Middle East and North Africa Digital Out-of-Home (DOOH) Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Middle East and North Africa digital out-of-home (DOOH) market is segmented by location (indoor, outdoor), application (billboard, transit, street furniture), end-user (commercial, institutional, infrastructural), and geography (Middle East and North Africa). The market sizes and forecasts are provided in terms of value in USD for all the segments.

Middle East and North Africa Digital Out-of-Home (DOOH) Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Middle East And North Africa DOOH Market Size

View Global Report
Middle East And North Africa DOOH Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Market Size (2025) USD 390.66 Million
Market Size (2030) USD 835.12 Million
CAGR (2025 - 2030) 16.41 %
Market Concentration Low

Major Players

Middle East And North Africa DOOH Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Middle East And North Africa DOOH Market with other markets in Technology, Media and Telecom Industry

Automation

Digital Commerce

Electronics

Information Technology

Media and Entertainment

Security & Surveillance

Middle East And North Africa DOOH Market Analysis

The Middle East And North Africa DOOH Market size is estimated at USD 390.66 million in 2025, and is expected to reach USD 835.12 million by 2030, at a CAGR of 16.41% during the forecast period (2025-2030).

The digital out-of-home (DOOH) advertising landscape in the Middle East and North Africa is experiencing a transformative shift driven by technological innovation and changing consumer behaviors. The region's robust tourism sector continues to fuel DOOH adoption, with Dubai alone attracting 14.36 million foreign overnight guests in 2022, creating extensive opportunities for targeted advertising. The integration of advanced technologies like artificial intelligence and real-time analytics has enabled advertisers to deliver more personalized and context-aware content, while the emergence of 3D billboards and interactive displays has revolutionized consumer engagement strategies.


The commercial real estate sector's resilience has significantly influenced digital outdoor advertising deployment across the region. Kuwait's commercial real estate sector demonstrated remarkable growth with a 128% increase in sales during 2022, driving the expansion of digital advertising spaces in premium locations. The evolution of smart retail environments and the integration of DOOH within these spaces has created new opportunities for advertisers to engage with consumers throughout their shopping journey, leading to more sophisticated targeting capabilities and enhanced measurement metrics.


The industry is witnessing a surge in strategic partnerships and technological collaborations that are reshaping the digital out-of-home ecosystem. In February 2023, Location Media Xchange (LMX) partnered with Pyxis to develop an innovative retail DOOH screen network equipped with advanced content management technology across the UAE. Similarly, Backlite Media's partnership with Al Qana in April 2023 for exclusive advertising rights has introduced new premium advertising platforms in Abu Dhabi, demonstrating the market's commitment to expanding high-impact digital advertising solutions.


The convergence of traditional and digital advertising channels has led to the emergence of hybrid advertising solutions that leverage the strengths of both mediums. In March 2023, Admix's partnership with Dubai-based JGroup to deliver in-play advertising represents a significant step toward integrating DOOH with gaming and metaverse environments. This evolution is complemented by the rising adoption of data-driven decision-making tools, enabling advertisers to optimize campaign performance through real-time adjustments and enhanced targeting capabilities, while maintaining compliance with regional privacy regulations and cultural considerations.

Segment Analysis: By Location

Indoor Segment in Middle East and North Africa DOOH Market

The indoor segment has emerged as the dominant force in the Middle East and North Africa digital out-of-home (DOOH) market, commanding approximately 68% of the market share in 2024. This substantial market presence is driven by the segment's strategic advantage in offering controlled environments for digital signage, particularly in high-traffic locations such as shopping malls, airports, and transportation hubs. The segment's success is further bolstered by the region's mall-centric culture and the increasing adoption of smart retail digital signage solutions. Indoor DOOH installations benefit from superior protection against environmental factors, enabling more sophisticated interactive features and higher-quality display technologies. Additionally, the segment is experiencing the fastest growth trajectory, projected to expand at around 17% annually from 2024 to 2029, driven by increasing investments in retail digital signage, smart building initiatives, and the growing demand for personalized advertising experiences in controlled environments.

Market Analysis of Middle East And North Africa DOOH Market: Chart for By Location

Outdoor Segment in Middle East and North Africa DOOH Market

The outdoor segment represents a vital component of the DOOH market, characterized by its ability to reach broad audiences through strategic placement of digital advertising screens in urban environments. This segment encompasses various applications including digital billboards, street furniture, and transit displays, offering advertisers the opportunity to engage with consumers in dynamic public spaces. The segment's growth is supported by ongoing smart city initiatives across the region, infrastructure development projects, and the increasing digitalization of traditional outdoor advertising spaces. Outdoor DOOH solutions are particularly effective in capturing attention in high-traffic areas and major transportation corridors, providing advertisers with significant visibility and impact in urban environments.

