Nutraceuticals Market Size

Report on Industry Size & Market Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Report Covers Global Nutraceutical Products Market Growth & Analysis and it is Segmented by Product Type (functional foods (cereal, bakery and confectionary, dairy, snack, and other functional food types), Functional Beverages (energy drinks, sports drinks, fortified juice, dairy and dairy alternative beverage, and other functional beverage types), and Dietary Supplements (vitamins, minerals, botanicals, enzymes, fatty acids, proteins, and other dietary supplement types)), by Distribution Channel (specialty stores, supermarkets/hypermarkets, convenience stores, drug stores/pharmacies, online retail stores, and other distribution channels), and by Geography (North America, Europe, Asia Pacific, South America and the Middle East and Africa). The report offers market size and values in (USD million) during the forecasted years for the above segments.

Nutraceuticals Market Size

Single User License


Team License


Corporate License


Book before:
Nutraceuticals Market Summary
Study Period 2019 - 2029
Market Size (2024) USD 488.41 Billion
Market Size (2029) USD 626.02 Billion
CAGR (2024 - 2029) 5.09 %
Fastest Growing Market Asia Pacific
Largest Market Europe

Major Players

Nutraceuticals Market Major Players

*Disclaimer: Major Players sorted in no particular order


Need a report that reflects how COVID-19 has impacted this market and its growth?

Single User License


Team License


Corporate License


Book before:

Nutraceuticals Market Analysis

The Nutraceuticals Market size is estimated at USD 488.41 billion in 2024, and is expected to reach USD 626.02 billion by 2029, growing at a CAGR of 5.09% during the forecast period (2024-2029).

The global nutraceuticals market is expected to witness consistent growth following the outbreak of COVID-19, as these include the food ingredients that provide medical or health benefits to prevent diseases and boost the overall immune system. The flexibility in storage options, the demand for combined formulations with multiple benefits, increased consumer education levels, informed consumers, and the rise in health concerns among connected consumers during this pandemic increased the demand for nutraceutical products around the globe.

In addition, the pandemic is a foundation stone for the beginning and end of substandard nutrition, invalid claims, and smart marketing claims phrases that potentially misled consumers. For instance, in India, The Indian Council of Medical Research (ICMR) and the Food Safety and Standards Authority of India (FSSAI) have now been on non-negotiable terms with the claims. They are demanding clinical validation of the products.

The rising number of nutraceuticals demand with medical benefits is a significant factor driving the growth of nutraceuticals. They contain antioxidants, probiotics, and polyunsaturated fatty acids, which help manage health issues like obesity, cardiovascular disease, cancer, cholesterol, arthritis, and diabetes. Additionally, the growing preference for personalized nutrition in the regions is one of the key market trends in the nutraceuticals market space that further drives the market growth. The customized nutrition trend is growing, particularly among individuals with gut-related medical conditions where generic treatment is ineffective. Multivitamins and single vitamins account for a massive demand from consumers across the regions.

Nutraceuticals Market Trends

This section covers the major market trends shaping the Nutraceuticals Market according to our research experts:

Increased Demand From Healthy & Functional Foods

Rising consumer interest in functional food results from health benefits, performance, and perceived wellness. Due to the ease of incorporating nutraceutical ingredients, the demand for functional end-products such as dairy products, bakery and confectionery, snacks, cereals, fats and oils, meat, and baby food is rising. Famous fortification includes vitamins, minerals, fiber, and protein. High-protein food is the real winner, as it is popular among fitness enthusiasts. Also, people are even more concerned about their health nowadays than their baby-boomer counterparts.

For companies to differentiate themselves from the competition and create space in a crowded market, they are changing their delivery systems. It evolved beyond tablets and capsules to include newer delivery modes, including soft chews, chewing gum, gummy bears, patches, lollipops, and quick-dissolving strips. Fortified products are offered in convenient single-serving sizes. It is the reason behind the huge demand for functional snack bars. Furthermore, the dietary supplement moved into more 'food-like' delivery forms, such as pudding-like squeeze packets for omega-3 fish oil, joint juice for glucosamine, calcium in chocolate chew, etc.

