Europe Agricultural Tractor Machinery Market Size and Share

Europe Agricultural Tractor Machinery Market (2025 - 2030)
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Europe Agricultural Tractor Machinery Market Analysis by Mordor Intelligence

The Europe agricultural tractor machinery market size stands at USD 13.2 billion in 2025 and is projected to reach USD 17.5 billion by 2030, growing at a 5.8% compound annual growth rate (CAGR). Demand gains stem from the European Union Common Agricultural Policy eco-schemes that underwrite precision-farming hardware, Stage V emissions compliance that accelerates fleet renewal, and persistent labor shortages that nudge farms toward automation[1]Source: European Commission, “CAP 2023-27 Eco-Scheme Overview,” agriculture.ec.europa.eu. Suppliers answer with powered, sensor-rich implements that integrate through the ISO 11783 (ISOBUS) protocol, while electrification pilots create a parallel pull for low-draw attachments compatible with battery tractors. At the same time, dealer inventory overhang from 2023, volatile commodity prices, and mixed-fleet interoperability frictions temper adoption in price-sensitive pockets of Central and Eastern Europe. Competitive intensity remains moderate because the top five vendors leave room for niche specialists that address strip-till, orchard under-vine mowing, or greenhouse applications.

Key Report Takeaways

  • By machinery type, plowing and cultivating machinery held 46% of the Europe agricultural tractor machinery market share in 2024, while planting machinery are advancing at a 7.9% CAGR through 2030.
  • By geography, Germany accounted for 22.5% of regional revenue in 2024, while the Netherlands is forecast to post the fastest 8.2% CAGR through 2030.

Segment Analysis

By Machinery Type: Planting Machinery Outpace Plowing and Cultivating Machinery

Plowing and cultivating machinery tools secured 46% of 2024 revenue in the Europe agricultural tractor machinery market. Planting machinery, aided by controlled-traffic mandates and real-time variable-rate algorithms, will grow at a 7.9% CAGR through 2030. French cooperative Axéréal documented a 12% reduction in seed cost per hectare after rolling out GPS section control across 85,000 hectares. 

Planting machinery capture the fastest expansion because eco-scheme payments specifically reward reductions in seed waste. Lemken’s electric-meter Azurit planter sells at a 28% premium yet pays back within three seasons on farms above 500 hectares. Haying and forage machinery continue to serve the continent’s grassland but hinge on stable dairy and beef herds. Other specialty implements remain fragmented. The segment illustrates how subsidy rules and data capability shift profits toward powered, software-defined machines within the wider Europe agricultural tractor machinery market size.

Europe Agricultural Tractors Machinery Market: Market Share by Machinery Type
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Geography Analysis

Germany accounted for 22.5% of regional revenue in 2024, but moderate growth ahead. Stage V compliance drove a 14% spike in PTO-efficient baler sales during 2024, yet EUR 340 million (USD 360 million) in dealer stock keeps orders subdued until 2026. France secures eco-scheme allocations every year, which boosts purchases of precision seeders and sprayers. Wheat price volatility does dampen discretionary spending, though subsidies and insurance soften the blow.

Italy’s forecast growth rate relies on labor-saving vineyard tools in Piedmont, Veneto, and Tuscany, where manual work costs exceed EUR 1,200 (USD 1,270) per hectare. Maschio Gaspardo’s under-vine tiller shipments validate this trend. Spain pursues parallel moves in Andalusia and Catalonia under a subsidy that reimburses 40% of equipment spend. The United Kingdom experienced a 6% sales dip in 2024 as farms adjusted to new environmental land payments, although GBP 58 (USD 73) per hectare grants for controlled-traffic farming supported lightweight cultivator demand.

The Netherlands will log the region’s fastest 8.2% CAGR. Battery-electric tractors operate in dense greenhouse clusters, and nitrogen efficiency rules force rapid rollout of variable-rate fertilizer applicators. Central Europe grows more modestly because farm fragmentation inflates payback periods, yet large estates in western Poland and the Czech Republic deploy cutting-edge implements. Scandinavia leads autonomy pilots, highlighted by Danish Agro’s autonomous mower deployment, while the Balkans and Baltics continue to trail. These disparities reveal how the Europe agricultural tractor machinery market splits along both technology and purchasing-power lines.

