Europe Plant-based Food and Beverages Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Report Covers Europe Plant-based Food and Beverages Market Growth and it is Segmented by Product Type (Meat Substitutes, Dairy Alternative Beverages, Non-dairy Ice Cream, Non-dairy Cheese, Non-dairy Yogurt, and Non-dairy Spreads), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail Stores, and Others) and by Country (United Kingdom, Germany, France, Italy, Spain, and Rest of Europe). The Market Size and Forecasts Are Provided in Terms of Value (USD Million) for All the Above Segments.

Europe Plant-based Food and Beverages Market Size

View Global Report
Europe Plant-Based Food and Beverage Market Summary
Study Period 2020 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2020 - 2022
CAGR 8.87 %
Market Concentration Low

Major Players

Europe Plant-Based Food and Beverage Market Major Players

*Disclaimer: Major Players sorted in no particular order


Need a report that reflects how COVID-19 has impacted this market and its growth?

Europe Plant-based Food and Beverages Market Analysis

Europe's plant-based food and beverage market is projected to grow at a CAGR of 8.87% over the next five years.

The popularity of the vegan diet and incidences of lactose intolerance drive the European plant-based food and beverages market. The rising consumer awareness regarding meat consumption's negative impact on health is leading to a shift toward a vegan diet and declining meat consumption. For instance, according to the Office for National Statistics (UK), in 2021, consumer spending on meat was at approximately 20.54 billion British pounds, which decreased from 20.78 billion British pounds in 2020. Additionally, the benefits of cholesterol-free protein, with a meat-like texture, are one of those critical factors promoting the growth of plant-based food and beverages.

Increased launch of unconventional dairy alternative products, such as hemp, pea, and cashew milk, is an optimistic development for the market. This is expected to drive the market in the future, as most manufacturers are making developments in the sector. For instance, in July 2021, Linda McCartney's, one of the UK's darling meat-free brands, launched its plant-based milk line. Linda McCartney's range comprises a barista oat, barista coconut, soy, and rice milk. Furthermore, there is a significant improvement in media coverage, which is primarily in line with the increase in new product developments and the demand for products.

However, the comparatively high prices of dairy alternatives pose a challenge to the market. The presence of nutritionally equivalent options for a lower price is expected to affect consumer behavior and refrain from purchasing dairy alternatives.

Europe Plant-based Food and Beverages Market Trends

This section covers the major market trends shaping the Europe Plant-Based Food & Beverage Market according to our research experts:

Rising Popularity of Vegan and Vegetarian Diets

Companies are appealing to a growing base of flexitarians striving to introduce more plant-based foods into their diets. Additionally, negative factors on health due to eating red meat and growing concerns regarding animal cruelty led to a rapid surge in the vegan population in the region. Another segment is the lactose-intolerant consumers, who demand dairy alternatives due to their "impaired ability to digest lactose, a sugar found in milk and other dairy products," as per the National Institutes of Health (NIH). Lactose tolerance is widespread in Northern European countries such as Sweden and Finland. Turkey, Italy, Germany, and Spain were recorded to have some of the highest lactose-intolerant consumers. Thus, the target market for plant-based food and beverage is not limited to vegans but includes a vast majority of consumers, including flexitarians, lactose-intolerant consumers, and even consumers looking for clean-label food and beverage options.

Due to this demand, many manufacturers focus on product launches to attain a significant market share. For instance, in January 2022, one of Europe's largest meat producers, Danish Crown, introduced an eight-item line of plant-based substitutes. Danish Crown provides consumers with items like mince and nuggets under Den Grnne Slagter. The group of goods was referred to as the cooperative's "first large product range of plant-based food."

Europe Plant-based Food and Beverage Market - Europe Plant- Based Food and Beverage Market: Reasons for being a vegan, United Kingdom, 2021 89 88 79 40 Animal Cruelty Hesitant to eat animal Environmental Personal Health Others products Reasons Reasons Source: YouGov

Germany is the Largest Market

Germany has a growing vegan and vegetarian population, with nearly 10% of the population sticking to a vegetarian diet, one of the highest rates in Europe. Germany has gone so far as to create legal definitions of vegan and vegetarian for food labeling. The increased availability of higher-quality, more varied meat and dairy alternatives on supermarket shelves is primarily responsible for the surge in the popularity of veganism and other plant-based diets. Due to the creativity and innovative product launches of major manufacturers and large food corporations, the quality, and accessibility of plant-based products have significantly increased in the country. For instance, in September 2022, LikeMeat launched its new product Like Bacon which it claims is a gluten-free and soy-based bacon variant, marking the German food brand's first breakfast product. The company claims that the new product Like Bacon is produced in its own vegan production facility in the Netherlands.

The fact that this trend could continue in the coming years is also shown by the increasing number of vegetarians and vegans in Germany. Moreover, manufacturers are also keen on launching new products owing to the demand. For instance, in January 2022, one of the largest oat beverage company in the world, Oatly Group, established an extensive partnership with Deutsche Bahn (DB). As its first plant-based milk, the company began offering its oat beverage Oatly Barista on the onboard dining car of German ICE and Intercity trains on January 1, 2022.

Europe Plant-based Food and Beverage Market - Europe Plant-based Food and Beverage Market: Number of people consuming meat substitute products, in millions, by frequency, 2018-2021, Germany 0.42 0.08 0.09 0.07 2018 2019 2020 2021 Source: VuMA

Europe Plant-based Food and Beverages Industry Overview

The European plant-based food and beverages market is fragmented with dominant players, such as Nestle SA, Hain Celestial, Conagra Brands, and Danone SA, among others, critical players in the market study. In contrast, the other players, primarily domestic start-ups, use the latest innovation to have a stronghold in the market. Companies like Upfield, and AMIDORI Food Company GmbH & Co. KG, among others, are a few leading private regional players offering vast product portfolios of meat substitute products which make them significant in the Europe plant-based foods market. Product launches are the primary strategy followed by the players in the market to sustain and grab the market share.

