Europe Mobile Payments Market Size & Share Analysis - Growth Trends And Forecast (2025 - 2030)

Europe Mobile Payments Market Trends and Insights

PSD2-driven open-banking mandates accelerating instant account-to-account mobile payments

The EU Instant Payments Regulation requires every euro-denominated account in the Single Euro Payments Area to support real-time transfers by October 2025. Banks must clear ≤ EUR 100,000 (USD 110,000) in ≤10 seconds and verify payee details before posting funds.^{[1]ACI Worldwide, “EU Instant Payments Regulation Explained,” aciworldwide.com} Wero, the European Payments Initiative’s wallet, already counts 14 million users in Germany, France, and Belgium and processes cross-border payments via the EuroPA alliance.^{[2]European Payments Initiative, “Wero Launch Update,” epi.com} These measures lower scheme fees, reduce settlement risk, and give merchants an alternative to card rails, adding structural lift to the Europe mobile payments market.

Contactless adoption surging with >90% NFC-enabled POS penetration across eurozone

European Central Bank data show that 53.8% of all card transactions in 2024 were contactless, up nearly 20 percentage-points year on year.^{[3]European Central Bank, “Study on Payment Attitudes,” ecb.europa.eu} Denmark leads with 90% contactless share, followed by Norway at 87%, supported by over 90% NFC-enabled POS coverage. Apple’s Tap to Pay on iPhone arrived in nine more European countries in March 2025, giving small merchants an in-hand acceptance option without extra hardware. The European Commission accepted Apple’s commitment to open NFC to third-party wallets, which is expected to intensify competition among wallet providers.

Integration of mobile wallets into urban transport ticketing ecosystems

Transport authorities are deploying open-loop acceptance to streamline boarding and cut ticketing costs. France’s Tisséo network completed full contactless rollout in 2024, while FAIRTIQ’s pay-as-you-go solution now covers Denmark nationwide and multiple German states, processing more than 176 million trips in 2023. Samsung Wallet integrates with Île-de-France Mobilités to allow riders in the Paris region to tap phones or watches instead of paper tickets. These deployments extend use cases beyond retail, widening the Europe mobile payments market.

BNPL expansion within mobile checkout flows in DACH & Nordic countries

Buy Now Pay Later (BNPL) penetration reached 43% of European online shoppers in 2024, propelled by Klarna’s SEK 1 trillion (USD 0.1 trillion) annualised GMV and partnerships with Apple Pay and Google Pay. The Consumer Credit Directive revisions mandate clearer disclosures and cooling-off periods, which should enhance consumer trust while sustaining growth. In Germany, Austria, and the Nordics, high digital literacy and strong bank coverage enable friction-free BNPL settlement inside mobile wallets, driving incremental volumes for the Europe mobile payments industry.

Regulatory fragmentation post-Brexit & in non-EU states elevates integration complexity

Divergent frameworks between the EU’s PSD2 regime and the UK’s Financial Services and Markets Act 2023 create parallel compliance tracks, forcing processors to maintain dual authorisations and distinct strong-customer-authentication flows. Switzerland and Norway are outside SEPA Instant’s mandatory scope, requiring bespoke bilateral agreements that extend onboarding timelines for pan-European wallets. This fragmentation raises cost-to-serve and tempers cross-border adoption within the Europe mobile payments market.

Higher merchant service fees for wallet transactions in Southern Europe

Micro-merchants in Italy and Spain pay wallet fees exceeding 1.0% per transaction plus equipment rental, compared with sub-0.3% domestic debit interchange for cards. The Italian Revenue Agency’s 2025 mandate to couple POS terminals with fiscal registers adds capex for small retailers, reinforcing cash preference at low ticket values. Unless fee structures fall or incentives rise, digital wallet uptake among Southern European micro-merchants will stay muted, restraining overall market growth.

Segment Analysis

By Payment Type: Proximity Payments Hold the Advantage

Proximity transactions captured a dominant 68.05% share of the Europe mobile payments market in 2024 as retailers capitalised on >90% NFC penetration and consumer confidence in tap-and-go checkout. NFC-enabled wearables and Apple’s Tap to Pay expansion further reduce friction at physical touchpoints. Contactless validation in transit systems such as Tisséo is adding new high-frequency use cases that cement daily habits. Remote payments, while representing a 31.95% slice, are scaling at a 31.35% CAGR as mobile-optimised eCommerce, tokenised card-on-file, and open-banking pay-by-bank offers gather steam. BNPL integration inside remote mobile flows lifts basket sizes and conversion. The widening reach of Wero’s account-to-account rail and Worldline’s Bank Transfer product across 14 markets augments remote acceptance breadth. Tokenisation commitments from Mastercard and Visa promise lower fraud and higher approval rates, reinforcing remote momentum.

Despite faster growth, proximity retains a structural edge through omnichannel acceptance and tactile immediacy. Merchants use SoftPOS and Tap on Mobile to turn smartphones into terminals, shrinking hardware costs. Conversely, remote transactions benefit from higher margins and richer data for loyalty orchestration. Over the forecast period, channel convergence will blur distinctions as super-apps offer both in-store QR or NFC and in-app checkout anchored on a single credential. Nevertheless, proximity is expected to remain the anchor channel owing to Europe’s dense physical retail footprint and accelerating transport integrations.