Segment Analysis: By Application

Transit Segment in Middle East and North Africa DOOH Market

The transit segment has emerged as the dominant force in the Middle East and North Africa digital out-of-home (DOOH) market, commanding approximately 52% of the market share in 2024. This substantial market presence is driven by the increasing demand for digital advertising screens and information relevant to travelers through various modes of advertisements such as kiosks, billboards, and signboards at transportation platforms. The segment's growth is particularly notable in public transportation vehicles, airports, bus stops, train stations, and metro systems across the region. The rising utilization of public transit by citizens has motivated market players to incorporate DOOH transit solutions along essential installation sites. For instance, the Roads and Transport Authority (RTA) reported that in Dubai, ridership of public transportation, shared mobility, and taxis recorded significant growth, with an average daily ridership of 1.7 million in recent years. Additionally, the integration of smart technologies and real-time information systems in transit DOOH has enhanced the effectiveness of advertising campaigns, allowing for more targeted and dynamic content delivery to commuters.

Billboard Segment in Middle East and North Africa DOOH Market

The billboard segment represents a significant growth opportunity in the Middle East and North Africa DOOH market, with its expansion driven by the increasing digitization of traditional billboard displays and the adoption of advanced technologies. Digital billboards are becoming increasingly sophisticated, incorporating features such as real-time content updates, weather-triggered displays, and interactive capabilities. The segment's growth is particularly notable in high-traffic areas and major commercial districts across the region. The advancement in LED technology, coupled with improved energy efficiency and display quality, has made digital billboards more attractive to advertisers. Furthermore, the integration of artificial intelligence and data analytics has enhanced the ability to deliver targeted content based on audience demographics and behavior patterns, making digital billboards more effective in engaging viewers and delivering measurable results for advertisers.

Remaining Segments in MENA DOOH Market by Application

The street furniture and other applications segments complete the MENA DOOH market landscape, each serving unique advertising purposes. Street furniture DOOH encompasses digital displays integrated into urban infrastructure such as bus shelters, information kiosks, and city information panels, providing advertisers with opportunities to reach pedestrians and commuters at street level. The other applications segment includes specialized DOOH solutions such as retail displays, entertainment venue screens, and custom installation projects. These segments benefit from ongoing smart city initiatives across the region and the increasing integration of digital technology in urban development projects. Both segments contribute to the market's diversity by offering advertisers various options to reach their target audiences in different contexts and environments, while also supporting the region's broader digital transformation goals.

Segment Analysis: By End User

Commercial Segment in Middle East and North Africa DOOH Market

The commercial segment has emerged as both the largest and fastest-growing segment in the Middle East and North Africa DOOH market, commanding approximately 45% market share in 2024. This dominant position is primarily driven by the increasing usage of DOOH solutions for advertising and content distribution to extend the customer base and improve consumer satisfaction across commercial spaces. The segment's growth is particularly notable in retail and hospitality sectors, where digital signage solutions are being rapidly adopted to enhance customer engagement and brand visibility. Commercial establishments are leveraging DOOH platforms to broadcast dynamic content, including images and videos, to highlight products, stimulate consumer attention, organize displays, and create aesthetic environments. The integration of advanced technologies like real-time analytics and programmatic advertising has further strengthened this segment's position, enabling more targeted and effective advertising campaigns. Major retailers and commercial entities across the region are increasingly recognizing the value of DOOH in creating immersive shopping experiences and driving customer engagement through interactive digital displays.

Remaining Segments in End User Segmentation

The institutional and infrastructural segments represent significant portions of the MENA DOOH market, each serving distinct purposes and target audiences. The institutional segment encompasses healthcare facilities, educational institutions, and government agencies, where DOOH solutions are primarily used for information dissemination, wayfinding, and public communications. Educational institutions particularly utilize DOOH for campus communications, event promotions, and emergency notifications. The infrastructural segment, focusing on transportation hubs, smart city initiatives, and public infrastructure, plays a crucial role in modernizing urban communications and enhancing public services. This segment has gained particular importance with the increasing implementation of smart city projects across the region, where DOOH systems are integrated into broader urban development initiatives. Both segments contribute significantly to the market's overall growth by providing specialized solutions tailored to their respective sectors' unique requirements and challenges.

