Europe Personal Care Packaging Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)

The Europe Personal Care Packaging Market is Segmented by Material (Plastic, Paper, Metal, and Glass), Packaging Type (Plastic Bottles and Containers, Glass Bottles and Containers, Metal Containers, Folding Cartons, Corrugated Boxes, Tube and Stick, Caps and Closures, Pump and Dispenser, Flexible Plastic Packaging), Product Type (Oral Care, Hair Care, Color Cosmetics, Skin Care, Men's Grooming, Deodorants), and Country (United Kingdom, Germany, France, Italy, Spain and the Rest of Europe). The market sizes and forecasts are provided in terms of value (USD million) for all the above segments.

Europe Personal Care Packaging Market Size

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Study Period: 2018-2028
CAGR: 3.49 %

Major Players


*Disclaimer: Major Players sorted in no particular order


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Europe Personal Care Packaging Market Analysis

The Europe Personal Care Packaging Market is estimated to grow at a CAGR of about 3.49% over the forecast period. The impact of Covid-19 on the personal care packaging industry is mixed. The demand of some products have reached heights during this pandemic. The packaging demand for healthcare, baby care, skin care have raised sharply. But the demand for luxury, homecare products have declined. The impact depends on the exposure to differnt regions and portfolio of the packaging players.

  • The packaging of personal care is done for avariety of products like cosmetics, soaps, shampoos, baby creams, toiletries and oil. The forms of packages of personal care include pumps, boxes, bottles made up of various materials like plastics, glass, paperboard, rasin, metal and others. Changing in consumer lifestyles, rapid urbanization, advancing packaging technology attracts the customers to use these packaged products.
  • Rising consumption of cosmetic and beauty products coupled with increasing advance innovation in packaging technology is projected to propel the market. The rise in the demand for hair and skin products, rising awareness about envirnmental friendly and healthy living are expected to fuel the growth of the market.
  • More growth opportunity is forecasted for its lighter nature, cost effectiveness and high durablity, but strict regulations for the safety packaging is somehow hampering the exponential growth. Environment is a prominent part of the personal care sector. Recent studies shows that owners of the brands are focussed upon the demand for nature-friendly packaging, environmental products and recycled packaging.
  • Innovation in the product packaging is creating huge oppertunities opportunities within the industry. Growth is happening with the incerasing purchasing power, interest towards eco-friendliness. Focussing on easy, multi-functional, sustainable, convenient resources are some of the major drivers of the market.

Europe Personal Care Packaging Industry Segmentation

European Personal care packaging plays an essential role in product marketing as it adds to the visual appeal and displays relevant information regarding the product. The report studies the primary materials like plastic, paper, etc. The packaging is done for various products, such as cosmetics, shampoos, etc., where rigid plastics dominate the market due to its low price, non-corrosive, and lightweight properties. This study characterizes the personal packaging market, based on the type of material, packaging type, and producttype, which includes oral care, hair care, bath and shower, color cosmetics, skin care, men’s grooming, deodorants, and other producttypes. The scope of this study is currently focused on Europe. This report also covers the impact of COVID-19.

Material Type
Packaging Type
Plastic Bottles and Container
Glass Bottles and Containers
Metal Containers
Folding Cartons
Corrugated Boxes
Tube and Stick
Caps and Closures
Pump and Dispenser
Flexible Plastic Packaging
Other Packaging Types
Product Type
Oral Care
Hair Care
Color Cosmetics
Skin Care
Men's Grooming
Other Product Types
United Kingdom
Rest of the Europe

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Europe Personal Care Packaging Market Trends

Skincare to occupy Major Share

  • The Skincare market of Europe is projected to reach USD 1,584 million by 2028 from USD 1,299 million which is the current market value. There is a sudden decline in the market's growth and demand in the pre-pandemic level. The growth of the cosmetics and personal care industry owing it to the consumer's beauty and health awareness and rising in disposable income.
  • Cosmetics products is one of the primary element that is driving the skincare market. The demand for high quality/grade packaging is increased due to the need for the preservation of costly and valuable cosmetic products from the outer factors which include moisture, heat, wind and bacteria.
  • These products are often used for beautifying and improving features of the external body parts, which enables an user to look more beautiful and attractive. Routine changes like insufficient sleep, busy work-life, unhealthy food habits encourages the customers to shift towards the cosmetics. These are the factors that leads to flourish the demand of cosmetic products, which is boosting the Europe's Personal care packing market.
  • The growing awareness and concern towards the conditions and sustainability of the environment among the customers, has increased the demand for environmental friendly and recyclable packaging. These forced the manufacturers to invest in eco-friendly and green packaging.

