Europe Home Appliances Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The Europe Home Appliances Market is segmented by Major Appliances (Refrigerators, Freezers, Dishwashing Machines, Washing Machines, Cookers and Ovens, and Other Major Appliances), Small Appliances (Vacuum Cleaners, Coffee Machines, Irons, Toasters, Grills and Roasters, Hair Dryers, and Other Small Appliances), Distribution Channel (Multibrand Stores, Exclusive Stores, Online, and Other Distribution Channels), and Country (Germany, Poland, France, Italy, and Rest of Europe). The report offers market size and forecasts for the European home appliances market in value (USD million) for all the above segments.

Market Snapshot

Europe Home Appliances Market
Study Period: 2017- 2026
Base Year: 2020
CAGR: >1.5 %

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Market Overview

The European Union is one of the worst-hit regions in the world with the sudden COVID-19 pandemic. The major countries, including Italy, France, the United Kingdom, have been suffering economic disruptions, which ultimately affected the home appliances market in the region during 2020. The European region has experienced low-interest rates and a good economic situation during the study period, with consumers showing interest in products in the home appliance market. The introduction of multifunctional products is one of the key trends witnessed in the household appliances market in Europe. The growing demand for innovative and advanced products drove the demand for and popularity of multifunctional household appliances in Europe. The multifunctionality of products not only delivers their basic features but also derives the highest value from the amount spent on a single product. Two of the key factors contributing to the growth of the household appliances market in Europe are product innovations and portfolio extensions, leading to product premiumization.

The Western European markets follow the growing trend that sees consumers in the home appliance market focusing on premium appliances. Multifunctional appliances with the premium price (for instance, wash dryer, hobs with integrated hoods, or combi-steam ovens) are strong in demand and generate value growth. The Eastern European countries, such as Poland and Hungary, were at the forefront of development in the region for the market. Germany held the largest market share in Europe. The growth in the country is attributed to the significant lifestyle changes among consumers in Germany.

Scope of the Report

A complete background analysis of the European home appliances market, including an assessment of the emerging market trends by segment, significant changes in the market dynamics, and the market overview, is provided. Major Appliances is segmented into Refrigerators, Freezers, Dishwashing Machines, Washing Machines, and Cookers and Ovens, Other Major Appliances. Small Appliances is segmented into Vacuum Cleaners, Coffee Machines, Irons, Toasters, Grills and Roasters, and Hair Dryers, Other Small Appliances. Distribution Channel is segmented into Multibrand Stores, Exclusive Stores, Online, and Other Distribution Channels. The market is segmented by Country into Germany, Poland, France, Italy, and the Rest of Europe. The report offers market size and forecasts for the European home appliances market in value (USD million) for all the above segments.

By Product
By Major Appliances
Refrigerators
Freezers
Dishwashing Machines
Washing Machines
Cookers and Ovens
Other Major Appliances
By Small Appliances
Vacuum Cleaners
Food Processors
Coffee machines
Irons
Toasters
Grills and Roasters
Hair Dryers
Other Small Appliances
By Distribution Channel
Exclusive Stores
Multibrand Stores
Online
Other Distribution Channels
By Country
Germany
Poland
France
Italy
Rest of Europe

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Key Market Trends

Growing Number of Smart Homes is Driving the Demand for Smart Appliances in the Market

The number of smart households in the European Union is expected to increase tenfold in the upcoming years. The annual revenue from energy management in smart households in Europe is also expected to double in the coming years. Around 15 million people in Europe are using smart home appliances to meet their needs. The European smart home appliances market is witnessing high growth. Factors, such as the soaring need for energy-efficient appliances and demand for comfort, coupled with the high expenditure capability of end users, are driving the market growth. The European legislation made appliances, like washing machines and dishwashers, more water- and energy-efficient than washing clothes and dishes by hand. Some key driving factors behind the fast adoption and growth rate of smart home appliances in the European market include universal access to high-speed internet, introduction of smart meters, energy efficiency and energy savings, and favorable EU policies to support the digital economy in Europe. Another important reason behind the rising demand for smart home appliances is the tech-savvy young age group in Europe, as around 37% of the Europeans who have embraced the new technology are between 25 and 34 years old. The smart appliances sector in Europe is also heavily contributing to these products' R&D, with Germany, Italy, and Poland in the top position of countries investing in innovation.