Middle East And North Africa DOOH Market Geography Segment Analysis

Digital Out-of-Home (DOOH) Market in Middle East

The Middle East region represents a dynamic landscape for digital out-of-home advertising, characterized by rapid urbanization and technological advancement. Countries like Saudi Arabia, United Arab Emirates, Kuwait, and Qatar are witnessing significant transformations in their advertising infrastructure, driven by smart city initiatives and increasing digital adoption. The region's commitment to technological innovation, particularly in major urban centers, has created fertile ground for DOOH expansion. Major infrastructure developments, including new public transit systems and commercial spaces, have provided additional platforms for digital outdoor display advertising deployment. The market is further strengthened by the region's high consumer spending power and the presence of international brands seeking premium advertising spaces.

Digital Out-of-Home (DOOH) Market in Saudi Arabia

Saudi Arabia stands as the dominant force in the Middle East's DOOH landscape, holding approximately 31% market share in the region. The kingdom's market leadership is driven by its extensive urban development projects and significant investments in digital billboard infrastructure. The country's Vision 2030 initiative has catalyzed the adoption of digital advertising solutions across various sectors. Major cities like Riyadh, Jeddah, and Dammam are witnessing substantial deployment of digital screens in shopping complexes, transportation hubs, and public spaces. The presence of a robust economy and active forward movement in communication from official agencies has created a conducive environment for DOOH advertising growth. The market is particularly strong in Jeddah, which serves as a testing ground for new formats and has a reputation for having a congested media scene.

Growth Trajectory of Saudi Arabia's DOOH Market

Saudi Arabia continues to demonstrate exceptional growth potential in the DOOH sector, with a projected CAGR of approximately 17% from 2024 to 2029. This remarkable growth is fueled by the country's ongoing digital transformation initiatives and increasing adoption of programmatic advertising solutions. The kingdom's commitment to modernizing its advertising infrastructure is evident in the implementation of advanced technologies like 3D billboards and AI-driven content management systems. The market is witnessing significant investments in smart billboard networks across major highways and commercial districts. The growth is further supported by the increasing number of smart city projects and the expansion of retail and entertainment sectors, creating new opportunities for DOOH advertising deployment.

Digital Out-of-Home (DOOH) Market in North Africa

The North African DOOH market is experiencing significant transformation, driven by rapid urbanization and increasing digital adoption across major economies. Egypt and Morocco are leading the region's digital advertising revolution, each bringing unique strengths to the market. The region's growth is supported by substantial investments in infrastructure development and smart city initiatives. The market is characterized by increasing adoption of programmatic advertising and integration of advanced technologies in outdoor digital media solutions. Urban development projects across major cities have created new opportunities for DOOH deployment, particularly in commercial and transit locations.

Digital Out-of-Home (DOOH) Market in Egypt

Egypt emerges as the largest DOOH market in North Africa, commanding approximately 66% of the regional market share. The country's dominance is attributed to its large urban population and extensive digital infrastructure development. Egypt's smart city initiatives, including the development of 17 new technology-driven urban centers, have created substantial opportunities for digital out-of-home advertising. The market is particularly strong in major cities like Cairo and Alexandria, where digital displays are becoming increasingly prevalent in shopping centers, transportation hubs, and public spaces. The country's focus on digital transformation and infrastructure development has created a robust ecosystem for DOOH advertising growth.

Growth Dynamics of Morocco's DOOH Market

Morocco is establishing itself as the fastest-growing market in North Africa's DOOH sector, with a projected CAGR of approximately 17% from 2024 to 2029. The country's rapid growth is driven by significant investments in digital infrastructure and smart city development initiatives. Morocco's commitment to training programs for smart city concepts and digital transformation has created a strong foundation for DOOH market expansion. The market is witnessing increased adoption of innovative advertising solutions, particularly in major urban centers like Casablanca, Tangier, and Marrakech. The growth is further supported by the country's focus on developing digital expertise and implementing advanced advertising technologies.

Middle East And North Africa DOOH Industry Overview

Top Companies in Middle East and North Africa DOOH Market

The MENA DOOH market is characterized by continuous innovation and strategic expansion by key players like JCDecaux, Abu Dhabi Media, ELAN Group, and Hypermedia FZ LLC. Companies are heavily investing in advanced digital technologies, including facial recognition capabilities, interactive displays, and programmatic outdoor advertising solutions to enhance their service offerings. The industry demonstrates strong operational agility through the rapid deployment of digital screens across high-traffic locations such as malls, airports, and transportation hubs. Market leaders are actively pursuing partnerships with property developers, transit authorities, and technology providers to strengthen their market position. Strategic moves in the sector focus on developing comprehensive advertising solutions that integrate traditional outdoor advertising with digital capabilities, while geographic expansion is primarily driven by infrastructure development projects across major urban centers in the Middle East.

