Mustard Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Mustard Market Report is Segmented by Form (Seed, Powder/Flour, Oil, and Paste/Sauce), Nature (Conventional and Organic), Packaging Type (Bottles and Jars, Sachets/Pouches, and Others), End Use (Retail and Foodservice), and Geography (North America, Europe, Asia-Pacific, South America, and the Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD).

Mustard Market Size and Share

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Compare market size and growth of Mustard Market with other markets in Food & Beverage Industry

Mustard Market Analysis by Mordor Intelligence

The mustard market is estimated to be valued at USD 10.01 billion in 2025, and is expected to reach USD 13.22 billion by 2030, at a CAGR of 5.72% during the forecast period (2025-2030). Consistent household use, growing interest in functional ingredients, and the spread of international cuisines position mustard products as a dependable yet dynamic category within global condiments. Manufacturers capitalize on wellness trends by highlighting mustard’s antioxidant profile, while quick-service restaurants rely on its thermal stability and natural preservative attributes to streamline menu costs. Premiumization is raising average selling prices, especially for region-specific Dijon, whole-grain, and organic lines, as consumers seek authentic flavor without artificial additives. Fast-expanding e-commerce platforms amplify visibility for smaller brands, broadening competitive intensity. Brand owners who integrate direct seed sourcing and regenerative agriculture already enjoy higher supply security and reputational benefits.

Key Report Takeaways

  • By form, oil led with 43.45% shares of the mustard market in 2024; paste/sauce formats are expanding at a 6.34% CAGR through 2030. 
  • By nature, conventional products held 66.73% market share, while organic variants are growing at a 7.83% CAGR to 2030. 
  • By packaging type, bottles and jars retained 41.12% revenue share, whereas sachets and pouches are advancing at a 6.54% CAGR. 
  • By end-use channel, retail accounted for 72.6% share of sales in 2024; foodservice is projected to register a 4.74% CAGR as restaurant activity rebounds. 
  • By geography, Asia Pacific captured 46.72% share of the mustard market in 2024 and is forecast to post the fastest 7.12% CAGR to 2030.

Segment Analysis

By Form: Oil Dominance Faces Paste Innovation Challenge

Oil captured 43.45% share of the mustard market in 2024, owing to entrenched culinary habits in South Asia, whereas paste and sauce lines exhibit a 6.34% CAGR, the fastest within the form spectrum. Producers emphasize cold-pressed extraction, heart-healthy unsaturated fats, and clean-label claims to sustain oil demand. The mustard products market size for paste and sauce variants is forecast to broaden as busy households gravitate to ready-to-eat spreads and squeezable formats. 

Consumer interest in diverse textures fosters extensions such as whole-grain spreads that pair with artisanal bread, while powdered mustard supports industrial seasoning blends. The market’s form diversity creates resilience against raw-material shocks; when seed prices rise, processors can shift emphasis toward higher-margin pastes that use smaller seed volumes. 

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Note: Segment shares of all individual segments available upon report purchase

By Nature: Organic Surge Challenges Conventional Dominance

Conventional offerings retained 66.73% share in 2024, but organic SKUs are advancing 7.83% annually, far outpacing category averages. The mustard products market size for organic lines benefits from transparent supply chains that satisfy consumers concerned about pesticide exposure and soil health. European retailers feature prominent organic store brands, promoting price competition that accelerates trial. 

Certified supply remains limited, keeping input costs elevated; yet, scale advantages for large multinationals narrow the price gap versus conventional products. Processors cooperate with grower co-operatives to ensure non-GMO compliance, building marketing stories that reinforce premium positioning and defend margins. 

By Packaging Type: Traditional Formats Meet Convenience Innovation

Bottles and jars dominated sales with a 41.12% contribution in 2024, validating their role in retail merchandising and family-size consumption. Still, sachets and pouches are moving ahead at a 6.54% CAGR because quick-service restaurants and delivery platforms demand portion-controlled units that curb waste. The mustard products market size for sachets aligns with the broader shift toward on-the-go snacks and meal kits. 

Lightweight flexible materials reduce freight emissions and align with corporate carbon goals. In parallel, glass-jar makers explore weight-reduction techniques to retain premium cues while lowering transport costs. Across formats, tamper-evident closures and easy-pour spouts differentiate brand value propositions at the point of sale. 

