Electric Lawn Mowers Market Size & Share Analysis - Growth Trends And Forecast (2025 - 2030)

Global Electric Lawn Mowers Market Trends and Insights

Rapid Decline in Lithium-Ion Battery Cost and Rising Energy Density

Lower battery costs are making cordless mowers more affordable, while improved energy density enhances runtime and power efficiency, allowing electric models to rival traditional gas-powered mowers. Lithium-ion pack prices dropped from USD 140 per kWh in 2023 to a projected USD 86 per kWh for 2035, helped by tax incentives in the United States and large-scale automotive cell output.^{[1]Argonne National Laboratory, “Cost and Performance Projections for Electric-Vehicle Batteries,” anl.gov} Higher-nickel cathodes deliver 15-20% density gains, allowing walk-behind cordless mowers to run 45–60 minutes on a single charge without weight penalties. Pack life now extends to 5–7 years under advanced thermal management, pushing total operating cost below gasoline equivalents once routine maintenance is removed.

Stricter Worldwide Emission and Noise Standards on Small Gas Engines

Governments worldwide are enforcing tighter restrictions on pollutants, while municipalities impose noise limitations, making traditional gas-powered mowers less viable for residential and commercial use. California’s Small Off-Road Engine (SORE) rule banned new gasoline lawn equipment sales from 2024, framing policy adoption for other United States states. Similar limits under the United States Environmental Protection Agency Phase 3 standards and Canada’s aligned regulations raise compliance costs for spark-ignition manufacturers. Noise ordinances in dense metros further accelerate electric substitutions because battery mowers operate below 70 dBA and avoid time-of-day restrictions.

Growing Consumer Preference for Low-Maintenance Cordless Equipment

Homeowners favor push-button starts, quiet operation, and the absence of oil changes or carburetor service. Household surveys in 2024 showed battery tools cutting annual upkeep outlays by USD 75–125 per unit compared with gasoline peers, strengthening the value proposition for the electric lawn mowers market. Professional crews also report fewer technician training hours and simplified fuel logistics in urban settings.

Expansion of Private-Label Cordless Mower Lines by Large Retailers

Retail giants are expanding their exclusive battery-powered mower offerings, often at competitive price points, attracting budget-conscious consumers. Top United States home-center chains negotiate exclusive battery platforms that retail 15–25% below branded rivals, broadening access for cost-sensitive buyers. The Toro Company’s nationwide rollout at Lowe’s in spring 2024 illustrates how private-label and co-branded assortments stimulate aisle visibility for electric lawn mowers market products.^{[2]The Toro Company, “Toro Outdoor Power Equipment Expands at Lowe’s,” toro.com}

Higher Upfront Price Compared with Equivalent Gas-Powered Mowers

The higher upfront cost of electric lawnmowers compared to their gas-powered counterparts remains a key market restraint, slowing adoption among price-sensitive consumers. Commercial battery zero-turn models list at USD 15,000–25,000 versus USD 8,000–12,000 for gasoline units, widening the capital hurdle even after declining cell costs. The United States duties on Chinese battery packs rose to 25% in 2024 and will reach 58% in 2025, inflating street prices while suppliers diversify sourcing. California and South Coast AQMD (Air Quality Management District) rebates of up to USD 15,000 for pro-grade equipment soften the impact and shorten payback to under three seasons.

Limited Runtime and Recharge Speed for Large-Area Professional Usage

Unlike gas-powered mowers, which can be refueled instantly, battery-powered models require charging downtime, reducing productivity for commercial landscaping services. Landscape crews need 4–6 hours of uninterrupted operation, yet today’s packs sustain 60–90 minutes. Although 80% of fast-charge times have fallen to 60–90 minutes, fleets still juggle spare batteries and invest USD 500–1,500 in shop-side electrical upgrades. Cold weather further trims capacity by 20–30%, prompting seasonal equipment rotation in Northern geographies.

Segment Analysis

By Product Type: Cordless Models Drive Market Evolution

Walk-behind cordless mowers captured 41.3% of 2024 revenue, highlighting the largest segment inside the electric lawn mowers market. Robotic and autonomous units post a 15.1% CAGR outlook as sensors, mapping software and boundary-free navigation reduce labor dependency for residential and municipal turf. Corded walk-behinds retain a small-lot niche, while ride-on zero-turn formats cater to professional grounds crews prioritizing productivity on wide acreage.