Dynamic Market Structure with Strong Local Players

The MENA DOOH market exhibits a moderately consolidated structure with a mix of global conglomerates and strong regional specialists. Global players like JCDecaux bring international expertise and technological capabilities, while regional leaders such as Abu Dhabi Media and ELAN Group leverage their deep understanding of local markets and established relationships with key stakeholders. The market demonstrates a healthy balance between international and local players, with regional companies maintaining significant market share through their extensive local networks and government relationships. The competitive dynamics are further shaped by the presence of specialized digital advertising firms that focus on specific market segments or geographic regions.


The industry has witnessed significant consolidation through strategic partnerships and joint ventures rather than outright acquisitions. Companies are increasingly focusing on forming alliances to combine complementary strengths, with technology firms partnering with traditional outdoor advertising companies to enhance digital capabilities. Market participants are actively pursuing vertical integration strategies, developing in-house capabilities for content creation, digital media advertising, and analytics while maintaining strong relationships with media agencies and advertisers. The competitive landscape is evolving with the entry of technology-focused players who bring innovative solutions to the traditional out-of-home advertising sector.

Innovation and Integration Drive Future Success

For established players to maintain and expand their market share, focus must be placed on developing integrated advertising solutions that combine traditional outdoor advertising strengths with advanced digital capabilities. Incumbents need to invest in data analytics capabilities to provide advertisers with detailed audience metrics and campaign performance insights. Companies must also strengthen their relationships with property owners and government entities to secure prime advertising locations while developing innovative revenue-sharing models. The ability to offer programmatic advertising solutions and real-time campaign optimization will become increasingly crucial for maintaining competitive advantage.


Emerging players can gain ground by focusing on specialized market segments or geographic regions where they can build a strong local presence. Success factors include developing innovative technology solutions that address specific advertiser needs, such as enhanced targeting capabilities or interactive consumer engagement features. Companies must navigate regulatory requirements across different jurisdictions while maintaining flexibility to adapt to changing market conditions. The risk of substitution from alternative advertising mediums remains moderate, primarily mitigated by the unique ability of DOOH to reach consumers in physical spaces. Future success will increasingly depend on the ability to demonstrate a clear return on investment to advertisers while maintaining strong relationships with key stakeholders across the value chain.

Middle East And North Africa DOOH Market Leaders

  1. ELAN Group

  2. EyeMedia

  3. HyperMedia FZ LLC

  4. Backlite Media

  5. Abu Dhabi Media

  6. *Disclaimer: Major Players sorted in no particular order
Middle East And North Africa DOOH Market Concentration
Need More Details on Market Players and Competiters?
Download PDF

Middle East And North Africa DOOH Market News

  • February 2023: Location Media Xchange (LMX), the supply-side arm of Moving Walls Group, announced a partnership with Pyxis that is expected to result in an innovative new retail DOOH screen network outfitted with best-in-class content management technology. The agreement combines the strengths of all three companies to provide a comprehensive content delivery platform for the massive DOOH network, which will soon be available on hundreds of sites across the United Arab Emirates.
  • January 2023: Phi Advertising, a Naif Alrajhi investment group company and the UAE's premier high-impact network of digital billboards collaborated with Lemma to make Phi's vast screen inventory available for programmatic purchasing on Lemma's DOOH SSP. To expand its audience and reach across premium locations in the United Arab Emirates, Phi Advertising will use Lemma's supply-side platform to make its highly visited roadside inventory available to its worldwide demand partners.

MENA Digital Out-of-Home (DOOH) Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitute Products and Substitutes
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Industry Value Chain Analysis
  • 4.4 Assessment of the Impact of COVID-19 on the Market

5. MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Ongoing Shift Toward Digital Advertising
    • 5.1.2 Increase in Public Transit Infrastructure
    • 5.1.3 Adoption of Global Cues such as Programmatic Advertising
  • 5.2 Market Restraints
    • 5.2.1 Stringent Regulations in the Middle East Have Been a Challenge for Vendors
    • 5.2.2 Traditional Forms of Advertising Continue to Dominate in a Few Countries

6. MARKET SEGMENTATION

  • 6.1 By Location
    • 6.1.1 Indoor
    • 6.1.2 Outdoor
  • 6.2 By Application
    • 6.2.1 Billboard
    • 6.2.2 Transit
    • 6.2.3 Street Furniture
    • 6.2.4 Other Applications
  • 6.3 By End-User
    • 6.3.1 Commercial
    • 6.3.2 Institutional
    • 6.3.3 Infrastructural
  • 6.4 By Country***
    • 6.4.1 Saudi Arabia
    • 6.4.2 United Arab Emirates
    • 6.4.3 Kuwait
    • 6.4.4 Qatar
    • 6.4.5 Morocco
    • 6.4.6 Egypt
    • 6.4.7 Rest of Middle East and North Africa

7. COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 ELAN Group
    • 7.1.2 EyeMedia
    • 7.1.3 HyperMedia FZ LLC
    • 7.1.4 Backlite Media
    • 7.1.5 Abu Dhabi Media
    • 7.1.6 Dooha Media (Madaeen Al Doha Group)
    • 7.1.7 Lemma Technologies Ltd
    • 7.1.8 JCDecaux Group
  • *List Not Exhaustive
  • 7.2 Company Ranking

8. INVESTMENT ANALYSIS

9. FUTURE OF THE MARKET

**Subject to Availability
***Countries are further segmented into Middle East and North Africa in the final report.
You Can Purchase Parts Of This Report. Check Out Prices For Specific Sections
Get Price Break-up Now

Middle East And North Africa DOOH Industry Segmentation

Advertising dynamically and digitally in indoor and outdoor public spaces is known as digital out-of-home (DOOH) advertising. The Middle East and North Africa digital out-of-home (DooH) market for the study defines the revenues generated from the digital-connected out-of-home advertisements used by various end users, such as commercial, institutional, and infrastructural, across the Middle East and North Africa region. The study also analyzes the overall impact of the COVID-19 pandemic on the ecosystem. The study includes qualitative coverage of the most adopted strategies and an analysis of the key base indicators in emerging markets.

The study is segmented by location (indoor and outdoor), application (billboard, transit, street furniture, and other applications), end user (commercial, institutional, and infrastructural), and geography (Middle East (Saudi Arabia, the United Arab Emirates, Kuwait, Qatar, and the Rest of the Middle East) and North Africa (Morocco, Egypt, and the Rest of North Africa)). The market sizes and forecasts are provided in terms of value in USD for all the segments. The analysis is based on the market insights captured through secondary research and the primaries. The report tracks the key market parameters, the underlying growth influencers, and the major vendors operating in the industry, which supports the market estimations and growth rates over the forecast period.

By Location Indoor
Outdoor
By Application Billboard
Transit
Street Furniture
Other Applications
By End-User Commercial
Institutional
Infrastructural
By Country*** Saudi Arabia
United Arab Emirates
Kuwait
Qatar
Morocco
Egypt
Rest of Middle East and North Africa
Need A Different Region or Segment?
Customize Now

MENA Digital Out-of-Home (DOOH) Market Research FAQs

How big is the Middle East And North Africa DOOH Market?

The Middle East And North Africa DOOH Market size is expected to reach USD 390.66 million in 2025 and grow at a CAGR of 16.41% to reach USD 835.12 million by 2030.

What is the current Middle East And North Africa DOOH Market size?

In 2025, the Middle East And North Africa DOOH Market size is expected to reach USD 390.66 million.

Who are the key players in Middle East And North Africa DOOH Market?

ELAN Group, EyeMedia, HyperMedia FZ LLC, Backlite Media and Abu Dhabi Media are the major companies operating in the Middle East And North Africa DOOH Market.

What years does this Middle East And North Africa DOOH Market cover, and what was the market size in 2024?

In 2024, the Middle East And North Africa DOOH Market size was estimated at USD 326.55 million. The report covers the Middle East And North Africa DOOH Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Middle East And North Africa DOOH Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Middle East And North Africa DOOH Market Research

Mordor Intelligence provides a comprehensive analysis of the digital out of home industry across the MENA region. We leverage our extensive expertise in digital signage and outdoor advertising research. Our detailed report examines the evolution of digital billboard technology and the implementations of electronic billboard systems. It also looks into digital display advertising trends across key markets. The analysis covers retail digital signage applications and explores digital media advertising strategies. Additionally, it highlights the growing adoption of smart billboard solutions in urban environments.

Stakeholders gain valuable insights into programmatic DOOH opportunities and developments in interactive outdoor advertising through our report PDF, which is available for download. The research addresses emerging digital outdoor advertising technologies and innovations in outdoor digital media. It also discusses digital advertising screen deployments across the region. Our analysis focuses particularly on programmatic outdoor advertising strategies. It examines the transformation of traditional outdoor digital displays into dynamic communication channels. This provides actionable intelligence for industry participants looking to capitalize on the rapidly evolving DOOH landscape in the Middle East and North Africa.