Mustard Market: Market Share by Packaging Type
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Note: Segment shares of all individual segments available upon report purchase

By End-Use: Retail Dominance Meets Foodservice Recovery

Retail generated 72.6% of 2024 revenue as households stocked pantries during economic uncertainty; nonetheless, foodservice is on track for a 4.74% CAGR through 2030. Chain restaurants standardize mustard flavor to maintain menu consistency, driving predictable bulk orders that stabilize plant utilization. Operators also push healthier condiment swaps, choosing mustard over sugar-heavy sauces to meet nutritional commitments. 

Digital grocery platforms encourage brand experimentation via targeted promotions, while brick-and-mortar stores allocate more shelf facings to gourmet and regional labels. The mustard products market size within foodservice may accelerate further if hospitality-sector wage pressures spur ingredient substitution toward cost-efficient flavors such as mustard. 

Geography Analysis

Asia Pacific’s 46.72% share underscores its pivotal role in shaping the mustard products market. Regional growth of 7.12% CAGR reflects urban migration, rising disposable income, and the everyday use of mustard oil in Indian and Bangladeshi cooking. Policy support, including India’s Atmanirbhar oilseed program, bolsters domestic output and can temper raw-material cost swings over the long term. 

North America remains a high-value market where per-capita spending surpasses global averages. The region favors premium Dijon and organic spreads, and online grocery penetration enhances shelf turn for niche brands. Restaurant chains leverage mustard’s clean-label status to satisfy calorie-conscious guests, supporting steady demand despite category maturity. 

While Europe matches North America in product sophistication, there's a growing price sensitivity, largely due to the expansion of private labels. In 2024, EU regulators reported 248 compliance issues related to spice residue testing. This heightened scrutiny on imports has set stricter entry standards, posing challenges for budget-conscious exporters. On another front, both South America and the Middle East & Africa are witnessing a surge in imports, with growth rates in the double digits, driven by local processors broadening their flavor offerings.

Mustard Market CAGR (%), Growth Rate by Region
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Competitive Landscape

Global competition in the mustard market remains moderate, with heritage multinationals competing against agile artisanal labels and private retail brands. Prominent players in the global mustard market include Backwoods Mustard Company, Woeber Mustard Manufacturing Company, McCormick and Co., Conagra Brands Inc., and Unilever Plc. These companies are leveraging globalization to drive product innovation and engage in mergers and acquisitions, as leading global firms hold a significant share of the market. Mergers and acquisitions serve as a strategic approach for these players to strengthen their market position and maintain an edge over regional competitors.

Mid-size specialists, prioritizing regional authenticity and small-batch production, are successfully commanding premium prices in online channels. On the other hand, white-label producers, by offering lower-priced alternatives to branded SKUs, are pressuring established players to focus on attributes such as provenance, health benefits, and packaging convenience. The adoption of advanced technologies, including machine-vision seed grading, blockchain-based farm tracing, and AI-driven demand forecasting, is enabling companies to achieve operational efficiencies, enhance customer service, and safeguard profit margins. 

Market share consolidation, particularly in segments requiring certification expertise, can be achieved through strategic mergers or minority investments in organic farming collectives. At the same time, the mustard products sector continues to provide opportunities for niche entrants, especially those exploring innovative flavor combinations or direct-to-consumer business models. 

Mustard Industry Leaders

  1. Backwoods Mustard Company

  2. Woeber Mustard Manufacturing Company

  3. Conagra Brands Inc.

  4. Unilever Plc

  5. McCormick and Co.

  6. *Disclaimer: Major Players sorted in no particular order
Backwoods Mustard Company, Woeber Mustard Manufacturing Company, Unilever, McCormick & Co., Conagr
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Recent Industry Developments

  • February 2025: Heinz launched a limited-edition mustard, representing its first-ever collaborative sauce development in the United States.
  • May 2024: Adani Wilmar has introduced 'Fortune Pehli Dhaar', a premium mustard oil crafted from the first pressing. This launch enhances the mustard oil market and caters to consumers seeking superior quality, purity, and traditional authenticity.
  • February 2024: Unilever launched its first UK regenerative agriculture project focusing on mustard seeds and mint leaves for Colman's products, aiming to restore soil health and ensure crop resilience through partnerships with local farming cooperatives and academic institutions.