The electric lawn mowers market size for robotic platforms is projected to advance from USD 1.8 billion in 2025 to USD 3.7 billion by 2030, supported by boundary-wire-free technology rollouts. Product launches such as Positec’s autonomous range and Husqvarna’s satellite-guided units underscore OEM focus on labor-saving value propositions. Stand-on designs remain a specialized play, yet their compact footprint suits tree-rich commercial sites where tight pivots matter more than outright deck width.

Note: Segment shares of all individual segments available upon report purchase

By End User: Residential Dominance with Professional Acceleration

Residential DIY owners generated 68.1% of revenue in 2024, anchoring the largest stake in the electric lawn mowers market. Suburban homeowners choose battery platforms for convenience, while smaller lot sizes align well with 45-minute runtime limits. Golf courses and sports facilities represent specialized applications where consistent cut quality and reduced noise pollution justify premium electric equipment investments.

Municipal agencies and government fleets, although accounting for only a minor share of 2024 shipments, are anticipated to add a 14.2% CAGR as zero-emission procurement rules phase out gasoline stock. Professional landscapers represent the bridge segment, as battery units formed 35% of their 2022 tool purchases, and the tally is anticipated to rise as labor shortages and nighttime noise curfews intensify. Professional users increasingly value the instant torque delivery and consistent power output of electric equipment throughout the discharge cycle, eliminating the performance degradation associated with gas engine operation.

By Battery Voltage: Mid-Duty Segment Gains Professional Traction

The 37-60V mid-duty battery segment captures growing professional interest as manufacturers optimize power-to-weight ratios for extended operation requirements. Less than or equal to 36V light-duty systems serve residential applications where runtime and cutting width requirements remain modest, while more than 60V commercial-grade configurations target professional users requiring maximum power output and extended operation capabilities. Battery voltage selection increasingly reflects application-specific requirements rather than simple power scaling, with mid-duty systems offering optimal balance between runtime, weight, and cutting performance for most residential and light commercial applications.

STIHL's battery product sales reached 24% of total revenue in 2023, with targets to increase this to 35% by 2027 and 80% by 2035, demonstrating manufacturer commitment to electric portfolio expansion across voltage segments. Honda's dual battery bay design supports both 8 Ah and 12 Ah configurations within the same voltage platform, providing scalable runtime options without requiring separate charging infrastructure. Professional landscaping services increasingly standardize on single voltage platforms to simplify battery inventory and charging logistics, with 60V systems emerging as the preferred commercial standard. 

Note: Segment shares of all individual segments available upon report purchase

By Distribution Channel: Specialty Dealers Maintain Professional Focus

In-store retail through home centers commands significant market share, leveraging consumer preference for hands-on product evaluation and immediate availability for residential purchases. Specialty dealer and pro dealer channels maintain advantages in professional segments through technical expertise, service capabilities, and equipment financing options tailored to commercial users. Online marketplaces demonstrate rapid growth among first-time electric mower buyers seeking competitive pricing and comprehensive product reviews, with Amazon emerging as a preferred platform for price-sensitive consumers. The distribution landscape reflects broader retail trends toward omnichannel strategies that combine physical and digital touchpoints.

Home Depot's 27% unit share in outdoor power equipment retail, followed by Lowe's at 22%, creates duopoly dynamics that influence manufacturer pricing and promotional strategies. Specialty dealers provide critical support for professional users requiring equipment demonstrations, maintenance services, and fleet management solutions that online channels cannot replicate. The shift toward electric equipment creates new service revenue opportunities for dealers through battery replacement, charging system installation, and fleet electrification consulting services.

Geography Analysis

North America led the electric lawn mowers market in 2024 with 35.2% revenue, underpinned by state incentive schemes and California’s 2024 SORE ban. Rebate programs ranging from USD 100 to USD 15,000 shorten payback horizons for homeowners and municipalities alike. Canada’s mirrored exhaust rules allow vendors to treat both nations as one regulatory bloc, streamlining certification.

Asia-Pacific delivered the highest regional growth at 11.1% CAGR, moving from 21% to an anticipated 27% revenue share by 2030. China’s 2024 “equipment renewal” stimulus, battery-cell cost advantages, and a burgeoning middle-class lift adoption. Japan’s tech-savvy consumers are early adopters of robotic mowers integrated with smart-home ecosystems, while India’s urban sprawl and government EV policies gradually unlock a sizeable homeowner base.

Europe maintains steady momentum on the back of strict noise rules and a consumer sustainability ethos. Robotic penetration exceeds 20% of regional mower sales, far above global norms, aided by Husqvarna’s entrenched dealer web and product familiarity. Eastern Europe offers white space as gross domestic product per capita rises, and European Union eco-label incentives ripple eastward.