Nutraceuticals Market: Share of Households Who Bought Health Functional Food, South Korea, 2016-2021

Europe Emerges as one of the Largest Market for Nutraceuticals

In Europe, the nutraceuticals market is driven by anti-aging concerns among the elderly. This market is mainly concentrated in France, Italy, Germany, the United Kingdom, and Spain. Increasing pressure from European consumers and regulatory authorities is driving the need for nutraceutical products. Western Europe continues to thrive in nutraceutical sales mainly through health professional pharmacy-based distribution. The rising obesity, cardiovascular disease, and obesity are expected to lead the nutraceutical industry in the forecast period.

Also, functional bottled water is growing in European countries. For instance, in January 2022, OHMG, the owner of the United Kingdom functional drinks brand, launched water with three different forms of magnesium. The magnesium citrate, magnesium threonate, and magnesium glycinate ingredients in the OHMG range will each provide various functional benefits. Still, Sparkling, Sparkling Peach & Rosemary + Ashwagandha, Sparkling Raspberry & Lemon Balm +L-Theanine, and Sparkling Blackcurrant & Echinacea + Vitamin C are the five flavors available. Sales were boosted by strong marketing for Coca-Cola's Glacéau VitaminWater brand and from increasing consumption during sports and exercise. Therefore, these factors are expected to increase the consumption of nutraceutical products in European countries.

Nutraceuticals Market - Nutraceuticals Market: Market Size (%), By Geography, Global, 2021

Nutraceuticals Industry Overview

The global nutraceutical market is highly competitive, with numerous international and domestic players. Players such as PepsiCo, Nestle, The Kellogg Company, Herbalife, and General Mills, Inc. are the leaders in the industry. As consumers continue to focus on their health, it is becoming increasingly important for retailers and manufacturers to understand consumers' shifting needs in the nutraceuticals industry. The prime factors determining the market players and their positions in the concerned market are the ingredients used, target consumers, and the target market segment. The new launches in compliance with the consumer trends in the target segment are likely to further help companies better position themselves in the market.

Nutraceuticals Market Leaders

  1. General Mills, Inc.

  2. Nestlé S.A.

  3. Kellogg Company

  4. Herbalife International of America, Inc.

  5. PepsiCo, Inc.

*Disclaimer: Major Players sorted in no particular order

Nutraceuticals Market Concentration
Need More Details on Market Players and Competitors?
Download PDF

Nutraceuticals Market News

  • June 2022: Kellogg's Special K released new Protein Snack Bars containing 6 grams of protein and 90 calories. The snack bar is offered in two delectable flavors, sweet Berry Vanilla and rich chocolaty Brownie Sundae, and provides a simple on-the-go protein grab without compromising taste.
  • February 2022: PepsiCo's Rockstar Energy brand launched a hemp-infused drink in the United States. The energy drink, branded "Rockstar Unplugged," contains hemp seed oil, B vitamins, spearmint, and lemon balm. The beverage includes only 80 mg of caffeine, significantly less than the caffeine content of most Rockstar Energy drinks. The hemp-infused drink contains no sugar or calories and will be available in three flavors: blueberry, passionfruit, and raspberry cucumber.
  • April 2021: Nestlé NIDO 3+ announced its new and improved recipe, tailor-made for the nutritional needs of children aged between three to five years. The latest and enhanced Nestlé NIDO 3+ recipe contains optimal levels of Vitamin A, Zinc, and Iron, which are the most prevalent micronutrient deficiencies in this age group in South Africa.

Nutraceuticals Market Report - Table of Contents


    1. 1.1 Study Deliverables and Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Product Type

      1. 5.1.1 Functional Food

        1. Cereal

        2. Bakery and Confectionary

        3. Dairy

        4. Snack

        5. Other Functional Foods

      2. 5.1.2 Functional Beverage

        1. Energy Drink

        2. Sports Drink

        3. Fortified Juice

        4. Dairy and Dairy Alternative Beverage

        5. Other Functional Beverages

      3. 5.1.3 Dietary Supplements

        1. Vitamins

        2. Minerals

        3. Botanicals

        4. Enzyme

        5. Fatty Acids

        6. Proteins

        7. Other Dietary Supplements

    2. 5.2 Distribution Channel

      1. 5.2.1 Specialty Stores

      2. 5.2.2 Supermarkets/Hypermarkets

      3. 5.2.3 Convenience Stores

      4. 5.2.4 Drug Stores/Pharmacies

      5. 5.2.5 Online Retail Stores

      6. 5.2.6 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Germany

        2. United Kingdom

        3. France

        4. Sweden

        5. Spain

        6. Italy

        7. Russia

        8. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East & Africa

        1. South Africa

        2. United Arab Emirates

        3. Rest of Middle East & Africa


    1. 6.1 Key Strategies Adopted

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 PepsiCo, Inc.

