Electric Toothbrush Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 6.88 % |
| Fastest Growing Market | Asia-Pacific |
| Largest Market | Europe |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Electric Toothbrush Market Analysis
The Global Electric Toothbrush Market is projected to register a CAGR of 6.88% over the upcoming five years.
Over the long term, the market is expected to be driven by the rise in dental problems and awareness regarding dental hygiene during the forecast period. The dental health association claims that, in comparison to those who use manual brushes, electric toothbrush users had healthier gums, fewer tooth decay, and longer tooth retention. Plaque can be removed quite well with electric toothbrushes, especially ones with "oscillating" heads that rotate in both directions. This reduces the risk of gum disease and tooth decay. Moreover, the rise in disposable income of consumers particularly in developing economies such as China and India coupled with manufacturers' focus on developing innovative products such as smart electric toothbrushes, etc., with enhanced benefits are the major factors anticipated to drive the market growth in the coming years.
Additionally, major players operating in the market are taking launching campaigns to educate and raise awareness of dental care among the people. Furthermore, various associations such as the American Association of Orthodontists (AAO) are taking up initiatives and starting awareness programs related to good oral care. For instance, in October 2022, the American Association of Orthodontists (AAO) sponsored a campaign that aims to create awareness about the benefits of orthodontic treatment and the significance of oral health. Such factors are anticipated to drive market growth during the forecast period. However, the high price of these brushes acts as a major restraint of the market.
Electric Toothbrush Market Trends
This section covers the major market trends shaping the Electric Toothbrush Market according to our research experts:
Deterring Oral Health Among Population Globally
The rapidly changing lifestyles and improper diets, including sugar-rich diets and the increased consumption of alcohol and tobacco, have made oral health one of the significant public health problems in almost every part of the world. For instance, according to the Tobacco Institute of India, tobacco consumption contributed to about 49 million kilograms of legal cigarettes across India during the fiscal year 2021. The majority of tobacco products consumed in the country are in the form of bidi, chewable, and illegal cigarettes which cause severe damage to dental health.
Additionally, consumers worldwide have started to pay immense attention to maintaining their oral health, which led to an increase in the demand for electric toothbrushes, worldwide. Some of the factors that influence the choice of electric toothbrushes from the customers' point of view are perceived performance, brand awareness, product attributes, the credibility of the company, and availability of product information. Also, a few undesired consequences due to oral health issues like lost sleep and heavy spending on oral health are driving people to take care of their oral health. For instance, according to a survey conducted by Delta Dental among United States consumers, around 39% of adults reported losing sleep due to oral health issues in 2021. This factor is directly expected to impact the market studied during the forecast period. Moreover, longer lifespan and the convenience of an electric toothbrush are also a few major factors supporting the market's growth. The average life span of an electric toothbrush is 3-5 years with regular changes of toothbrush heads. Companies also give a 1-2-year guarantee on the goods, allowing customers to return defective or defective-in-condition products and exchange them for new ones.
Europe Holds a Major Share in the Market
Europe has experienced a growing prevalence of oral and dental problems owing to the rise in the percentage of the senior population which is anticipated to drive market growth during the study period. According to WHO, in Europe, human papillomavirus infections are responsible for a growing percentage of oral cancers among young people. A child's and an adult's self-esteem, ability to eat, nutrition, and health are all significantly impacted by dental illnesses and tooth loss. Extensive tooth loss in older persons may restrict the consumption of nutritious foods, compromise nutrition, and raise the risk of chronic diseases.
Similarly, according to VCIOM, insufficient teeth whiteness or enamel darkening was the most common dental problem in Russia as of February 2021, cited by around 28% of respondents. Nearly one-quarter of Russians suffered from sensitive teeth to hot, cold, or sweet foods. Also, 21% of the respondents are suffering from dental deposits (tartar). Such factors are leading consumers to focus on taking good care of their dental health and hygiene, and manufacturers continue to develop new products that address consumer dental requirements in terms of cleaning and whitening, driving the market growth in the region. For instance, in September 2022, ISSA 2 collection was introduced by FOREO on World Oral Health Day in London. The brush, according to the manufacturer, combines PBT polymer and medical-grade silicone for an exceptionally soft brushing experience. To promote more hygienic brush heads and general oral health, it was believed that the natural characteristics of silicone and PBT polymer harbor fewer microorganisms. According to the advertisement, this is tough and the brush head lasts twice as long as a nylon toothbrush.
Electric Toothbrush Industry Overview
The global electric toothbrush market is concentrated with prominent players competing to gain market share. Companies are investing in product development and expanding into distribution channels to gain a competitive edge in the market. Also, manufacturers are focused on developing innovative products such as smart electric toothbrushes, etc., with enhanced benefits to grab the market share. Koninklijke Philips N.V., Church & Dwight Co., Inc., Procter & Gamble, Colgate-Palmolive Company, Panasonic, etc., are prominent global players.
Electric Toothbrush Market Leaders
Colgate-Palmolive Company
Koninklijke Philips N.V.
Procter & Gamble Company
Church & Dwight Co., Inc.
Panasonic Holdings Corporation
*Disclaimer: Major Players sorted in no particular order
Electric Toothbrush Market News
- In September 2022, FOREO announced the newest iteration of its ultra-hygienic silicone sonic toothbrush, ISSA 3 - the 4-in-1 oral care product that it claimed will target teeth, gums, cheeks & tongue. The manufacturer claimed that this product has been clinically shown to reduce gingivitis and enhance overall dental health by 140%, making it perfect for treating periodontal issues like gum inflammation and redness.
