Europe Fintech Market Size & Share Analysis - Growth Trends and Forecast (2026 - 2031)

Europe Fintech Market Trends and Insights

Expansion of Account-to-Account Instant Payments Enabled by PSD2 and SEPA Infrastructure

The Instant Payments Regulation (IPR) adopted by the EU in 2024 is rapidly accelerating the deployment and uptake of instant account-to-account credit transfers in euros across Europe by mandating that providers of traditional euro credit transfers must also offer instant versions of those services. Under the regulation, instant payments must be available 24/7/365 and settled within seconds, narrowing the gap between payment initiation and final funds availability and fostering real-time transaction capabilities across banks and fintechs. PSPs (payment service providers) are required to ensure that instant payments are offered at no greater cost than standard credit transfers, helping to remove pricing barriers that previously discouraged adoption. The regulation also introduces a verification-of-payee (VoP) requirement, which alerts payers to mismatches between account identifiers and beneficiary names before execution, reducing fraud risk and strengthening trust in real-time account-to-account transfers. In addition, the regulation supports broader market participation by granting non-bank payment and e-money institutions access to core payment systems, widening the ecosystem of providers that can deliver instant payment services. By harmonizing access, pricing, and security standards across the Single Euro Payments Area (SEPA), the IPR significantly enhances the reliability, reach, and appeal of instant account-to-account payments, making real-time transactions an essential, scalable foundation for Europe’s evolving fintech landscape.^{[1]European Central Bank, “Instant Payments Regulation,” European Central Bank, ecb.europa.eu.}

Acceleration of Embedded Payments Adoption Among European SMEs and Mid-Market Enterprises

The acceleration of embedded payments adoption among European SMEs and mid-market enterprises is a major driver of growth in the European fintech market, as reflected in Adyen’s H1 2025 performance. The company reported strong double-digit revenue growth, supported by increasing transaction volumes from platform businesses and mid-sized merchants that are embedding payments directly into their software and commerce ecosystems. Growth in Adyen’s platforms and issuing segments indicates rising demand for integrated payment acceptance, payouts, and card issuing capabilities that are delivered through a single, scalable infrastructure. European SMEs and mid-market enterprises are increasingly prioritizing embedded payments to reduce operational complexity, eliminate multiple vendor relationships, and improve speed to market. By integrating payments natively into enterprise resource planning systems, marketplaces, and SaaS platforms, these businesses can offer seamless checkout, faster settlement, and unified reporting across channels. Embedded payment models also support omnichannel strategies, allowing merchants to manage in-store, online, and mobile transactions through a single backend. As transaction volumes scale, payment infrastructure providers benefit from operating leverage, reinforcing investment in advanced fintech capabilities. This shift is particularly relevant in Europe, where fragmented markets and cross-border activity create demand for unified payment orchestration.^{[2]Adyen Investor Relations, “Shareholder Letter H1 2025,” Adyen, investors.adyen.com.}

Maturation of Open-Banking API Ecosystems Unlocking Data-Driven Revenue Streams

The maturation of open-banking API ecosystems is a key driver of growth in the European fintech market, as banks move beyond regulatory compliance toward revenue-generating digital platforms. Under PSD2 and emerging open finance frameworks, banks are increasingly exposing standardized APIs for account data access, payment initiation, and financial services integration. These APIs enable fintechs and third-party developers to build data-driven applications that deliver personalized financial products and automated customer journeys. As ecosystems mature, banks are adopting API monetization models such as usage-based pricing, subscription tiers, and revenue-sharing arrangements. This shift is creating recurring, non-interest income streams from data access, analytics, and value-added services. Mature APIs also facilitate deeper partnerships between banks, fintechs, and digital platforms, expanding distribution channels and embedded finance use cases. Enhanced data availability supports advanced analytics, improving credit scoring, fraud detection, and customer insights.^{[3]Open Banking Limited, “Show Me the Money: Open Banking API Monetisation Models for Banks,” Open Banking Limited, openbanking.org.uk.}

Rapid Uptake of Buy-Now-Pay-Later Solutions Across Regional E-Commerce Channels

The rapid uptake of buy-now-pay-later (BNPL) solutions across European e-commerce channels is a significant growth driver for the fintech market, supported by rising digital commerce activity and evolving regulatory clarity. Across the EU, BNPL adoption is expanding as consumers seek flexible, short-term financing options that integrate seamlessly into online and point-of-sale checkout experiences. Regulatory authorities are tightening conduct and creditworthiness standards, which is strengthening consumer protection while allowing the segment to scale within a formalized framework. The upcoming implementation of updated consumer credit rules is reinforcing affordability assessments and transparency, moving BNPL from unregulated growth toward sustainable, compliant expansion. Leading BNPL providers are leveraging AI-driven underwriting and risk analytics to improve approval accuracy, enhance on-time repayment rates, and reduce delinquencies. At the same time, providers are broadening merchant networks and diversifying product offerings to reach a wider consumer base. Partnerships with payment service providers are helping BNPL platforms optimize checkout flows and conversion rates without compromising risk controls. 

