Europe Gluten-Free Food Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

The Report Covers Europe Gluten-Free Food and Beverages Market Analysis and it is Segmented by Product Type (Bakery Products, Meat/Meat Substitutes, Dairy/Dairy Substitutes, Sauces, Dressing and Seasonings, Frozen Desserts, Beverages, and Other Product Types); Distribution Channel (Online Retail, Specialty Stores, Supermarkets/Hypermarkets, and Other Retails Stores); and Geography (Spain, United Kingdom, Germany, France, Italy, Russia, and Rest of Europe). The Market Size and Values Are Provided in Terms of (USD Million) During the Forecasted Years for the Above Segments.

Europe Gluten-Free Food and Beverages Market Size

Europe Gluten Free Foods & Beverages Market Summary
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Study Period 2017-2027
Base Year For Estimation 2022
Market Size (2023) USD 3.28 Billion
Market Size (2028) USD 5.37 Billion
CAGR (2023 - 2028) 10.33 %
Market Concentration Low

Major Players

Europe Gluten Free Foods & Beverages Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Europe Gluten-Free Food and Beverages Market Analysis

The Europe Gluten Free Foods & Beverages Market size is expected to grow from USD 3.28 billion in 2023 to USD 5.37 billion by 2028, at a CAGR of 10.33% during the forecast period (2023-2028).

  • The growing demand for gluten-free bakery products has been witnessing substantial growth in demand in the past few years. Germany's gluten-free bakery products segment is witnessing an increase in product launches, including gluten-free bagels, muffins, cookies and wafers, pretzels, and croissants. Germany is one of the leading markets in the region, followed by the United Kingdom and Italy.
  • However, gluten-free flours used to formulate products, such as bread, pasta, and pizza, are usually highly refined flour with less fiber and a high glycemic index (GI). To match the desired taste and texture, manufacturers add fats, sugar, and other ingredients, reducing the product's healthy appeal. This factor, along with relatively high-cost conventional products, is restraining the growth of the gluten-free food market.
  • General Mills Inc., one of the top key players in the gluten-free food and beverage industry, witnessed an organic growth sales of 3% in 2021. According to the Government of Canada three packaged food categories for health and wellness did better: "free from" (such as "free from gluten" or "free from meat"), "naturally healthy," and "organic."
  • Additionally, the rise in popularity of the alternative meat products/meat substitutes segment has been propelling the growth of the gluten-free food and beverage products market across Europe. For instance, in 2021, a global survey by Green Queen on changing consumers pattern towards vegan diets involving 8500 participants across 100 countries including European countries like the United Kingdom, Germany, and others reported that nearly 90% of respondents cited animal welfare as a primary reason for the inclination towards a plant-based diet.

Europe Gluten-Free Food and Beverages Market Trends

This section covers the major market trends shaping the Europe Gluten Free Foods & Beverages Market according to our research experts:

Increasing Prevalence of Celiac Disease

  • There is a rising prevalence of celiac disease in Europe. Celiac disease can often cause Type 1 diabetes, damage the intestine lining, and cause thyroid in some patients. Hence, consumers have been cautious regarding gluten consumption. They prefer gluten-free products to avoid such symptoms and diseases.  
  • According to data published by Epidemiology, Presentation, and Diagnosis of Celiac Disease, in 2021, celiac disease is now acknowledged to exist globally, contrary to earlier beliefs that it solely (or primarily) affects people in Northern and Western Europe. A comprehensive analysis of the prevalence of celiac disease worldwide indicated a seroprevalence rate of 1.4%, with regional variations in prevalence ranging from 1.3% (South America, 11 studies) to 1.8%. 
  • The incidence and prevalence of celiac disease are rising over time, an observation that holds across geographical locations. A systematic review and meta-analysis of 33 studies examining the incidence of celiac illnesses found that 24 (73%) showed substantial increases in diagnostic rates over time.
  • Therefore, consumers are tremendously elevating toward the gluten-free diet, as gluten-free foods and beverages can reduce the effect of celiac disease by promoting intestinal healing. Thus, such factors are driving the growth of the gluten-free foods and beverages market.
Europe Gluten-Free Food Beverage Market: Incidence of Celiac Disease, in l00,000 person per year, 2021

United Kingdom Dominates Market in Europe

  • The United Kingdom has been witnessing strong traction around free-form foods, i.e., foods made without specific ingredients, like gluten, dairy, or nuts, making them suitable for those who suffer allergies, intolerances, or other health requirements that require them to avoid certain food components. 
  • Gluten-free, lactose-free, soy-free, dairy-free, or meat-free are a few of the free form-food categories in the country. In line with the growing demand, retailers, such as Tesco, have made separate aisles dedicated to free-form products, including gluten-free, which has increased the consumer focus and awareness regarding the availability of such products.
  • Britons increasingly avoid certain ingredients, including wheat, from their diet due to their health profile rather than medical reasons. This allows gluten-free food manufacturers to target the overall health-conscious population instead of only those suffering from celiac disease. 
  • According to the Leisure F&B EXPO, in 2021, in the United Kingdom, the 20-39 years old population are the primaryn consumers of a gluten-free diet, and most of these are self-diagnosed individuals, and 41% of the country’s world-class athletes have said that they followed a gluten-free diet. This has increased the popularity and acceptance of gluten-free diets in recent years.
Europe Gluten Free Foods Beverages Market: Number of Gluten-free Organic Food Product Launches, United Kingdom, 2017-2021