Competitive Landscape

The top five suppliers, Deere & Company, CNH Industrial, AGCO Corporation, Kuhn Group, and Lemken, collectively hold modest percentage of 2025 revenue, placing the Europe agricultural tractor machinery market in a moderately concentrated state. Deere’s computer-vision See and Spray system lifted herbicide precision and boosted European shipments 47% in 2024. CNH Industrial’s Raven Autonomy links implement draft load to tractor controls and cuts diesel exhaust fluid spend by EUR 4 (USD 4.2) per hectare. 

Interoperability gaps persist, with 38% of supposedly ISOBUS-ready implements failing cross-brand tests. Below the top tier, Väderstad, Pöttinger, Amazone, Kverneland Group, Horsch, and Maschio Gaspardo carve share in specific niches. Väderstad’s TopDown TD 600 improved spring barley emergence by nine per cent in Danish trials and secured large estate orders. Pöttinger’s Aerosem drill targets electric-tractor buyers with 22% lower draw, while Amazone and Kverneland Group push retrofit kits that add ISOBUS task control to legacy seeders. 

French startup Ekylibre raised funds to scale an open-source farm-management platform that aggregates data from any ISO 11783 implement, and Deere purchased a minority position to strengthen its ecosystem. Strategic moves show that vendors combining proprietary innovation with open standards earn trust across mixed-brand fleets inside the Europe agricultural tractor machinery market.

Europe Agricultural Tractor Machinery Industry Leaders

  1. CNH Industrial N.V.

  2. AGCO Corporation

  3. Kuhn Group

  4. Lemken GmbH & Co. KG

  5. Deere & Company

  6. *Disclaimer: Major Players sorted in no particular order
Europe Agricultural Tractors Market Concentration
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Recent Industry Developments

  • September 2025: Horsch has introduced its latest cultivation and seeding machinery in Europe, highlighting innovations for efficiency and precision in modern farming. The launch underscores Europe’s role as a hub for advanced agricultural technology, with potential global spillover benefits.
  • September 2025: Case IH has launched the Farmall A tractor with 110 HP in Europe, expanding its popular range. The new model emphasizes power, versatility, and efficiency to meet the needs of modern European farmers.
  • April 2025: New Holland and MASCHIO GASPARDO have announced a new cooperation in Europe to distribute and supply crop preparation implements such as mowers, mower conditioners, tedders, and rotary rakes. The partnership will also co-develop future products, with MASCHIO GASPARDO leading engineering efforts to deliver innovative, customer-focused hay and forage solutions.

Table of Contents for Europe Agricultural Tractor Machinery Industry Report

1. Introduction

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. Research Methodology

3. Executive Summary

4. Market Landscape

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Precision-farming subsidies under the EU Common Agricultural Policy (CAP) (2025-2027 tranche)
    • 4.2.2 Labor shortages accelerating automation demand in Western and Northern Europe
    • 4.2.3 Stage V emissions rules driving retrofit and replacement of PTO-efficient implements
    • 4.2.4 Growth of controlled-traffic farming boosting demand for lightweight, wide-working-width tillage tools
    • 4.2.5 Surge in vineyard/orchard mechanization in Mediterranean countries
    • 4.2.6 Emerging electric-tractor ecosystem requiring low-draw, ISOBUS-ready implements
  • 4.3 Market Restraints
    • 4.3.1 Dealer over-inventory since 2023 suppressing fresh orders through 2026
    • 4.3.2 High capital cost for smart implements on fragmented small holdings in Eastern Europe
    • 4.3.3 Complex interoperability standards (ISOBUS, TIM) delaying adoption among mid-size farms
    • 4.3.4 Volatile commodity prices lowering farmers cash flow for discretionary equipment
  • 4.4 Regulatory Landscape
  • 4.5 Technological Outlook
  • 4.6 Porter's Five Forces Analysis
    • 4.6.1 Threat of New Entrants
    • 4.6.2 Threat of Substitutes
    • 4.6.3 Bargaining Power of Buyers
    • 4.6.4 Bargaining Power of Suppliers
    • 4.6.5 Intensity of Competitive Rivalry

