Europe Ice Cream Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The Europe Ice Cream Market is segmented by Product Type (Artisanal Ice Cream, Impulse Ice cream, and Take-home Ice Cream), Category (Dairy and Non-dairy), Distribution Channel (Specialist Retailers, Hypermarkets/Supermarkets, Convenience Stores, Online Retail Stores, and Other Distribution Channels), and Country (Germany, United Kingdom, France, Russia, Spain, Italy, and Rest of Europe).

Market Snapshot

Study Period: 2016 - 2026
Base Year: 2020
CAGR: 4.87 %

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Market Overview

The European ice cream market is expected to register a CAGR of 4.87% during the forecast period, 2021-2026.

The European ice-cream market exhibited sluggish growth due to the economic slowdown in the COVID-19 pandemic and an aging demographic. Market revenues continue to be impacted by rising health issues concerning lifestyle diseases and the pandemic. Availability of substitute goods such as flavored yogurt (e.g., Muller, Onken, and Danone) also resulted in fragmentation in the market share of ice-cream companies.

Demand for ice-creams that are low on fats, made using natural ingredients, yet do not compromise on taste and indulgence is growing. Germany and Russia are the biggest ice-cream markets in Europe, whereas Norway accounts for the highest ice-cream consumption per capita.

Over the medium term, indulgence and the increasing consumer preference for ice cream as a leisure product drove the growth of this market, and new innovative flavors, offered by companies, further act as a catalyst for demand generation.

Due to rising health concerns, consumer demand for naturally flavored and sweetened ice-creams and handcrafted ice-creams is growing. Companies have offered consumers more “better for you” options in smaller portion sizes and better ingredients, including vegetables, oats, soy, and dairy-free options, to compete with their rivals and gain a competitive advantage in this highly fragmented market.

Scope of the Report

Ice cream is a sweetened frozen food typically eaten as a snack or dessert. The European ice cream market is segmented by product type, such as artisanal ice cream, impulse ice cream, and take-home ice cream. By category, the market is segmented into dairy and non-dairy. By distribution channel, the market is segmented into specialist retailers, hypermarkets/supermarkets, convenience stores, online retail stores, and other distribution channels. By country, the market is segmented into Germany, United Kingdom, France, Russia, Spain, Italy, and Rest of Europe. The report offers market size and forecasts in value (USD million) for the above segments.

By Product Type
Artisanal Ice Cream
Impulse Ice Cream
Take-home Ice Cream
By Category
By Distribution Channel
Specialist Retailers
Convenience Stores
Online Retail Stores
Other Distribution Channels
By Country
United Kingdom
Rest of Europe

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Key Market Trends

Health-based Ice-cream Innovations are Driving Sales

Owing to a rise in the lifestyle diseases like obesity, diabetes, a growing preference for veganism, and increasing health-consciousness among the consumers, ice creams without dairy ingredients are gaining momentum in the European market. For the consumers looking for a variety or following a special diet, there are more non-dairy ice creams and frozen treats available than ever before, with small brands and significant players offering low-calorie, vegan options as well as non-dairy versions of their classic flavors. Some replacements for dairy bases include coconut milk, almond milk, and oat milk. For instance, in 2021, Unilever's Ben & Jerry's launched "Save Our Swirled Now" non-dairy ice cream as an addition to its plant-based ice-cream portfolio. This new variant is a combination of coconut ice cream with chunks of chocolate and a cookie swirl. Furthermore, the US-based ice cream brand, Breyers (acquired by Unilever), launched Chocolate Chip and Mint Chocolate Chip vegan ice-cream tubs for catering to its growing vegan consumer base.

