| Study Period | 2019 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Historical Data Period | 2019 - 2023 |
| Market Size (2025) | USD 9.49 Billion |
| Market Size (2030) | USD 13.25 Billion |
| CAGR (2025 - 2030) | 6.90 % |
Europe Blueberry Market Analysis
The Europe Blueberry Market size is estimated at USD 9.49 billion in 2025, and is expected to reach USD 13.25 billion by 2030, at a CAGR of 6.9% during the forecast period (2025-2030).
Blueberries in Europe have become popular as a healthy and easy-to-snack fruit. The major producers of blueberries in Europe include Spain, Poland, Germany, Portugal, the Netherlands, and France. Germany, the United Kingdom, Spain, the Netherlands, France, and Austria are some major importers of blueberries in Europe. The most popular blueberry varieties are Bluecrop, Chandler, Bluegold, Liberty, Toro, Spartan, Patriot, and Aurora, which have been cultivated for many years. In Europe, new breeding creations include varieties such as Megasblue, Titanium, Cargo, Calypso, Valor, and Last Call.
Major producers like Spain faced challenges in blueberry production in 2023 due to a delayed onset of low temperatures and reduced water availability for irrigation, leading to smaller berries. However, the industry is addressing these with innovative strategies. For instance, in 2024, agricultural associations in Huelva, led by Freshuelva, are advocating for hydraulic infrastructures to address water availability issues.
Within Europe, there are significant consumption differences. The United Kingdom leads the consumption in Europe, amounting to 1 kg per capita compared to the European average of 0.6 kg. Poland and the Netherlands also have a higher calculated use of blueberries, which is likely due to the dominant role of Polish production and Dutch logistics.
Blueberries are also being used as ingredients and additives in foods and beverages. The new uses and forms of blueberries, combined with increasing fresh consumption, are expected to drive the market.
Europe Blueberry Market Trends
Growing Consumer Preference for Domestically grown Berries
The blueberry season is thriving, fueled by a surge in blueberry bush plantations across Europe. This expansion aims to satisfy the growing appetite for homegrown blueberries. As a result, the overall berry revenue has seen an uptick, signaling a promising outlook for the market. Germany boasts the North German Plain, one of its largest blueberry-growing regions. Within this, Lower Saxony stands out as the epicenter, cultivating blueberries across 2,000 ha. This region accounts for 70% of the nation's blueberry production, hinting at a robust demand trajectory for berries in the years ahead.
The FAO database reported an increase in blueberry production in Europe owing to the rising preference among consumers for fruit salads and as ingredients in other products, including fresh fruits, which are used to decorate bakery products. The production of blueberries increased considerably from 53,300 metric tons in 2021 to 64,000 metric tons in 2022 in Poland. The International Blueberry Organization (IBO) stated that Poland's blueberry industry is made up of a massive number of small growers, who are estimated to have an average volume of only 25-35 metric tons. However, around 60% of the country's production is controlled by 5% of the growers, which will further diversify blueberry production in the market.
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Increasing Blueberry Consumption in the United Kingdom
The United Kingdom is a leader in blueberry consumption per capita. Blueberries are consumed all year round and supplied by a large number of countries. The average annual consumption reached an estimated 1.0 kg per capita in 2022. This makes the country one of Europe's largest and most mature markets for blueberries.
UK shoppers are projected to purchase approximately 57,000 metric tons of blueberry fruits annually. In contrast, British growers can only provide around 6,000 metric tons, necessitating the reliance on imports for the remaining. In 2022, the United Kingdom imported 58.25 thousand metric tons worth 400.2 million of blueberries, majorly from Peru, Morocco, South Africa, Spain, Chile, and Poland.
Blueberries have become so popular that UK growers are ramping up production to meet the rocketing demand and reduce import dependence. Tesco, a retailer, is now working with Hall Hunter, which has four farms across Berkshire and Survey and is the biggest grower of blueberries in the United Kingdom. They produce about 2500 metric tons of blueberries, nearly half of UK production.
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Europe Blueberry Market News
- April 2022: The retailers, supermarkets, and licensees of Sekoya blueberries were able to experience and taste Sekoya Pop ('FCM14-052') and Sekoya Beauty ('FCM12-097') blueberry varieties at the company's Field & Forum event in Spain. At this event, the research and development facilities of Fall Creek Farm & Nursery in Seville (Andalucía, Spain) concluded that the two Sekoya varieties were the most demanding varieties among consumers.
- January 2022: Berries South Africa, the industry association for South African blueberries, raspberries, and blackberries (Berries ZA), conducted a B2B promotional campaign on blueberries, targeting the key industry players in Germany ahead of Fruit Logistica.
- October 2021: The Chilean fruit business Hortifrut announced its acquisition of blueberry producer Atlantic Blue for EUR 241 million (approximately USD 280 million). This acquisition will allow Hortifrut to expand its growing area by 20% by adding roughly 850 ha across Spain, Morocco, and Peru.
Europe Blueberry Industry Segmentation
Blueberry is a small, pulpy, edible fruit that is bright-colored and sweet and sour in taste. It comes from the genus Vaccinium (family Ericaceae). Blueberries are a good source of fiber, antioxidants, vitamin C, vitamin K, iron, and manganese.
The European blueberry market is segmented by geography (Spain, Poland, Germany, Netherlands, United Kingdom, France, and Italy). The report offers an analysis of production (volume), consumption (value and volume), import (value and volume), export (value and volume), and price trend analysis. The report offers the market size and forecasts in terms of value (USD) and volume (metric tons) for all the above segments.
| By Geography | Spain |
| Poland | |
| Germany | |
| Netherlands | |
| United Kingdom | |
| France | |
| Italy |
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Europe Blueberry Market Research FAQs
How big is the Europe Blueberry Market?
The Europe Blueberry Market size is expected to reach USD 9.49 billion in 2025 and grow at a CAGR of 6.90% to reach USD 13.25 billion by 2030.
What is the current Europe Blueberry Market size?
In 2025, the Europe Blueberry Market size is expected to reach USD 9.49 billion.
What years does this Europe Blueberry Market cover, and what was the market size in 2024?
In 2024, the Europe Blueberry Market size was estimated at USD 8.84 billion. The report covers the Europe Blueberry Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Europe Blueberry Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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Europe Blueberry Industry Report
Statistics for the 2025 Europe Blueberry market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Europe Blueberry analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
