Europe Home Appliances Market  - Growth, Trends, and Forecasts (2017 - 2022)

Europe Home Appliances Market - Growth, Trends, and Forecasts (2017 - 2022)

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Europe’s home appliances market has been estimated at USD XX.XX billion in 2017 and is projected to reach USD XX.XX billion by 2022, growing at a CAGR of XX.XX% during the forecast period from 2017 to 2022. Technological innovation has improved the standard of living of people across the world. An astronomical change in the way of things can be observed due to the increased disposable incomes of people and the rapid urbanization trends catching up to the different parts of the world.

The home appliances market has witnessed a robust growth over the past few years and the trend is expected to continue over the forecast period, given the fact that the European economy is recovering. The home appliances market has been playing a crucial role in providing employment and improving the quality of life of millions of Europeans for quite some time now. Personal disposable incomes in the European region have increased considerably over the last two years and this implies strong purchasing power among the individuals in this region. This, in turn, means a great market demand for home appliances in the European region.

Boasting of a population of over a billion in the last year, Europe contributes significantly to all the major evolving and developing sectors globally. Urbanization could be looked at as an engine of growth for a particular market if handled well. Europe has flexible and supportive foreign investment policies that could be looked at as a really big opportunity. The one challenge that the household appliances market faces is the cost associated with these products. With advancing technology, the products are going through an equal amount of change but only with the intention of catering to the varying consumer demands.

The current trend of smart homes is encouraging the use of smart appliances in home designing, with people willing to invest in a completely connected home that can be easily operated. Big players in the market are investing in R&D to come up with smart applications that will lead to smart appliances propelling the growth of the home appliances market.

The home appliances market has been segmented on the basis of products into kitchen appliances (electrical ranges, microwaves, cooktops, and others), refrigeration appliances (refrigerators, freezing systems, and others), washing appliances (washing machines, washer dryer, dryers, steam iron devices, and others), room comfort (air conditioners, room heaters, ceiling fans, dehumidifier, and others), water heater appliances (storage tank water heaters, solar water heaters, gamma electric iron rods, and others), cleaning appliances (vacuum cleaners, dishwashers, and others), and entertainment appliances (televisions and others).

The market has also been segmented on the basis of the distribution channel into direct selling, supermarkets, specialty stores, e-commerce, departmental stores, and others. Though supermarket and departmental stores have been a favorite for the consumers, e-commerce is expected to be the fastest growing distribution channel during the forecast period.

The market has been further segmented on the basis of countries into the UK, Germany, France, Italy, Sweden, Switzerland, Russia, and others. The consumption levels have been quite high in Switzerland, followed by Sweden, Germany, and the UK. Growth in the home appliances market comes only through replacement of existing products. Furthermore, as the number of households acquired by an increasing number of older people goes up, the demand for small-sized, high-utility, and compact home appliances fitting the space constraints of houses also goes up, driving innovation in product categories. Specific categories like kitchen appliances are highly populated, while others like laundry appliances are served by a few established players. Sales include both personal and commercial appliances.

The report considers key trends that will impact the industry and profiles the leading companies with majority market share in the home appliances market. Some of the major players in home appliances market mentioned in the report are:

  • AmicaWronki S.A.
  • Arcelik A.S
  • Candy Group
  • Defy Appliances (Pty) Ltd.
  • Electrolux AB
  • Godrej Group
  • Gorenje Group
  • Haier Electronics Group Co. Ltd.
  • LG Electronics
  • Panasonic Corporation
  • Samsung Electronics
  • Viking Range, LLC
  • Whirlpool

What the Report Offers

  • Market definition for Europe’s home appliances market, along with identification of key drivers and restraints.
  • Market analysis for Europe’s home appliances market, with region-specific assessments.
  • Identification of factors instrumental in changing the market scenario, rising prospective opportunities, and identification of key companies that can influence the market on a global and regional scale.
  • Extensively researched competitive landscape section with profiles of major companies along with their strategic initiatives and market share.
  • Identification and analysis of the macro and micro factors that affect Europe’s home appliances market on both global and regional scale.
  • A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.

