China Ooh And Dooh Market Size & Share Analysis - Growth Trends And Forecasts (2025 - 2030)

The China OOH And DOOH Market report segments the industry into By Type (Static OOH, Digital OOH), By Application (Billboard, Transportation, Street Furniture, Other Place-based Media), and By End-user Industry (Automotive, Retail and Consumer Goods, Healthcare, BFSI, Other End-user Industries). Includes historical data and five-year forecasts.

China OOH And DOOH Market Size

Compare market size and growth of China OOH And DOOH Market with other markets in Technology, Media and Telecom Industry

China OOH And DOOH Market Analysis

The China OOH And DOOH Market is expected to register a CAGR of 5.01% during the forecast period.

  • China is a vast and diverse market for advertisers. Over the past few years, outdoor and internet advertising has gained significant traction in the country. This growth is driven primarily by rapid technological advancements, an increasingly tech-savvy population, and the significant presence of major local OOH and DOOH companies in the Chinese market.
  • One of the key trends in China's DOOH advertising market is the swift proliferation of digital signage networks in its urban landscapes. As urbanization surges and more individuals commute, billboards and digital screens are strategically positioned in high-traffic spots like transportation hubs, shopping centers, and business districts. This strategic placement enables advertisers to effectively target a broad and diverse audience, amplifying the impact of their campaigns.
  • Moreover, the rising trend of merging mobile technology with out-of-home advertising is boosting the market's growth. Given the heavy reliance of Chinese consumers on smartphones, advertisers are capitalizing on this by integrating QR codes and interactive elements into their digital ads. This trend facilitates easy consumer engagement and grants them access to additional information or exclusive offers via mobile devices.
  • Additionally, the nation's swift urbanization and the burgeoning middle class have spurred heightened consumer spending and surging demand for goods and services. This, in turn, has forced both local and global advertisers to turn to OOH and DOOH advertising as a prime avenue to tap into this expanding consumer base. Moreover, technological strides and infrastructural enhancements have made digital out-of-home advertising more accessible and cost-efficient. With the widespread adoption of high-speed internet and the maturation of digital signage networks, advertisers now find it easier to roll out and manage their campaigns in the country.
  • Furthermore, the declining costs of digital screens and billboards have made them increasingly budget-friendly for advertisers, further propelling the market's growth. The Chinese DOOH advertising market is flourishing, driven by consumer preferences for dynamic and interactive ads, the urban expansion of digital signage networks, the fusion with mobile tech, and the nation's distinct market dynamics.

China OOH And DOOH Industry Overview

The Chinese OOH and DOOH market is semi-consolidated, with some of the major market vendors holding a significant share of the market. Local companies primarily dominate China's OOH and DOOH advertising landscape. Partnership, acquisition, and merger activities are shaping the future of the Chinese OOH and DOOH market. Major players in the market include ChinaDOOH, Focus Media Holding Ltd, Hakuhodo Inc., and JCDecaux Group.

  • May 2024: Vistar Media, a global provider of technology solutions for OOH media, unveiled a strategic collaboration with ChinaDOOH, a prominent player in the Chinese OOH marketing sector. The partnership aims to extend Vistar's programmatic advertising reach into Mainland China. This move will empower media owners with programmatic DOOH advertising, creating new demand channels for buyers and partners within Vistar's expansive global network.

China OOH And DOOH Market Leaders

  1. ChinaDOOH

  2. Focus Media Holding Ltd.

  3. Hakuhodo Inc.

  4. JCDecaux Group

  5. ASIAPAC NET MEDIA LIMITED

  6. *Disclaimer: Major Players sorted in no particular order
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China OOH And DOOH Market News

  • April 2024: VIOOH, a prominent global digital out-of-home (DOOH) supply-side platform, solidified its position in mainland China by unveiling its second programmatic media owner partnership. Teaming up with Beijing Top Result Metro Advertising Co. Ltd, VIOOH introduced real-time trading for local programmatic DOOH (prDOOH) inventory. This move expands VIOOH's prDOOH offerings to encompass the metro audiences of China's two largest metro systems: Shanghai and Beijing.
  • March 2024: Hivestack by Perion, a programmatic DOOH supply-side platform, announced its expansion into the Chinese DOOH market through a partnership with Way.io. Under the agreement, Way.io customers, which boast names like Alibaba, JD, NANFU, and VIP.com, can launch campaigns in China and internationally using Hivestack by Perion's SSP. This collaboration with Way.io will bolster Hivestack's presence in China and open doors to a broader array of global digital DOOH properties, tapping into the vast potential of China's digital landscape.

