Europe Pet Nutraceuticals Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2029

The Europe Pet Nutraceuticals Market is segmented by Sub Product (Milk Bioactives, Omega-3 Fatty Acids, Probiotics, Proteins and Peptides, Vitamins and Minerals), by Pets (Cats, Dogs), by Distribution Channel (Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets) and by Country (France, Germany, Italy, Netherlands, Poland, Russia, Spain, United Kingdom). The market volume and value are presented in metric ton and USD respectively. The key data points include the market size of pet food by products, distribution channels, and pets.

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Europe Pet Nutraceuticals Market Size

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Europe Pet Nutraceuticals Market Summary
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Icons Lable Value
https://s3.mordorintelligence.com/study%20period/1629296433432_test~study_period_study_period.svg Study Period 2017 - 2029
https://s3.mordorintelligence.com/cagr/1629296433433_test~cagr_cagr.svg Market Size (2024) USD 1.67 Billion
https://s3.mordorintelligence.com/cagr/1629296433433_test~cagr_cagr.svg Market Size (2029) USD 2.44 Billion
https://s3.mordorintelligence.com/hydraulic_fluids/1629285650767_test~hydraulic_fluids_hydraulic_fluids.svg Largest Share by Pets Dogs
https://s3.mordorintelligence.com/cagr/1629296433433_test~cagr_cagr.svg CAGR (2024 - 2029) 7.88 %
https://s3.mordorintelligence.com/globe/1629285706162_test~globe_globe.svg Largest Share by Country United Kingdom

Major Players

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*Disclaimer: Major Players sorted in alphabetical order.

Key Players

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Europe Pet Nutraceuticals Market Analysis

The Europe Pet Nutraceuticals Market size is estimated at USD 1.67 billion in 2024, and is expected to reach USD 2.44 billion by 2029, growing at a CAGR of 7.88% during the forecast period (2024-2029).

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1.67 Billion

Market Size in 2024 (USD)

2.44 Billion

Market Size in 2029 (USD)

4.18 %

CAGR (2017-2023)

7.88 %

CAGR (2024-2029)

Largest Market by Sub Product

26.42 %

value share, Vitamins and Minerals, 2022

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Rising pet health concerns have boosted the demand for vitamins and minerals in the region, as these supplements help promote metabolism and immune functions in pets.

Largest Market by Country

14.75 %

value share, United Kingdom, 2022

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In the United Kingdom, the high pet population and the rising demand for healthy supplements, including vitamins and minerals, omega-3 fatty acids, and probiotics, have bolstered market growth.

Fastest-growing Market by Sub Product

8.30 %

Projected CAGR, Vitamins and Minerals, 2023-2029

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Rising pet populations and the ability of vitamins and minerals to regulate pet body functions and increase resistance to diseases are likely to bolster its demand during the forecast period.

Fastest-growing Market by Country

11.76 %

Projected CAGR, Netherlands, 2023-2029

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The rising pet ownership, changing consumer preferences, and increased spending on pet care have boosted the market, along with high company investments, driving faster growth in the country.

Leading Market Player

14.09 %

market share, Nestle (Purina), 2022

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Nestle (Purina) has invested heavily in product launches that are focused on pet nutrition, and with the extensive distribution network, the company has become a market leader.

Dogs and cats are the largest consumers of pet nutraceuticals in the region due to the increased focus of pet owners on pet health

  • Pet nutraceuticals are designed to provide nutritional and therapeutic benefits to pets. Pet nutraceuticals are derived from food sources that provide health benefits beyond basic nutrition. These products are available in various forms, such as supplements, treats, chews, powders, and liquids. In Europe, pet nutraceuticals accounted for 3% of the pet food market in 2022. The smaller share was because of their higher cost and lack of awareness concerning the usage and handling of nutraceuticals.
  • Dogs held the major share of the European pet nutraceuticals market, valued at USD 744.9 million in 2022. The larger share of dogs in the pet nutraceuticals market was associated with their considerably higher population in 2022, which was 30% of the pet population in Europe. The pet nutraceuticals market for dogs grew by 14.2% between 2017 and 2021 because of the increase in dog population and the receptiveness of dog owners toward new pet products.
  • Cats also have a majority share of the pet nutraceuticals market in the region; they accounted for a value share of USD 523.4 million in 2022. Cats were also the major pets in terms of population, accounting for 36% of the pet population in 2022. The growing adoption of cats and rising health concerns among cat parents are estimated to drive the usage of nutraceuticals for cats in the region at a CAGR of 7.4% during the forecast period.
  • The adoption of other animals and the concerns about their health are increasing. Other animals accounted for a value share of USD 186.1 million in 2022.
  • The increasing premiumization and rising pet health concerns are anticipated to drive the pet nutraceuticals market in Europe at a CAGR of 6.6% during the forecast period.
Europe Pet Nutraceuticals Market

