Nutraceuticals Market Size, Analysis, Trends, Industry Statistics (2018-23)
Nutraceuticals Market Size -  Segmented By Type (Functional Foods, Cereal, Bakery and Confectionary, Dairy, Snacks, Others), By Geography (North America, South America, Europe, MEA, APAC) - Growth, Trends and Forecasts (2018 - 2023)

PUBLISHED

DEC 2017

Nutraceuticals Market Size - Segmented By Type (Functional Foods, Cereal, Bakery and Confectionary, Dairy, Snacks, Others), By Geography (North America, South America, Europe, MEA, APAC) - Growth, Trends and Forecasts (2018 - 2023)

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Nutraceuticals Market Insights

Consumer’s view of nutritional products as the key to managing health has been driving the global nutraceutical industry. The global nutraceutical market was valued at around USD 383.06 billion in 2017 and is expected to reach around USD 561.38 billion by 2023, at a CAGR of 6.8% from 2018 to 2023.

Lifeway introduced a new supplement range of Women’s Radiant Health, Traveler’s Defense + Immunity and Balance Gut Health.

PepsiCo. introduced Sting, an energy drink, in India. Sting is priced lower than Red Bull, which gives it an advantage in the market.

Nutraceuticals Market Dynamics

The current consumer trend is to be preventive rather than react to the health issues, which involve huge healthcare costs in developed countries. There is a shift in the consumer preference from synthetic ingredients to natural and organic ingredients and foods that are obtained from non-GMO (Genetically Modified Organism) extracts. Consumers prefer the nutraceutical foods to pharmaceutical drugs.

Developing nutrients based on an individual’s genetics and lifestyle changes would help in developing customized functional foods and beverages, based on the genetic segment.

Major food and pharma companies are using M&A route to acquire pure-play nutraceutical companies to enter the nutraceutical market. Although, not a major revenue booster, the pharmaceutical companies find higher margins through nutraceutical products.

The nutraceutical products industry is also seeing major changes in its operations in order to meet the FDA's new Dietary Supplement Current Good Manufacturing Practices (DS CGMPs). The severely limited consumer awareness in developing countries of the nutraceutical ingredients needs to be taken up by manufacturers to spread awareness about products, as people buy benefits and not ingredients.

Nutraceuticals Market Segmentation

The nutraceutical market mainly constitutes functional foods and beverages and dietary supplements. Dietary supplements are present in the form of tablets, capsules and liquids. The nutraceutical ingredients include pre-biotic and pro-biotic vitamins, minerals, fibers, proteins, omega 3 and structured lipids, amino acids and various other ingredients. Foods fortified with omega fatty acids are expected to grow by 6.8% during the forecast period.

Nutraceutical ingredients find application right from cereals, grains, nuts, vegetables, fruits, dairy products, poultry products, sea food and confectionery items to non-alcoholic beverages like juices, energy drinks, sports drinks, etc. Few examples of functional foods are yogurts with pro-biotics, drinks with herb blends, soya beverages rich in proteins, etc. The functional food category is seeing the highest growth in energy drinks, healthy snacks and breakfast products.

Nutraceuticals Market  Regional Analysis

The spear heading nations in the global nutraceutical market are the United States, Japan, Israel and Germany. Rising consumption of dietary supplements among the baby boomer generation and booming food and beverages market is driving the US nutraceutical market. The United States is still expected to dominate functional food market followed by Asia-Pacific. 47% of the Japanese population consumes nutraceutical products, which can be contributed to the growing aging population.

Nutraceuticals Market Segmentation I frame

Germany, the Netherlands and Sweden have emerged as the key nutraceutical innovation hubs in Europe, while the United Kingdom and Spain have emerged as the key test markets for new products, with the European consumers demanding energy providing products that promote healthy teeth, strong bones, prevent digestive health issues, boost immune system and lower cholesterol.

Factors Driving the Nutraceuticals Market

  • Growing affluent middle -class populations with their increasing disposable incomes in developing countries. 
  • Women and senior citizens preferring a good digestive health.
  • Physiological benefits of functional foods, which reduce the risk of chronic diseases related to cardiovascular problems and diabetes.
  • Lower R&D and regulatory burdens for pharmaceuticals in their nutraceutical segment, when compared to their prescription and OTC drugs. 

