Europe OOH And DOOH Market Size & Share Analysis - Growth Trends And Forecast (2025 - 2030)

The Europe OOH And DOOH Market report segments the industry into By Type (Static (Traditional) OOH, Digital OOH (LED Screens)), Digital OOH (LED Screens) (Programmatic OOH, Others), By Application (Billboard, Transportation (Transit), Street Furniture, and more.), By End-user Industry (Automotive, Retail and Consumer Goods, Healthcare, BFSI, Other End-user Industries), and By Country (United Kingdom, France, Germany, Italy).

Europe OOH And DOOH Market Size

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Europe OOH And DOOH Market Analysis

The Europe OOH And DOOH Market size is estimated at USD 10.58 billion in 2025, and is expected to reach USD 13.19 billion by 2030, at a CAGR of 4.51% during the forecast period (2025-2030).

The European OOH and DOOH market is witnessing substantial growth, propelled by technological advancements and a notable pivot toward digital advertising. This market comprises diverse formats, such as billboards, transit displays, street furniture, and digital screens, strategically deployed in urban and rural settings to captivate audiences.

  • The DOOH medium is a lucrative advertising format, appealing to advertisers seeking consumer engagement. The DOOH industry's network includes prominent billboards, digital screens, and signage strategically positioned in malls, airports, clubs, and other locations. Notably, DOOH ads are gaining momentum in Europe, driven by consumer impact and heightened engagement levels.
  • DOOH advertising is rapidly emerging as the go-to, future-proof medium for ad delivery and measurement in the advertising industry. Accurate data on locations, audiences, and behaviors is crucial for advertisers and service providers in this sector. This transparency empowers them to tailor their marketing strategies, ensuring the right message reaches the right audience at the right time and place. Service providers gather this transparent data, presenting it to media buyers to guide their inventory purchases.
  • This data, including audience impressions, demographics, and location specifics, is typically shared as part of the forecast, aiding buyers in making informed decisions. With this transparent data, media buyers and service providers can strategically place ads, maximizing their impact on consumers.
  • Programmatic advertising adoption in the DOOH sector automates ad placements based on data. This approach helps advertisers target audiences more precisely, leading to better ad spend optimization and campaign results. The real-time delivery of contextually relevant ads is a key growth catalyst.
  • Regulatory hurdles in the European OOH and DOOH market, encompassing content, placement, and data privacy, are stringent. These challenges restrict the rollout of digital billboards and dictate the permissible content, hindering the market's growth. Adhering to these mandates demands substantial financial commitments, often impeding the swift adoption of emerging technologies.

Europe OOH And DOOH Industry Overview

The European OOH and DOOH market is fragmented, with the presence of major players and numerous regional companies. Key players in the market are adopting strategies such as partnerships, agreements, innovations, and acquisitions to enhance their service offerings and gain a sustainable competitive advantage.

  • June 2024: Elevision, a Dubai-based company, pioneered the installation of digital advertising screens in residential elevators, marking a first in the United Kingdom. Currently, these screens adorn 63 buildings in London, with plans to extend to an additional 30.
  • June 2024 - Ocean Outdoor UK Ltd expanded its UK portfolio into Wales, debuting a large-scale digital out-of-home (DOOH) roadside screen strategically positioned on a major commuter route leading into Cardiff's city center. This marks Ocean's inaugural venture into Wales, augmenting its XL Network, a collection of 24 interconnected DOOH roadside screens, each boasting dimensions at least 1.5 times larger than a standard 48-sheet. The XL Network garners an impressive 5,571,690 weekly impressions.

Europe OOH And DOOH Market Leaders

  1. JCDecaux Group

  2. Clear Channel Outdoor Inc.

  3. Ströer SE & Co. KGaA

  4. Ocean Outdoor UK Ltd

  5. Exterion Media Metro Service (UK) Ltd.

  6. *Disclaimer: Major Players sorted in no particular order
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Europe OOH And DOOH Market News

  • June 2024: Wavemaker UK, Global, and DOOH.com collaborated to launch a cutting-edge 3D programmatic digital out-of-home (DOOH) advertising campaign. The campaign is designed to unveil Volvic's latest offering, the 'Touch of Fruit Sparkling' range, right in time for the summer season. The immersive experience features strategically placed digital outdoor ads near retail outlets, enticing consumers to explore the refreshing new fruity beverages.
  • June 2024: Ocean Outdoor finalized its premium DOOH network in St James Quarter, Edinburgh, in anticipation of a lineup of international summer sports events, kicking off with the Euros and culminating in the Paris 2024 Olympics.