5. Market Size and Growth Forecasts (Value)

  • 5.1 By Machinery Type
    • 5.1.1 Plowing and Cultivating Machinery
    • 5.1.1.1 Plows
    • 5.1.1.2 Harrows
    • 5.1.1.3 Rotovators and Cultivators
    • 5.1.1.4 Other Plowing and Cultivating Machinery
    • 5.1.2 Planting Machinery
    • 5.1.2.1 Seed Drills
    • 5.1.2.2 Planters
    • 5.1.2.3 Spreaders
    • 5.1.2.4 Other Planting Machinery
    • 5.1.3 Haying and Forage Machinery
    • 5.1.3.1 Mowers and Conditioners
    • 5.1.3.2 Balers
    • 5.1.3.3 Other Haying and Forage Machinery
    • 5.1.4 Sprayers
    • 5.1.5 Other Types
  • 5.2 By Country
    • 5.2.1 Germany
    • 5.2.2 France
    • 5.2.3 Italy
    • 5.2.4 United Kingdom
    • 5.2.5 Spain
    • 5.2.6 Netherlands
    • 5.2.7 Poland
    • 5.2.8 Rest of Europe

6. Competitive Landscape

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (Includes Global Level Overview, Market Level Overview, Core Segments, Financials as Available, Strategic Information, Market Rank/Share for Key Companies, Products and Services, and Recent Developments)
    • 6.4.1 Deere & Company
    • 6.4.2 CNH Industrial N.V.
    • 6.4.3 AGCO Corporation
    • 6.4.4 Kubota Corporation (Kubota Corporation)
    • 6.4.5 CLAAS KGaA mbH
    • 6.4.6 Kuhn Group (Bucher Industries AG)
    • 6.4.7 Lemken GmbH & Co. KG
    • 6.4.8 SDF Group
    • 6.4.9 Mahindra & Mahindra Ltd
    • 6.4.10 Tractors and Farm Equipment Ltd
    • 6.4.11 Amazonen-Werke H. Dreyer SE
    • 6.4.12 Pottinger Landtechnik GmbH
    • 6.4.13 Vaderstad AB
    • 6.4.14 Maschio Gaspardo S.p.A.
    • 6.4.15 Salford Group (Linamar Corporation)

7. Market Opportunities and Future Outlook

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Europe Agricultural Tractor Machinery Market Report Scope

By Machinery Type
Plowing and Cultivating Machinery Plows
Harrows
Rotovators and Cultivators
Other Plowing and Cultivating Machinery
Planting Machinery Seed Drills
Planters
Spreaders
Other Planting Machinery
Haying and Forage Machinery Mowers and Conditioners
Balers
Other Haying and Forage Machinery
Sprayers
Other Types
By Country
Germany
France
Italy
United Kingdom
Spain
Netherlands
Poland
Rest of Europe
By Machinery Type Plowing and Cultivating Machinery Plows
Harrows
Rotovators and Cultivators
Other Plowing and Cultivating Machinery
Planting Machinery Seed Drills
Planters
Spreaders
Other Planting Machinery
Haying and Forage Machinery Mowers and Conditioners
Balers
Other Haying and Forage Machinery
Sprayers
Other Types
By Country Germany
France
Italy
United Kingdom
Spain
Netherlands
Poland
Rest of Europe
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Key Questions Answered in the Report

What is the 2025 value of the Europe agricultural tractors machinery market?

The market is valued at USD 13.2 billion in 2025.

How fast will the market grow to 2030?

It is forecast to increase at a 5.8% CAGR, reaching USD 17.5 billion by 2030.

Which machinery type is expanding fastest?

Planting machinery is rising at a 7.9% CAGR through 2030.

Why is the Netherlands the fastest growing country market?

Dense greenhouse clusters, 50% co-financing for precision implements, and early adoption of electric tractors drive an 8.2% forecast CAGR.

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