Serious Games Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

The Serious Games Market is segmented by Application (Advertising & Marketing, Simulation Training, Learning & Education), End-user Industry (Healthcare, Education, Retail, Media & Entertainment, Automotive, Government), and Geography.

Serious Games Market Size

Serious Games  Market
Study Period: 2018 - 2028
Fastest Growing Market: Middle East and Africa
Largest Market: Asia-Pacific
CAGR: 26.37 %

Major Players


*Disclaimer: Major Players sorted in no particular order


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Serious Games Market Analysis

From 2022 to 2027, the market for serious games is projected to grow at a CAGR of 26.37 %. It is considered that using serious games in various end-user sectors like education, training, problem recognition, improved problem-solving skills, social skills, teamwork skills, and decision-making could be quite advantageous.

  • The market for enterprise gaming systems is anticipated to expand significantly during the forecast period. These technologies are also employed for employee training, along with the use of gaming by SAP to teach its staff about sustainability. Advanced technologies are also influencing the financial services industry to adopt serious gaming. The goal is to reduce the complexity involved in simulation training across investment decision-making. It is made possible by making the offers and products intuitive.
  • Regardless of the age of consumers, the vendors in the market have been providing new and improved games that are intended for educational reasons. For instance, Fiscal Ship pushes players of all ages to steer the government budget toward sustainability and hence was selected as one of the best educational games to play during the pandemic by the New York Post.
  • Some key elements promoting the rise of serious games in the APAC area include the increasing demand for mobile-based serious gaming, rising awareness regarding serious games & the Game-Based Learning (GBL) approach, and the growing investment by big players in the sector. Over the course of the projection period, it is also anticipated that the appearance of the COVID-19 pandemic, widespread lockdowns, and government-supported instructional gaming in numerous nations will accelerate the adoption of serious games in the region.
  • Multiple serious games were launched recently, focusing primarily on the wellness and healthcare sector. For instance, in healthcare, Sea Hero Quest, a free game, uses play data to detect dementia at an early stage. In addition, the game Underground, developed by Grendel Games, is a publicly available game that trains for surgical procedures via. a custom-made game controller. This controller simulates the movement of the hardware. Such steps prove to be an affordable and effective training tool for healthcare trainees.
  • The use of serious gaming has extended beyond its traditional scope of marketing, as they are extensively used in advanced applications, like crowdsourcing. For instance, Tomnod, a digital initiative, used HD images taken by digital globe satellites to localize things and locations in the wake of natural disasters. One of the searches launched focused on finding the missing Malaysia Airlines plane, MH370, in the Indian ocean. The map recorded over 257 million views, with over 2.9 million areas tagged by players and three million people actively participating in the search.​
  • The COVID-19 outbreak caused school closures all across the world. Moreover, during the pandemic time, the remarkable rise of e-learning, where teaching is delivered online, and through digital platforms and media, education has undergone a significant transition. Sadly, this has been lowering pupils' interest in learning. E-learning platforms incorporate various serious games to overcome this problem and increase learning engagement. The BYJU'S e-learning platform in India claims that over time, it has been noticed that the skillful integration of games has enhanced student engagement and motivation for learning, especially among younger pupils.

Serious Games Industry Segmentation

Serious games are digital applications primarily prepared for training and education purposes, where the key function is to provide knowledge, training, memorize, inform, and teach the end-users. It is mainly utilized as a tool for knowledge transfer by methods that use gameplay (against self/others) and a penalty/reward system to assess learning in a game-based approach. This study includes a regional analysis and discusses the overall demand for solutions in several end-user industries, including healthcare, education, retail, media, entertainment, automotive, government, and others. The analysis of COVID-19's effects on the market and how those effects have been taken into account for present-day market estimates and long-term forecasts are also covered in the research.

The Serious Games Market is segregated by Application (Advertising & Marketing, Simulation Training, Learning & Education), End-user Industry (Healthcare, Education, Retail, Media & Entertainment, Automotive, Government), and Geography.

By Application
Advertising and Marketing
Simulation Training
Learning and Education
Other Applications
By End-User
Media and Entertainment
Other End-user Industries
By Geography
North America
Asia Pacific
Rest of the World

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Serious Games Market Trends

This section covers the major market trends shaping the Serious Games Market according to our research experts:

Learning and Education Application to Witness Significant Growth

  • In recent times, digital games and simulations have grown in popularity for being the most effective and highly engaging learning environment. The overall production of these serious games requires dynamic and complex constructions with suitable designs of multimodal context & interesting interactions with productive pedagogical strategies to preserve the total learning efficacy.
  • Furthermore, in the education & learning ecosystem, the total need for game concepts, such as scores, competition, challenges, rules, and levels, is encouraging the manufacturers to build solutions to address & accommodate the key pedagogical functional variables, like instructional support, feedback, guidance, self-regulation, attention, cognitive flow, and assessment.
  • Serious games are widely emerging as a powerful learning tool. They are experiencing increasing popularity in the recent times due to the cost-effective alternative to classroom-based learning for knowledge acquisition and perceptual, behavioral, affective, cognitive, physiological, motivational, and social learning outcomes.
  • Moreover, Grandel Games built a serious game that achieves behavioral change. For example, one of the games, ‘Garfield’s Count Me In,’ is primarily designed for students in primary education and thus assists them in doing repetitive math exercises. It is mainly based on the learning methodology ‘Het Rekenmuurtje’ (‘Math Wall’) and is specially designed by educational advisers.
  • Furthermore, in May 2021, the National Cyber Security Centre (NCSC) introduced a new educational game, CyberSprinters, for teaching cyber security at primary schools, youth organizations, and clubs. The CyberSprinters is an interactive game mainly aimed at 7 to 11-year-old learners.
Serious Games Market

