Electric Lawn Mowers Market Size & Share Analysis - Growth Trends and Forecast (2026 - 2031)

Global Electric Lawn Mowers Market Trends and Insights

Rapid Decline in Lithium-Ion Battery Cost and Rising Energy Density

As battery costs drop, cordless mowers are becoming more affordable. Enhanced energy density enables electric models to rival gas-powered mowers in runtime and efficiency. In 2023, battery pack prices fell significantly, and by early 2024, Chinese lithium-iron phosphate cells averaged lower costs. This decline eliminates the premium that once restricted cordless mowers to a niche market. Energy density advancements now allow battery packs to fit within walk-behind chassis without exceeding ergonomic weight limits. Manufacturers are shifting to advanced cell formats, supported by global cell output growth. By 2027, most residential models are anticipated to achieve cost parity with gasoline mowers. Professional landscapers are already benefiting, recovering investments quickly, while the electric lawn mowers market is poised for double-digit revenue growth.

Stricter Global Emission and Noise Regulations on Small Gas Engines

As governments worldwide tighten restrictions on pollutants and municipalities impose noise limitations, traditional gas-powered mowers are becoming increasingly unviable for both residential and commercial use. Starting in January 2028, California will ban the sale of new gasoline-powered lawn mowers, affecting an annual market of approximately 16 million engines^{[1]Source: California Air Resources Board, “Small Off-Road Engines,” arb.ca.gov}. The European Union's Stage V regulations mandate expensive after-treatment for engines with a power output of less than 56 kilowatts, prompting many producers to abandon gasoline models instead of re-engineering them. In an effort to accelerate the shift, California has allocated USD 30 million in 2024 rebates specifically to help small businesses and sole proprietors, such as professional landscapers, transition to zero-emission off-road equipment, including electric tools. Furthermore, similar legislative measures are being considered in Washington, Oregon, and New York. These tightening regulations not only shorten the viable lifespan of combustion models but also steer demand towards zero-emission platforms, reshaping the landscape of the electric lawn mowers market.

Municipal Zero-Emission Procurement Mandates for Grounds Equipment

From Boulder to Baltimore, cities are committing to all-electric park fleets by 2030, prioritizing zero-emission criteria over the lowest-cost bidding in their tenders. In Boulder, electric purchases are mandated when lifecycle costs are comparable to those of traditional options, a benchmark that is currently met in most cases. Spokane’s municipal golf courses adopted battery-powered zero-turn mowers in 2025, reporting significant savings in operating costs over a five-year period. The European Union’s Green Public Procurement framework now allocates a substantial portion of contract scoring to carbon footprint considerations. While municipal orders account for a smaller share of unit volume, they tend to favor premium commercial models, significantly shaping manufacturer roadmaps. As an increasing number of cities finalize their electric specifications, this policy momentum bolsters a consistent demand growth for the electric lawn mowers market.

Expanded Retailer Private-label Cordless Mower Ranges

By 2028, Home Depot aims for battery equipment to make up a significant portion of its outdoor power sales, expanding shelf space for exclusive models from Ryobi, Ridgid, and Milwaukee. In 2024, Lowe's rolled out premium end-caps for EGO across 1,700 stores. Private-label bundles leverage cross-platform batteries. Homeowners with a drill can now purchase a mower without needing a second battery, effectively saving USD 100 to USD 150. In the sub-USD 400 segment, private labels have shown notable growth from 2022 to 2025. Retailers are testing battery-swap subscriptions priced between USD 15 and USD 25 per month, which alleviates range anxiety. This approach squeezes margins for traditional gasoline sellers, nudging consumers towards electric options and bolstering momentum in the electric lawn mowers market.

The operational runtime duration is limited per usage period

Electric lawn mowers are increasingly popular due to their eco-friendly design and quieter operation. However, professional crews note that cordless mowers, while effective for small yards, often require midday battery changes for larger tasks, resulting in 20% downtime compared to gasoline mowers' quick refueling capabilities. A Revolution push mower, powered by a 5-kilowatt-hour pack, can handle sixty-five suburban lawns, but wet grass drains capacity faster, extending charging cycles. Zero-turn electric mowers with 10- to 15-kilowatt-hour packs provide 4 to 6 hours of runtime per usage period. These packs, priced at USD 3,000, need six to eight hours to recharge on 240-volt lines. Limited operational runtime per usage period remains a key restraint in the electric lawn mowers market. Without improvements in battery density or fast-charging infrastructure, runtime concerns will continue to limit the adoption of electric lawn mowers in high-volume commercial applications.

New government-imposed trade tariffs are affecting product import costs

The new government-imposed trade tariffs and associated levies are creating significant challenges for manufacturers, impacting their ability to maintain competitive pricing and profitability. These developments highlight the growing complexities in the electric lawn mowers market as it navigates evolving trade policies and cost pressures. The United States has imposed a 25% tariff on Chinese lithium-ion batteries for non-automotive packs, effective January 2026^{[2]Source: United States Trade Representative, “Fact Sheet on Tariffs,” USTR.gov}. This policy has increased landed costs by approximately 8% for mower builders reliant on Shenzhen supplies. Additional levies on magnets, graphite, and semiconductors are further straining the supply chain, significantly affecting product import costs and restraining market growth. Relocating assembly operations to Mexican plants avoids these tariffs but introduces a 4% cost premium and reduced throughput during the initial ramp-up phase, which may impact production efficiency. 