Table of Contents for Mustard Industry Report

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Rising Demand for Condiments and Sauces Is Fuelling Mustard Consumption Globally.
    • 4.2.2 Increasing Popularity of Fast Food and Processed Meals Boosts Mustard Use.
    • 4.2.3 Growing Health Awareness Supports Demand for Mustard Due To Its Antioxidant Properties.
    • 4.2.4 Expansion of International Cuisines Promotes the Use of Mustard In Diverse Recipes.
    • 4.2.5 Innovation In Packaging and Product Formats Enhances Consumer Appeal.
    • 4.2.6 Growth In Online Grocery Retail Expands Accessibility to Regional Mustard Products.
  • 4.3 Market Restraints
    • 4.3.1 Fluctuations In Mustard Seed Production, Supply, and Pricing
    • 4.3.2 Competition From Alternative Condiments Limits Mustard Market Growth
    • 4.3.3 Short Shelf Life of Certain Mustard Products Can Lead to Inventory Challenges
    • 4.3.4 Adulteration Risks and Quality Inconsistencies Reduce Consumer Trust
  • 4.4 Supply Chain Analysis
  • 4.5 Technology Outlook
  • 4.6 Porter's Five Forces
    • 4.6.1 Threat of New Entrants
    • 4.6.2 Bargaining Power of Buyers
    • 4.6.3 Bargaining Power of Suppliers
    • 4.6.4 Threat of Substitute Products
    • 4.6.5 Intensity of Competitive Rivalry

5. MARKET SIZE AND GROWTH FORECASTS (VALUE, USD)

  • 5.1 By Form
    • 5.1.1 Seeds
    • 5.1.2 Powder/Flour
    • 5.1.3 Oil
    • 5.1.4 Paste/Sauce
  • 5.2 By Nature
    • 5.2.1 Conventional
    • 5.2.2 Organic
  • 5.3 By Packaging Type
    • 5.3.1 Bottles and Jars
    • 5.3.2 Sachets/Pouches
    • 5.3.3 Others
  • 5.4 By End-Use
    • 5.4.1 Retail
    • 5.4.1.1 Supermarkets / Hypermarkets
    • 5.4.1.2 Convenience/Grocery Stores
    • 5.4.1.3 Online Retail Stores
    • 5.4.1.4 Other Distribution Channels
    • 5.4.2 Foodservice
  • 5.5 By Geography
    • 5.5.1 North America
    • 5.5.1.1 United States
    • 5.5.1.2 Canada
    • 5.5.1.3 Mexico
    • 5.5.1.4 Rest of North America
    • 5.5.2 Europe
    • 5.5.2.1 Germany
    • 5.5.2.2 United Kingdom
    • 5.5.2.3 Italy
    • 5.5.2.4 France
    • 5.5.2.5 Spain
    • 5.5.2.6 Netherlands
    • 5.5.2.7 Poland
    • 5.5.2.8 Belgium
    • 5.5.2.9 Sweden
    • 5.5.2.10 Rest of Europe
    • 5.5.3 Asia Pacific
    • 5.5.3.1 China
    • 5.5.3.2 India
    • 5.5.3.3 Japan
    • 5.5.3.4 Australia
    • 5.5.3.5 Indonesia
    • 5.5.3.6 South Korea
    • 5.5.3.7 Thailand
    • 5.5.3.8 Singapore
    • 5.5.3.9 Rest of Asia-Pacific
    • 5.5.4 South America
    • 5.5.4.1 Brazil
    • 5.5.4.2 Argentina
    • 5.5.4.3 Colombia
    • 5.5.4.4 Chile
    • 5.5.4.5 Peru
    • 5.5.4.6 Rest of South America
    • 5.5.5 Middle East and Africa
    • 5.5.5.1 South Africa
    • 5.5.5.2 Saudi Arabia
    • 5.5.5.3 United Arab Emirates
    • 5.5.5.4 Nigeria
    • 5.5.5.5 Egypt
    • 5.5.5.6 Morocco
    • 5.5.5.7 Turkey
    • 5.5.5.8 Rest of Middle East and Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
    • 6.4.1 The Kraft Heinz Company
    • 6.4.2 McCormickand Company, Inc.
    • 6.4.3 Unilever PLC (Colman's)
    • 6.4.4 Conagra Brands, Inc.
    • 6.4.5 Boar's Head Brand
    • 6.4.6 Woeber Mustard Manufacturing Co.
    • 6.4.7 Bertman Foods Co.
    • 6.4.8 Mustard & Co.
    • 6.4.9 Backwoods Mustard Co.
    • 6.4.10 Coles Group (private-label)
    • 6.4.11 H. J. Langdon & Co. (Three Threes)
    • 6.4.12 Hain Celestial Group (Spectrum)
    • 6.4.13 Mizkan Holdings Co. (S&B)
    • 6.4.14 Ajinomoto Co., Inc.
    • 6.4.15 Kikkoman Corp.
    • 6.4.16 G. S. Dunn Dry Mustard Millers
    • 6.4.17 Beaverton Foods, Inc. (Inglehoffer)
    • 6.4.18 Rolf Korner GmbH
    • 6.4.19 Pacific Spice Company, Inc.
    • 6.4.20 Great Lakes Grain & Mustard Co-op