The United Kingdom dominated the market with the presence of its highly established distribution network for pet food

  • Europe represents a significant presence in the global pet nutraceutical market, with a pet population of 109.7 million in 2022. Pet nutraceuticals constitute around 3.0% of the total European pet food market. The pet owners in the region demonstrate a growing focus on pet health and well-being driven by increased pet humanization. This evolving mindset among pet owners stimulates the demand for pet nutraceutical products.
  • Among European countries, the United Kingdom occupied the largest market share, accounting for about 14.7% of the market value, which was valued at about USD 214.4 million in 2022. This larger market share in the United Kingdom is mainly attributed to the fact that pet owners in the United Kingdom are becoming increasingly aware of the importance of providing optimal nutrition for their pets. They recognize that pet supplements play a crucial role in maintaining their pet's health. More than a third of pet food buyers in the United States agree that supplements are the most efficient means of delivering functional benefits to pets.
  • Germany and France followed as the second and third largest markets for pet supplements in the region, with market values of USD 184.1 million and USD 160.0 million, respectively, in 2022. The substantial market shares of these countries can be attributed to the increasing trend of pet ownership and the corresponding rise in pet expenditures.
  • As pet owners throughout the region continue to recognize the advantages of pet nutraceuticals and place a stronger emphasis on their pets' health and well-being, the European pet nutraceuticals market is anticipated to register a CAGR of 6.5% during the forecast period.

Europe Pet Nutraceuticals Market Trends

Cats are the major companion pets adopted in Europe due to their adaptability to small spaces and because they are considered a symbol of good luck

  • In Europe, cats are the major pets adopted by pet parents; they accounted for 36.4% of the total pet population in 2022. The high adoption of cats is mainly due to their adaptability to smaller living spaces; they can be kept indoors without feeling cooped up. Also, in some European countries, including the United Kingdom, Germany, and Russia, cats are considered to be symbols of good luck or fortune.
  • Owning pets creates a sense of companionship, affection, and protection, developing unique bonds between the owners and their pets. In 2021, 90 million households in the European Union had pets, which represented 46% of the total number of households. Also, the European cat population has been steadily increasing over the years, increasing by 14.9% from 2017 to 2022. The higher adoption of cats as pets after the COVID-19 pandemic is mainly attributed to the increase in pet humanization stimulated by loneliness and remote work. From 2020 to 2022, the cat population increased by 7.1%.
  • In Europe, Russia consists of a large cat population, which accounted for 19.6% of the total population in the region, followed by Germany (14.8%), France (13.2%), and the United Kingdom (11.1%). There is a cultural affinity for cats in Russia, with many Russian literary works featuring cats as important characters. Cats are considered as a sign of good luck in Russian folklore. European shorthair, Chartreux, Russian Blue, and Siberian are among the major cat breeds adopted in Russia and Europe in general. The adoption of harmonized rules for traveling with pets, growing online sales of cat products, relatively lower maintenance, and urban living are some of the major factors expected to drive the cat population, boosting the market's growth in the region.
Europe Pet Nutraceuticals Market

Higher consumption of premium pet food and growing awareness about the benefits of healthy, nutritious pet food are increasing pet expenditure in the region

  • Pet expenditure in Europe increased during the study period because of increased spending on different types of food and the growing trend of premiumization, with pet parents becoming more concerned about the health needs of their pets. These factors helped in increasing the pet expenditure per animal by 37.1% between 2017 and 2022. In 2022, dogs held the largest share, accounting for 37.8%, as dogs are fed specialized pet food and have a higher consumption of pet food than cats. For instance, in the United Kingdom, people's average pet food expense was USD 330 in 2022, which was more than a cat's food expense of USD 150. Dogs are also provided with services such as pet grooming and training for socialization with other dogs.
  • Pet parents provide premium products to their pets, such as cats and dogs. Pet parents prefer to feed their pets food from brands such as Royal Canin, Purina, and Whiskas because of the growing pet humanization and an increase in disposable income. There is also a rise in purchases from the medium-priced segment of pet food due to improvements in the pet food nutrition offered by these medium-priced products.
  • During the COVID-19 pandemic, there was an increase in the sales of pet food through online channels, as the majority of supermarkets had fewer product offerings due to the lockdowns. Also, e-commerce websites have a higher number of products available. It helped Amazon to be a leader in pet food sales in the United Kingdom, with the website receiving more than 579 million visits annually since the pandemic. The higher consumption of premium pet food and growing awareness about the benefits of healthy, nutritious pet food helped increase pet expenditure in the region.
Europe Pet Nutraceuticals Market

OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT

  • The growing dog-friendly ecosystem in the region is driving the adoption of dogs from animal shelters and rescue organizations
  • The establishment of 30 working groups specifically focused on the interests and welfare of other small pets is driving their adoption in the region

Europe Pet Nutraceuticals Industry Overview

The Europe Pet Nutraceuticals Market is fragmented, with the top five companies occupying 38.27%. The major players in this market are ADM, Mars Incorporated, Nestle (Purina), Vetoquinol and Virbac (sorted alphabetically).

