Wheatgrass Product Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Market Overview

The global wheatgrass product market is projected to grow at a CAGR of 11.14% during the forecast period 2022-2027.

The need for non-toxic and water soluble chlorophyll derivatives increased as a result of COVID-19. There were a plethora of recommended measurements for boosting infection resistance and growing awareness on health and fitness resulted in escalated consumption of significant number of organic remedies, such as wheatgrass, to boost their immune. Despite supply chain problems induced by the pandemic, wheatgrass product sales remained good due to omni-channel distribution. For instance, in December 2020, Fast&Up expanded its footprint in India’s plant-based nutrition with the launch of three new products under Terra Series- Joint care, Wheatgrass and Energy superfood.

Over a short term, wheatgrass being a rich source of dietary fiber and micronutrients (vitamins and minerals) is increasingly incorporated as a nutritional enhancement ingredient to develop stand-alone functional food and beverage products. Owing to its anti-oxidation and detoxification traits, pharmaceutical industries are also adopting wheatgrass as an active ingredient in many of their formulations.

The organic wheatgrass products market is witnessing robust growth owing to its nutritional benefits, thereby companies are extending their activities and performance in research to bring new formulations.

Scope of the Report

Wheatgrass is the freshly sprouted leaves of the common wheat plant (Triticum aestivum), used as a food, drink, or dietary supplement. Global wheatgrass product market is segmented on the basis of product type as juice, powder, and pills. On the basis of distribution channel, the market is segmented as supermarket/hypermarket, specialist retailers, online retailers, others. The report also cover detailed geographical analysis including North America, Europe, Asia-Pacific, South America, Middle East and Africa. The report offers market size and forecast in value terms in USD million for all the above segments.

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Key Market Trends

Surge in Demand for Superfoods

Consumers are spending more on healthy food items as a result of rising family income and improving economic conditions, which is fueling the wheatgrass market expansion. Thereby more players are penetrating into the landscape. For Instance, PlantPills launched Raw, Field-Grown, Freeze-Dried, Kamut® Khorasan Wheatgrass Juice Powder. According to a survey published by coops, Italy, in 2020, 37% of the respondents are not going to change their spending on superfoods, whereas 24% of consumers intended to spend money on this type of nutrition. Thus, manufacurers are creating new wheatgrass portfolios including powder, capsules and pills to cater the growing demand. For Instance, in 2022 Brattleboro Food Co-op. launched WOW Wonders of Wheatgrass Organic Wheatgrass Shots. WOW is available as a 6-pack in Freezer aisle, and are certified organic, raw cold-pressed.

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