Europe OOH And DOOH Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definitions
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHTS

  • 4.1 Market Overview and Consumer Behavior Preference
  • 4.2 Market Size Estimates and Forecasts for 2022-2029
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Buyers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitutes
    • 4.3.5 Intensity of Competitive Rivalry
  • 4.4 Industry Ecosystem Analysis

5. MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Ongoing Shift Toward Digital Advertising Aided by Increased Spending on Smart City Projects
    • 5.1.2 Increase in Air Traffic Owing to Growth in the Tourism Industry has Aided the Spending on Airport Advertisement in Vietnam
  • 5.2 Market Restraints
    • 5.2.1 Operational Challenges Related to Measurement of Advertising Effectiveness, Cost, and Market Fragmentation
  • 5.3 Market Opportunities
  • 5.4 Industry Regulatory Landscape and Policy Developments
  • 5.5 Key Technological Innovations
    • 5.5.1 Innovations to Assess Audience Measurement and Analytics
    • 5.5.2 Indication on Available Units (Spaces) in the Country**
    • 5.5.3 Likeliness of Audience Engagement through Online Channels After Being Exposed to OOH Ads**
    • 5.5.4 Use of Digital Signage Screens for Advertisement in the Region
  • 5.6 Key Case Studies of OOH and DOOH Advertisement Campaigns in the Country
  • 5.7 Overall Positioning of OOH and DOOH Spending Among Other Advertisement Formats in the Country

6. MARKET SEGMENTATION

  • 6.1 By Type
    • 6.1.1 Static (Traditional) OOH
    • 6.1.2 Digital OOH (LED Screens)
    • 6.1.2.1 Programmatic OOH
    • 6.1.2.2 Others
  • 6.2 By Application
    • 6.2.1 Billboard
    • 6.2.2 Transportation (Transit)
    • 6.2.2.1 Airports
    • 6.2.2.2 Others (Buses, etc.)
    • 6.2.3 Street Furniture 
    • 6.2.4 Other Place-based Media
  • 6.3 By End-user Industry
    • 6.3.1 Automotive​
    • 6.3.2 Retail​ and Consumer Goods
    • 6.3.3 Healthcare
    • 6.3.4 BFSI
    • 6.3.5 Other End-user Industries
  • 6.4 By Country
    • 6.4.1 United Kingdom
    • 6.4.2 France
    • 6.4.3 Germany
    • 6.4.4 Italy

7. COMPETITIVE LANDSCAPE*

  • 7.1 Company Profiles
    • 7.1.1 JCDecaux
    • 7.1.2 Clear Channel International
    • 7.1.3 Stroer
    • 7.1.4 Exterion Media
    • 7.1.5 Global Outdoor
    • 7.1.6 Ocean Outdoor
    • 7.1.7 APG|SGA
    • 7.1.8 Talon Outdoor
    • 7.1.9 Posterscope
    • 7.1.10 Kinetic Worldwide
  • *List Not Exhaustive

8. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability
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Europe OOH And DOOH Industry Segmentation

Out-of-home (OOH) advertising refers to promotions encountered beyond the confines of one's residence. This encompasses billboards, wallscapes, and posters that catch the eye of passersby. Additionally, it encompasses place-based media visible in locales like convenience stores, medical centers, and salons. DOOH advertising, tailored for commercial objectives, predominantly finds its place in public settings, often leveraging screens and interactive digital tools.

The European OOH and DOOH market is segmented by type (static (traditional) OOH and digital OOH (LED screens)), application (billboard, transportation(transit), street furniture, and other place-based media), end-user industry (automotive, retail and consumer goods, healthcare, BFSI, and other end-user industries), and country (United Kingdom, France, Germany, and Italy). The market sizes and forecasts are provided in terms of value (USD) for all the above segments.

By Type Static (Traditional) OOH
Digital OOH (LED Screens) Programmatic OOH
Others
By Application Billboard
Transportation (Transit) Airports
Others (Buses, etc.)
Street Furniture 
Other Place-based Media
By End-user Industry Automotive​
Retail​ and Consumer Goods
Healthcare
BFSI
Other End-user Industries
By Country United Kingdom
France
Germany
Italy
By Type
Static (Traditional) OOH
Digital OOH (LED Screens) Programmatic OOH
Others
By Application
Billboard
Transportation (Transit) Airports
Others (Buses, etc.)
Street Furniture 
Other Place-based Media
By End-user Industry
Automotive​
Retail​ and Consumer Goods
Healthcare
BFSI
Other End-user Industries
By Country
United Kingdom
France
Germany
Italy
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Europe OOH And DOOH Market Research Faqs

How big is the Europe OOH And DOOH Market?

The Europe OOH And DOOH Market size is expected to reach USD 10.58 billion in 2025 and grow at a CAGR of 4.51% to reach USD 13.19 billion by 2030.

What is the current Europe OOH And DOOH Market size?

In 2025, the Europe OOH And DOOH Market size is expected to reach USD 10.58 billion.

Who are the key players in Europe OOH And DOOH Market?

JCDecaux Group, Clear Channel Outdoor Inc., Ströer SE & Co. KGaA, Ocean Outdoor UK Ltd and Exterion Media Metro Service (UK) Ltd. are the major companies operating in the Europe OOH And DOOH Market.

What years does this Europe OOH And DOOH Market cover, and what was the market size in 2024?

In 2024, the Europe OOH And DOOH Market size was estimated at USD 10.10 billion. The report covers the Europe OOH And DOOH Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Europe OOH And DOOH Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Page last updated on: February 6, 2025

Europe OOH And DOOH Industry Report

Statistics for the 2025 Europe OOH And DOOH market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Europe OOH And DOOH analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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