Nutraceutical in Europe Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The report covers Nutraceutical Companies in Europe and the market is segmented by Product Type (Functional Food, Functional Beverage, and Dietary Supplements); Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Retail Stores, and Other Distribution Channels); and Country (United Kingdom, Germany, France, Spain, Italy, Russia and Rest of Europe). The market size and forecasts are provided in terms of value (USD million) for all the above segments.

Europe Nutraceutical Market Size

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Europe Nutraceutical Market Summary
Study Period 2018 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 83.88 Billion
Market Size (2029) USD 106.59 Billion
CAGR (2024 - 2029) 4.91 %
Market Concentration Low

Major Players

Europe Nutraceutical Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Europe Nutraceutical Market Analysis

The Europe Nutraceutical Market size is estimated at USD 83.88 billion in 2024, and is expected to reach USD 106.59 billion by 2029, growing at a CAGR of 4.91% during the forecast period (2024-2029).

In the European region, nutraceuticals are gaining importance and becoming a part of the consumer's daily diet. The reasons for this change are the increased prevalence of lifestyle-related diseases and people taking preventive healthcare measures. With the increase in life expectancy and subsequent increase in lifestyle-related diseases, nutraceuticals have emerged as a necessity for consumers, especially in a developed market, such as the European region. Functional food is the largest share-holding category of the market, followed by functional beverages and dietary supplements. A functional beverage is the fastest-growing segment, and developing markets have growth potential for these beverages.

Furthermore, due to the high elderly population, the diseases like obesity, heart-related diseases, arthritis, and many more are growing. According to the World Bank data from 2021, about 21.13% of the population in Europe is above the age of 65. Because of this, the region's requirement for nutraceuticals and functional foods is increasing. Also, the requirement for probiotic supplements is increased owing to the rising problems related to digestion, obesity, and others. In October 2022, OptiBiotix Health Plc (OptiBiotix), a global market leader in microbiome modulation solutions, " OptiXOS", a new xylo-oligosaccharide prebiotic for the European and African market. The product claims to increase positive gut health microbes at low active doses.

Europe Nutraceutical Market Trends

This section covers the major market trends shaping the Europe Nutraceutical Market according to our research experts:

Germany Dominates the Market

Germany holds a prominent market share, followed by the United Kingdom and France. The most trending category with high protein fortification is breakfast cereals. Germany has around 108 million consumers, which makes it the largest food and beverage retail market in Europe. Consumers in Germany tend to buy less and less often. However, they demand high-quality products, including organic and health and wellness products. The country's demand for functional beverages and foods has increased in the last few years. As a result, many players are launching new products like probiotic yogurts and sour milk products in Germany. According to Europe International Probiotic Association data from 2021, 74% of Sour Milk products are consumed in Europe. For instance, In April 2021, PepsiCo launched a new beverage, "Rockstar Energy + Hemp," using hemp seed extract alongside ginseng, guarana, B vitamins, caffeine, sugar, and taurine. The new product line is available in three varieties- Original, Tropical burst, and Prickly cactus. Germany's nutraceutical market benefits from the strong economy and low unemployment rate.

Europe Nutraceutical Market: Sour Milk Product Consumption, Eastern and Western Europe, 2018-2021

Increased Demand for Functional and Healthy Foods

The increasing number of health-conscious consumers and their demand for health-based ingredient-containing products are fuelling the European market. Owing to the ease of incorporating nutraceutical ingredients, the demand for functional end products such as dairy products, bakery, and confectionery, snacks, cereals, fats and oils, and meat is increasing. Popular fortification includes vitamins, minerals, fiber, and protein. Demand for probiotic food such as yogurts, supplements, and other probiotic foods is also increasing in the region because of its benefits like gut functionality and immunity boosting. Market players have been launching new and innovative probiotic products to attract consumers of all age groups. For instance, in July 2022, BioGaia launched a new product BioGaia Pharax, a probiotic product to support children's respiratory health, in the UK market. fortified products are offered in convenient single-serving sizes. This has created a demand for functional snack bars. For instance, In July 2021, Kellogg's expanded its Crunchy Nut offering with the introduction of a new range of Nut Butter bars, available in two variants, Cocoa Hazelnut and Almond. The new range of bars is gluten-free and contains no palm oil, artificial colors, or preservatives.

