Ethiopia Coffee Market - Growth,Trends and Forecasts (2020 - 2025)

Ethiopia coffee market is segmented into by Product Type (Whole-Bean, Ground Coffee, Instant Coffee) and By Distribution Channel (On-Trade (Cafes and Foodservice) and Off-Trade).

Market Snapshot

Study Period:

2016-2025

Base Year:

2019

CAGR:

5.5 %

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Market Overview

Ethiopia Coffee Market is projected to grow at a CAGR of 5.5% during the forecast period (2020 - 2025).

  • Arabica coffee has its origin in Ethiopia. Ethiopia is the largest coffee producer in Africa and the fifth-largest producer in the world.
  • Ethiopians are among the largest coffee consumers in Africa and the coffee consumption trend in Ethiopia is growing at a steady pace. Almost 50% of the country’s coffee production is consumed domestically.

Scope of the report

Ethiopia coffee market is segmented into by product type and distribution channel. On the basis of product type, the market is segmented into Whole-Bean, Ground Coffee, Instant Coffee. On the basis of the distribution channel, the market is segmented into On-Trade (Cafes and Foodservice) and Off-Trade. Off-trade is further classified into Supermarket/Hypermarket, Convenience Store, Others)

By Product Type
Whole-Bean
Ground Coffee
Instant Coffee
By Distribution Channel
On-Trade (Cafes and Foodservice)
Off-Trade
Supermarket/Hypermarket
Convenience Store
Others

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Key Market Trends

Strong Production Base in the Country

In Ethiopia, Arabica coffee is mostly grown in the forest areas of the southwestern highlands of the Kaffa and Buno districts. Around 400,000 hectares area of Ethiopia is under coffee cultivation. The country produces almost 200,000 metric tons of coffee every year. 95% of the coffee is produced in the forest area and is claimed to be organic. A major part of the Ethiopian coffee is exported in green coffee beans form, to the Rest of the World. This factor gives a key advantage to Ethiopian coffee in the international market.

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Rising Demand For Instant Coffee

Convenience is the foremost factor driving the instant coffee market, as it is easily prepared compared to fresh coffee. The haste lifestyle of the consumers is aiding the market for convenient food. The distribution of the product is equipped by the majority of the retail channels. The instant coffee market is highly fragmented due to the presence of global players in the market. Companies are competing with other companies through joint ventures, partnerships, and product launches in order to stay in the market. For instance, Nescafé Gold sachets were introduced in June 2019. Instant coffee brands popular in the region includes the Nescafe, Lavazza, Moccona, and Robert Timms.

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Competitive Landscape

Some of the major players in the Ethiopia coffee market are Cooper's Cask Coffee Company, Forest Coffee, Ethiopian Yirgacheffe Coffee, Square One Coffee among others. Major players, such as Starbucks have mainly focused on partnerships and collaborations with other emerging players in the market and new product launches.

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Table Of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Type

      1. 5.1.1 Whole-Bean

      2. 5.1.2 Ground Coffee

      3. 5.1.3 Instant Coffee

    2. 5.2 By Distribution Channel

      1. 5.2.1 On-Trade (Cafes and Foodservice)

      2. 5.2.2 Off-Trade

        1. 5.2.2.1 Supermarket/Hypermarket

        2. 5.2.2.2 Convenience Store

        3. 5.2.2.3 Others

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Position Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Cooper's Cask Coffee Company

      2. 6.4.2 Forest Coffee

      3. 6.4.3 Ethiopian Yirgacheffe Coffee

      4. 6.4.4 Klatch Coffee

      5. 6.4.5 Square One Coffee

      6. 6.4.6 Nestlé S.A

  7. *List Not Exhaustive
  8. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

** Subject to Availability

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