Opportunities for the Nutraceuticals Companies

  • Most companies see growth opportunities in targeting the consumers below the age group of 40 years, with about 60% interested in raising their protein intake to get through their busy day, having a firm and healthier body, meeting their weight goals, and for a balanced diet.
  • Consumers aged above 60 years are unaware of the health benefits provided by nutraceutical foods and nutraceutical drinks. Companies targeting this segment can grow in this niche category.
  • Food products with labels of gluten-free, free from artificial additives and preservatives are the strategies being adopted by food companies to drive customers to make healthier lifestyle choices, thus increasing sales.

Brands such as Activia and Yakult are targeting women and aged citizens for their probiotics dairy products to improve digestive health. In the United States, functional food market is dominated by global players such as

  • Coca-Cola Co
  • Dean Foods
  • General Mills Inc.
  • Kellogg Co
  • Kraft Foods
  • Nestle S.A
  • Pepsi Co

Key Deliverables in the Study

  • Market analysis for the global nutraceuticals market, with region-specific assessments and competition analysis on global and regional scale.
  • Market definition along with the identification of key drivers and restraints.
  • Identification of factors instrumental in changing the market scenario, rising prospective opportunities and identification of key companies that can influence this market on a global and regional scale.
  • Extensively researched competitive landscape section with profiles of major companies along with their market share.
  • Identification and analysis of the macro and micro factors that affect the global wearable medical devices market on both global and regional scale.
  • A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.
  • A wide-ranging knowledge and insights about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market.
  • Insights on the major countries/regions where this industry is blooming and to also identify the regions that are still untapped.

