Europe Chocolate Packaging Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Europe Chocolate Packaging Market Report is Segmented by Type (Flexible, Rigid), by Material Type (Plastic, Paper, Metal), and by Country ( Germany, United Kingdom, France, Italy and Rest of Europe). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

Europe Chocolate Packaging Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Europe Chocolate Packaging Market Size

Europe Chocolate Packaging Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Market Size (2025) USD 1.72 Billion
Market Size (2030) USD 1.97 Billion
CAGR (2025 - 2030) 2.82 %
Market Concentration Low

Major Players

Europe Chocolate Packaging Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Europe Chocolate Packaging Market with other markets in Packaging Industry

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Packaging Equipment

Contract Packaging

Overall Packaging

Packaging Customers

Packaging Forms

Europe Chocolate Packaging Market Analysis

The Europe Chocolate Packaging Market size is estimated at USD 1.72 billion in 2025, and is expected to reach USD 1.97 billion by 2030, at a CAGR of 2.82% during the forecast period (2025-2030).

Across Europe, chocolate packaging manufacturers employ innovative marketing strategies to captivate their primary audience: children and young adults. This surge in new product developments has significantly fueled the market's expansion.

  • Consumers increasingly favor chocolate packaging over traditional materials like plastic, thanks to its lightweight nature and easy handling. Major manufacturers, drawn by the cost-effectiveness, have gravitated towards plastic solutions, opting for containers and stand-up pouches.
  • As of May 2024, the Centre for the Promotion of Imports from Developing Countries (CBI) reports that Europe is solidifying its role as a critical player in the global craft chocolate market. Demand for craft chocolate is set to witness a significant uptick, particularly between 2023 and 2028.
  • European consumers are showing a marked preference for craft chocolates, with a spotlight on single-origin and bean-to-bar varieties. Europe is witnessing a growing enthusiasm for premium single-origin cocoa, celebrated for its unique flavors. These flavors, often tied to their geographical roots, are shaped by factors like the cocoa variety (notably acceptable flavor types), the region's agro-climatic conditions, and post-harvest methods.
  • Ethical buying practices are gaining prominence in the European cocoa and chocolate market. Heightened awareness of unsustainable trading practices among consumers and industry players has amplified the call for sustainability and ethical trade. This shift is further emphasized by the evolving regulatory landscape, where traceability and transparency are now prerequisites for entering the European market.
  • As highlighted by the CBI Ministry of Foreign Affairs, Europeans, being primary chocolate consumers, are increasingly seeking high-quality chocolates that emphasize sustainable and ethical trade. This trend opens avenues for tree-to-bar exporters. Furthermore, specialized online chocolate shops proliferate across Europe, serving as platforms for tree-to-bar products.
  • With the European Union's focus on a circular economy and concerns over rising carbon footprints, regulatory bodies are clamping down on single-use plastic wrappers in chocolates and confectioneries. Governments are enacting stricter measures in response to public outcry over packaging waste, especially plastics. Such limitations on plastic packaging pose challenges to market growth.

Europe Chocolate Packaging Industry Overview

As consumers increasingly favor convenience, on-the-go snacking, and attractive packaging, the demand for innovative chocolate packaging continues to rise. Heightened emphasis on sustainability and growing environmental awareness drive the chocolate industry’s shift towards eco-friendly packaging solutions.

The European chocolate packaging market is fragmented, with major players such as Huhtamaki OYJ, Amcor PLC, Smurfit Kappa Group, WestRock Company, and Sappi Group. These players are focusing on innovations, mergers, or acquisitions to enhance their brand presence worldwide.

Europe Chocolate Packaging Market Leaders

  1. Amcor PLC

  2. Smurfit Kappa Group

  3. WestRock Company

  4. Sappi Group

  5. Huhtamaki Oyj

  6. *Disclaimer: Major Players sorted in no particular order
Europe Chocolate Market Concentration
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Europe Chocolate Packaging Market News

