Global Electric Toothbrush Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Global Electric Toothbrush Market is segmented by Product Type (Electric, Battery Operated, and Replacement Brush Heads), End-User (Kids and Adult) Distribution Channel (Supermarkets/Hypermarkets, Pharmacies/Drug Stores, Online Retail, and Other Distribution Channels), and By Geography ( North America, Europe, Asia-Pacific, South America, and Middle East & Africa)

Market Snapshot

Global Electric Toothbrush Market Summary
Study Period: 2016 - 2026
Base Year: 2020
Fastest Growing Market: Middle-East and Africa
Largest Market: Europe
CAGR: 6.88 %

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Market Overview

Global electric toothbrush market is projected to witness a CAGR of 6.88% during the forecast period (2020 - 2025).

  • The market has witnessed significant growth owing to a rise in dental problems and awareness regarding dental hygiene are the major factors driving the market growth during the study period. Moreover, the rise in disposable income of consumers particularly in developing economies such as China and India coupled with manufacturers' focus to develop innovative products such as smart electric toothbrushes etc., with enhanced benefits are the major factors anticipated to drive the market growth in the coming years.
  • Additionally, major players operating in the market are taking launching campaigns to educate and to raise awareness of dental care among the people. Furthermore, various associations such as the American Association of Orthodontists (AAO) are taking up initiatives and starting awareness programs related to good oral care. Such factors are anticipated to drive the market growth during the study period.

Scope of the Report

Global Electric Toothbrush Market is segmented by Product Type into Electric, Battery Operated, and Replacement Brush Heads.By  End-User market is segmented into Kids and Adult.The market is segmented by distribution channel such as Supermarkets/Hypermarkets, Pharmacies/Drug Stores, Online Retail, and Other Distribution Channels. The study also involves the analysis of regions such as North America, Europe, Asia-Pacific, South America, and Middle East & Africa.

By Product Form
Electric
Battery Operated
Replacement Brush Heads
By End User
Kids
Adult
By Distribution Channel
Supermarkets/ Hypermarkets
Pharmacy/ Drug Stores
Online Retail Stores
Others
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
United Kingdom
Germany
France
Russia
Italy
Spain
Rest of Europe
Asia Pacific
India
China
Japan
Australia
Rest of Asia-Pacific
South America
Brazil
Colombia
Rest of South America
Middle East & Africa
South Africa
Saudi Arabia
Rest of Middle East & Africa

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Key Market Trends

Deterring Oral Health Among Population Globally

The rapidly changing lifestyles and improper diets, including sugar-rich diets and the increased consumption of alcohol and tobacco, have made oral health one of the major public health problems in almost every part of the world. Moreover, consumers across the world have started to pay immense attention to maintain their oral health, which led to an increase in the demand for electric toothbrush, worldwide. Some of the factors that influence the choice of the electric toothbrushes from the customers’ point of view are perceived performance, brand awareness, product attributes, the credibility of the company, and availability of product information.

Global Electric Toothbrush market - 1

Europe Holds a Major Share in the Market

Europe has experienced a growing prevalence of oral and dental problems owing to the rise in the percentage of geriatric population which is anticipated to drive the market growth during the study period. The tooth decay among children with an age group of 6 years varies from 20% to 90% while in age group of 65-74 years, the prevalence of people having lost all their natural teeth ranges from about 20% to 50% across various countries in the European region according to WHO. Moreover, consumers are highly focused on taking good care of their dental health and hygiene, and manufacturers continue to develop new products that address consumer dental requirements in terms of cleaning and whitening driving the market growth in the country.

Global Electric Toothbrush market - 2

Competitive Landscape

Global electric toothbrush market is concentrated with the presence of prominent players are competing to gain market share. Koninklijke Philips N.V., Church & Dwight Co., Inc., Procter & Gamble, Colgate-Palmolive Company, Panasonic, etc., are some of the prominent players in the global market. Companies are investing in product development and expanding the distribution channels in order to gain a competitive edge in the market.

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Form

      1. 5.1.1 Electric

      2. 5.1.2 Battery Operated

      3. 5.1.3 Replacement Brush Heads

    2. 5.2 By End User

      1. 5.2.1 Kids

      2. 5.2.2 Adult

    3. 5.3 By Distribution Channel

      1. 5.3.1 Supermarkets/ Hypermarkets

      2. 5.3.2 Pharmacy/ Drug Stores

      3. 5.3.3 Online Retail Stores

      4. 5.3.4 Others

    4. 5.4 Geography

      1. 5.4.1 North America

        1. 5.4.1.1 United States

        2. 5.4.1.2 Canada

        3. 5.4.1.3 Mexico

        4. 5.4.1.4 Rest of North America

      2. 5.4.2 Europe

        1. 5.4.2.1 United Kingdom

        2. 5.4.2.2 Germany

        3. 5.4.2.3 France

        4. 5.4.2.4 Russia

        5. 5.4.2.5 Italy

        6. 5.4.2.6 Spain

        7. 5.4.2.7 Rest of Europe

      3. 5.4.3 Asia Pacific

        1. 5.4.3.1 India

        2. 5.4.3.2 China

        3. 5.4.3.3 Japan

        4. 5.4.3.4 Australia

        5. 5.4.3.5 Rest of Asia-Pacific

      4. 5.4.4 South America

        1. 5.4.4.1 Brazil

        2. 5.4.4.2 Colombia

        3. 5.4.4.3 Rest of South America

      5. 5.4.5 Middle East & Africa

        1. 5.4.5.1 South Africa

        2. 5.4.5.2 Saudi Arabia

        3. 5.4.5.3 Rest of Middle East & Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 The Procter & Gamble Company

      2. 6.4.2 Colgate-Palmolive Company

      3. 6.4.3 Koninklijke Philips N.V.

      4. 6.4.4 Church & Dwight Co., Inc.

      5. 6.4.5 FOREO

      6. 6.4.6 Panasonic Corporation

      7. 6.4.7 Lion Corporation

      8. 6.4.8 SONIC Chic

      9. 6.4.9 Den-Mat Holdings LLC

      10. 6.4.10 Dr Fresh Inc.

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

  8. 8. IMPACT OF COVID-19 ON THE GLOBAL ELECTRIC TOOTHBRUSH MARKET

**Subject to Availability

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Frequently Asked Questions

The Global Electric Toothbrush Market market is studied from 2016 - 2026.

The Global Electric Toothbrush Market is growing at a CAGR of 6.88% over the next 5 years.

Middle-East and Africa is growing at the highest CAGR over 2021- 2026.

Europe holds highest share in 2020.

The Procter & Gamble Company, Colgate-Palmolive Company , Koninklijke Philips N.V., Church & Dwight Co., Inc. , Panasonic Corporation are the major companies operating in Global Electric Toothbrush Market.

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