Europe Pet Nutraceuticals Market Leaders

  1. ADM

  2. Mars Incorporated

  3. Nestle (Purina)

  4. Vetoquinol

  5. Virbac

Europe Pet Nutraceuticals Market Concentration

Other important companies include Alltech, Clearlake Capital Group, L.P. (Wellness Pet Company Inc.), Dechra Pharmaceuticals PLC, Nutramax Laboratories Inc., Vafo Praha, s.r.o..

*Disclaimer: Major Players sorted in alphabetical order.

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Europe Pet Nutraceuticals Market News

  • May 2023: Virbac acquired its distributor (GS Partners) in the Czech Republic and Slovakia, which became Virbac's 35th subsidiary. This new subsidiary allows Virbac to expand its presence more in these countries.
  • April 2023: Vafo Praha, s.r.o. partnered with the Swedish wholesaler of pet food products, Lupus Foder AB. Under this partnership, VAFO got the majority stake in Lupus Foder, thus expanding its position in Scandinavia.
  • March 2023: Mars Incorporated launched new Pedigree Multivitamins, a trio of soft chews formulated to help pets with their immunity, digestion, and joints. It has been developed with the Waltham Petcare Science Institute team, vets, and pet nutritionists.

Free with this Report

We provide a complimentary and exhaustive set of data points on regional and country-level metrics that present the fundamental structure of the industry. Presented in the form of 90+ free charts, the section covers difficult-to-find data from various countries regarding the expenditure on different pet food products including food, treats, veterinary diets, and nutraceuticals/supplements.

Europe Pet Nutraceuticals Market
Europe Pet Nutraceuticals Market
Europe Pet Nutraceuticals Market
Europe Pet Nutraceuticals Market

Europe Pet Nutraceuticals Market Report - Table of Contents

  1. EXECUTIVE SUMMARY & KEY FINDINGS

  2. REPORT OFFERS

  3. 1. INTRODUCTION

    1. 1.1. Study Assumptions & Market Definition

    2. 1.2. Scope of the Study​

    3. 1.3. Research Methodology

  4. 2. KEY INDUSTRY TRENDS

    1. 2.1. Pet Population

      1. 2.1.1. Cats

      2. 2.1.2. Dogs

      3. 2.1.3. Other Pets

    2. 2.2. Pet Expenditure

    3. 2.3. Regulatory Framework

    4. 2.4. Value Chain & Distribution Channel Analysis

  5. 3. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)

    1. 3.1. Sub Product

      1. 3.1.1. Milk Bioactives

      2. 3.1.2. Omega-3 Fatty Acids

      3. 3.1.3. Probiotics

      4. 3.1.4. Proteins and Peptides

      5. 3.1.5. Vitamins and Minerals

      6. 3.1.6. Other Nutraceuticals

    2. 3.2. Pets

      1. 3.2.1. Cats

      2. 3.2.2. Dogs

      3. 3.2.3. Other Pets

    3. 3.3. Distribution Channel

      1. 3.3.1. Convenience Stores

      2. 3.3.2. Online Channel

      3. 3.3.3. Specialty Stores

      4. 3.3.4. Supermarkets/Hypermarkets

      5. 3.3.5. Other Channels

    4. 3.4. Country

      1. 3.4.1. France

      2. 3.4.2. Germany

      3. 3.4.3. Italy

      4. 3.4.4. Netherlands

      5. 3.4.5. Poland

      6. 3.4.6. Russia

      7. 3.4.7. Spain

      8. 3.4.8. United Kingdom

      9. 3.4.9. Rest of Europe

  6. 4. COMPETITIVE LANDSCAPE

    1. 4.1. Key Strategic Moves

    2. 4.2. Market Share Analysis

    3. 4.3. Company Landscape

    4. 4.4. Company Profiles

      1. 4.4.1. ADM

      2. 4.4.2. Alltech

      3. 4.4.3. Clearlake Capital Group, L.P. (Wellness Pet Company Inc.)

      4. 4.4.4. Dechra Pharmaceuticals PLC

      5. 4.4.5. Mars Incorporated

      6. 4.4.6. Nestle (Purina)

      7. 4.4.7. Nutramax Laboratories Inc.

