Europe Consumer Packaging Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The Europe Consumer Packaging Market is Segmented by Material Type (Plastic, Paper, Glass, and Metal), End user Vertical (Food, Beverage, Healthcare, and Cosmetics Personal Care and Household Care), and Country.

Market Snapshot

Study Period: 2018 - 2026
Base Year: 2020
CAGR: 4 %

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Market Overview

The European consumer packaging market is expected to register a CAGR of 4% over the forecast period 2021-2026. Technological innovation, sustainability trepidations, and attractive economics are among the reasons for the remarkable growth of consumer packaging.

  • Technological innovation, sustainability, and attractive economics are among the reasons for the remarkable growth of consumer packaging.
  • The way consumers view and interact with packages is altering. Owing to the rising focus on sustainability, consumers are preferring easily recyclable carton packaging over plastic or tin packaging. The growing market demand for customer-friendly packages and heightened product protection is expected to boost sustainable consumer packaging as a viable and cost-effective solution.
  • For instance, food & beverage and cosmetic companies are continuously working towards replacing their product packaging with 100% recyclable packaging solutions. In October 2019, Loreal S.A. declared the development of the paper-based cosmetic tube in collaboration with Albea, a provider of cosmetic packaging.
  • This initiative would reduce environmental impact and enhance the footprint of the L’Oréal packaging. Also, this innovation would enable L’Oréal brands to replace a large amount of plastic currently utilized in their tubes with newly certified paper-like and bio-based material.
  • According to Pro Carton European Consumer Packaging Perceptions Study 2018, 52% of all Europeans believe carton board/cardboard is the most eco-friendly packaging, followed by glass packaging. According to the same report, 52% of European consumers have switched brands because of the environmental concerns due to the type of material being used in the packaging of products.
  • Global campaign Love Paper and campaigning group Two Sides organized the European Packaging Preferences 2020 study, with independent company Toluna speaking to 5,900 consumers from nine European countries – Denmark, Finland, Austria, France, Germany, Italy, Norway, Sweden, and the United Kingdom.
  • According to a survey conducted by Packaging Europe in April 2020, over a third of the respondents believe there will also be a shift in consumer preference around packaging materials/formats and a reduction in consumer enthusiasm for refill/reuse packaging systems.

Scope of the Report

The European consumer packaging market is segmented based on end-user verticals and different types of packaging materials used. This report describes a detailed study of Porter’s five forces analysis of the market. It also covers the market landscape of players and includes key growth strategies and competition analysis.

Material Type
Material Type
PE (Polyethylene)
PP (Polypropylene)
PVC (Poly Vinyl Chloride)
PET (Polyethylene Terephthalate)
Other Material Types
Rigid Plastic Packaging (Bottles and Jars, Trays and Containers, Other Product Types)
Flexible Plastic Packaging (Pouches, Bags, Films and Wraps, Other Product Types)
Carton Board
Containerboard and Linerboard
Other Types
Caps and Closures
Bulk Containers
End User Industry
Pharmaceutical and Healthcare
Cosmetics, Personal Care, and Household Care
United Kingdom
Rest of Europe

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Key Market Trends

Glass Packaging to Witness Significant Growth Rate

  • In June 2020, Glass collection and recycling stakeholders launched a program that aims to increase European collection rates to 90% by 2030 and connect the glass value chain. “Close the Glass Loop” is a bottom-up, a pan-European action platform is a bottom-up, collaborative, public-private partnership that aims to boost glass collection rates, in comparison with a current rate of 76%.
  • Originally announced in 2019, this initiative gathers twelve European federations representing glass manufacturers, processors, brands, packaging recovery organizations, and municipalities. The founding partners include spiritsEUROPE, FEVE, FERVER, UNESDA, and EXPRA.
  • It is expected that around 76% of glass packaging in the EU market is collected for recycling – but there is more to be done. Close the Glass Loop” initiative seeks to establish strong partnerships with local authorities to expand source-separated glass collection, enhance glass collection in large cities and tourist areas and ensure that the use, collection, and recycling of glass containers are better supported by common guidelines and tools, at all stages of use.
  • In April 2020, the industry association European Container Glass Federation (FEVE) announced the results of a consumer research study carried out on over 10,000 consumers across 13 European countries. Results from the study include that half of the consumers reported buying more products in glass packaging than in 2016, and purchasing decisions are being increasingly driven by recyclability and environmental considerations.
  • The study states that “the environmental impact of packaging is witnesses as an important decision driver in food & beverage purchases, with the majority of consumers (3 in 4) ‘highly concerned’ about littering of the food containers and 1 in 3 respondents naming this as their most important consideration.” Additionally, 46% of the survey respondents stated actively decreasing purchasing of plastic packaging owing to concerns about littering in the environment. With a current European glass collection rate of 76%, the association is targeting a 90% collection rate by 2030 with full recycling of all packaging collected.
Europe 1.png

