Breakfast Cereals Market in Europe Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Report Covers European Cereal Brands & Market Trends and it is Segmented by Category (Ready-to-Cook and Ready-to-Eat Cereals); by Product Type (Corn-based Breakfast Cereals, Mixed/Blended Breakfast Cereals, and Others); by Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialist Stores, Online Retailers, and Others); and Country.

Europe Breakfast Cereals Market Size

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Europe Breakfast Cereals Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 4.20 %
Market Concentration Low

Major Players

Europe Breakfast Cereals Market

*Disclaimer: Major Players sorted in no particular order


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Europe Breakfast Cereals Market Analysis

The European breakfast cereal market is growing at a CAGR of 4.2% during the forecast period (2020-2025).

  • The growth of the market is mainly driven by the changing food habits and influence of western culture on dietary patterns of consumers, as it provides a convenient solution to readily accessible food that optimizes the ease of consumption without further preparation. Also, an increase in health awareness among people globally, making consumers preferring towards highly nutritious food on a regular basis is further fueling the market. Furthermore, the robust growth of convenience stores that promotes brand visibility is driving the growth of the breakfast cereals market.
  • However, the market is stagnated due to the consumer's equal inclination towards traditional breakfast foods, which is, therefore, restraining the growth of the market.

Europe Breakfast Cereals Market Trends

This section covers the major market trends shaping the Europe Breakfast Cereals Market according to our research experts:

Rising Demand For Ready-To-Cook Breakfast Cereals

The ready-to-cook market that includes products such as muesli, granola, and other hot cereal products is growing rapidly. Hot cereals include products like oats, oat bran, wheat bran, and porridge. Among hot cereals, oats have gained high acceptance and popularity, owing to the rising consumers' awareness of the consumption of health benefits of grains. Whole grain-based ready-to-cook cereals are leading the market owing to the value-addition in terms of micronutrients in these products. Also, the leading companies are trying to blend organic and healthy ingredients in order to boost the sales of breakfast cereals. In addition, the manufacturers are also utilizing traditionally grown cereal grains such as quinoa to create innovation in breakfast cereal products. For instance, Continental Food's brand, Erasco, offers a wide range of ready to cook products including Baked Beans, Balkan rice, Cabbage Rolls, and others.

Europe Breakfast Cereals Market1

France to Witness Significant Growth in the Region

France is witnessed to have the fastest-growing market for breakfast cereals in Europe. Growing health concerns and increasing health issues such as diabetes, obesity, and digestive disorders are supplementing the growth of this region. Moreover, product & packaging innovations coupled with a high adoption rate of new products in countries in the region are estimated to play a key role in increasing the demand for the product over the forecast period. Quinoa Crack is one such company that has gained higher sales growth in France by offering quinoa-based gluten-free, super snacking solutions.

Europe Breakfast Cereals Market2

Europe Breakfast Cereals Industry Overview

The European market for breakfast cereal is fragmented, owing to the presence of large regional and domestic players in different countries. Emphasis is given on the merger, expansion, acquisition, and partnership of the companies along with new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers. For instance, in 2018, Kellogg's introduced 'traffic light' labeling for most of its cereal packaging including Coco Pops, Crunchy Nut, Corn Flakes, Rice Krispies, Frosties and Special K in Britain. Traffic light labels show whether levels of sugar, salt and fat are high, medium or low using red, amber and green traffic light colors. Some of the key players dominating the market include Kellogg Co, General Mills, MTR Foods Pvt. Ltd., and Continental Foods among others.

Europe Breakfast Cereals Market Leaders

  1. Continental Foods

  2. Kellogg Co

  3. General Mills

  4. Haldirams

  5. MTR Foods Pvt. Ltd.

*Disclaimer: Major Players sorted in no particular order

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Europe Breakfast Cereals Market Report - Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Force Analysis

      1. 4.3.1 Bargaining Power of Buyers/Consumers

      2. 4.3.2 Bargaining Power of Suppliers

      3. 4.3.3 Threat of Substitute Products

      4. 4.3.4 Threat of New Entrants

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Category

      1. 5.1.1 Ready-to-Cook

      2. 5.1.2 Ready-to-Eat Cereals

    2. 5.2 By Product Type

      1. 5.2.1 Corn-based Breakfast Cereals

      2. 5.2.2 Mixed/Blended Breakfast Cereals

      3. 5.2.3 Others

    3. 5.3 By Distribution Channel

      1. 5.3.1 Supermarkets/Hypermarkets

      2. 5.3.2 Convenience Stores

      3. 5.3.3 Specialist Stores

      4. 5.3.4 Online Retailers

      5. 5.3.5 Others


    1. 6.1 Most Active Companies

    2. 6.2 Strategies Adopted by Key Players

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Continental Foods

      2. 6.4.2 Kellogg Co

      3. 6.4.3 General Mills

      4. 6.4.4 Haldirams

      5. 6.4.5 MTR Foods Pvt. Ltd.

      6. 6.4.6 Quinola

      7. 6.4.7 Merchant Gourmet

      8. 6.4.8 Pablo's Quinoa Revolucion

    5. *List Not Exhaustive

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Europe Breakfast Cereals Industry Segmentation

The breakfast cereals market in Europe has been segmented by category, into ready-to-cook breakfast cereals and ready-to-eat breakfast cereals; and by distribution channel into supermarket/hypermarket, convenience stores, online retailers, and others. Also, the study provides an analysis of the breakfast cereal market in the emerging and established markets across the European countries, including the United Kingdom, Germany, Spain, France, Russia, Italy, and the Rest of Europe.

By Category
Ready-to-Eat Cereals
By Product Type
Corn-based Breakfast Cereals
Mixed/Blended Breakfast Cereals
By Distribution Channel
Convenience Stores
Specialist Stores
Online Retailers
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Europe Breakfast Cereals Market Research FAQs

The Europe Breakfast Cereals Market is projected to register a CAGR of 4.20% during the forecast period (2024-2029)

Continental Foods, Kellogg Co, General Mills, Haldirams and MTR Foods Pvt. Ltd. are the major companies operating in the Europe Breakfast Cereals Market.

The report covers the Europe Breakfast Cereals Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Europe Breakfast Cereals Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Breakfast Cereals in Europe Industry Report

Statistics for the 2024 Breakfast Cereals in Europe market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Breakfast Cereals in Europe analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Breakfast Cereals Market in Europe Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)