europe-ice-cream-market
Published

March 2017

Europe Ice Cream Market – Growth, Trends and Forecasts (2018 - 2023)

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Market Insights

The Europe ice cream market is expected to grow at a CAGR of 4.2% during the forecast period, 2018-2023. The ice cream market in Germany was valued at EUR 1.3 billion in 2014. The demand for artisanal ice creams is growing rapidly in the region. Non-dairy ice creams are also gaining popularity in this region due to the increasing health consciousness among the people. Fish cone ice creams are the latest trend in Europe.

Market Dynamics

Indulgence and the increasing consumer preference for ice cream as a leisure product drive the growth of this market and new innovative flavors, offered by companies, further act as a catalyst for demand generation. Also, private labeling reduces the price of ice creams and increases the demand, as a result. A rise in the demand for ice cream products, from consumers above 50 years, is another factor that contributes to the growth. However, health concerns pose a threat to this market. Hence, ice cream manufacturers have introduced lactose-free ice creams, especially to cater to people suffering from lactose intolerance.

Market Segmentation

The Europe ice cream market is segmented on the basis of product shape, sale and geography.  By shape the market is segmented into sticks, buckets, sundae, floats and frozen novelties. By sales, the market is discussed for impulsive ice cream, take-home ice cream and artisanal ice cream.

Regional Analysis

The Europe ice cream market has been geographically segmented into Germany, the U.K, France, Spain, Italy, Russia and others. Germany is a major market in the region, followed by Italy. The demand is mostly driven by consumer indulgence. In Germany, nearly two-thirds of the ice cream consumers are interested in non-dairy alternatives, due to the increasing health consciousness among the people. Artisanal ice cream segment is growing rapidly in the region.

Competitive Environment

The market for ice creams is highly fragmented, due to the presence of many large and small scale vendors. Introducing lactose-free ice creams and flavor innovations have further increased the competition in this market. The vendors are focussed on producing non-dairy alternatives, as well, as they are gaining popularity in Europe. Private brands are expected to increase their market share during the forecast period. Some of the other major players in market include -

  • Blue Bell Creameries
  • General Mills
  • Mars
  • Nestle
  • Unilever

 

Reasons to Purchase this Report

  • Analyzing outlook of the market with the recent trends and Porter’s five forces analysis
  • Market dynamics which essentially consider the factors which are impelling the present market scenario along with growth opportunities of the market in the years to come
  • Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
  • Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market
  • Competitive landscape involving the market share of major players along with the key strategies adopted for development in the past five years
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis and strategies employed by the major market players
  • 3 months analyst support along with the Market Estimate sheet in excel.

Customization of the Report

  • Value chain analysis
  • Volume of the Europe Ice Cream Market 
  • Consumer behavior analysis in country level

This report can be customized to meet your requirements. Please connect with our analyst, who will ensure you get a report that suits your needs.

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