      8. 4.4.8. Vafo Praha, s.r.o.

      9. 4.4.9. Vetoquinol

      10. 4.4.10. Virbac

  7. 5. KEY STRATEGIC QUESTIONS FOR PET FOOD CEOS

  8. 6. APPENDIX

    1. 6.1. Global Overview

      1. 6.1.1. Overview

      2. 6.1.2. Porter’s Five Forces Framework

      3. 6.1.3. Global Value Chain Analysis

      4. 6.1.4. Market Dynamics (DROs)

    2. 6.2. Sources & References

    3. 6.3. List of Tables & Figures

    4. 6.4. Primary Insights

    5. 6.5. Data Pack

    6. 6.6. Glossary of Terms

List of Tables & Figures

  1. Figure 1:  
  2. PET POPULATION OF CATS, NUMBER, EUROPE, 2017 - 2022
  1. Figure 2:  
  2. PET POPULATION OF DOGS, NUMBER, EUROPE, 2017 - 2022
  1. Figure 3:  
  2. PET POPULATION OF OTHER PETS, NUMBER, EUROPE, 2017 - 2022
  1. Figure 4:  
  2. PET EXPENDITURE PER CAT, USD, EUROPE, 2017 - 2022
  1. Figure 5:  
  2. PET EXPENDITURE PER DOG, USD, EUROPE, 2017 - 2022
  1. Figure 6:  
  2. PET EXPENDITURE PER OTHER PET, USD, EUROPE, 2017 - 2022
  1. Figure 7:  
  2. VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 8:  
  2. VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS, USD, EUROPE, 2017 - 2029
  1. Figure 9:  
  2. VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS BY SUB PRODUCT CATEGORIES, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 10:  
  2. VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS BY SUB PRODUCT CATEGORIES, USD, EUROPE, 2017 - 2029
  1. Figure 11:  
  2. VOLUME SHARE OF PET NUTRACEUTICALS/SUPPLEMENTS BY SUB PRODUCT CATEGORIES, %, EUROPE, 2017 VS 2023 VS 2029
  1. Figure 12:  
  2. VALUE SHARE OF PET NUTRACEUTICALS/SUPPLEMENTS BY SUB PRODUCT CATEGORIES, %, EUROPE, 2017 VS 2023 VS 2029
  1. Figure 13:  
  2. VOLUME OF MILK BIOACTIVES, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 14:  
  2. VALUE OF MILK BIOACTIVES, USD, EUROPE, 2017 - 2029
  1. Figure 15:  
  2. VALUE SHARE OF MILK BIOACTIVES BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
  1. Figure 16:  
  2. VOLUME OF OMEGA-3 FATTY ACIDS, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 17:  
  2. VALUE OF OMEGA-3 FATTY ACIDS, USD, EUROPE, 2017 - 2029
  1. Figure 18:  
  2. VALUE SHARE OF OMEGA-3 FATTY ACIDS BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
  1. Figure 19:  
  2. VOLUME OF PROBIOTICS, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 20:  
  2. VALUE OF PROBIOTICS, USD, EUROPE, 2017 - 2029
  1. Figure 21:  
  2. VALUE SHARE OF PROBIOTICS BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
  1. Figure 22:  
  2. VOLUME OF PROTEINS AND PEPTIDES, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 23:  
  2. VALUE OF PROTEINS AND PEPTIDES, USD, EUROPE, 2017 - 2029
  1. Figure 24:  
  2. VALUE SHARE OF PROTEINS AND PEPTIDES BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
  1. Figure 25:  
  2. VOLUME OF VITAMINS AND MINERALS, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 26:  
  2. VALUE OF VITAMINS AND MINERALS, USD, EUROPE, 2017 - 2029
  1. Figure 27:  
  2. VALUE SHARE OF VITAMINS AND MINERALS BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
  1. Figure 28:  
  2. VOLUME OF OTHER NUTRACEUTICALS, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 29:  
  2. VALUE OF OTHER NUTRACEUTICALS, USD, EUROPE, 2017 - 2029
  1. Figure 30:  
  2. VALUE SHARE OF OTHER NUTRACEUTICALS BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
  1. Figure 31:  
  2. VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS BY PET TYPE, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 32:  
  2. VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS BY PET TYPE, USD, EUROPE, 2017 - 2029
  1. Figure 33:  
  2. VOLUME SHARE OF PET NUTRACEUTICALS/SUPPLEMENTS BY PET TYPE, %, EUROPE, 2017 VS 2023 VS 2029