By Transaction Type: POS Still Largest, P2P Fastest Growing

POS transactions accounted for 45.22% of the Europe mobile payments market size in 2024, reflecting deep merchant acceptance and consumer familiarity. Retailers continue to replace legacy terminals with cloud-based, Android-powered devices that natively run loyalty, inventory, and payments, boosting in-store operational agility. Widespread EU regulations mandating real-time account crediting enhance settlement certainty for merchants, encouraging further POS digitisation.

Peer-to-peer (P2P) flows, while smaller, are projected to surge at a 32.56% CAGR as domestic wallet schemes interconnect through the EuroPA framework. Bizum in Spain, BANCOMAT Pay in Italy, and Vipps MobilePay in the Nordics are moving from domestic P2P into retail and micro-merchant acceptance, widening addressable volume. Instant settlement, zero or low fees, and ease of entry make P2P an accessible alternative to cash for informal exchanges. Over time, as QR codes and alias-based identifiers proliferate, P2P volumes will spill into person-to-merchant micro-payments, further diminishing cash usage.

By Application: Retail Leads, Transport Races Ahead

Retail and eCommerce generated 35.06% of 2024 value, driven by omnichannel strategies that merge click-and-collect, curb-side pickup, and self-checkout. Merchants deploy token vaults and embedded wallets to marry fast checkout with loyalty accrual, raising repeat purchase rates. Dynamic pay-by-bank and vault-on-file tokenisation remove card entry friction, boosting mobile conversion.

Transportation and logistics, though smaller, will rise at a 33.04% CAGR as contactless turnstiles and mobile wallets replace paper tickets. Open-loop models give operators lower cost-of-fare collection, accurate demand data, and reduced fraud. Integrations such as Samsung Wallet in Paris and FAIRTIQ in Denmark prove scalable. As European cities mandate low-emission zones and MaaS (Mobility-as-a-Service) platforms, mobile payments become the orchestration layer for multimodal journeys, cementing the segment’s growth trajectory.

Note: Segment shares of all individual segments available upon report purchase

By End-user: Consumers Dominate, Businesses Accelerate

Individuals represented 80.12% of 2024 transaction value, sustained by widespread smartphone adoption and digital wallet familiarity. Consumers engage with super-apps that combine payments, loyalty, and micro-investing, making mobile the primary wallet in markets such as the Nordics and the UK. Biometric authentication and tokenised credentials reduce perceived risk and drive habitual usage.

Business users, currently 19.88% of revenue, are forecast to grow at 31.07% CAGR as small enterprises embrace SoftPOS and embedded finance. Worldline’s soft terminal has onboarded 6,300 micro-merchants, while Extenda Retail and Softpay help chains reduce queue times via line-busting. Enterprises adopt real-time payroll and expense reimbursement via mobile rails, replacing batch bank transfers. B2B BNPL emerges as a working-capital tool for SMEs, promising to unlock further adoption and diversify the Europe mobile payments industry revenue base.

Geography Analysis

The United Kingdom holds 19.23% share of the Europe mobile payments market on the back of an advanced fintech stack, strong Open Banking uptake, and proactive regulators who balance innovation with consumer safeguards. The National Payments Vision prioritises next-generation rails, including a potential shift to ISO 20022 and real-time data-rich messaging, ensuring future-proof infrastructure. Domestic schemes like Pay.UK’s Paym and Confirmation of Payee bolster fraud mitigation, promoting consumer confidence.

Germany follows closely, propelled by high BNPL usage, robust bank-led wallets, and Wero’s launch across major lenders. Real-time settlement and broad merchant penetration spur both POS and remote volumes. France benefits from the dominance of Cartes Bancaires and the nationwide rollout of contactless transit ticketing, which embeds habitual wallet usage. The Netherlands maintains advanced digital payment maturity, with iDEAL’s migration toward the Open Payments Framework setting a benchmark for user-centric interoperability.

Spain is the fastest-growing geography at a 31.52% CAGR to 2030. Bizum’s rapid user acquisition, the forthcoming Bizum Pay NFC retail solution, and high smartphone penetration create fertile conditions. Government incentives for digitalisation under Spain’s Recovery and Resilience Plan channel funds toward merchant enablement. Nordic countries, already near-cashless, push growth through wallet consolidation: Vipps and MobilePay merged to deepen scale and entered the EuroPA alliance to enable P2P across Southern Europe. Outside the EU, Switzerland and Norway deliver strong domestic adoption but face interoperability friction due to regulatory divergence, tempering cross-border flows.

Post-Brexit complexity hampers seamless UK-EU integration, compelling processors to duplicate compliance controls. Still, the UK’s dynamic fintech venture capital ecosystem continues to pilot innovations such as variable recurring payments, maintaining its influence on Europe-wide product roadmaps. Across Southern Europe, elevated merchant service fees restrain adoption, but fiscal mandates and the 2025 Italian POS-register integration requirement should gradually bring micro-merchants into the digital fold, supporting incremental gains.