Europe Nutraceutical Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Europe Nutraceutical Market is segmented by Product Type (Functional Food, Functional Beverage, and Dietary Supplements), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Speciality Stores, Online Retail Stores, and Other Distribution Channels), and Geography.

Market Snapshot

Study Period: 2016 - 2026
Base Year: 2020
CAGR: 7.5 %
Fastest Growing Segment: Functional Beverage
Largest Growing Segment: Functional Food

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Market Overview

The Europe nutraceutical market is expected to register a CAGR of 7.5%, during the forecast period (2020 - 2025).

  • In the European region, nutraceuticals are gaining importance and becoming a part of the consumer’s daily diet. The reasons for this change have been the increased prevalence of lifestyle-related diseases and people taking preventive healthcare measures.
  • With the increase in life expectancy and subsequent increase in lifestyle-related diseases, nutraceuticals have emerged as a necessity for consumers, especially in a developed market, as the European region.
  • Functional food is the largest share-holding category of the market, followed by functional beverage and dietary supplements.
  • Functional beverage is the fastest-growing segment, and developing markets have growth potential for these beverages.

Scope of the Report

The scope of the European nutraceuticals market includes segments, such as functional food, functional beverage, and dietary supplements. The Functional food segment includes dairy, bakery, confectionary, snacks, cereals, and other functional foods. The functional beverages segment includes energy drink, sports drink, fortified juice, fortified and alternative dairy beverages, and other functional beverages. Dietary supplements segment includes vitamins, and by distribution channel, the market is segmented as supermarkets/hypermarkets, convenience stores, specialty stores, online retail stores, and other distribution channels.

Product Type
Functional Food
Functional Beverage
Dietary Supplement
Distribution Channel
Convenience Stores
Speciality Stores
Online Retail Stores
Other Distribution Channels
United Kingdom
Rest of Europe

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Key Market Trends

Germany Dominates the Market

Germany holds the maximum market share of 14%, followed by the United Kingdom and France. Consumers in the United Kingdom appreciated high protein products for their health-promoting properties, therefore, increasing the target consumer base from traditional gym-goers and fitness fanatics to the general public. The most trending category with high protein fortification is breakfast cereals. Germany has around 82 million consumers, which makes it the largest food and beverage retail market in Europe. Consumers in Germany tend to buy less and less often. However, they do demand high-quality products, including organic and health and wellness food products. The nutraceutical market in Germany is benefitted by the strong economy and low unemployment rate. The aging population is fueling the demand for functional beverages, to prevent or overcome health conditions. They consider functional beverages as the meal bottle.


Functional Beverage is the Fastest-growing Segment

The increasing number of health-conscious consumers and their demand for health-based ingredient containing products are fuelling the European functional beverage market. Companies are taking measures to adapt their products to EFSA requirements. However, the process of regulatory approval is slow for health claims, owing to a heavily regulated market. Consequently, there is a huge problem for small innovative beverage companies in Europe. The European functional beverage market continues to capture the second-largest market share, owing to the rising demand for ‘Clean Label’ foods and increasing health awareness. Consumers in Europe prefer a wide range of products, such as energy drinks, enhanced waters, and juices. While the introduction of advanced technologies, such as microencapsulation, is paving the way for manufacturers to start new ventures.


Competitive Landscape

The Europe nutraceutical market is witnessing heavy consolidations, with major acquisitions being carried out in the local industry by some of the major players. The European nutraceutical industry is focusing on innovation and new product development, which has resulted in an increase in research and development expenses. However, in Europe, Germany, Netherlands, and Sweden have emerged as the key neutraceutical innovation hubs and already attracted many major companies into the region. After considering the rising opportunities in the market, many companies are looking to enter the market.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Product Type

      1. 5.1.1 Functional Food

      2. 5.1.2 Functional Beverage

      3. 5.1.3 Dietary Supplement

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Speciality Stores

      4. 5.2.4 Online Retail Stores

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 Europe

        1. Spain

        2. United Kingdom

        3. Germany

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Nestle SA

      2. 6.4.2 The Kelloggs Company

      3. 6.4.3 Herbalife International of America, Inc.

      4. 6.4.4 Amway

      5. 6.4.5 The Coca-Cola Company

      6. 6.4.6 Sanofi

      7. 6.4.7 PepsiCo, Inc.

      8. 6.4.8 The Kraft Heinz Company

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Europe Nutraceutical Market market is studied from 2016 - 2026.

The Europe Nutraceutical Market is growing at a CAGR of 7.5% over the next 5 years.

The Europe Nutraceutical Market is valued at Functional Beverage in 2026.

Nestle SA, The Kelloggs Company, Herbalife International of America Inc., Amway, The Coca-Cola Company are the major companies operating in Europe Nutraceutical Market.

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