  1. Figure 34:  
  2. VALUE SHARE OF PET NUTRACEUTICALS/SUPPLEMENTS BY PET TYPE, %, EUROPE, 2017 VS 2023 VS 2029
  1. Figure 35:  
  2. VOLUME OF PET CAT NUTRACEUTICALS/SUPPLEMENTS, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 36:  
  2. VALUE OF PET CAT NUTRACEUTICALS/SUPPLEMENTS, USD, EUROPE, 2017 - 2029
  1. Figure 37:  
  2. VALUE SHARE OF PET CAT NUTRACEUTICALS/ SUPPLEMENTS BY PET NUTRACEUTICALS/ SUPPLEMENTS CATEGORIES, %, EUROPE, 2022 AND 2029
  1. Figure 38:  
  2. VOLUME OF PET DOG NUTRACEUTICALS/SUPPLEMENTS, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 39:  
  2. VALUE OF PET DOG NUTRACEUTICALS/SUPPLEMENTS, USD, EUROPE, 2017 - 2029
  1. Figure 40:  
  2. VALUE SHARE OF PET DOG NUTRACEUTICALS/ SUPPLEMENTS BY PET NUTRACEUTICALS/ SUPPLEMENTS CATEGORIES, %, EUROPE, 2022 AND 2029
  1. Figure 41:  
  2. VOLUME OF OTHER PETS NUTRACEUTICALS/SUPPLEMENTS, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 42:  
  2. VALUE OF OTHER PETS NUTRACEUTICALS/SUPPLEMENTS, USD, EUROPE, 2017 - 2029
  1. Figure 43:  
  2. VALUE SHARE OF OTHER PETS NUTRACEUTICALS/ SUPPLEMENTS BY PET NUTRACEUTICALS/ SUPPLEMENTS CATEGORIES, %, EUROPE, 2022 AND 2029
  1. Figure 44:  
  2. VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA DISTRIBUTION CHANNELS, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 45:  
  2. VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA DISTRIBUTION CHANNELS, USD, EUROPE, 2017 - 2029
  1. Figure 46:  
  2. VOLUME SHARE OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA DISTRIBUTION CHANNELS, %, EUROPE, 2017 VS 2023 VS 2029
  1. Figure 47:  
  2. VALUE SHARE OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA DISTRIBUTION CHANNELS, %, EUROPE, 2017 VS 2023 VS 2029
  1. Figure 48:  
  2. VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA CONVENIENCE STORES, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 49:  
  2. VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA CONVENIENCE STORES, USD, EUROPE, 2017 - 2029
  1. Figure 50:  
  2. VALUE SHARE OF PET NUTRACEUTICALS/ SUPPLEMENTS SOLD VIA CONVENIENCE STORES BY SUB PRODUCT CATEGORIES, %, EUROPE, 2022 AND 2029
  1. Figure 51:  
  2. VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA ONLINE CHANNEL, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 52:  
  2. VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA ONLINE CHANNEL, USD, EUROPE, 2017 - 2029
  1. Figure 53:  
  2. VALUE SHARE OF PET NUTRACEUTICALS/ SUPPLEMENTS SOLD VIA ONLINE CHANNEL BY SUB PRODUCT CATEGORIES, %, EUROPE, 2022 AND 2029
  1. Figure 54:  
  2. VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA SPECIALTY STORES, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 55:  
  2. VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA SPECIALTY STORES, USD, EUROPE, 2017 - 2029
  1. Figure 56:  
  2. VALUE SHARE OF PET NUTRACEUTICALS/ SUPPLEMENTS SOLD VIA SPECIALTY STORES BY SUB PRODUCT CATEGORIES, %, EUROPE, 2022 AND 2029
  1. Figure 57:  
  2. VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA SUPERMARKETS/HYPERMARKETS, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 58:  
  2. VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA SUPERMARKETS/HYPERMARKETS, USD, EUROPE, 2017 - 2029
  1. Figure 59:  
  2. VALUE SHARE OF PET NUTRACEUTICALS/ SUPPLEMENTS SOLD VIA SUPERMARKETS/HYPERMARKETS BY SUB PRODUCT CATEGORIES, %, EUROPE, 2022 AND 2029
  1. Figure 60:  
  2. VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA OTHER CHANNELS, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 61:  
  2. VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA OTHER CHANNELS, USD, EUROPE, 2017 - 2029
  1. Figure 62:  