7. MARKET OPPORTUNITIES AND FUTURE OUTLOOK

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Global Mustard Market Report Scope

Mustard seeds are the tiny round seeds of various mustard plants. The seeds are usually about 1 to 2 millimeters in diameter and may be colored from yellowish-white to black. The global mustard market has been segmented by distribution channel into online Retailing, hypermarkets/ supermarkets, convenience stores/ grocery stores, and other Retailing. The market is also segmented by geography, including countries in North America, Europe, Asia-Pacific, South America, the Middle East, and Africa. For each segment, the market sizing and forecasts have been done based on the value (in USD million).

By Form Seeds
Powder/Flour
Oil
Paste/Sauce
By Nature Conventional
Organic
By Packaging Type Bottles and Jars
Sachets/Pouches
Others
By End-Use Retail Supermarkets / Hypermarkets
Convenience/Grocery Stores
Online Retail Stores
Other Distribution Channels
Foodservice
By Geography North America United States
Canada
Mexico
Rest of North America
Europe Germany
United Kingdom
Italy
France
Spain
Netherlands
Poland
Belgium
Sweden
Rest of Europe
Asia Pacific China
India
Japan
Australia
Indonesia
South Korea
Thailand
Singapore
Rest of Asia-Pacific
South America Brazil
Argentina
Colombia
Chile
Peru
Rest of South America
Middle East and Africa South Africa
Saudi Arabia
United Arab Emirates
Nigeria
Egypt
Morocco
Turkey
Rest of Middle East and Africa
By Form
Seeds
Powder/Flour
Oil
Paste/Sauce
By Nature
Conventional
Organic
By Packaging Type
Bottles and Jars
Sachets/Pouches
Others
By End-Use
Retail Supermarkets / Hypermarkets
Convenience/Grocery Stores
Online Retail Stores
Other Distribution Channels
Foodservice
By Geography
North America United States
Canada
Mexico
Rest of North America
Europe Germany
United Kingdom
Italy
France
Spain
Netherlands
Poland
Belgium
Sweden
Rest of Europe
Asia Pacific China
India
Japan
Australia
Indonesia
South Korea
Thailand
Singapore
Rest of Asia-Pacific
South America Brazil
Argentina
Colombia
Chile
Peru
Rest of South America
Middle East and Africa South Africa
Saudi Arabia
United Arab Emirates
Nigeria
Egypt
Morocco
Turkey
Rest of Middle East and Africa
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Key Questions Answered in the Report

1. What is the current size of the mustard products market?

The mustard products market stands at USD 10.01 billion in 2025 and is expected to reach USD 13.22 billion by 2030.

2. Which region leads the market?

Asia Pacific holds 46.72% of global revenue and is projected to grow at 7.12% CAGR through 2030, making it both the largest and fastest-growing region.

3. Which product form is most popular?

Mustard oil leads with 43.45% share, but paste and sauce formats are expanding faster at a 6.34% CAGR.

4. How significant is organic mustard demand?

Organic variants, though smaller today, are advancing at 7.83% CAGR, outperforming conventional products due to clean-label and wellness trends.

Page last updated on: July 4, 2025

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