Mustard Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Global Mustard Market is segmented by Form (Seed, Powder, Oil, and Paste); Distribution Channel ( Online Retailing, Hypermarkets/Supermarkets, Convenience Store/Grocery Stores and Other Channels); and Geography (North America, Europe, Asia-Pacific, South America, and the Middle East and Africa). For each segment, the market sizing and forecasts have been done on the basis of the value (in USD million).

Market Snapshot

Mustard Market Size
Study Period: 2016 -2027
Base Year: 2021
Fastest Growing Market: Asia Pacific
Largest Market: Africa
CAGR: 5.7 %
Mustard Market key players

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Market Overview

The global mustard market is growing at a CAGR of 5.7% during the forecast period (2022-2027).

The COVID-19 had a significant effect on the market. This was due to the health benefits that the mustard carries with it, such as blocking microbial growth, promoting skin health, reduces inflammation. The consumer's consciousness towards the health benefits has tremendously dragged the per capita spending towards the mustard market. McCormick & Company, which is one the major players in the industry has estimated growth of 26% in sales of french's mustard during fiscal 2021.

The rising demand of mustard by consumers in skincare products because of the fact that mustard provides better and healthy skin is one of the major factors that is elevating the growth of the market. Moreover, the consumers also use mustard as a healthy species in food products.

The medicated benefits of mustard such as topical treatment for inflammatory conditions such as arthritis and rheumatism, is dragging the per capita spending towards the global mustard market. Moreover, the consumers also use mustard as a healthy species in food products.

Scope of the Report

Mustard seeds are the small round seeds of various mustard plants. The seeds are usually about 1 to 2 millimeters in diameter and maybe colored from yellowish white to black. The global mustard market has been segmented by distribution channel into online Retailing, hypermarkets/ supermarkets, convenience store/ grocery stores, and other Retailing. The market is also segmented by geography and the segmentation includes countries of North America, Europe, Asia-Pacific, South America, the Middle East, and, Africa. For each segment, the market sizing and forecasts have been done on the basis of the value (in USD million).

By Form
By Distribution Channel
Online Retailing
Hypermarkets/ Supermarkets
Convenience Store/Grocery Stores
Other Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Asia Pacific
Rest of Asia-Pacific
South America
Rest of South America
Middle East and Africa
South Africa
United Arab Emirates
Rest of Middle East and Africa

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Key Market Trends

Rising Awareness about Health Benefits from Mustard Consumption

With the changing lifestyle, the consumers are trending to prefer a healthier lifestyle. The demand for mustard is increasing over years, this is mainly due to the significance of mustard as a health beneficial product, such as mustard seeds which can kill cancer cells. Moreover, the wide range of mustard seed application includes flavoring agent in different food dishes, mayonnaise and dips, preparing condiments such as table mustard, and many more that drives this segment of the market. Also, mustard oil and organic mustard seeds are the current trends that are further boosting the global mustard market. In addition, having therapeutically benefits, mustard herb & oil has been in rising demand. Among the various varieties offered, demand for Yellow Mustard sauce is higher as compared to Dijon, Spicy/Brown, Honeymustard, and Horseradish due to its wide range of applications in the food industry that includes its use as including flavoring agent in salad dishes, mayonnaise, and dips, preparing condiments such as table mustard.

Mustard Market trends

Asia-Pacific is the Fastest-Growing Market

Asia-Pacific is the fastest-growing mustard market. The region is elevating due to the rising demand for mustard by the consumers. the countries like China and India play a significant role in mustard production in the region. According to Central Organization for Oil Industry and Trade (COOIT), India has an estimated 85 lakh tonnes in the 2020-21 crop year (July-June), the production is still accelerating due to the increasing demand for mustard all over the globe. The utilization of mustard varies from country to country with the region. In India, the major utilization of mustard is by mustard oil and in preparation of spices for various cuisines, whereas, in China, the consumers use mustard leaves for consumption as well, the leaf is used in salad, blending them into a smoothie, soups and strews, and roasted leaves of mustard seasoned with garlic and spices are eventually used as side-dish for numerous cuisines in the respective country. The major demand for mustard and mustard-based products is due to the increasing awareness of health benefits that can be gained by consuming these products is one major reason that is driving the market.

Mustard Market analysis

Competitive Landscape

The market studied is competitive in nature, this is due to the presence of both domestic and international players in the segment. Some of the major players in the global mustard market include Backwoods Mustard Company, Woeber Mustard Manufacturing Company., McCormick & Co., Conagra Brands Inc., and Unilever. Most of the companies are actively involved in product innovation along with mergers and acquisitions, owing to globalization, and also, since, the leading global companies have a considerable share within the industry. The strategy behind mergers and acquisitions is also enabling these top players to sustain dominance over other regional players in the industry.

Recent Development

  • In 2021, McCormick & Co. has acquired FONA International, which is a well-established player in the manufacturing of clean and natural food flavors. According to McCormick & Co., the strategy behind this acquisition is to expand the company's product portfolio by innovating new products that will meet the consumer's preferences.
  • In 2019, Woeber Mustard Manufacturing Company has expanded its business through e-commerce retailing in China. The strategy behind opting for the e-commerce platform was to offer the product to Chinese consumers as the company was targeting a large market.
  • In 2018, Backwoods Mustard innovated Michigan-made craft mustard, the strategy behind the innovation was to promote the tradition of Michigan, according to the company, the new product was made up of family recipes, the strategy of product innovation will lead to an increase in the number of the consumer by offering them a family recipe-based product.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Form

      1. 5.1.1 Seed

      2. 5.1.2 Powder

      3. 5.1.3 Oil

      4. 5.1.4 Paste

    2. 5.2 By Distribution Channel

      1. 5.2.1 Online Retailing

      2. 5.2.2 Hypermarkets/ Supermarkets

      3. 5.2.3 Convenience Store/Grocery Stores

      4. 5.2.4 Other Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Spain

        2. United Kingdom

        3. Germany

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East and Africa

        1. South Africa

        2. United Arab Emirates

        3. Rest of Middle East and Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Backwoods Mustard Company

      2. 6.4.2 Mustard and Co.

      3. 6.4.3 Woeber Mustard Manufacturing Company

      4. 6.4.4 Unilever

      5. 6.4.5 Boar's Head Brand

      6. 6.4.6 Bertman Foods Co.

      7. 6.4.7 Colman's of Norwich

      8. 6.4.8 McCormick & Company, Inc.

      9. 6.4.9 Conagra Brands Inc.

      10. 6.4.10 The Kraft Heinz Company

    5. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The Mustard Market market is studied from 2016 - 2027.

The Mustard Market is growing at a CAGR of 5.7% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

Africa holds highest share in 2021.

Backwoods Mustard Company, Woeber Mustard Manufacturing Company, Unilever, McCormick & Co., Conagra Brands Inc. are the major companies operating in Mustard Market.

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