Asia Pacific to Have a Significant Market Growth

  • The rise in the awareness regarding serious games or the Game-based Learning (GBL) concept, the increase in the investment by the major players into the segment, and the surge in demand for mobile-based serious gaming are some of the vital factors driving the overall growth of serious games market in the Asia-Pacific region. The nationwide lockdowns, the recent COVID-19 pandemic, and the government enhancing educational gaming within the country are some key factors expected to boost the total adoption of serious games in the region throughout the forecast period.
  • Additionally, the Asia-Pacific region is predicted to experience a strong growth rate of 25.38% in the studied market. Asia-Pacific has also been a major adopter of technological advancements. The market studied in these developing economies thus is expected to possess various key opportunities in the future.
  • The healthcare division sector is one of the most targeted industries for the increased use of serious games. Serious games can now effectively impart important procedural and cognitive abilities to interdisciplinary healthcare workers due to simulation and visualization technologies.
  • In order to allow the development & implementation of serious games in healthcare and for healthcare professionals to use gamification in healthcare, SIMS (SingHealth Institute of Medical Simulation) cooperated with the Serious Games Association (SGA), a not-for-profit, volunteer-driven international society organization in Singapore.
  • On the vendor front, multiple regional startups are merging to overlook the development of applications across serious gaming applications. For instance, SIMS and SGA had also declared a collaboration to organize the RICH Games 2022, a conference for the Southeast Asian region that offers emerging solutions and innovations to advance healthcare education.
Serious Games Market

Serious Games Industry Overview

The Serious Games Market is highly competitive, which is mainly due to the existence of various prominent players operating globally. The market is moderately concentrated, with players adopting acquisitions, mergers, and service innovation strategies. Major players are Diginext (C.S. Group), Designing Digitally Inc., and Cisco Systems, among others. Recent developments in the market are –

  • February 2022 - Brightcove Inc., the industry pioneer in business video, announced that it had acquired Wicket Labs, a provider of audience insights that allows users to view subscription and content analytics.
  • July 2021 - Computing students at the University of Kent developed a serious game for Cyber Security education. The serious game, SherLOCKED was created in a 2D top-down puzzle adventure and is primarily built to consolidate students' foundational security-related ideas and concepts.

Serious Games Market Leaders

  1. Designing Digitally, Inc.

  2. Diginext

  3. CCS Digital Education Ltd.

  4. Applied Research Associate Inc.

  5. Grendel Games

*Disclaimer: Major Players sorted in no particular order

Serious Games Market

Serious Games Market News

  • May 2022 - MPS Interactive Systems Limited, a wholly owned subsidiary of MPS Limited, declared that it had accomplished the acquisition of E.I. Design Private Limited, one of the most renowned names in the industry of custom eLearning content development.
  • April 2022 - Google Arts & Culture Lab launched four new games. Creating unique, innovative, and engaging methods for the customers to enlighten the users about the world's culture, art, and history has always been the sheer focus of the creative artists & coders at the Google Arts & Culture Lab.

Serious Games Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.2.1 Bargaining Power of Suppliers

      2. 4.2.2 Bargaining Power of Consumers

      3. 4.2.3 Threat of New Entrants

      4. 4.2.4 Intensity of Competitive Rivalry

      5. 4.2.5 Threat of Substitute Products

    3. 4.3 Technology Snapshot


    1. 5.1 Market Drivers

      1. 5.1.1 Growing Usage of Mobile-based Educational Games

      2. 5.1.2 Improved Learning Outcomes are Expected to Increase the Adoption of Serious Game Among End Users

    2. 5.2 Market Restraints

      1. 5.2.1 Lack of awareness about serious games among end-users

    3. 5.3 Assessment of Impact of COVID-19 on the Industry


    1. 6.1 By Application

      1. 6.1.1 Advertising and Marketing

      2. 6.1.2 Simulation Training

      3. 6.1.3 Learning and Education

      4. 6.1.4 Other Applications

    2. 6.2 By End-User

      1. 6.2.1 Healthcare

      2. 6.2.2 Education

      3. 6.2.3 Retail

      4. 6.2.4 Media and Entertainment

      5. 6.2.5 Automotive

      6. 6.2.6 Government

      7. 6.2.7 Other End-user Industries

    3. 6.3 By Geography

      1. 6.3.1 North America

      2. 6.3.2 Europe

      3. 6.3.3 Asia Pacific

      4. 6.3.4 Rest of the World


    1. 7.1 Company Profiles

      1. 7.1.1 Designing Digitally Inc.

      2. 7.1.2 Diginext (CS Group)

      3. 7.1.3 CCS Digital Education Ltd

      4. 7.1.4 Applied Research Associate Inc.

      5. 7.1.5 Grendel Games

      6. 7.1.6 Cisco Systems

      7. 7.1.7 Revelian

      8. 7.1.8 MPS Interactive Systems

      9. 7.1.9 Can Studios Ltd

      10. 7.1.10 L.I.B. Businessgames BV

      11. 7.1.11 Tygron BV

      12. 7.1.12 Triseum LLC

    2. *List Not Exhaustive


**Subject to Availability
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Serious Games Market Research FAQs

The Serious Games Market is studied from 2018 - 2028.

The Serious Games Market is growing at a CAGR of 26.37% over the next 5 years.

Middle East and Africa is growing at the highest CAGR over 2018 - 2028.

Asia-Pacific holds highest share in 2021.

Designing Digitally, Inc., Diginext, CCS Digital Education Ltd., Applied Research Associate Inc., Grendel Games are the major companies operating in Serious Games Market.

Serious Games Industry Report

Statistics for the 2023 Serious Games market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Serious Games analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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