Wheatgrass Product Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Global Wheatgrass Product Market is segmented by Product Type (Juice, Powder, and Pills), by Distribution Channel (Supermarket/Hypermarket, Specialist Retailers, Online Retailers, Others), and by Geography (North America, Europe, Asia-Pacific, South America, and Middle East & Africa). The report offers market size and forecast in value terms in USD million for all the above segments.

Market Snapshot

Wheatgrass Product Market Size
Study Period: 2016 -2027
Base Year: 2021
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 11.14 %
Wheatgrass Product Market Key Players

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Market Overview

The global wheatgrass product market is projected to grow at a CAGR of 11.14% during the forecast period 2022-2027.

The need for non-toxic and water soluble chlorophyll derivatives increased as a result of COVID-19. There were a plethora of recommended measurements for boosting infection resistance and growing awareness on health and fitness resulted in escalated consumption of significant number of organic remedies, such as wheatgrass, to boost their immune. Despite supply chain problems induced by the pandemic, wheatgrass product sales remained good due to omni-channel distribution. For instance, in December 2020, Fast&Up expanded its footprint in India’s plant-based nutrition with the launch of three new products under Terra Series- Joint care, Wheatgrass and Energy superfood.

Over a short term, wheatgrass being a rich source of dietary fiber and micronutrients (vitamins and minerals) is increasingly incorporated as a nutritional enhancement ingredient to develop stand-alone functional food and beverage products. Owing to its anti-oxidation and detoxification traits, pharmaceutical industries are also adopting wheatgrass as an active ingredient in many of their formulations.

The organic wheatgrass products market is witnessing robust growth owing to its nutritional benefits, thereby companies are extending their activities and performance in research to bring new formulations.

Scope of the Report

Wheatgrass is the freshly sprouted leaves of the common wheat plant (Triticum aestivum), used as a food, drink, or dietary supplement. Global wheatgrass product market is segmented on the basis of product type as juice, powder, and pills. On the basis of distribution channel, the market is segmented as supermarket/hypermarket, specialist retailers, online retailers, others. The report also cover detailed geographical analysis including North America, Europe, Asia-Pacific, South America, Middle East and Africa. The report offers market size and forecast in value terms in USD million for all the above segments.

By Product Type
By Distribution Channel
Specialist Retailers
Online Retail Stores
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle East & Africa
South Africa
Saudi Arabia
Rest of Middle East & Africa

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Key Market Trends

Surge in Demand for Superfoods

Consumers are spending more on healthy food items as a result of rising family income and improving economic conditions, which is fueling the wheatgrass market expansion. Thereby more players are penetrating into the landscape. For Instance, PlantPills launched Raw, Field-Grown, Freeze-Dried, Kamut® Khorasan Wheatgrass Juice Powder. According to a survey published by coops, Italy, in 2020, 37% of the respondents are not going to change their spending on superfoods, whereas 24% of consumers intended to spend money on this type of nutrition. Thus, manufacurers are creating new wheatgrass portfolios including powder, capsules and pills to cater the growing demand. For Instance, in 2022 Brattleboro Food Co-op. launched WOW Wonders of Wheatgrass Organic Wheatgrass Shots. WOW is available as a 6-pack in Freezer aisle, and are certified organic, raw cold-pressed.

Wheatgrass Product Market Revenue Share

North America Holds the Largest Share

North America region has the largest share in the global wheatgrass product market, followed by Europe. The United States dominates the market for wheatgrass products, driven by the increased health-conscious consumers and growing demand for organic food products. Further, demand for plant-based functional products is rising among the consumers in United States, Canada and Mexico. In addition, manufacturers are combining wheatgrass with other ingredients like chia, kale, moringa, spirulina, among others to value add the product. Enhancing demand for natural energy and nutrition is attracting more manufcaturers to launch clean-labeled, organic wheatgrass products in the region.

Wheatgrass Product Market Analysis

Competitive Landscape

PINES International, Inc, Nutriblade, and Bondi Wheatgrass, Naturya, Amazing Grass among others are some of the major players operating in the landscape. Companies are focusing on developing new product innovation, based on value-added ingredients, to compete in the market. For Instance, brand like NutriBlade offfers its wheatgrass ready to drink beverage is various flavours including wild blueberry, sweat pear, tart cherry, among others.

Recent Development

  • In 2020, Fast&Up expanded its footprint in India’s plant-based nutrition with the launch of three new products under Terra Series- Joint care, Wheatgrass and Energy superfood.
  • In 2020, Jivo Wellness, India’s largest seller of canola oil and wheatgrass products, launched a new range of products including basmati rice, muesli munch, choco flakes, wheatgrass summer drinks.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Juice

      2. 5.1.2 Powder

      3. 5.1.3 Pills

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarket/Hypermarket

      2. 5.2.2 Specialist Retailers

      3. 5.2.3 Online Retail Stores

      4. 5.2.4 Others

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. United Kingdom

        2. Germany

        3. France

        4. Russia

        5. Italy

        6. Spain

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. India

        2. China

        3. Japan

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East & Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle East & Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Bondi Wheatgrass Juice Company

      2. 6.4.2 PINES International, Inc

      3. 6.4.3 Naturya

      4. 6.4.4 Amazing Grass

      5. 6.4.5 Bondi Wheatgrass Juice Company

      6. 6.4.6 NOW Foods

      7. 6.4.7 Myprotein

      8. 6.4.8 Urban Health

      9. 6.4.9 Terrasoul Superfoods

    5. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The Wheatgrass Product Market market is studied from 2016 - 2027.

The Wheatgrass Product Market is growing at a CAGR of 11.14% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2021.

Pines International, Nutriblade, Naturya, Amazing Grass, Navitas Organic are the major companies operating in Wheatgrass Product Market.

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