Oats Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Global Oats Market is segmented by Form (Flakes, Granules, and Flour); by Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Online Channels, and Others); and by Geography

Market Snapshot

oats-market_Market Summary
Study Period: 2016 - 2026
Base Year: 2020
Fastest Growing Market: Asia
Largest Market: North America
CAGR: 5.4 %

Need a report that reflects how COVID-19 has impacted this market and its growth?

Market Overview

The global oats market is growing at a CAGR of 5.4% during the forecast period (2020 - 2025).

  • The high nutritive content of oats is the major driver of the market. Additionally, an increase in preference for healthy meals and demand for convenience food is also driving the global oats market. Also, its added functional properties enhance its usage by the consumers, it is witnessed to be consumed majorly as a breakfast food. Moreover, the fast-paced lifestyle led by the working population has catalyzed the demand for ready-to-eat oats products. Also, the rising cultivation of oats has led to increased availability of the product globally. As per Statistics Canada (STC), the total area under oats cultivation in Canada is expected to decline by 10.9% from the 2015 level of 3.337 million acres. 
  • Research and development in the oats market by the leading players and frequent launch of newly formulated products have further boosted the market growth. For instance, Chobani, a US-based yogurt company, launched oat-based milk and yogurt in 2018.
  • However, the availability of substitute products such as quinoa, buckwheat, brown rice, and cornflakes are expected to hamper the growth of the oats market.

Scope of the Report

Global oats market has been segmented by form into flakes, granules, flour, bran, and others; and by distribution channel into supermarket/hypermarket, convenience stores, online channels, and others. Also, the study provides an analysis of the oats market in the emerging and established markets across the globe, including North America, Europe, Asia-Pacific, South America, and the Middle East & Africa.

By Form
By Distribution Channel
Convenience Stores
Online Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Asia Pacific
Rest of Asia-Pacific
South America
Rest of South America
Middle East and Africa
South Africa
United Arab Emirates
Rest of Middle East and Africa

Report scope can be customized per your requirements. Click here.

Key Market Trends

Increased Consumption of Flakes and Bar

Consumption of oats granola has been witnessed with an increasing trend globally. Among all, the breakfast oat flakes and oat bars segment has the fastest growth in terms of revenue and volume being the quickest on-the-go breakfast. Its high nutritional value and rising consumption of healthy snacks and bars among the young population are driving the market. According to Grocery Headquarters’ annual publication ‘State of the Industry Almanac’, the sales of the granular bar brand Nature Valley is leading with USD 225.5 million, followed by Nature Valley Sweet & Salty Nut and Quaker Chewy, in the US in 2017. Also, with the increasing internet penetration, the online market for the purchase of food items including breakfast oats flakes and oats bars has seen rapid growth globally in the last 3-4 years. This category has attracted a few vertical specialists like Amazon, Walmart, Carrefour, etc. who are riding on increasing e-retailing growth and vying for a significant pie in online oats space. 

Oats Market1

Europe Holds the Major Market Share

Europe accounts for the major market share followed by North America. The rising population of health-conscious consumers in the countries of these regions is influencing the high production volume of oats. In Europe, Russia is the largest producer of the crop. According to FAO, Russia amounted to over 2.78 million hectares, the largest harvested land area of oats worldwide, followed by Canada (1.08 million hectares) and Australia (1.03 million hectares), among leading countries in 2017. The major importers of oats include the U.S., China, Saudi Arabia, France, and India. In the case of imports, both raw oats and oat products are experiencing static growth in the United States market. However, countries like the Czech Republic and Sweden have emerged as the fastest-growing exporters.

Oats Market2

Competitive Landscape

The global market for oats is fragmented, owing to the presence of large regional and domestic players in different countries, where, domestic companies have gained preference over multinationals due to the strong market power. Emphasis is given on the merger, expansion, acquisition, and partnership of the companies along with new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers. The global leaders in the oats market are PepsiCo, Inc., Grain Millers Inc., Blue Lake Milling, Richardson International Limited, Avena Food Ltd. to name a few.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Form

      1. 5.1.1 Flakes

      2. 5.1.2 Granules

      3. 5.1.3 Flour

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarket/Hypermarket

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Online Channels

      4. 5.2.4 Others

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Spain

        2. United Kingdom

        3. Germany

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East and Africa

        1. South Africa

        2. United Arab Emirates

        3. Rest of Middle East and Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 PepsiCo, Inc.

      2. 6.4.2 Grain Millers Inc.

      3. 6.4.3 Nestle SA

      4. 6.4.4 Blue Lake Milling Pty Ltd

      5. 6.4.5 B&G Foods, Inc.

      6. 6.4.6 Marico Limited (Saffola)

      7. 6.4.7 Nature's Path Foods

      8. 6.4.8 Morning Foods Ltd.

      9. 6.4.9 Wegmans Food Markets

    5. *List Not Exhaustive

**Subject to Availability

You can also purchase parts of this report. Do you want to check out a section wise price list?

Frequently Asked Questions

The Oats Market market is studied from 2016 - 2026.

The Oats Market is growing at a CAGR of 5.4% over the next 5 years.

Asia is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2020.

PepsiCo, Inc., Grain Millers Inc., Nestle SA, Blue Lake Milling Pty Ltd, B&G Foods, Inc. are the major companies operating in Oats Market.

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Please enter a valid email id!

Please enter a valid message!