical strategies to preserve learning efficacy.
  • In the education and learning ecosystem, the need for game concepts, such as challenges, rules, scores, competition, and levels, is encouraging vendors to develop solutions to address and accommodate the principal pedagogical functional variables, such as instructional support, feedback, guidance, self-regulation, attention, cognitive flow, and assessment.
  • Amid the COVID-19 pandemic, many countries across the region halted commercial operations, and most schools adopted online teaching methods. This trend continuing is expected to accelerate schools' adoption of serious games in the coming years.
  • The adoption of virtual reality in training and development activities is expected to propel the growth of the serious games market across the region. Virtual reality is an artificial world made with software and presented to the user in a way that causes them to suspend belief and take it for granted that it is accurate. Virtual reality offers a learning environment where people may experiment with new skills, fail safely, learn from their errors, and advance professionally.
Europe Serious Gaming Market : Revenue of Virtual Reality (VR) in Italy from 2018 to 2023, by Application, in Million Euros

Europe Serious Gaming Industry Overview

The European serious gaming market is fragmented. It has many participants, with no corporation having complete market control. Serious Games Solutions, KTM Advance, and Diginext (CS Group) are significant competitors. 

In May 2022, Bedaux Serious Games company announced the successful training and educational training at AWL Techniek in Harderwijk, where Dynamics, tension, physical activity, and creativity are the basis of severe games in which participants are encouraged to experiment with business processes, leadership, and teamwork.

Europe Serious Gaming Market Leaders

  1. BreakAway Games

  2. Designing Digitally, Inc.

  3. Diginext (CS Group)

  4. MPS Interactive Systems

  5. Serious Games Solutions

*Disclaimer: Major Players sorted in no particular order

Europe Serious Gaming Market company logo12.jpg

Europe Serious Gaming Market News

  • May 2022: Virtual heroes announced the release of Applied Research Associates Inc. (ARA). The US Army's medics will receive new training using the BurnCare Virtual Trainer to treat severe burn injuries. Soldiers may train whenever they want, anywhere, as the cutting-edge application is made to run on portable devices. BurnCARE Virtual Trainer is accessible to everyone for free on Google Play, and an iOS release is soon to come.
  • Jan 2022: MITRE announced a serious innovative game to promote positive personal communications that could save relationships and maybe lives among people in high-stress jobs, such as veterans, the military, and the police. In contrast, Users can track scores, like relationship trust level or partner's emotional stamina. One of the main features is a virtual therapist, a section of the screen dedicated to providing feedback on the impact and consequences of a player's choices.

Europe Serious Gaming Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.2.1 Bargaining Power of Suppliers

      2. 4.2.2 Bargaining Power of Consumers

      3. 4.2.3 Threat of New Entrants

      4. 4.2.4 Intensity of Competitive Rivalry

      5. 4.2.5 Threat of Substitute Products

    3. 4.3 Technology Snapshot

    4. 4.4 Assessment of Impact of COVID-19 on the Europe Serious Gaming Market


    1. 5.1 Market Drivers

      1. 5.1.1 Growing Usage of Mobile-based Educational Games

      2. 5.1.2 Improved Learning Outcomes Expected to Increase the Adoption of Serious Games among End Users

    2. 5.2 Market Restraints

      1. 5.2.1 Lack of Assessment Tools to Measure Serious Game Effectiveness


    1. 6.1 Application

      1. 6.1.1 Advertising and Marketing

      2. 6.1.2 Simulation Training

      3. 6.1.3 Learning and Education

      4. 6.1.4 Other Applications

    2. 6.2 End-user Industry

      1. 6.2.1 Healthcare

      2. 6.2.2 Education

      3. 6.2.3 Retail

      4. 6.2.4 Media and Entertainment

      5. 6.2.5 Automotive

      6. 6.2.6 Government

      7. 6.2.7 Other End-user Industries


    1. 7.1 Company Profiles

      1. 7.1.1 BreakAway Games

      2. 7.1.2 Designing Digitally Inc.

      3. 7.1.3 Diginext (CS Group)

      4. 7.1.4 MPS Interactive Systems

      5. 7.1.5 Serious Games Solutions

      6. 7.1.6 Tygron BV

      7. 7.1.7 Triseum LLC

      8. 7.1.8 KTM Advance

      9. 7.1.9 Firsthand Technology

      10. 7.1.10 Bedaux Serious Games

    2. *List Not Exhaustive


**Subject to Availability
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Europe Serious Gaming Market Research FAQs

The Europe Serious Gaming Market is studied from 2018 - 2028.

The Europe Serious Gaming Market is growing at a CAGR of 20.6% over the next 5 years.

BreakAway Games, Designing Digitally, Inc., Diginext (CS Group), MPS Interactive Systems, Serious Games Solutions are the major companies operating in Europe Serious Gaming Market.

Europe Serious Gaming Industry Report

Statistics for the 2023 Europe Serious Gaming market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Europe Serious Gaming analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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