  2. VALUE SHARE OF PET NUTRACEUTICALS/ SUPPLEMENTS SOLD VIA OTHER CHANNELS BY SUB PRODUCT CATEGORIES, %, EUROPE, 2022 AND 2029
  1. Figure 63:  
  2. VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS BY COUNTRY, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 64:  
  2. VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS BY COUNTRY, USD, EUROPE, 2017 - 2029
  1. Figure 65:  
  2. VOLUME SHARE OF PET NUTRACEUTICALS/SUPPLEMENTS BY COUNTRY, %, EUROPE, 2017 VS 2023 VS 2029
  1. Figure 66:  
  2. VALUE SHARE OF PET NUTRACEUTICALS/SUPPLEMENTS BY COUNTRY, %, EUROPE, 2017 VS 2023 VS 2029
  1. Figure 67:  
  2. VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS, METRIC TON, FRANCE, 2017 - 2029
  1. Figure 68:  
  2. VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS, USD, FRANCE, 2017 - 2029
  1. Figure 69:  
  2. VALUE SHARE OF PET NUTRACEUTICALS/ SUPPLEMENTS BY SUB PRODUCT, %, FRANCE, 2022 AND 2029
  1. Figure 70:  
  2. VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS, METRIC TON, GERMANY, 2017 - 2029
  1. Figure 71:  
  2. VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS, USD, GERMANY, 2017 - 2029
  1. Figure 72:  
  2. VALUE SHARE OF PET NUTRACEUTICALS/ SUPPLEMENTS BY SUB PRODUCT, %, GERMANY, 2022 AND 2029
  1. Figure 73:  
  2. VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS, METRIC TON, ITALY, 2017 - 2029
  1. Figure 74:  
  2. VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS, USD, ITALY, 2017 - 2029
  1. Figure 75:  
  2. VALUE SHARE OF PET NUTRACEUTICALS/ SUPPLEMENTS BY SUB PRODUCT, %, ITALY, 2022 AND 2029
  1. Figure 76:  
  2. VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS, METRIC TON, NETHERLANDS, 2017 - 2029
  1. Figure 77:  
  2. VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS, USD, NETHERLANDS, 2017 - 2029
  1. Figure 78:  
  2. VALUE SHARE OF PET NUTRACEUTICALS/ SUPPLEMENTS BY SUB PRODUCT, %, NETHERLANDS, 2022 AND 2029
  1. Figure 79:  
  2. VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS, METRIC TON, POLAND, 2017 - 2029
  1. Figure 80:  
  2. VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS, USD, POLAND, 2017 - 2029
  1. Figure 81:  
  2. VALUE SHARE OF PET NUTRACEUTICALS/ SUPPLEMENTS BY SUB PRODUCT, %, POLAND, 2022 AND 2029
  1. Figure 82:  
  2. VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS, METRIC TON, RUSSIA, 2017 - 2029
  1. Figure 83:  
  2. VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS, USD, RUSSIA, 2017 - 2029
  1. Figure 84:  
  2. VALUE SHARE OF PET NUTRACEUTICALS/ SUPPLEMENTS BY SUB PRODUCT, %, RUSSIA, 2022 AND 2029
  1. Figure 85:  
  2. VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS, METRIC TON, SPAIN, 2017 - 2029
  1. Figure 86:  
  2. VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS, USD, SPAIN, 2017 - 2029
  1. Figure 87:  
  2. VALUE SHARE OF PET NUTRACEUTICALS/ SUPPLEMENTS BY SUB PRODUCT, %, SPAIN, 2022 AND 2029
  1. Figure 88:  
  2. VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 89:  
  2. VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 90:  
  2. VALUE SHARE OF PET NUTRACEUTICALS/ SUPPLEMENTS BY SUB PRODUCT, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 91:  
  2. VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS, METRIC TON, REST OF EUROPE, 2017 - 2029
  1. Figure 92:  
  2. VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS, USD, REST OF EUROPE, 2017 - 2029
  1. Figure 93:  
  2. VALUE SHARE OF PET NUTRACEUTICALS/ SUPPLEMENTS BY SUB PRODUCT, %, REST OF EUROPE, 2022 AND 2029
  1. Figure 94:  
  2. MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, EUROPE, 2017 - 2023
  1. Figure 95:  
  2. MOST ADOPTED STRATEGIES, COUNT, EUROPE, 2017 - 2023
  1. Figure 96:  
  2. VALUE SHARE OF MAJOR PLAYERS, %, EUROPE, 2022