China OOH And DOOH Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHTS

  • 4.1 Market Overview and Consumer Behaviour Preference
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Industry Ecosystem Analysis

5. MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Ongoing Shift Toward Digital Advertising Aided by Increased Spending on Smart City Projects
    • 5.1.2 High Advertising Flexibility with Connected Screens
  • 5.2 Market Restraints
    • 5.2.1 Operational Challenges Related to Measurement of Advertising Effectiveness, Cost, and Market Fragmentation
  • 5.3 Market Opportunities
  • 5.4 Industry Regulatory Landscape and Policy Developments
  • 5.5 Key Technological Innovations
    • 5.5.1 Innovations to Assess Audience Measurement and Analytics
    • 5.5.2 Indication on Available Units (Spaces) in the Country
    • 5.5.3 Likeliness of Audience Engagement Through Online Channels After Exposed to OOH Ads
    • 5.5.4 Use of Digital Signage Screens for Advertisement in the Region
  • 5.6 Key Case Studies of OOH and DOOH Advertisement Campaigns in the Country
  • 5.7 Overall Positioning of OOH and DOOH Spending Among Other Advertisement Formats in the Country

6. MARKET SEGMENTATION

  • 6.1 By Type
    • 6.1.1 Static OOH
    • 6.1.2 Digital OOH
    • 6.1.2.1 Programmatic OOH
    • 6.1.2.2 Others
  • 6.2 By Application
    • 6.2.1 Billboard
    • 6.2.2 Transportation
    • 6.2.2.1 Airports
    • 6.2.2.2 Others
    • 6.2.3 Street Furniture
    • 6.2.4 Other Place-based Media
  • 6.3 By End-user Industry
    • 6.3.1 Automotive
    • 6.3.2 Retail and Consumer Goods
    • 6.3.3 Healthcare
    • 6.3.4 BFSI
    • 6.3.5 Other End-user Industries

7. COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 JCDecaux Group
    • 7.1.2 ChinaDOOH
    • 7.1.3 Focus Media Holding Ltd
    • 7.1.4 Hakuhodo Inc.
    • 7.1.5 ASIAPAC NET MEDIA LIMITED
    • 7.1.6 Vistar Media
    • 7.1.7 Hainan Baima Advertising Media Investment Co. Ltd
    • 7.1.8 Hiverstack
    • 7.1.9 Eastidea Integrated Solutions
  • *List Not Exhaustive

8. FUTURE OUTLOOK

**Subject to Availability
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China OOH And DOOH Industry Segmentation

The study tracks the advertising spending on various OOH formats, including billboards (city-light boards), street furniture (city-light posters), transit and transportation (advertising in and on vehicles used for public transportation), and place-based media (media at the point of sale). The scope of the study includes digital and static advertisements placed indoors and outdoors at shopping malls, airports, streets, and transit, among others. The commission and production costs of agencies are excluded from the scope of work.

The Chinese OOH and DOOH market is segmented by type [static (traditional) OOH and digital OOH (programmatic OOH and others)], application [billboards, transportation (airports and others (buses, etc.), street furniture, and other placed-based media], and end-user industry [automotive, retail and consumer goods, healthcare, BFSI, and other end-user industries). The market sizes and forecasts are provided in terms of value (USD) for all the above segments.

By Type Static OOH
Digital OOH Programmatic OOH
Others
By Application Billboard
Transportation Airports
Others
Street Furniture
Other Place-based Media
By End-user Industry Automotive
Retail and Consumer Goods
Healthcare
BFSI
Other End-user Industries
By Type
Static OOH
Digital OOH Programmatic OOH
Others
By Application
Billboard
Transportation Airports
Others
Street Furniture
Other Place-based Media
By End-user Industry
Automotive
Retail and Consumer Goods
Healthcare
BFSI
Other End-user Industries
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China OOH And DOOH Market Research FAQs

What is the current China OOH And DOOH Market size?

The China OOH And DOOH Market is projected to register a CAGR of 5.01% during the forecast period (2025-2030)

Who are the key players in China OOH And DOOH Market?

ChinaDOOH, Focus Media Holding Ltd., Hakuhodo Inc., JCDecaux Group and ASIAPAC NET MEDIA LIMITED are the major companies operating in the China OOH And DOOH Market.

What years does this China OOH And DOOH Market cover?

The report covers the China OOH And DOOH Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the China OOH And DOOH Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Page last updated on: December 18, 2024

China OOH And DOOH Industry Report

Statistics for the 2025 China OOH And DOOH market share, size and revenue growth rate, created by Mordor Intelligenceâ„¢ Industry Reports. China OOH And DOOH analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.