Europe Gluten-free Food and Beverages Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)

Europe Gluten Free Foods & Beverages Market Analysis

The European gluten-free foods and beverages market is estimated to register a CAGR of 11.1% during the forecast period.

• The growing demand for gluten-free bakery products has been witnessing substantial growth in demand in the past few years. Germany's gluten-free bakery products segment is witnessing an increase in product launches, including gluten-free bagels, muffins, cookies and wafers, pretzels, and croissants. Germany is one of the leading markets in the region, followed by the United Kingdom and Italy. 
• However, gluten-free flours used to formulate products, such as bread, pasta, and pizza, are usually highly refined flour with less fiber and a high glycemic index (GI). To match the desired taste and texture, manufacturers add fats, sugar, and other ingredients, reducing the product's healthy appeal. This factor, along with relatively high-cost conventional products, is restraining the growth of the gluten-free food market.
• General Mills Inc., one of the top key players in the gluten-free food and beverage industry, witnessed an organic growth sales of 3% in 2021. According to the Government of Canada three packaged food categories for health and wellness did better: "free from" (such as "free from gluten" or "free from meat"), "naturally healthy," and "organic." 
• Additionally, the rise in popularity of the alternative meat products/meat substitutes segment has been propelling the growth of the gluten-free food and beverage products market across Europe. For instance, in 2021, a global survey by Green Queen on changing consumers pattern towards vegan diets involving 8500 participants across 100 countries including European countries like the United Kingdom, Germany, and others reported that nearly 90% of respondents cited animal welfare as a primary reason for the inclination towards a plant-based diet.

Europe Gluten Free Foods & Beverages Industry Segments

Gluten-free products do not contain gluten, a protein found in many cereal grains such as wheat and barley. 

The European gluten-free foods and beverages market is segmented by product type, distribution channel, and country. Based on product type, the market is segmented into bakery products, meat/meat substitutes, dairy/dairy substitutes, sauces, dressing and seasonings, frozen desserts, beverages, and other product types. Based on distribution channels, the market is segmented into online retail, specialty stores, supermarkets/hypermarkets, and other retail stores. The study also analyzes major European regions, including Spain, the United Kingdom, Germany, France, Italy, Russia, and the Rest of Europe. 

For each segment, the market size and forecast have been done based on value (USD million).

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Europe Gluten Free Foods & Beverages Market Trends

Increasing Prevalence of Celiac Disease

• There is a rising prevalence of celiac disease in Europe. Celiac disease can often cause Type 1 diabetes, damage the intestine lining, and cause thyroid in some patients. Hence, consumers have been cautious regarding gluten consumption. They prefer gluten-free products to avoid such symptoms and diseases.  
• According to data published by Epidemiology, Presentation, and Diagnosis of Celiac Disease, in 2021, celiac disease is now acknowledged to exist globally, contrary to earlier beliefs that it solely (or primarily) affects people in Northern and Western Europe. A comprehensive analysis of the prevalence of celiac disease worldwide indicated a seroprevalence rate of 1.4%, with regional variations in prevalence ranging from 1.3% (South America, 11 studies) to 1.8%. 
• The incidence and prevalence of celiac disease are rising over time, an observation that holds across geographical locations. A systematic review and meta-analysis of 33 studies examining the incidence of celiac illnesses found that 24 (73%) showed substantial increases in diagnostic rates over time.
• Therefore, consumers are tremendously elevating toward the gluten-free diet, as gluten-free foods and beverages can reduce the effect of celiac disease by promoting intestinal healing. Thus, such factors are driving the growth of the gluten-free foods and beverages market.

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