Food Packaging to Hold Significant Market Share

  • The use of packaging materials like plastic, paper, and others in the food industry drives the market’s growth in the region. Food can be packaged in all forms of pckaging and hence Food packaging is growing extensively but Foodis also one of the most significant users of plastics. The demand for plastic packaging for the food industry is increasing.
  • The region's food industry remains one of the strongest sectors in the overall economy. According to the 2019 report of Data & Trends from FoodDrinkEurope, a turnover of EUR 1.2 trillion is generated from the industry, and EUR 236 billion in value-added and employs about on food and drink products, thus, making food manufacturing one of the most significant sectors in the region. This results in an increasing share of household expenditure to reach 13.8% on food and drink products.
  • In March 2020, Lidl, a German global discount supermarket chain, in partnership with Copernus, Sharpak, and Bantam Materials, has become the first supermarket to introduce a new kind of packaging using ocean-bound plastic (plastic collected from beaches and coastline around Southeast Asia).
  • Furthermore, in March 2020, around 15 governments and 66 companies signed and launched the European Plastics Pact that commits to several specific targets to be achieved by 2025, such as reducing the usage of virgin plastic by at least 20%, increasing collection, sorting, and recycling capacity by 25%, and furthering the use of recycled plastics in the packaging (at least 30%). Key companies in the food manufacturing industry, such as Nestlé, Unilever, and Suez, had already signed the European Pact.
  • Paper packaging is the main asset of the food sector. Paper packaging is environment friendly and also increases the convenience for consumers. Significant competition exists in the food market between those who provide quality products to consumers.
Europe 2.png

Competitive Landscape

The consumer packaging market in Europe appears to be fragmented due to the presence of a large number of vendors. This industry research report offers information about the competitive environment among players in this market space and offers an analysis of key consumer packaging companies and their products.

  • October 2019 - Borealis, Henkel, and partners developed two new flexible packaging solutions containing both virgin polyethylene (PE) and high amounts of post-consumer recyclate (PCR). One of the pouches was presented at K 2019, Germany.
  • June 2019 - Klöckner Pentaplast collaborated with the German Plastic Packaging Industry Association (IK) to create a pilot project for the closed-loop recycling of PET food trays. According to the plastics packaging manufacturer, it successfully closed the loop for plastic food trays, and it is turning them into new recycled plastic trays.
  • April 2019 - Amcor, partnered with MassChallenge Switzerland, part of MassChallenge’s global network of zero-equity start-up accelerators, to identify and support start-up companies doing innovative work in sustainability and packaging. Through the partnership, MassChallenge Switzerland will facilitate meaningful connections between Amcor and selected start-ups, with the goal of finding breakthrough solutions in packaging materials and technologies.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Industry Value Chain Analysis

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Consumers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitutes

      5. 4.3.5 Intensity of Competitive Rivalry

    4. 4.4 Market Drivers

      1. 4.4.1 Increased Demand for Flexible Plastic Packaging Solutions Across End-user Industries

      2. 4.4.2 Growing Utilization of Distribution Channels such as Convenience Stores & E-commerce

    5. 4.5 Market Restraints

      1. 4.5.1 Increasing Price Volatility of Raw Materials

    6. 4.6 Assessment of the Impact of COVID-19 on the Industry


    1. 5.1 Material Type

      1. 5.1.1 Plastic

        1. Material Type

          1. PE (Polyethylene)

          2. PP (Polypropylene)

          3. PVC (Poly Vinyl Chloride)

          4. PET (Polyethylene Terephthalate)

          5. Other Material Types

        2. Type

          1. Rigid Plastic Packaging (Bottles and Jars, Trays and Containers, Other Product Types)

          2. Flexible Plastic Packaging (Pouches, Bags, Films and Wraps, Other Product Types)

      2. 5.1.2 Paper

        1. Type

          1. Carton Board

          2. Containerboard and Linerboard

          3. Other Types

      3. 5.1.3 Glass

      4. 5.1.4 Metal

        1. Type

          1. Cans

          2. Drums

          3. Caps and Closures

          4. Bulk Containers

    2. 5.2 End User Industry

      1. 5.2.1 Food

      2. 5.2.2 Beverage

      3. 5.2.3 Pharmaceutical and Healthcare

      4. 5.2.4 Cosmetics, Personal Care, and Household Care

    3. 5.3 Country

      1. 5.3.1 United Kingdom

      2. 5.3.2 Germany

      3. 5.3.3 France

      4. 5.3.4 Italy

      5. 5.3.5 Poland

      6. 5.3.6 Rest of Europe


    1. 6.1 Company Profiles*

      1. 6.1.1 Huhtamaki Group

      2. 6.1.2 Amcor Limited

      3. 6.1.3 Tetra Pak Inc.

      4. 6.1.4 International Paper Company

      5. 6.1.5 Constantia Flexibles Group GmbH

      6. 6.1.6 Sealer Air Corporation

      7. 6.1.7 DS Smith PLC

      8. 6.1.8 Mondi Group

      9. 6.1.9 Ardagh Group

      10. 6.1.10 Crown Holdings Inc.

      11. 6.1.11 Massilly Holding SaS

      12. 6.1.12 Tubex GmbH

      13. 6.1.13 Owens-illinois, Inc.



**Subject to Availability

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Frequently Asked Questions

The Europe Consumer Packaging Market market is studied from 2018 - 2026.

The Europe Consumer Packaging Market is growing at a CAGR of 4% over the next 5 years.

Huhtamaki Group, Amcor Limited, Tetra Pak Inc., International Paper Company, Constantia Flexibles Group GmbH are the major companies operating in Europe Consumer Packaging Market.

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