Mustard Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Global Mustard Market is segmented by Form (seed, powder, oil and paste); by Application (food, beverage and personal care); and by geography.

Market Snapshot

Mustard Market Overview
Study Period: 2016 - 2026
Base Year: 2020
Fastest Growing Market: Asia Pacific
Largest Market: Africa
CAGR: 5.7 %

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Market Overview

The global mustard market is growing at a CAGR of 5.7% during the forecast period (2020-2025).

  • The global mustard seeds market witnesses a significant growth which is mainly attributed to an increase in the application of mustard seeds in the food and beverage industry, pharmaceutical industry, personal care, and cosmetic industry and others. The growth of the market across the globe is expected to depict significant growth in the overall market owing to increasing demand for mustard seeds in cooking and as a substitute for other oils such as sunflower oil and other oils in the market.
  • Among all industries, food and beverages segment is the dominant application segment in the overall mustard seeds market attributable to its widespread use as a condiment; followed by cosmetics industry, wherein it is used as a natural scrub, hydrating agent, age-defying agent and aids in hair growth, thus contributing towards revenue generation in the overall mustard seeds market
  • Among the various varieties offered, demand for Yellow Mustard sauce is higher as compared to Dijon, Spicy/Brown, Honeymustard and Horseradish due to its wide range of application in the food industry that includes its use as including flavoring agent in salad dishes, mayonnaise, and dips, preparing condiments such as table mustard.
  • The largest global producers and exporter of mustard are Sudan, followed by India, Ethiopia, China, and the US and top importers are the United States, followed by Germany, and France, among all.
  • However, mustard faces a major concern of adulteration, changing consumer dietary habits and the inclusion of mustard oil, yet the use of mustard is consistently increasing.

Scope of the Report

The global mustard market has been segmented by form into seed, powder, oil, and paste; and by application into food, beverage, and personal care. The food segment is further bifurcated into cooking oil and seasoning and spices industries. By geography, the segmentation includes countries of North America, Europe, Asia-Pacific, South America, and the Middle East and Africa.

By Form
By Application
Cooking oil
Seasoning & Spices
Personal Care
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Asia Pacific
Rest of Asia-Pacific
South America
Rest of South America
Middle East and Africa
South Africa
United Arab Emirates
Rest of Middle East and Africa

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Key Market Trends

Increased Imports of Mustard Seeds

The wide range of mustard seed application includes flavoring agent in different food dishes, mayonnaise and dips, preparing condiments such as table mustard, and many more that drives this segment of market. According to the ITC Trade Map, the world imported value has been increasing steadily since 2016. The major countries with the increasing imported values include Germany, Belgium, Poland, Romania, Switzerland, Brazil and Ukraine among others and Sudan being the major exporter with the highest exported value of USD 693,385 thousand, followed by India exporting USD 569,033 thousand in 2018. Also, mustard oil and organic mustard seeds are the current trends that are further boosting the global mustard market. In addition, having therapeutically benefits, mustard herb & oil has been in the rising demand.

Mustard Market1

Asia-Pacific is Likely to Witness the Highest Growth Rate

A paradigm shift has been observed in the Asia-Pacific region towards a healthy diet and the usage of condiments sauces.  Also, the growing consumer interest towards different taste preferences and eating habits are increasing the condiment sauces demand. Europe is the largest market for mustard seed globally attributable to increasing demand for mustard oil and mustard paste in cooking across the regions. Europe and the Asia Pacific are the largest producers of mustard seeds globally thus contributing towards their overall revenue contribution in the global mustard seeds market. Apart from this Canada is also one of the leading producers of mustard seeds globally.

Mustard Market

Competitive Landscape

The major companies in the global mustard market include H. J. Heinz Company, Conagra Brands Inc., McCormick Foods, Mustard and Co, Unilever and French's amongst others. The market is fragmented, and with the strong presence of domestic players, it is unorganized. This forces the players entering the market to face intense competition, as the local players hold dominant market shares in terms of revenue.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Form

      1. 5.1.1 Seed

      2. 5.1.2 Powder

      3. 5.1.3 Oil

      4. 5.1.4 Paste

    2. 5.2 By Application

      1. 5.2.1 Food

        1. Cooking oil

        2. Seasoning & Spices

      2. 5.2.2 Beverage

      3. 5.2.3 Personal Care

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Spain

        2. United Kingdom

        3. Germany

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East and Africa

        1. South Africa

        2. United Arab Emirates

        3. Rest of Middle East and Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Backwoods Mustard Company

      2. 6.4.2 Mustard and Co.

      3. 6.4.3 Woeber Mustard Manufacturing Company

      4. 6.4.4 Unilever

      5. 6.4.5 Boar's Head Brand

      6. 6.4.6 Bertman Foods Co.

      7. 6.4.7 Colman's of Norwich

      8. 6.4.8 McCormick & Company, Inc.

      9. 6.4.9 The French's Food Company LLC.

      10. 6.4.10 The Kraft Heinz Company


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Frequently Asked Questions

The Mustard Market market is studied from 2016 - 2026.

The Mustard Market is growing at a CAGR of 5.7% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

Africa holds highest share in 2020.

Backwoods Mustard Company, Mustard and Co., Woeber Mustard Manufacturing Company, Unilever, Boar’s Head Brand are the major companies operating in Mustard Market.

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