Germany to Hold the Largest Market Share of Personal care of Europe

  • Germany's personal care and beauty products market is estimated to grow at a CAGR of 4.8%. Within the indsutry of personal care and beauty, Germany is known for their natural products which are free of harmful chemicals and synthetics. These products are generally made up of plants as active ingredient and essences of herbs, which have huge demand in the market and it is projected that in the forecasted period it will likely grow.
  • Germany is having the largest cosmetics market in Europe, followed by United Kingdom and France. It is observed that the drug stores have the largest distribution channel in personal care and beauty industry, because of their wide variety of beauty brands and convenient location. The toiletries and cosmetic market of Germany is mainly driven by younger customers and women. They are willing to spend a lot on the offerings.
  • Germany's personal care and beauty products market is segmented grooming products like Facial care Products, Hair care products, oral care, shower gel, men's grooming, antiperspirants and deodorants. The cosmetics/make-ups products are generally facial cosmetics, lip makeup, eye cosmetic, nail makeup, hair coloring and styling products.
  • By distribution channels, it can be catagorized as retail stores, hypermarket, supermarkets, convenient stores, drug stores, specialty stores, pharmacies, online retail stores etc. The country is witnessing a higher demand for natural products over synthetic products because customers are seeking healthier and less harmful offerings.
  • People of Germany are stifled by high treatment costs and shortage of time, so a new product line came into action with disruptive innovations. It is done through DYI home usage packets which takes care of all the treatments.

Europe Personal Care Packaging Industry Overview

The Europe Personal Care Packaging Market is highly fragmented due to the presence of players, like Amcor, AptarGroup Inc.​, Gerresheimer AG​, RPC Group Plc (Berry Global Group)​, Silgan Holdings Inc. are up-scaling the market with substantial R&D investments, drive towards the sustainability and digitization of the packaging industry in Europe.

June 2021- Amcor launched new machines that will produce the ultra-clear and heat resistance films. The AmPrima line uses machine-direction orientation technology to produce films that can run at speeds that competitors are unable to match in a recycle-ready solution

Jan 2021- Silgan Holdings Inc. partnered with Bondi Sands on the brand’s newly launched self-tanning range, Pure. It makes use of Silgan Dispensing’s EZ’R foamer, which features a first-to-market foam application that is 100% recyclable in polypropylene (PP) streams and made entirely from plastic components.​

Europe Personal Care Packaging Market Leaders

  1. AptarGroup Inc.​

  2. RPC Group Plc (Berry Global Group)​

  3. Silgan Holdings Inc.

  4. Amcor Plc

  5. Gerresheimer AG​

*Disclaimer: Major Players sorted in no particular order

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Europe Personal Care Packaging Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Industry Value Chain Analysis

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Buyer

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

    4. 4.4 Impact due to COVID-19 on the Personal Care Packaging Market


    1. 5.1 Market Drivers

      1. 5.1.1 Increasing Consumption of Personal Care Products With Growing Disposable Income

      2. 5.1.2 Growing Focus on Innovative and Attractive Packaging

    2. 5.2 Market Restraints

      1. 5.2.1 High Costs of R&D and Manufacturing of New Packaging Solution


    1. 6.1 Material Type

      1. 6.1.1 Plastic

      2. 6.1.2 Glass

      3. 6.1.3 Metal

      4. 6.1.4 Paper

    2. 6.2 Packaging Type

      1. 6.2.1 Plastic Bottles and Container

      2. 6.2.2 Glass Bottles and Containers

      3. 6.2.3 Metal Containers

      4. 6.2.4 Folding Cartons

      5. 6.2.5 Corrugated Boxes

      6. 6.2.6 Tube and Stick

      7. 6.2.7 Caps and Closures

      8. 6.2.8 Pump and Dispenser

      9. 6.2.9 Flexible Plastic Packaging

      10. 6.2.10 Other Packaging Types

    3. 6.3 Product Type

      1. 6.3.1 Oral Care

      2. 6.3.2 Hair Care

      3. 6.3.3 Color Cosmetics

      4. 6.3.4 Skin Care

      5. 6.3.5 Men's Grooming

      6. 6.3.6 Deodorants

      7. 6.3.7 Other Product Types

    4. 6.4 Country

      1. 6.4.1 United Kingdom

      2. 6.4.2 Germany

      3. 6.4.3 France

      4. 6.4.4 Italy

      5. 6.4.5 Spain

      6. 6.4.6 Rest of the Europe


    1. 7.1 Company Profiles

      1. 7.1.1 Albea SA

      2. 7.1.2 HCP Packaging Co. Ltd

      3. 7.1.3 RPC Group Plc (Berry Global Group)

      4. 7.1.4 Silgan Holdings Inc.

      5. 7.1.5 DS Smith PLC

      6. 7.1.6 Graham Packaging Company

      7. 7.1.7 Libo Cosmetics Company Ltd

      8. 7.1.8 AptarGroup Inc.

      9. 7.1.9 Amcor PLC

      10. 7.1.10 7.10 Cosmopak Ltd

      11. 7.1.11 Quadpack Industries SA

      12. 7.1.12 Rieke Packaging Systems Ltd

      13. 7.1.13 Gerresheimer AG

      14. 7.1.14 Raepak Ltd

    2. *List Not Exhaustive


**Subject to Availability
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Europe Personal Care Packaging Market Research FAQs

The Europe Personal Care Packaging Market is studied from 2018 - 2028.

The Europe Personal Care Packaging Market is growing at a CAGR of 3.49% over the next 5 years.

AptarGroup Inc.​, RPC Group Plc (Berry Global Group)​, Silgan Holdings Inc., Amcor Plc, Gerresheimer AG​ are the major companies operating in Europe Personal Care Packaging Market.

Europe Personal Care Packaging Industry Report

Statistics for the 2023 Europe Personal Care Packaging market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Europe Personal Care Packaging analysis includes a market forecast outlook to for 2023 to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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