1. INTRODUCTION

             1.1 Research Methodology

             1.2 Definition of the Market

             1.3 Report Description

2. KEY FINDINGS OF THE STUDY

3. MARKET OVERVIEW

4. MARKET DYNAMICS

             4.1 Nutraceuticals Market Drivers

                          4.1.1 Rising Healthcare Costs and Non-communicable Chronic Diseases

                          4.1.2 Demand For More Convenient Formats Of Health Food

                          4.1.3 Increasing demand among Baby-boomers and women

             4.2 Nutraceuticals Market Constraints

                          4.2.1 Improper Health Claims And Increasing Cases of Product Recalls

                          4.2.2 Globally Varying Regulatory Framework

             4.3 Nutraceuticals Market Opportunities

                          4.3.1 Increasing Scope of Applications In Nutricosmetics And Sports Nutrition

                          4.3.2 Increased Demand In Developing Regions

             4.4 Nutraceuticals Market Porter's Five Forces Analysis

                          4.4.1 Bargaining Power of Suppliers

                          4.4.2 Bargaining Power of Buyers

                          4.4.3 Threat of New Entrants

                          4.4.4 Threat of Substitute Products and Services

                          4.4.5 Degree of Competition

5. MARKET SEGMENTATION

5.1 Nutraceuticals Market By Types

               5.1.1 Functional Foods

                          5.1.1.1 Cereal

                          5.1.1.2 Bakery and Confectionary

                          5.1.1.3 Dairy

                          5.1.1.4 Snacks

                          5.1.1.5 Others

             5.1.2 Functional Beverages

                          5.1.2.1 Energy drinks

                          5.1.2.2 Sports drinks

                          5.1.2.3 Fortified Juices

                          5.1.2.4 Dairy and Dairy Alternative Beverages

                          5.1.2.5 Others

             5.1.3 Dietary Supplements

                          5.1.3.1 Vitamin

                          5.1.3.2 Mineral

                          5.1.3.3 Botanical

                          5.1.3.4 Enzyme

                          5.1.3.5 Fatty Acid

                          5.1.3.6 Protein

                          5.1.3.7 Others

5.2 Nutraceuticals Market By Geography

                          5.2.1 North America Nutraceuticals Market Size (2018-2023)

                                       5.2.1.1 U.S. Nutraceuticals Market Size (2018-2023)

                                       5.2.1.2 Canada Nutraceuticals Market Size (2018-2023)

                                       5.2.1.3 Mexico Nutraceuticals Market Size (2018-2023)

                                       5.2.1.4 Others

                          5.2.2 Europe Nutraceuticals Market Size (2018-2023)

                                       5.2.2.1 Spain Nutraceuticals Market Size (2018-2023)

                                       5.2.2.2 U.K. Nutraceuticals Market Size (2018-2023)

                                       5.2.2.3 France Nutraceuticals Market Size (2018-2023)

                                       5.2.2.4 Germany Nutraceuticals Market Size (2018-2023)

                                       5.2.2.5 Italy Nutraceuticals Market Size (2018-2023)

                                       5.2.2.6 Russia Nutraceuticals Market Size (2018-2023)

                                       5.2.2.7 Others

                          5.2.3 Asia- Pacific Nutraceuticals Market Size (2018-2023)

                                       5.2.3.1 China Nutraceuticals Market Size (2018-2023)

                                       5.2.3.2 Japan Nutraceuticals Market Size (2018-2023)

                                       5.2.3.3 India Nutraceuticals Market Size (2018-2023)

                                       5.2.3.4 Australia Nutraceuticals Market Size (2018-2023)

                                       5.2.3.5 Others

                          5.2.4 South America Nutraceuticals Market Size (2018-2023)

                                       5.2.4.1 Brazil Nutraceuticals Market Size (2018-2023)

                                       5.2.4.2 Argentina Nutraceuticals Market Size (2018-2023)

                                       5.2.4.3 Others

                          5.2.5 Middle- East and Africa Nutraceuticals Market Size (2018-2023)

                                       5.2.5.1 South Africa Nutraceuticals Market Size (2018-2023)

                                       5.2.5.2 Saudi Arabia Nutraceuticals Market Size (2018-2023)

                                       5.2.5.3 Others

6. Nutraceuticals Market Competitive Landscape

             6.1 Market Share Analysis

             6.2 Most Active Companies

             6.3 Strategies Adopted by Leading Players

7. Nutraceuticals Market Company Profiles

             7.1 PepsiCo

             7.2 General Mills, Inc.

             7.3 Nestle

             7.4 The Kellogg Company

             7.5 Herbalife

             7.6 NBTY

             7.7 Pfizer

             7.8 Amway

             7.9 Red Bull

             7.10 Danone

             7.11 Reckitt Benckiser

             7.12 Coca-Cola

             7.13 Suntory

             7.14 Kraft

8. Appendix

List of Tables:

Nutraceutical: Revenue Share (%), By Type, Global, 2017             

Nutraceutical: Revenue in USD million, By Type, Functional Food, 2015-2023

Nutraceutical: Revenue in USD million, By Type, Functional Cereals: Functional Food, 2015-2023

Nutraceutical: Revenue in USD million, By Type, Functional Bakery and Confectionary: Functional Food, 2015-2023

Nutraceutical: Revenue in USD million, By Type, Functional Dairy: Functional Food, 2015-2023

Nutraceutical: Revenue in USD million, By Type, Functional Snacks: Functional Food, 2015-2023

Nutraceutical: Revenue in USD million, By Type, Other: Functional Food, 2015-2023

Nutraceutical: Revenue in USD million, By Type, Dietary Supplements, 2015-2023

Nutraceutical: Revenue in USD million, By Type, Mineral: Dietary Supplements, 2015-2023

Nutraceutical: Revenue in USD million, By Type, Botanical: Dietary Supplements, 2015-2023

Nutraceutical: Revenue in USD million, By Type, Vitamin: Dietary Supplements, 2015-2023

Nutraceutical: Revenue in USD million, By Type, Enzymes: Dietary Supplements, 2015-2023

Nutraceutical: Revenue in USD million, By Type, Fatty Acids: Dietary Supplements, 2015-2023

Nutraceutical: Revenue in USD million, By Type, Protein: Dietary Supplements, 2015-2023

Nutraceutical: Revenue in USD million, By Type, Others: Dietary Supplements, 2015-2023

Nutraceutical: Revenue in USD million, By Type, Functional Beverage, 2015-2023

Nutraceutical: Revenue in USD million, By Type, Energy Drink: Functional Beverage, 2015-2023

Nutraceutical: Revenue in USD million, By Type, Fortified Juices: Functional Beverage, 2015-2023

Nutraceutical: Revenue in USD million, By Type, Sports Drink: Functional Beverage, 2015-2023

Nutraceutical: Revenue in USD million, By Type, Dairy and Dairy Alternative: Functional Beverage, 2015-2023

Nutraceutical: Revenue in USD million, By Type, Others: Functional Beverage, 2015-2023

Nutraceutical: Revenue Share (%), By Country, North America, Global, 2017

Nutraceutical: Revenue in USD million, Type, North America, 2015-2023

Nutraceutical: Revenue in USD million, United States, North America, 2015-2023

Nutraceutical: Revenue in USD million, Type, United States, North America, 2015-2023

Nutraceutical: Revenue in USD million, Canada, North America, 2015-2023

Nutraceutical: Revenue in USD million, Type, Canada, North America, 2015-2023

Nutraceutical: Revenue in USD million, Mexico, North America, 2015-2023

Nutraceutical: Revenue in USD million, Type, Mexico, North America, 2015-2023

Nutraceutical: Revenue in USD million, Rest of North America, North America, 2015-2023