Europe Pet Nutraceuticals Industry Segmentation

Milk Bioactives, Omega-3 Fatty Acids, Probiotics, Proteins and Peptides, Vitamins and Minerals are covered as segments by Sub Product. Cats, Dogs are covered as segments by Pets. Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets are covered as segments by Distribution Channel. France, Germany, Italy, Netherlands, Poland, Russia, Spain, United Kingdom are covered as segments by Country.

  • Pet nutraceuticals are designed to provide nutritional and therapeutic benefits to pets. Pet nutraceuticals are derived from food sources that provide health benefits beyond basic nutrition. These products are available in various forms, such as supplements, treats, chews, powders, and liquids. In Europe, pet nutraceuticals accounted for 3% of the pet food market in 2022. The smaller share was because of their higher cost and lack of awareness concerning the usage and handling of nutraceuticals.
  • Dogs held the major share of the European pet nutraceuticals market, valued at USD 744.9 million in 2022. The larger share of dogs in the pet nutraceuticals market was associated with their considerably higher population in 2022, which was 30% of the pet population in Europe. The pet nutraceuticals market for dogs grew by 14.2% between 2017 and 2021 because of the increase in dog population and the receptiveness of dog owners toward new pet products.
  • Cats also have a majority share of the pet nutraceuticals market in the region; they accounted for a value share of USD 523.4 million in 2022. Cats were also the major pets in terms of population, accounting for 36% of the pet population in 2022. The growing adoption of cats and rising health concerns among cat parents are estimated to drive the usage of nutraceuticals for cats in the region at a CAGR of 7.4% during the forecast period.
  • The adoption of other animals and the concerns about their health are increasing. Other animals accounted for a value share of USD 186.1 million in 2022.
  • The increasing premiumization and rising pet health concerns are anticipated to drive the pet nutraceuticals market in Europe at a CAGR of 6.6% during the forecast period.
Sub Product
Milk Bioactives
Omega-3 Fatty Acids
Probiotics
Proteins and Peptides
Vitamins and Minerals
Other Nutraceuticals
Pets
Cats
Dogs
Other Pets
Distribution Channel
Convenience Stores
Online Channel
Specialty Stores
Supermarkets/Hypermarkets
Other Channels
Country
France
Germany
Italy
Netherlands
Poland
Russia
Spain
United Kingdom
Rest of Europe
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Market Definition