Europe Ice-cream Market

Increased Consumption of Italian Gelato Ice Cream in Europe

Increased consumption of gelato is one of the driving factors for the European frozen desserts market. Gelato, till a few years ago, had a relatively low consumer penetration rate but is now getting popular among the higher-income consumers as well among the younger buyers, as the European consumers are looking for new types of ice, particularly in the United Kingdom and Germany. The consumer demand for “artisan demand feel’ is leading to the growth of this segment too. Furthermore, Italian gelato is among the most popular ice cream variants extensively sold in the retail market. Some popular Italian ice cream flavors include Cioccolato, Pistacchio, Stracciatella, Mandorla, and Limone. For instance, Unilever-owned gelato brand Talenti released a new line by the name "Talenti Gelato Layers", offering vanilla fudge cookies, salted caramel truffle, chocolate cherry cheesecakes, black raspberry vanilla parfait, peanut butter vanilla fudge, mint fudge cookie, and dark chocolate cherry flavors.


Competitive Landscape

More companies, including Unilever, Nestle SA, General Mills, and Mars Inc., among others, are resorting to collaborating with the large e-commerce platforms for improving brand visibility, to improve their market presence and further increase their market share in the European region. This includes ice-cream giants making their own online portals active and catering to the requirements of the consumers effectively, including sales-promotion techniques such as discounts, offers, and other incentives for converting the majority of the customers into consumers.

Recent Developments

In 2021, Mars Inc. added new flavors- “Mint” and “Classic” to its M&M'S ice cream cookie sandwich lineup, which are available in redesigned four-packs. The Mint ice cream cookie sandwiches feature mint-flavored ice cream between two chocolate cookies with Milk Chocolate M&M'S Minis, while the Classic ice cream cookie sandwiches feature vanilla ice cream sandwiched between two chocolate cookies with Milk Chocolate M&M'S Minis.

In 2021, luxury ice cream brand Häagen-Dazs launched its range of multi-textured two-in-one ice creams in Belgian Chocolate & Vanilla Crunch, Dark Chocolate & Salted Caramel Crunch, and Belgian Chocolate & Strawberry flavors in the United Kingdom. The innovative concept features redesigned breakthrough packaging for more impact on the shelf, along with an accessible and simplified price point aligned to the brand’s core range.

In 2019, Mars Chocolate Drinks and Treats expanded its impulse ice-cream range with the launch of Snickers Crisp Ice Cream, following the launch of Snickers Crisp in the United Kingdom.

Table of Contents


    1. 1.1 Study Deliverables and Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Artisanal Ice Cream

      2. 5.1.2 Impulse Ice Cream

      3. 5.1.3 Take-home Ice Cream

    2. 5.2 By Category

      1. 5.2.1 Dairy

      2. 5.2.2 Non-dairy

    3. 5.3 By Distribution Channel

      1. 5.3.1 Specialist Retailers

      2. 5.3.2 Hypermarkets/Supermarkets

      3. 5.3.3 Convenience Stores

      4. 5.3.4 Online Retail Stores

      5. 5.3.5 Other Distribution Channels

    4. 5.4 By Country

      1. 5.4.1 Germany

      2. 5.4.2 United Kingdom

      3. 5.4.3 France

      4. 5.4.4 Russia

      5. 5.4.5 Spain

      6. 5.4.6 Italy

      7. 5.4.7 Rest of Europe


    1. 6.1 Most Active Companies

    2. 6.2 Market Share Analysis

    3. 6.3 Key Strategies Adopted by Leading Companies

    4. 6.4 Company Profiles

      1. 6.4.1 Unilever PLC

      2. 6.4.2 Nestle SA

      3. 6.4.3 Talosto Shahty

      4. 6.4.4 Mars Incorporated

      5. 6.4.5 RUSSKIY KHOLOD

      6. 6.4.6 Froneri International Limited

      7. 6.4.7 Lotte Corporation

      8. 6.4.8 Lotus Bakeries

      9. 6.4.9 Inspire Brands Inc.

      10. 6.4.10 General Mills Inc.

    5. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The Europe Ice Cream Market market is studied from 2016 - 2026.

The Europe Ice Cream Market is growing at a CAGR of 4.87% over the next 5 years.

Talosto, Nestle S.A., General Mills Inc., Unilever , Mars Incorporated are the major companies operating in Europe Ice Cream Market.

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