Functional Food Market: Probiotic Consumption (%), Europe, 2021

Europe Nutraceutical Industry Overview

The Europe nutraceutical market is highly competitive, with the presence of numerous international and domestic players. Key players in the market include Nestle SA, The Kelloggs Company, Amway Corporation, Herbalife Nutrition Ltd, and The Coca-Cola Company. The European nutraceutical industry is focusing on innovation and new product development, which has increased research and development expenses. However, Europe, Germany, Netherlands, and Sweden have emerged as the key nutraceutical innovation hubs and have already attracted many major companies. After considering the rising opportunities in the market, many companies are looking to enter the market. The new launches in compliance with the consumer trends in the target segments are likely to help companies better position themselves in the market.

Europe Nutraceutical Market Leaders

  1. Amway

  2. The Coca-Cola Company

  3. The Kellogg's Company

  4. Nestlé S.A.

  5. Herbalife Nutrition U.S.

*Disclaimer: Major Players sorted in no particular order

Europe Nutraceutical Market Concentration
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Europe Nutraceutical Market News

  • April 2022: Bioiberica, a global life science company based in Spain, partnered with multinational health and pharmaceutical expert Apsen to develop innovative mobility products for the Brazilian market. Apsen's Motilex HA combines two of Bioiberica's leading joint health ingredients, b-2 Cool native type II collagen and Mobilee.
  • January 2022, DFE Pharma, a German company, expanded its nutraceutical excipient offering with the launch of the Nutrofeli starch portfolio, comprising Nutrofeli ST100 (native starch), Nutrofeli ST200 (partially pregelatinized starch) and Nutrofeli ST300 (fully gelatinized starch).
  • In October 2021, Nexira launched Heptura, a new ingredient for hepatoprotection and detoxification. Heptura is an organic combination of Immortelle and Clove from the rocky and sunny lands of the Corsican maquis in France. A detox can help maintain energy and vitality and strengthen the immune system.

Europe Nutraceutical Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Product Type

      1. 5.1.1 Functional Food

      2. 5.1.2 Functional Beverage

      3. 5.1.3 Dietary Supplement

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Speciality Stores

      4. 5.2.4 Online Retail Stores

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Country

      1. 5.3.1 United Kingdom

      2. 5.3.2 Germany

      3. 5.3.3 France

      4. 5.3.4 Spain

      5. 5.3.5 Italy

      6. 5.3.6 Russia

      7. 5.3.7 Rest of Europe


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Nestlé S.A. (Milo, Garden Gourmet)

      2. 6.3.2 The Kellogg's Company (Morningstar)

      3. 6.3.3 Amway Corporation

      4. 6.3.4 The Coca-Cola Company (Aquarius)

      5. 6.3.5 Nature's Bounty Inc. (Sundown, Ester-C, Solgar)

      6. 6.3.6 Herbalife Nutrition U.S.

      7. 6.3.7 General Mills Inc

      8. 6.3.8 The Kraft Heinz Company

      9. 6.3.9 PepsiCo, Inc. (Naked Juice)

      10. 6.3.10 Sanofi

      11. 6.3.11 Bioiberica

      12. 6.3.12 Nutraceuticals Group

    4. *List Not Exhaustive

**Subject to Availability
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Europe Nutraceutical Industry Segmentation

Nutraceutical products are substances that have physiological benefits, protect against chronic diseases, improve health, delay aging, and increase life expectancy. The European nutraceuticals market is segmented by product type into functional food, functional beverages, and dietary supplements. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, specialty stores, online retail stores, and other distribution channels. Based on geography, the market is segmented into the United Kingdom, Germany, France, Spain, Italy, Russia, and the Rest of Europe. For each segment, the market sizing and forecasts have been done based on value (in USD Million).

Product Type
Functional Food
Functional Beverage
Dietary Supplement
Distribution Channel
Convenience Stores
Speciality Stores
Online Retail Stores
Other Distribution Channels
United Kingdom
Rest of Europe
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Europe Nutraceutical Market Research FAQs

The Europe Nutraceutical Market size is expected to reach USD 83.88 billion in 2024 and grow at a CAGR of 4.91% to reach USD 106.59 billion by 2029.

In 2024, the Europe Nutraceutical Market size is expected to reach USD 83.88 billion.

Amway, The Coca-Cola Company, The Kellogg's Company, Nestlé S.A. and Herbalife Nutrition U.S. are the major companies operating in the Europe Nutraceutical Market.

In 2023, the Europe Nutraceutical Market size was estimated at USD 79.95 billion. The report covers the Europe Nutraceutical Market historical market size for years: 2018, 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Europe Nutraceutical Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Nutraceuticals in Europe Industry Report

Statistics for the 2024 Nutraceuticals in Europe market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Nutraceuticals in Europe analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Nutraceutical in Europe Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)