Europe Gluten-Free Food and Beverages Industry Overview

The gluten-free food and beverages market is highly competitive due to the presence of large international players and small local players. Key players include Kraft Heinz Company, Amy's Kitchen, Bob's Red Mill, Conagra Brands Inc., and Dr. Schar. The most common strategy adopted by these players is product innovation to meet consumer demand. Some of the other players in the industry also prefer mergers and acquisitions to acquire the top position in the industry and maintain dominance over other players in terms of business expansion.

Europe Gluten-Free Food and Beverages Market Leaders

  1. General Mills Inc.

  2. Conagra Brands Inc.

  3. Dr. Schär AG / SPA

  4. Bob’s Red Mill Natural Foods.

  5. Amy's Kitchen, Inc.

*Disclaimer: Major Players sorted in no particular order

Europe Gluten Free Foods & Beverages Market Concentration

Europe Gluten-Free Food and Beverages Market News

  • September 2022: LikeMeat presented its new product, Like Bacon, a gluten-free and soy-based bacon variant, and it is offered as a breakfast product in Germany.
  • March 2021: Dawn Foods acquired JABEX, a specialized manufacturer of high-quality fruit products. The acquisition may strengthen the operation and supply-chain management in Central and Eastern Europe.
  • March 2021: Arctic Blue Beverages, a Finland-based company, announced the launch of "Arctic Blue Oat," which is claimed to be a vegan and gluten-free liqueur made from organic Finnish oats. The newly launched beverage is a gin-based oat liqueur.

Europe Gluten-Free Food and Beverages Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Product Type

      1. 5.1.1 Bakery Products

      2. 5.1.2 Meats/Meat Substitutes

      3. 5.1.3 Dairy/Dairy Substitutes

      4. 5.1.4 Sauces, Dressing, and Seasonings

      5. 5.1.5 Frozen Desserts

      6. 5.1.6 Beverages

      7. 5.1.7 Other Product Types

    2. 5.2 Distribution Channel

      1. 5.2.1 Online Retail

      2. 5.2.2 Speciality Stores

      3. 5.2.3 Supermarkets/Hypermarkets

      4. 5.2.4 Other Retailers

    3. 5.3 Country

      1. 5.3.1 Spain

      2. 5.3.2 United Kingdom

      3. 5.3.3 Germany

      4. 5.3.4 France

      5. 5.3.5 Italy

      6. 5.3.6 Russia

      7. 5.3.7 Rest of Europe


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Amy's Kitchen, Inc.

      2. 6.3.2 Bob’s Red Mill Natural Foods.

      3. 6.3.3 Conagra Brands Inc.

      4. 6.3.4 Dr. Schär AG / SPA

      5. 6.3.5 General Mills Inc.

      6. 6.3.6 Genius Foods

      7. 6.3.7 Golden West Specialty Foods

      8. 6.3.8 Kraft Heinz Company

      9. 6.3.9 Dawn Foods

      10. 6.3.10 London Food Corporation

    4. *List Not Exhaustive

**Subject to Availability

Europe Gluten-Free Food and Beverages Industry Segmentation

Gluten-free products do not contain gluten, a protein found in many cereal grains such as wheat and barley. 

The European gluten-free foods and beverages market is segmented by product type, distribution channel, and country. Based on product type, the market is segmented into bakery products, meat/meat substitutes, dairy/dairy substitutes, sauces, dressing and seasonings, frozen desserts, beverages, and other product types. Based on distribution channels, the market is segmented into online retail, specialty stores, supermarkets/hypermarkets, and other retail stores. The study also analyzes major European regions, including Spain, the United Kingdom, Germany, France, Italy, Russia, and the Rest of Europe. 

For each segment, the market size and forecast have been done based on value (USD million).

Product Type
Bakery Products
Meats/Meat Substitutes
Dairy/Dairy Substitutes
Sauces, Dressing, and Seasonings
Frozen Desserts
Other Product Types
Distribution Channel
Online Retail
Speciality Stores
Other Retailers
United Kingdom
Rest of Europe

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Europe Gluten-Free Food and Beverages Market Research FAQs

The Europe Gluten Free Foods & Beverages Market size is expected to reach USD 3,284.66 million in 2023 and grow at a CAGR of 10.33% to reach USD 5,369.80 million by 2028.

In 2023, the Europe Gluten Free Foods & Beverages Market size is expected to reach USD 3,284.66 million.

General Mills Inc., Conagra Brands Inc., Dr. Schär AG / SPA, Bob’s Red Mill Natural Foods. and Amy's Kitchen, Inc. are the major companies operating in the Europe Gluten Free Foods & Beverages Market.

Europe Gluten-free Food and Beverages Industry Report

Statistics for the 2023 Europe Gluten-free Food and Beverages market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Europe Gluten-free Food and Beverages analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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