Nutraceutical: Revenue in USD million, Type, Rest of North America, North America, 2015-2023

Nutraceuticals Market: Revenue Share (%), By Country, Europe, 2017

Nutraceutical: Revenue in USD million, Type, Europe, 2015-2023

Nutraceuticals Market: Revenue in USD million, Germany, Europe, 2015-2023

Nutraceutical: Revenue in USD million, Type, Germany, Europe, 2015-2023

Nutraceuticals Market: Revenue in USD million, United Kingdom, Europe, 2015-2023

Nutraceutical: Revenue in USD million, Type, United Kingdom, Europe, 2015-2023

Nutraceuticals Market: Revenue in USD million, France, Europe, 2015-2023

Nutraceutical: Revenue in USD million, Type, France, Europe, 2015-2023

Nutraceuticals Market: Revenue in USD million, Spain, Europe, 2015-2023

Nutraceutical: Revenue in USD million, Type, Spain, Europe, 2015-2023

Nutraceuticals Market: Revenue in USD million, Italy, Europe, 2015-2023

Nutraceutical: Revenue in USD million, Type, Italy, Europe, 2015-2023

Nutraceuticals Market: Revenue in USD million, Russia, Europe, 2015-2023

Nutraceutical: Revenue in USD million, Type, Russia, Europe, 2015-2023

Nutraceuticals Market: Revenue in USD million, Rest of Europe, Europe, 2015-2023

Nutraceutical: Revenue in USD million, Type, Rest of Europe, Europe, 2015-2023

Nutraceutical: Revenue in USD million, By Country, Asia Pacific, 2017

Nutraceuticals Market: Revenue in USD million, Type, Asia Pacific, 2015-2023

Nutraceutical: Revenue in USD million, By Country, Asia Pacific, 2015-2023

Nutraceuticals Market: Revenue in USD million, Type, China, Asia Pacific, 2015-2023

Nutraceutical: Revenue in USD million, Japan, Asia Pacific, 2015-2023

Nutraceuticals Market: Revenue in USD million, Type, Japan, Asia Pacific, 2015-2023

Nutraceutical: Revenue in USD million, India, Asia Pacific, 2015-2023

Nutraceuticals Market: Revenue in USD million, Type, India, Asia Pacific, 2015-2023

Nutraceutical: Revenue in USD million, Australia, Asia Pacific, 2015-2023

Nutraceutical: Revenue in USD million, Type, Australia, Asia Pacific, 2015-2023

Nutraceutical: Revenue in USD million, Rest of Asia Pacific, Asia Pacific, 2015-2023

Nutraceuticals Market: Revenue in USD million, Type, Rest of Asia Pacific, Asia Pacific, 2015-2023

Nutraceutical: Revenue Share (%), By Country, South America, 2017

Nutraceutical: Revenue in USD million, Type, South America, 2015-2023

Nutraceutical: Revenue in USD million, Brazil, South America, 2015-2023

Nutraceutical: Revenue in USD million, Type, Brazil, South America, 2015-2023

Nutraceutical: Revenue in USD million, Argentina, South America, 2015-2023

Nutraceutical: Revenue in USD million, Type, Argentina, South America, 2015-2023

Nutraceutical: Revenue in USD million, Rest of South America, South America, 2015-2023

Nutraceutical: Revenue in USD million, Type, Rest of South America, South America, 2015-2023

Nutraceutical: Revenue Share (%), By Country, Africa, 2017        

Nutraceutical: Revenue in USD million, Type, Africa, 2015-2023

Nutraceutical: Revenue in USD million, South Africa, Africa, 2015-2023

Nutraceutical: Revenue in USD million, Type, South Africa, Africa, 2015-2023

Nutraceutical: Revenue in USD million, Rest of Africa, Africa, 2015-2023

Nutraceutical: Revenue in USD million, By Type, Global, 2015-2023

Nutraceutical: Revenue in USD million, By Application, Functional Food, Global, 2015-2023

Nutraceutical: Revenue in USD million, By Application, Functional Beverage, Global, 2015-2023

Nutraceutical: Revenue in USD million, By Application, Dietary Supplements, Global, 2015-2023

Nutraceutical: Revenue in USD million, By Region, Global 2015-2023

Nutraceutical: Revenue in USD million, By Country, North America 2015-2023

Nutraceutical: Revenue in USD million, By Country, Europe, 2015-2023

Nutraceutical: Revenue in USD million, By Country, APAC, 2015-2023

Nutraceutical: Revenue in USD million, By Country, South America, 2015-2023

Nutraceutical: Revenue in USD million, By Country, Africa, 2015-2023

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