      2. 6.3.2 General Mills, Inc.

      3. 6.3.3 Nestlé S.A.

      4. 6.3.4 Kellogg Company

      5. 6.3.5 Herbalife International of America, Inc.

      6. 6.3.6 Danone S.A.

      7. 6.3.7 Now Health Group, Inc. (NOW Foods)

      8. 6.3.8 Alticor Inc (Amway Corporation)

      9. 6.3.9 Red Bull GmbH

      10. 6.3.10 Abbott Laboratories

    4. *List Not Exhaustive

**Subject to Availability
You Can Purchase Parts Of This Report. Check Out Prices For Specific Sections
Get Price Break-up Now

Nutraceuticals Industry Segmentation

Nutraceutical products have physiological benefits, protect against chronic diseases, improve health, delay aging, and increase life expectancy. The global nutraceutical market is segmented into product type, distribution channel, and geography. Based on product type, the market is segmented into functional food, functional beverage, and dietary supplement. The functional food segment is further categorized as cereal, bakery and confectionery, dairy, snacks, and other functional foods. Functional beverages are sub-segmented as energy drinks, sports drinks, fortified juice, dairy and dairy alternative beverages, and other functional beverages. Dietary supplements are categorized as vitamins, minerals, botanicals, enzymes, fatty acids, proteins, and other dietary supplements. By distribution channel, the market is segmented into specialty stores, supermarkets/hypermarkets, convenience stores, drug stores/pharmacies, online retail stores, and other distribution channels. The market is segmented based on geography: North America, Europe, Asia Pacific, South America, the Middle East, and Africa. For each segment, the market sizing and forecasts have been done based on value (in USD million).

Product Type
Functional Food
Bakery and Confectionary
Other Functional Foods
Functional Beverage
Energy Drink
Sports Drink
Fortified Juice
Dairy and Dairy Alternative Beverage
Other Functional Beverages
Dietary Supplements
Fatty Acids
Other Dietary Supplements
Distribution Channel
Specialty Stores
Convenience Stores
Drug Stores/Pharmacies
Online Retail Stores
Other Distribution Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle East & Africa
South Africa
United Arab Emirates
Rest of Middle East & Africa
Need A Different Region Or Segment?
Customize Now

Nutraceuticals Market Research FAQs

The Nutraceuticals Market size is expected to reach USD 488.41 billion in 2024 and grow at a CAGR of 5.09% to reach USD 626.02 billion by 2029.

In 2024, the Nutraceuticals Market size is expected to reach USD 488.41 billion.

General Mills, Inc., Nestlé S.A., Kellogg Company, Herbalife International of America, Inc. and PepsiCo, Inc. are the major companies operating in the Nutraceuticals Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the Europe accounts for the largest market share in Nutraceuticals Market.

In 2023, the Nutraceuticals Market size was estimated at USD 464.75 billion. The report covers the Nutraceuticals Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Nutraceuticals Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

The biggest challenges for Nutraceutical companies when entering new markets are a) Navigating diverse regulations b) Building consumer trust c) Competing with established local brands

Nutraceuticals Industry Report

The global nutraceutical market is on a significant rise, fueled by increasing awareness about nutrient-enriched diets and the crucial role of preventive healthcare. Technological advancements and a shift towards healthier lifestyles contribute notably to market expansion, with functional foods and beverages gaining traction for their comprehensive health benefits. The functional beverages segment, noted for its appeal among health-conscious consumers steering clear of sugary drinks, captures a substantial market share. Additionally, the convenience and diversity offered by the online retail sector have propelled its growth, despite challenges from regulatory constraints and the seasonal nature of product demand. The nutraceutical industry continues to thrive on global demand for wellness and immunity-boosting products, aligning with consumer preferences for natural and organic ingredients, setting a positive outlook as per Mordor Intelligence™ Industry Reports' forecast. Get a sample of this industry analysis as a free report PDF download.

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Please enter a valid email id!

Please enter a valid message!

Nutraceuticals Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)