  • FUNCTIONS - Pet foods are usually intended to provide complete and balanced nutrition to the pet but are primarily used as functional products. The scope includes the food and supplements consumed by pets including veterinary diets. Supplements/nutraceuticals that are directly supplied to pets are considered within the scope.
  • RESELLERS - Companies engaged in reselling of pet food without value addition have been excluded from the market scope, in order to avoid double counting.
  • END CONSUMERS - Pet owners are considered to be the end-consumers in the market studied.
  • DISTRIBUTION CHANNELS - Supermarkets/hypermarkets, specialty stores, convenience stores, online channels and other channels are considered within the scope. The stores which are exclusively providing pet related basic and custom products are considered within the scope of specialty stores.
Keyword Definition
Pet Food The scope of pet food includes the food that is eatable by pets including food, treats, veterinary diets, and nutraceuticals/supplements.
Food Food is animal feed intended for consumption by pets. It is formulated to provide essential nutrients and meet the dietary needs of various types of pets, including dogs, cats, and other animals. These are generally segmented into dry and wet pet foods.
Dry Pet Food Dry pet foods may be extruded/baked (kibbles) or flaked. They have a lower moisture content, typically around 12-20%.
Wet Pet Food Wet pet food, also known as canned pet food or moist pet food, generally has a higher moisture content compared to dry pet food, often ranging from 70-80%.
Kibbles Kibbles are dry, processed pet food in small, bite-sized pieces or pellets. They are specifically formulated to provide balanced nutrition for various domestic animals, such as dogs, cats, and other animals.
Treats Pet Treats are special food items or rewards given to pets, to show affection, and encourage good behavior. They are especially used during training. Pet treats are made from various combinations of meat or meat-derived materials with other ingredients.
Dental Treats Pet dental treats are specialized treats that are formulated to promote good oral hygiene in pets.​
Crunchy Treats It is a type of pet treat that has a firm and crispy texture which can be a good source of nutrition for pets.​
Soft and chewy treats Soft and Chewy pet treats are a type of pet food product that is formulated to be easy to chewy and digest. They are usually made from soft and pliable ingredients, such as meat, poultry, or vegetables, that have been blended and formed into bite-sized pieces or strips.​
Freeze-dried & Jerky Treats Freeze-dried and jerky treats are snacks given to pets, that are prepared through a special preservation process, without damaging the nutritional content, resulting in long-lasting, nutrient-rich treats.
Urinary Tract Disease Diets These are commercial diets that are specifically formulated to promote urinary health and reduce the risk of urinary tract infections and other urinary problems.​
Renal Diets These are specialized pet foods formulated to support the health of pets with kidney disease or renal insufficiency.​
Digestive Sensitivity Diets Digestive-sensitive diets are specially formulated to meet the nutritional needs of pets with digestive issues such as food intolerances, allergies, and sensitivities. These diets are designed to be easily digestible and to reduce the symptoms of digestive problems in pets. ​
Oral Care Diets Oral care diets for pets are specially formulated diets produced to promote oral health and hygiene in pets.​
Grain-Free Pet Food Pet food that does not contain common grains like wheat, corn, or soy. Grain-free diets are often preferred by pet owners seeking alternative options or if their pets have specific dietary sensitivities.
Premium Pet Food High-quality pet food formulated with superior ingredients often offers additional nutritional benefits compared to standard pet food.
Natural Pet Food Pet food made from natural ingredients, with minimal processing and without artificial preservatives.
Organic Pet Food Pet food is produced using organic ingredients, free from synthetic pesticides, hormones, and genetically modified organisms (GMOs).
Extrusion A manufacturing process used to produce dry pet food, where ingredients are cooked, mixed, and shaped under high pressure and temperature.
Other Pets Other pets include birds, fish, rabbits, hamsters, ferrets, and reptiles.
Palatability The taste, texture, and aroma of pet food influence its appeal and acceptance by pets.
Complete and Balanced Pet Food Pet food that provides all essential nutrients in appropriate proportions to meet the nutritional needs of pets without additional supplementation.
Preservatives These are the substances that are added to pet food to extend its shelf life and prevent spoilage.
Nutraceuticals Food products that offer health benefits beyond basic nutrition, often contain bioactive compounds with potential therapeutic effects.
Probiotics Live beneficial bacteria that promote a healthy balance of gut flora, supporting digestive health and immune function in pets.
Antioxidants Compounds that help neutralize harmful free radicals in the body, promoting cellular health and supporting the immune system in pets.
Shelf-Life The duration of which pet food remains safe and nutritionally viable for consumption after its production date.
Prescription diet Specialized pet food formulated to address specific medical conditions under veterinary supervision.
Allergen A substance that can cause allergic reactions in some pets, leading to food allergies or sensitivities.
Canned food Wet pet food that is packed in cans and contains higher moisture content than dry food.
Limited ingredient diet (LID) Pet food formulated with a reduced number of ingredients to minimize potential allergens.
Guaranteed Analysis The minimum or maximum levels of certain nutrients present in pet food.
Weight management Pet food designed to help pets maintain a healthy weight or support weight loss efforts.
Other Nutraceuticals It includes prebiotics, antioxidants, digestive fiber, enzymes, essential oils and herbs.
Other Veterinary Diets It includes weight management diets, skin and coat health, cardiac care, and joint care.
Other Treats It includes rawhides, mineral blocks, lickables, and catnips.
Other Dry Foods It includes cereal flakes, mixers, meal toppers, freeze-dried foods, and air-dried foods.
Other Animals It includes birds, fish, reptiles, and small animals (rabbits, ferrets, hamsters).
Other Distribution Channels It includes veterinary clinics, local unregulated stores, and feed and farm stores.
Proteins and Peptides Proteins are large molecules composed of basic units called amino acids which help in the growth and development of pets. Peptides are the short string of 2 to 50 amino acids.
Omega-3 fatty acids Omega-3 fatty acids are essential polyunsaturated fats that play a crucial role in the overall health and well-being of Pets
Vitamins Vitamins are the essential organic compounds that are essential for vital physiological functioning.
Minerals Minerals are naturally occurring inorganic substances that are essential for various physiological functions in pets.
CKD Chronic Kidney Disease
DHA Docosahexaenoic Acid
EPA Eicosapentaenoic Acid
ALA Alpha-linolenic Acid
BHA Butylated Hydroxyanisol
BHT Butylated Hydroxytoluene
FLUTD Feline Lower Urinary Tract Disease
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Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step-1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set and the model is built on the basis of these variables.
  • Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period.
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
  • Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
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Europe Pet Nutraceuticals Market Research FAQs

The Europe Pet Nutraceuticals Market size is expected to reach USD 1.67 billion in 2024 and grow at a CAGR of 7.88% to reach USD 2.44 billion by 2029.

In 2024, the Europe Pet Nutraceuticals Market size is expected to reach USD 1.67 billion.

ADM, Mars Incorporated, Nestle (Purina), Vetoquinol and Virbac are the major companies operating in the Europe Pet Nutraceuticals Market.

In the Europe Pet Nutraceuticals Market, the Dogs segment accounts for the largest share by pets.

In 2024, United Kingdom accounts for the largest share by country in the Europe Pet Nutraceuticals Market.

In 2023, the Europe Pet Nutraceuticals Market size was estimated at USD 1.56 billion. The report covers the Europe Pet Nutraceuticals Market historical market size for years: 2017, 2018, 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Europe Pet Nutraceuticals Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Europe Pet Nutraceuticals Industry Report

Statistics for the 2024 Europe Pet Nutraceuticals market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Europe Pet Nutraceuticals analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

Europe Pet Nutraceuticals Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2029