- In January 2022, Procter & Gamble's brand Oral-B unveiled a new product 'Oral-B iO10' with iOSense, the newest iteration of its tech-driven toothbrush. The brand is also making the Oral-B iO lineup accessible to more people with the addition of new models called iO4 and iO5 that will be sold for less than USD 100.
- In January 2022, Procter & Gamble's brand Oral-B unveiled a new product 'Oral-B iO10' with iOSense, the newest iteration of its tech-driven toothbrush. The brand is also making the Oral-B iO lineup accessible to more people with the addition of new models called iO4 and iO5 that will be sold for less than USD 100.
Electric Toothbrush Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 Product Form
5.1.1 Electric
5.1.2 Battery Operated
5.1.3 Replacement Brush Heads
5.2 End User
5.2.1 Kids
5.2.2 Adult
5.3 Distribution Channel
5.3.1 Supermarkets/ Hypermarkets
5.3.2 Pharmacy/ Drug Stores
5.3.3 Online Retail Stores
5.3.4 Other Distribution Channels
5.4 Geography
5.4.1 North America
5.4.1.1 United States
5.4.1.2 Canada
5.4.1.3 Mexico
5.4.1.4 Rest of North America
5.4.2 Europe
5.4.2.1 United Kingdom
5.4.2.2 Germany
5.4.2.3 France
5.4.2.4 Russia
5.4.2.5 Italy
5.4.2.6 Spain
5.4.2.7 Rest of Europe
5.4.3 Asia Pacific
5.4.3.1 India
5.4.3.2 China
5.4.3.3 Japan
5.4.3.4 Australia
5.4.3.5 Rest of Asia-Pacific
5.4.4 South America
5.4.4.1 Brazil
5.4.4.2 Colombia
5.4.4.3 Rest of South America
5.4.5 Middle East & Africa
5.4.5.1 South Africa
5.4.5.2 Saudi Arabia
5.4.5.3 Rest of Middle East & Africa
6. COMPETITIVE LANDSCAPE
6.1 Market Share Analysis
6.2 Most Adopted Strategies
6.3 Company Profiles
6.3.1 Procter & Gamble Company
6.3.2 Colgate-Palmolive Company
6.3.3 Koninklijke Philips N.V.
6.3.4 Church & Dwight Co., Inc.
6.3.5 FOREO
6.3.6 Panasonic Holdings Corporation
6.3.7 Lion Corporation
6.3.8 Church & Dwight Co., Inc. (Arm & Hammer)
6.3.9 Den-Mat Holdings LLC
6.3.10 Perfora
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Electric Toothbrush Industry Segmentation
The electric toothbrush is an advanced technological oral product used to clean teeth, gums, and tongue by rotating or side-by-side movement of the toothbrush's head. The global electric toothbrush market is segmented by product form, end-user, distribution channel, and geography. By product form, the market is segmented into electric, battery-operated, and replacement brush heads. By end-user market is segmented into kids and adults. By distribution channels, the market is segmented into supermarkets/hypermarkets, pharmacies/drug stores, online retail stores, and other distribution channels. The study also involves the analysis of regions such as North America, Europe, Asia-Pacific, South America, and the Middle East & Africa. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).
| Product Form | |
| Electric | |
| Battery Operated | |
| Replacement Brush Heads |
| End User | |
| Kids | |
| Adult |
| Distribution Channel | |
| Supermarkets/ Hypermarkets | |
| Pharmacy/ Drug Stores | |
| Online Retail Stores | |
| Other Distribution Channels |
| Geography | |||||||||
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Electric Toothbrush Market Research FAQs
What is the current Electric Toothbrush Market size?
The Electric Toothbrush Market is projected to register a CAGR of 6.88% during the forecast period (2024-2029)
Who are the key players in Electric Toothbrush Market?
Colgate-Palmolive Company , Koninklijke Philips N.V., Procter & Gamble Company, Church & Dwight Co., Inc. and Panasonic Holdings Corporation are the major companies operating in the Electric Toothbrush Market.
Which is the fastest growing region in Electric Toothbrush Market?
Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Electric Toothbrush Market?
In 2024, the Europe accounts for the largest market share in Electric Toothbrush Market.
What years does this Electric Toothbrush Market cover?
The report covers the Electric Toothbrush Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Electric Toothbrush Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
What are the emerging trends in Electric Toothbrush technology?
The emerging trends in Electric Toothbrush technology are a) AI-powered brushing coaching b) Pressure sensors for gum health c) Integration with oral health apps
Electric Toothbrush Industry Report
The global electric toothbrush market is on an upward trajectory, underscored by a growing emphasis on oral hygiene worldwide and the integration of AI technology, presenting significant opportunities for electric toothbrush manufacturers. The convenience offered by these devices is particularly beneficial for consumers with disabilities, further supported by an increase in urban population and disposable income, enhancing product demand. Despite obstacles such as limited awareness of the benefits over manual brushes, segments like battery-powered and rechargeable toothbrushes are expanding, with the female demographic leading the charge due to a rise in employment rates. Regions including North America, Europe, Asia Pacific, South America, and the Middle East & Africa are witnessing substantial growth, driven by e-commerce and internet penetration. Electric toothbrush companies, facilitated by innovation and an expanding awareness of dental hygiene, are capitalizing on these trends, as detailed in Mordor Intelligence™ Industry Reports, which project continuous market growth, highlighting the market's potential for expansion. Get a sample of this industry analysis as a free report PDF download.