Europe Plant-based Food and Beverages Market Leaders

  1. Danone SA

  2. Hain Celestial Group, Inc

  3. Conagra Brands, Inc.

  4. Beyond Meat, Inc.

  5. Nestle SA

*Disclaimer: Major Players sorted in no particular order

Danone SA, Hain Celestial Group, Inc, Conagra Brands, Inc., Beyond Meat, Inc., Nestle SA
Need More Details on Market Players and Competitors?
Download Sample

Europe Plant-based Food and Beverages Market News

  • In August 2022, Nestle announced launching KitKat V, the vegan variation of the wafer snack in 15 European nations. According to the manufacturer, KitKat V is created with responsibly sourced coca and has been certified vegan by the Rainforest Alliance and the Nestle Cocoa Plan.
  • In May 2022, Vieve, a start-up, introduced vegan protein drinks. It claimed that it was one of the first companies in the world to introduce vegan water to the market. The product is marketed toward flexitarian and novice users who desire a quick and straightforward protein boost.
  • In May 2022, a line of clean-ingredient cereal goods from the European breakfast business Crispy Fantasy was formally introduced on Amazon. The company claimed that these products give regular consumers the energy they need to get through the day. The company also claimed that these products are made of natural ingredients.

Europe Plant-based Food and Beverages Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Types

      1. 5.1.1 Meat Substitutes

        1. Textured Vegetable Protein

        2. Tofu

        3. Tempeh

        4. Others

      2. 5.1.2 Dairy Alternative Beverages

        1. Soy Milk

        2. Almond Milk

        3. Other Dairy Alternative Beverages

      3. 5.1.3 Non-dairy Ice Cream

      4. 5.1.4 Non-dairy Cheese

      5. 5.1.5 Non-dairy Yogurt

      6. 5.1.6 Non-dairy Spreads

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Online Retail Stores

      4. 5.2.4 Other Distribution Channels

    3. 5.3 By Country

      1. 5.3.1 United Kingdom

      2. 5.3.2 Germany

      3. 5.3.3 France

      4. 5.3.4 Italy

      5. 5.3.5 Spain

      6. 5.3.6 Rest of Europe


    1. 6.1 Market Share Analysis

    2. 6.2 Most Adopted Strategies

    3. 6.3 Company Profiles

      1. 6.3.1 Danone SA

      2. 6.3.2 Blue Diamond Growers

      3. 6.3.3 Campbell Soup Company

      4. 6.3.4 Hain Celestial Group

      5. 6.3.5 Conagra Brands Inc.

      6. 6.3.6 Pfeifer & Langen (AMIDORI Food Company GmbH & Co. KG)

      7. 6.3.7 Beyond Meat Inc.

      8. 6.3.8 Upfield

      9. 6.3.9 Vieve

      10. 6.3.10 Nestle SA

    4. *List Not Exhaustive

**Subject to Availability
You Can Purchase Parts Of This Report. Check Out Prices For Specific Sections
Get Price Break-up Now

Europe Plant-based Food and Beverages Industry Segmentation

Foods and beverages "plant-based" contain only plant-based ingredients, such as fruits, vegetables, whole grains, legumes, nuts & seeds, herbs, and spices. These products don't include any animal-based products in them. The market studied is segmented based on product type, distribution channel, and country. Based on product type, the market " is segmented into meat substitutes, dairy-alternative beverages, non-dairy ice cream, non-dairy cheese, non-dairy yogurt, and non-dairy spreads. Dairy-alternative beverages are further segmented into soy and other drinks. almonddrinksSimilarly, meat substitutes are further segmented as textured vegetable protein, tofu, tempeh, and others. By distribution channel, the market studied is segmented into supermarkets/hypermarkets, convenience stores, online

media, and other distribution channels. The report also analyzes the Europe plant-based food and beverages market in emerging and established countries such as the United Kingdom, Germany, France, Italy, Spain, and the rest of Europe. The report offers market size and forecasts for the market in value (USD million) for all the above segments.

By Product Types
Meat Substitutes
Textured Vegetable Protein
Dairy Alternative Beverages
Soy Milk
Almond Milk
Other Dairy Alternative Beverages
Non-dairy Ice Cream
Non-dairy Cheese
Non-dairy Yogurt
Non-dairy Spreads
By Distribution Channel
Convenience Stores
Online Retail Stores
Other Distribution Channels
By Country
United Kingdom
Rest of Europe
Need A Different Region Or Segment?
Customize Now

Europe Plant-based Food and Beverages Market Research FAQs

The Europe Plant-Based Food and Beverage Market is projected to register a CAGR of 8.87% during the forecast period (2024-2029)

Danone SA, Hain Celestial Group, Inc, Conagra Brands, Inc., Beyond Meat, Inc. and Nestle SA are the major companies operating in the Europe Plant-Based Food and Beverage Market.

The report covers the Europe Plant-Based Food and Beverage Market historical market size for years: 2020, 2021, 2022 and 2023. The report also forecasts the Europe Plant-Based Food and Beverage Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Europe Plant-based Food and Beverages Industry Report

Statistics for the 2024 Europe Plant-based Food and Beverages market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Europe Plant-based Food and Beverages analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Please enter a valid email id!

Please enter a valid message!

Europe Plant-based Food and Beverages Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)