Italy Energy Bar Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)

Italy Energy Bar Market is segmented by Type (Organic and Conventional) and Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialist Retailers, Online Retail, and Other Distribution Channel).

Italy Energy Bar Industry Overview

Italy Energy Bar Market Summary
Study Period: 2018 - 2028
CAGR: 5.6 %

Major Players


*Disclaimer: Major Players sorted in no particular order


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Italy Energy Bar Market Analysis

The Italian energy bar market is expected to witness a CAGR of 5.6% during the forecast period, 2020-2025.

  • Increased preference for health and wellness snack bar is the primary driver for the market. Energy bar market includes sports nutrition bars and snack bars, designated to meet both daily and sports nutrition needs.
  • Moreover, the growing demand for organic snacking, indulgence, meal replacement, and on-the-go snacking are various factors that fuel the energy bar market growth.

Italy Energy Bar Industry Segments

The Italian energy bar market is segmented by type and distribution channel. Based on type, the market is segmented into organic and conventional. Based on distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, specialist retailers, online retail, and other distribution channel.

Distribution Channel
Convenience Stores
Specialist Retailers
Online Retail
Other Distribution Channels

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Italy Energy Bar Market Trends

This section covers the major market trends shaping the Italy Energy Bar Market according to our research experts:

Rising Healthy Snacking Trend

Increased consumer awareness for a healthier ingredient that provides nutritional benefits fueled the energy bar market. Consumer prefers functional fruits and grains, such as berries, hemp, chia, flaxseed in a snack bar that improves the nutritional content of the product. Impulse purchase has driven the market than healthy eating. However, health-oriented products, such as high fiber, low calorie, high protein, and natural ingredients claims on the product are gaining popularity. The snack bar is perceived to have a healthier alternative to chocolates and confectioneries, which also drives the impulse purchasing as a treat. The organic snack bar is growing popularity among consumers due to its health benefits. Busy lifestyle, coupled with meal replacement, makes snack bar an excellent snack products. Convenient and small packs allow the consumer to snacking at multiple occasions in smaller quantities.


Increased Penetration of Organised Retail

The evolving retail industry is marked by the emergence of many stores in the hypermarket, supermarket, and convenience stores segments. Comfort and convenience are increasingly becoming important to customers because of their hectic lifestyles and work schedules. Moreover, with the increase in preference for clean-label branded products among consumers, the importance of organized retailers selling clean-label energy bars has also increased. The penetration of organized retail will also enable consumers to seek information about various brands, compare prices, nutritional content, which results in a better purchase decision.


Italy Energy Bar Market Competitor Analysis

Innovative product launch and clean label ingredients are the various strategies adopted by major players. Private label brands provide tough competition to the existing players with their flavored product offerings. Some of the major players in the Italian energy bar market are Enervit, Abbott, Barrette Proteiche Glucidi, among others.

Italy Energy Bar Market Top Players

  1. Enervit

  2. Abbott

  3. Inko Italia Srl


*Disclaimer: Major Players sorted in no particular order

Italy Energy Bar Market.png

Italy Energy Bar Market Report - Table of Contents


    1. 1.1 Study Assumptions & Market Definition

    2. 1.2 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Type

      1. 5.1.1 Organic

      2. 5.1.2 Conventional

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialist Retailers

      4. 5.2.4 Online Retail

      5. 5.2.5 Other Distribution Channels


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Enervit

      2. 6.3.2 Abbott

      3. 6.3.3 Barrette Proteiche Glucidi

      4. 6.3.4 Inko Italia Srl

      5. 6.3.5 NEW SYFORM S.R.L.

      6. 6.3.6 Nestle S.A.

      7. 6.3.7 Clif Bar & Company

    4. *List Not Exhaustive

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Italy Energy Bar Market Research FAQs

The Italy Energy Bar Market is studied from 2018 - 2028.

The Italy Energy Bar Market is growing at a CAGR of 5.6% over the next 5 years.

Enervit, Abbott, Inko Italia Srl, NEW SYFORM S.R.L. are the major companies operating in Italy Energy Bar Market.

Italy Energy Bar Industry Reports

In-depth industry statistics and market share insights of the Italy Energy Bar sector for 2020, 2021, and 2022. The Italy Energy Bar research report provides a comprehensive outlook of the market size and an industry growth forecast for 2023 to 2028. Available to download is a free sample file of the Italy Energy Bar report PDF.

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