1. Introduction

                1.1 Key Deliverables of the Study

                1.2 Study Assumptions

                1.3 Market Definition

                1.4 Key Findings of the Study

2. Research Approach and Methodology

3. Executive Summary

4. Market Dynamics

                4.1 Market Overview

                4.2 Drivers

                4.3 Restraints

                4.4 Opportunities

                4.5 Industry Value Chain Analysis

                4.6 Industry Attractiveness - Porter's Five Force Analysis

                                4.6.1 Bargaining Power of Suppliers

                                4.6.2 Bargaining Power of Consumers

                                4.6.3 Threat of New Entrants

                                4.6.4 Threat of Substitute Products

                                4.6.5 Competitive Rivalry within the Industry

                4.7 Industry Policies

5. Europe Home Appliances Products Market Segmentation

                5.1 Products

                5.2 Kitchen Appliances

                                5.2.1 Electrical Ranges

                                5.2.2 Microwaves

                                5.2.3 Cooktops

                                5.2.4 Others

                5.3 Refrigeration Appliances

                                5.3.1 Refrigerators

                                5.3.2 Industrial Refrigeration Systems

                                5.3.3 Others

                5.4 Washing Appliances

                                5.4.1 Washing Machines

                                5.4.2 Washer Dryer

                                5.4.3 Dryer

                                5.4.4 Steam Iron Devices

                5.5 Room Comfort

                                5.5.1 Air Conditioners

                                5.5.2 Room Heaters

                                5.5.3 Ceiling Fans

                                5.5.4 Dehumidifier

                                5.5.5 Others

                5.6 Water Heater Appliances

                                5.6.1 Storage Tank Water Heaters

                                5.6.2 Solar Water Heaters

                                5.6.3 Gamma Electric Iron

                                5.6.4 Others

                5.7 Cleaning Appliances

                                5.7.1 Vacuum Cleaners

                                5.7.2 Dishwashers

                                5.7.3 Others

                5.8 Entertainment Appliances

                                5.8.1 Televisions

                                5.8.2 Others

                5.9 Distribution Channel

                                5.9.1 Direct Selling

                                5.9.2 Supermarkets

                                5.9.3 Specialty Stores

                                5.9.4 E-Commerce

                                5.9.5 Departmental Stores

                                5.9.6 Others

                5.10 Europe

                                5.10.1 United Kingdom

                                5.10.2 Germany

                                5.10.3 France

                                5.10.4 Italy

                                5.10.5 Sweden

                                5.10.6 Switzerland

                                5.10.7 Russia

                                5.10.8 Others

6. Europe Vendor Market Share Analysis

7. Competitive Intelligence - Company Profiles

                7.1 Haier Electronics Group Co. Ltd

                                7.1.1 Overview

                                7.1.2 Products and Services

                                7.1.3 Financials

                                7.1.4 Recent Developments

                7.2 Amica Wronki S.A.

                                7.2.1 Overview

                                7.2.2 Products and Services

                                7.2.3 Financials

                                7.2.4 Recent Developments

                7.3 Whirlpool

                                7.3.1 Overview

                                7.3.2 Products and Services

                                7.3.3 Financials

                                7.3.4 Recent Developments

                7.4 Konka Group Co. Ltd

                                7.4.1 Overview

                                7.4.2 Products and Services

                                7.4.3 Financials

                                7.4.4 Recent Developments

                7.5 Arcelik A.S

                                7.5.1 Overview

                                7.5.2 Products and Services

                                7.5.3 Financials

                                7.5.4 Recent Developments

                7.6 BSH Hausgerate GmbH

                                7.6.1 Overview

                                7.6.2 Products and Services

                                7.6.3 Financials

                                7.6.4 Recent Developments

                7.7 Dongbu Daewoo Electronics

                                7.7.1 Overview

                                7.7.2 Products and Services

                                7.7.3 Financials

                                7.7.4 Recent Developments

                7.8 Gorenje Group

                                7.8.1 Overview

                                7.8.2 Products and Services

                                7.8.3 Financials

                                7.8.4 Recent Developments

                7.9 Defy Appliances (Pty) Ltd

                                7.9.1 Overview

                                7.9.2 Products and Services

                                7.9.3 Financials

                                7.9.4 Recent Developments

                7.10 Candy Group

                                7.10.1 Overview

                                7.10.2 Products and Services

                                7.10.3 Financials

                                7.10.4 Recent Developments

                7.11 Electrolux AB

                                7.11.1 Overview

                                7.11.2 Products and Services

                                7.11.3 Financials

                                7.11.4 Recent Developments

                7.12 LG Electronics

                                7.12.1 Overview

                                7.12.2 Products and Services

                                7.12.3 Financials

                                7.12.4 Recent Developments

                7.13 Godrej Group

                                7.13.1 Overview

                                7.13.2 Products and Services

                                7.13.3 Financials

                                7.13.4 Recent Developments

                7.14 Miele & Cie KG

                                7.14.1 Overview

                                7.14.2 Products and Services

                                7.14.3 Financials

                                7.14.4 Recent Developments

                7.15 Fagor Electrodomesticos

                                7.15.1 Overview

                                7.15.2 Products and Services

                                7.15.3 Financials

                                7.15.4 Recent Developments

                7.16 Middleby Corporation

                                7.16.1 Overview

                                7.16.2 Products and Services

                                7.16.3 Financials

                                7.16.4 Recent Developments

                7.17 Panasonic Corporation

                                7.17.1 Overview

                                7.17.2 Products and Services

                                7.17.3 Financials

                                7.17.4 Recent Developments

                7.18 Samsung Electronics

                                7.18.1 Overview

                                7.18.2 Products and Services

                                7.18.3 Financials

                                7.18.4 Recent Developments

                7.19 Viking Range, LLC

                                7.19.1 Overview

                                7.19.2 Products and Services

                                7.19.3 Financials

                                7.19.4 Recent Developments

                7.20 Tatung Company

                                7.20.1 Overview

                                7.20.2 Products and Services

                                7.20.3 Financials

                                7.20.4 Recent Developments

8. Investment Analysis

                8.1 Recent Mergers and Acquisitions

                8.2 Investment Scenario and Opportunities

9. Future of Home Appliances Market

10. Appendix

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