Europe Home Appliances Market 1

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High Demand for Washing Machines is Helping the Market to Record More Revenues

Washing machines are one of the essential home appliances for residential purposes. The washing machine market continued its substantial growth during the study period in Europe. The market is mainly driven by rapid urbanization, rising household disposable income, and changing consumer preferences. Technological advancements that make washing machines more energy-efficient and eco-friendly are also facilitating their sales in the region. Poland, known as the white goods manufacturing hub in Europe, is also one of the top washing machine manufacturers and washing machine suppliers in the world. The sales of tumble dryers developed positively throughout the region. In Eastern Europe, fewer homes are equipped with tumble dryers than in Western Europe. Therefore, further above-average growth can be expected in this segment in the upcoming years.

EUROPE HOME APPLIANCES MARKET 2

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Competitive Landscape

The home appliances market in Europe is moderately concentrated, with the presence of many international and regional companies offering major household appliances and small household appliances. Companies operating in the household appliances market in Europe continuously engage in R&D and innovation to exist in the competitive market environment. This is due to the growing competition and increased demand for innovative products. The major product innovations introduced are in terms of technology, performance, features, and design. Customers also look for household appliances that can perform multiple tasks with minimal resources.

Recent Developments

  • In August 2020, Samsung Electronics Co. Ltd announced the launch of a new RB7300 refrigerator that delivers core cooling performance while offering a large, flexible capacity to meet all types of food storage needs.

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS AND INSIGHTS

    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Market Opportunities

    5. 4.5 Value Chain Analysis

    6. 4.6 Porter's Five Forces Analysis

    7. 4.7 Insights into Imports and Exports

    8. 4.8 Government Regulations and Initiatives

    9. 4.9 Technology Innovations in the Industry

    10. 4.10 Impact of COVID-19 on the Market

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product

      1. 5.1.1 By Major Appliances

        1. 5.1.1.1 Refrigerators

        2. 5.1.1.2 Freezers

        3. 5.1.1.3 Dishwashing Machines

        4. 5.1.1.4 Washing Machines

        5. 5.1.1.5 Cookers and Ovens

        6. 5.1.1.6 Other Major Appliances

      2. 5.1.2 By Small Appliances

        1. 5.1.2.1 Vacuum Cleaners

        2. 5.1.2.2 Food Processors

        3. 5.1.2.3 Coffee machines

        4. 5.1.2.4 Irons

        5. 5.1.2.5 Toasters

        6. 5.1.2.6 Grills and Roasters

        7. 5.1.2.7 Hair Dryers

        8. 5.1.2.8 Other Small Appliances

    2. 5.2 By Distribution Channel

      1. 5.2.1 Exclusive Stores

      2. 5.2.2 Multibrand Stores

      3. 5.2.3 Online

      4. 5.2.4 Other Distribution Channels

    3. 5.3 By Country

      1. 5.3.1 Germany

      2. 5.3.2 Poland

      3. 5.3.3 France

      4. 5.3.4 Italy

      5. 5.3.5 Rest of Europe

  6. 6. Competitive Landscape

    1. 6.1 Market Concentration Overview

    2. 6.2 Company Profiles

      1. 6.2.1 Arcelik AS

      2. 6.2.2 Robert Bosch GmbH

      3. 6.2.3 Candy Group

      4. 6.2.4 De'Longhi SpA

      5. 6.2.5 Gorenje Group

      6. 6.2.6 LG Electronics

      7. 6.2.7 AB Electrolux

      8. 6.2.8 Qingdao Haier Co. Ltd

      9. 6.2.9 Samsung Electronics Co. Ltd

      10. 6.2.10 Whirlpool Corporation

      11. 6.2.11 Liebherr Group

      12. 6.2.12 Others (Panasonic Corp., Miele, Koninklijke Philips, etc.)*

    3. *List Not Exhaustive
  7. 7. FUTURE OF THE MARKET

  8. 8. DISCLAIMER

**Subject to Availability

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Frequently Asked Questions

The Europe Home Appliances Market market is studied from 2017 - 2026.

The Europe Home Appliances Market is growing at a CAGR of >1.5% over the next 5 years.

Arcelik AS, Ariston Thermo SpA, BSH Hausgerate GmbH, AB Electrolux, Daikin Industries Ltd are the major companies operating in Europe Home Appliances Market.

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