Europe Ice Cream Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Europe ice cream market is segmented by Frozen Yogurt, Artisanal Ice Cream (Retail), Impulse Ice Cream, Take-Home Ice Cream; by Distribution as Supermarkets and Hypermarkets, Convenience Stores, Specialist Retailers, Online Retail, Others; and by Geography

Market Snapshot

Study Period:

2016 - 2026

Base Year:



4.87 %

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Market Overview

Europe ice cream market is expected to grow at a CAGR of 4.87% during the forecast period, 2020-2025.

  • Indulgence and the increasing consumer preference for ice cream as a leisure product drive the growth of this market and new innovative flavours, offered by companies, further act as a catalyst for demand generation.
  • All natural and natural flavours Ice Cream are on the rise driven by consumer preferences for healthy food


Scope of the Report

The Europe ice cream market is segmented by Frozen Yogurt, Artisanal Ice Cream (Retail), Impulse Ice Cream, Take-Home Ice Cream; by Distribution as Supermarkets and Hypermarkets, Convenience Stores, Specialist Retailers, Online Retail, Others; and by Geography

By Type
Artisanal Ice Cream (Retail)
Impulse Ice Cream
Take-Home Ice Cream
Supermarkets and Hypermarkets
Convenience Stores
Specalist Retailers
Online Retail
United Kingdom
Rest of Europe

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Key Market Trends

Healthy Ice cream and Innovation Driving Sales

Growth in Ice cream market encountered several challenges to post a CAGR of 4.87%. Growing health concerns and the availability of alternative products like Yoghurt affected market sales. Due to rising health concerns consumers are interested in Ice Cream made of Natural flavours and natural sweeteners and handcrafted Ice Cream.  Currently, the US is leading the way for launch activity in handcrafted ice creams, likely relating to the market’s size and maturity. These products can offer innovation inspiration to other markets, specifically with regard to sourcing ingredients from local farmers and using packaging as a distinguishing selling point that celebrates – and appeals to – a sense of individuality. Companies are offering consumers more “better for you” options in the way of smaller portion sizes, and better ingredients including vegetables, oats, soy and dairy free.


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Dominated by Unilever and Nestle

Unilever dominates the Global Ice cream market followed by Nestle. Europe doesn't have a different story in that case. The sales of Ice creams grow very high during summer seasons and recent data shows that Unilever and Nestle are leading the online purchases in Europe. Ben & Jerry's which has been experiencing double-digit sales in both online and offline retail channels came on top of the most ordered online brand. Overall Unilever and Nestle topped 6 brands among top 10 brands ordered online in Europe. Over Half of the consumers order Ice Cream from mass grocery chain websites such as Safeway, Shoprite, Peapod, InstaCart and Meijer according to data from 1010 data.


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Competitive Landscape

While leading companies own the share of voice, the total number of companies increases making the market more crowded than ever. With rising health concerns and consumers interest to try new flavours and exciting products, new companies are popping up on every street corner in major cities. These companies come with unique selling point such as Organic Ice Cream, All Natural Ice Cream and free from Ice Cream which is attracting the consumers. Companies are going a step ahead and providing fresh Ice Cream, more like a coffee machine, which provides an instant made Ice Cream by selecting your flavour and ingredients. They cater to different tastes and diets, offering a number of varieties including sugar-free, organic, and alcoholic options.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porters Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Artisanal Ice Cream (Retail)

      2. 5.1.2 Impulse Ice Cream

      3. 5.1.3 Take-Home Ice Cream

    2. 5.2 Distribution

      1. 5.2.1 Supermarkets and Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specalist Retailers

      4. 5.2.4 Online Retail

      5. 5.2.5 Others

    3. 5.3 Geography

      1. 5.3.1 Europe

        1. Germany

        2. United Kingdom

        3. France

        4. Russia

        5. Spain

        6. Rest of Europe


    1. 6.1 Most Active Companies

    2. 6.2 Market Share Analysis

    3. 6.3 Key Strategies adapted by Leading companies

    4. 6.4 Company Profiles

      1. 6.4.1 Unilever Plc

      2. 6.4.2 Nestle S.A.

      3. 6.4.3 Talosto Shahty

      4. 6.4.4 Mars, Incorporated

      5. 6.4.5 Ice Berry

      6. 6.4.6 Russky-Kholod

      7. 6.4.7 Chistaya Liniya

      8. 6.4.8 Lotte Corporation

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Europe Ice Cream Market market is studied from 2016 - 2026.

The Europe Ice Cream Market is growing at a CAGR of 4.87% over the next 5 years.

  • Unilever
  • Nestle
  • Tolosto
  • Mars Incorporated
  • Ice berry

Are the major companies operating in Europe Ice Cream Market.

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