Prolonged Venture Capital Slowdown Creating Funding Gaps for Scale-Ups

Prolonged weakness in venture capital funding remains a key restraint for the European fintech market, particularly for scale-ups and early-stage firms. In 2025, investor appetite became increasingly selective, with capital concentrated on proven, later-stage business models and stronger revenue visibility. This shift has extended fundraising timelines and raised expectations around profitability, unit economics, and operating discipline. Recovery in fintech investment is uneven across Europe, as major hubs continue to attract funding while smaller or emerging markets face reduced deal activity. Elevated interest rates and global policy uncertainty have further reinforced investor preference for lower burn rates and sustainable growth strategies. As a result, fintechs without diversified revenue streams or clear paths to cash generation face constrained access to expansion capital. 

Fragmented National Licensing Regimes Hindering Cross-Border Expansion

Fragmented national licensing regimes continue to restrain cross-border expansion for European fintechs. Fintechs face inconsistent authorization pathways, differing AML and compliance requirements, and technical divergences such as PSD2 API performance, which increase compliance costs and extend time-to-market for firms scaling internationally. Persistent IBAN discrimination, despite SEPA regulations, creates additional friction for consumers and complicates cross-border payments. Maintaining local licenses and branches often requires significant ongoing expenditure on risk management, AML, and data governance, diverting resources from innovation and customer acquisition. Divergent PSD2 API performance and support practices across countries further exacerbate operational challenges, as uptime, error handling, and incident resolution vary widely. The EDFA’s Bridging Borders report highlights these issues and emphasizes that greater harmonization, clearer guidance, and stronger regulatory cooperation are needed to make cross-border growth more predictable and efficient. While policymakers are pursuing market integration and supervisory convergence, progress remains gradual, leaving fintechs to carefully navigate national interpretations of common rules.^{[4]European Digital Finance Association, “Bridging Borders: Towards a More Coherent European Financial Market,” EDFA, europeandigitalfinance.eu.}

Segment Analysis

By Service Proposition: Neobanks Scale While Insurtech Draws AI Investment

Digital payments accounted for 52.67% of the European fintech market in 2025. Growth is driven by instant payment mandates, verification-of-payee requirements, and increasing merchant adoption of account-to-account and card-based flows. Infrastructure providers, such as Adyen, report strong revenue and transaction volume, reflecting the shift toward omnichannel, real-time payment acceptance. Regulatory measures like mandatory verification-of-payee enhance transaction security and build trust, encouraging broader adoption in both e-commerce and point-of-sale environments. Together, real-time rails, offline acceptance safeguards, and unified risk controls are making payments faster, safer, and more reliable for consumers and merchants across Europe.

Insurtech is the fastest-growing segment in Europe, projected to expand at a 16.58% CAGR through 2031, supported by data-driven underwriting, embedded distribution, and compliance-ready product design. Neobanking is evolving, with profitable leaders expanding product lines, improving operating leverage, and leveraging AI-enabled service flows, while smaller providers focus on cost efficiency. The growth of real-time payment rails and open APIs provides new channels for data, distribution, and personalization, enabling insurers and banks to embed coverage and financial services seamlessly into digital journeys. European rulemaking and participation in scheme governance are integrating fintechs more directly into the industry, strengthening settlement and standardization. Overall, these innovations allow multiple fintech segments to scale concurrently, with digital payments advancing on real-time infrastructure and Insurtech expanding via AI and partner-led distribution.

Note: Segment shares of all individual segments available upon report purchase

By End-User: Businesses Outpace Retail on Embedded Finance Uptake

Retail users accounted for nearly 67.82% of the European fintech market in 2025, continuing to drive transaction volume across payments and financial services. Mobile wallets and buy-now-pay-later solutions are maturing under stricter conduct rules, supporting safer, more reliable consumer experiences. Adoption is further reinforced by European digital identity initiatives, which streamline authentication, consent, and verification processes. These improvements reduce friction at checkout and increase engagement across online and in-store channels. As a result, retail users remain a key source of transaction volume while enabling fintechs to scale digital payment solutions efficiently.