  • October 2024: Smurfit Westrock, in collaboration with Nestlé, has unveiled a pioneering paper-based tub for the renowned Quality Street sweets for Christmas. This elegantly crafted packaging is making its debut on supermarket shelves. Nestlé enlisted the expertise of packaging giant Smurfit Westrock to develop this trial pack as part of its commitment to shrinking the use of virgin plastic. With this new initiative, the tub and the wrappers are fully recyclable through standard household recycling channels.
  • August 2024: Sappi Europe, a packaging paper manufacturer, boasts the industry's most extensive portfolio of functional papers tailored for the flexible packaging market. Expanding its diverse portfolio, Sappi has introduced new products: 'Guard ICC,' designed for ice cream cone packaging; 'Guard OHS,' a barrier and heat-sealable paper suitable for a range of food and non-food applications; and 'Guard Twist Gloss,' a glossy, recyclable, wax-free barrier paper tailored for twisting applications in the confectionery sector. Sappi has specially developed this unique 'Guard Twist Gloss' addition to its portfolio for confectionery, sugar confectionery sweets, and chocolate wrappers.

Europe Chocolate Packaging Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definitions
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness-Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers/Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Industry Value Chain Analysis

5. MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Packaging Innovations Driven by Sustainability, Such as the Use of Recyclable and Biodegradable Materials
    • 5.1.2 Packaging Manufacturers to Gain a Competitive Advantage by Leveraging Printing and Packaging Innovations
  • 5.2 Market Restraint
    • 5.2.1 Packaging Regulations Continues to Affect the Rigid Plastic-Based Product Sales

6. Market Segmentation

  • 6.1 By Type
    • 6.1.1 Flexible
    • 6.1.2 Rigid
  • 6.2 By Material Type
    • 6.2.1 Plastic
    • 6.2.2 Paper
    • 6.2.3 Metal
    • 6.2.4 Others
  • 6.3 By Geography
    • 6.3.1 Germany
    • 6.3.2 United Kingdom
    • 6.3.3 France
    • 6.3.4 Italy

7. Competitive Landscape

  • 7.1 Company Profiles
    • 7.1.1 Huhtamaki OYJ
    • 7.1.2 Ducaju NV
    • 7.1.3 Amcor PLC
    • 7.1.4 Smurfit Kappa Group
    • 7.1.5 Crown Holdings Inc.
    • 7.1.6 WestRock Company
    • 7.1.7 Berry Global Inc.
    • 7.1.8 International Paper Company
    • 7.1.9 Sappi Group
  • *List Not Exhaustive

8. INVESTMENT ANALYSIS

9. FUTURE OUTLOOK OF THE MARKET

**Subject to Availability
*** In the final study Rest of Europe is also considered
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Europe Chocolate Packaging Industry Segmentation

The market defines the revenue generated from the sales of chocolate packaging products type based on materials such as paper, plastic, and metal across different countries in the region considered under the scope. The analysis is based on the market insights captured through secondary research and primaries. The market also covers the major factors impacting the growth of the Europe Chocolate Packaging market in terms of drivers and restraints.

Europe Chocolate Packaging Market is Segmented by Type (Flexible, Rigid), by Material Type (Plastic, Paper, Metal), and by Country ( Germany, United Kingdom, France, Italy and Rest of Europe). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

By Type Flexible
Rigid
By Material Type Plastic
Paper
Metal
Others
By Geography Germany
United Kingdom
France
Italy
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Europe Chocolate Packaging Market Research Faqs

How big is the Europe Chocolate Packaging Market?

The Europe Chocolate Packaging Market size is expected to reach USD 1.72 billion in 2025 and grow at a CAGR of 2.82% to reach USD 1.97 billion by 2030.

What is the current Europe Chocolate Packaging Market size?

In 2025, the Europe Chocolate Packaging Market size is expected to reach USD 1.72 billion.

Who are the key players in Europe Chocolate Packaging Market?

Amcor PLC, Smurfit Kappa Group, WestRock Company, Sappi Group and Huhtamaki Oyj are the major companies operating in the Europe Chocolate Packaging Market.

What years does this Europe Chocolate Packaging Market cover, and what was the market size in 2024?

In 2024, the Europe Chocolate Packaging Market size was estimated at USD 1.67 billion. The report covers the Europe Chocolate Packaging Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Europe Chocolate Packaging Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Europe Chocolate Packaging Industry Report

Statistics for the 2025 Europe Chocolate Packaging market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Europe Chocolate Packaging analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.