The business segment is projected to grow at a 15.77% CAGR through 2031, driven by SMEs embedding payments, issuing, and lending tools within accounting, payroll, and commerce platforms. Digital integration enables faster onboarding, automated reconciliation, and real-time risk assessment, supporting working capital and credit solutions. Strong ecosystems in countries like Germany and the United Kingdom provide infrastructure and data access that facilitate embedded finance adoption. Platform providers offering unified commerce and capital solutions are accelerating cross-sell opportunities and reducing friction for both B2B and B2C transactions. Overall, the shift from standalone banking interfaces to native financial tools in vertical software is driving sustained growth in the Europe fintech market’s business segment.

By User Interface: Mobile Applications Lead as Web Channels Consolidate

Mobile applications held nearly 59.73% of the European fintech market in 2025 and are projected to grow at a 17.92% CAGR through 2031, reflecting strong consumer and business preferences for in-app checkout, card-on-file, and biometric authentication. Regulatory programs and institutional initiatives are enhancing the speed, security, and cost-efficiency of digital payments, reinforcing mobile-first adoption. Real-time payment rails, consent mechanisms, and tokenization improvements make mobile apps ideal for seamless repeat use in e-commerce and subscription services. While web channels continue to support discovery and onboarding, deep engagement is increasingly shifting to mobile apps where users can authenticate, pay, and manage money efficiently. Over the forecast period, mobile experience design is expected to remain a key driver for conversion, fraud mitigation, and user retention across both retail and business segments.

POS terminals and IoT-enabled devices represent a smaller channel but are essential for maintaining continuity during network outages and supporting offline capabilities for critical merchants. Germany’s near-universal instant payment adoption is enabling faster in-store refunds and more customer-friendly service flows, while merchant upgrades continue gradually across terminal fleets. Providers offering unified commerce solutions integrate APIs for online, mobile, and in-store transactions, simplifying orchestration, reporting, and reconciliation for retailers. European standards bodies are finalizing QR code specifications to enhance cross-border acceptance and interoperability between mobile and in-person interfaces. Together, these developments anchor a cohesive omnichannel experience, ensuring resilience, seamless payment flows, and improved user experience across all touchpoints.

Note: Segment shares of all individual segments available upon report purchase

Geography Analysis

The United Kingdom accounted for 21.56% of the European fintech market in 2025 and remains a leader in open banking. The country has seen strong growth in digital and contactless payments, while fraud prevention measures such as confirmation of payee are increasingly covering most payment flows. Fintech leaders with robust unit economics are investing in compliance and AI-enabled services to protect margins and scale operations efficiently. United Kingdom merchants and platforms are exploring account-to-account payment options, adapting to regulatory developments in fraud reimbursement and incident reporting. Over the forecast period, the United Kingdom’s mature open API base and real-time capabilities are expected to support ongoing product innovation while requiring careful risk management and customer protection.

Germany remains Europe’s second-largest fintech market by revenue, supported by a diverse ecosystem across payments, banking, and investments, bolstered by strong commerce and manufacturing sectors. BaFin’s supervisory focus on digital operational resilience, outsourcing risk, and cyber incident reporting under the DORA framework has raised standards for ICT governance across financial entities. Germany’s advanced instant payment infrastructure allows retailers to provide instant refunds and enables banks and PSPs to migrate more flows onto real-time rails. France complements this growth with a vibrant fintech community that added new unicorns by 2025, even as investors apply stricter standards on revenue quality and compliance readiness. Policy emphasis on domestic payment stacks, resilience, and innovation continues to guide European financial services over the medium term.

The Nordics are projected to achieve the highest regional CAGR at 16.17%, driven by high digital adoption, widespread instant transfers, and integrated mobile payments. Sweden’s Swish platform connects millions of individuals and businesses, while authorities ensure offline acceptance and redundancy to maintain transaction continuity. Southern Europe also shows growing fintech activity, supported by EIB financing for high-growth payment providers and strengthening merchant acceptance programs. Pan-European initiatives, including the Digital Identity Wallet and instant payment mandates, create a common innovation layer that reduces experience gaps across regions. Together, these developments enhance cross-border portability, shared payment rails, and regional expansion, even as local compliance and oversight require targeted adaptations.