Segment Analysis

By Product Type: Robotic Platforms Disrupt Labor Economics

Walk-behind cordless mowers held 54.3% of the electric lawn mowers market share in 2025, driven by a pricing range of USD 300 to USD 600 and their compatibility with home-improvement battery ecosystems. Robotic and autonomous platforms, leveraging real-time kinematic navigation, are poised to surge at a 17.1% CAGR through 2031, driven by rising labor costs and increasing acceptance of unattended mowing. Ride-on lawn tractors and zero-turn models cater to properties spanning one to five acres, equipped with 8 to 12 kilowatt-hour packs that provide three to four hours of operation per charge. 

Germany and the Netherlands lead in robotic adoption, with landscaper wages surging 12% since 2024, driven by tight labor markets. A deployment at Spokane’s 120-acre municipal golf showcased the potential for savings, achieving a notable 60% cost reduction over five years. The ongoing segmentation in the market ensures a diverse landscape, preventing any single architecture from dominating the electric lawn mowers market size.

Note: Segment shares of all individual segments available upon report purchase

By End User: Municipal Procurement Reshapes Competitive Dynamics

Residential do-it-yourself users commanded 71.2% market share in 2025, primarily driven by walk-behind cordless units priced under USD 500. As zero-emission clauses gain traction in public tenders, municipal and government buyers are witnessing a robust growth rate of 13.3% CAGR from 2026 to 2031. Professional landscapers, leveraging higher-specification equipment and bundled service contracts, command a significant 30% share of the market's value.

To address labor shortages, golf courses and sports facilities are turning to robotic units, realizing a payback period of just 18 to 24 months. Home Depot's private-label bundles have effectively reduced entry costs for homeowners by approximately USD 100, leading to a surge in repeat purchases within the battery ecosystem. The electric lawn mowers market is increasingly favoring institutional fleets, which prioritize runtime guarantees and predictive maintenance, thereby driving demand for full-service contracts from original equipment manufacturers. Additionally, advancements in battery technology, such as extended runtime and faster charging capabilities, are further propelling the adoption of electric lawn mowers. The growing emphasis on sustainability and noise reduction is also encouraging residential and commercial users to transition from traditional gas-powered mowers to electric alternatives. Original equipment manufacturers are focusing on innovation, offering features like smart connectivity and autonomous operation to cater to evolving consumer preferences and enhance market competitiveness.

By Battery Voltage: Commercial-Grade Systems Approach Runtime Parity

The 37- to 60-volt mid-duty segment captured a 46.5% market share in 2025, striking a balance between cost, weight, and runtime. These platforms are particularly favored for their ability to meet the needs of both residential and light commercial users. Meanwhile, systems exceeding 60 volts are projected to grow at a robust 15.2% CAGR through 2031, driven by 10-kilowatt-hour packs that offer over four hours of operation, thus closing the gap with gasoline counterparts. The increasing adoption of these high-voltage systems is attributed to their enhanced performance, making them suitable for heavy-duty applications. As consumers increasingly prioritize longer runtimes, light-duty products operating at 36 volts are losing traction, signaling a shift in consumer preferences toward more powerful and efficient solutions.

Battery compatibility across platforms has positioned the 40-volt band as a leader in residential markets, while the 80-volt band dominates commercial sectors. Despite this, voltage fragmentation remains prevalent, largely due to brands safeguarding their established customer bases. While the Outdoor Power Equipment Alliance advocates for greater interoperability, the deep-rooted ecosystems of existing brands may hinder swift consolidation. However, the push for standardization is anticipated to gain momentum as consumers demand more versatile and cost-effective solutions. With continuous upgrades and technological advancements, both mid and high-voltage categories are poised to capture a significant share of the expanding electric lawn mowers market. These advancements are also driving innovation in battery technology, further enhancing the appeal of electric lawn mowers over traditional gasoline-powered models.

Note: Segment shares of all individual segments available upon report purchase

By Distribution Channel: E-Commerce Accelerates Direct-to-Consumer Shift

In-store retail channels, anchored by home centers such as Home Depot and Lowe's, held a 64.1% market share in 2025, leveraging immediate product availability and live demonstrations. Meanwhile, online marketplaces surged ahead, boasting an impressive 13.9% CAGR through 2031. Direct-to-consumer brands are sidestepping dealer markups, attracting buyers keen on premium robotic electric lawn mowers. Specialty dealers, by offering financing, service, and battery health checks, are not only retaining professional and municipal clients but also maintaining their price premiums. The growing demand for electric lawn mowers, driven by environmental concerns and advancements in battery technology, has further strengthened the position of these specialty dealers in the market.

Home Depot, aiming to have battery-powered tools constitute 85% of its outdoor power equipment sales by 2028, has already reduced its gasoline floor stock to just one-third of its 2020 levels. Online sellers, surpassing the typical 50-unit limit of most showrooms, are showcasing a wider assortment and spotlighting niche brands like Mammotion. The buy-online-pick-up-in-store model surged to account for 18% of big-box transactions in 2025, seamlessly merging convenience with local inventory and bolstering the omnichannel trend in the electric lawn mowers market. Additionally, the increasing adoption of robotic and cordless electric lawn mowers has encouraged manufacturers to expand their product portfolios, catering to diverse consumer needs and preferences. This shift is anticipated to further accelerate the growth of the electric lawn mowers market during the forecast period.

Geography Analysis

By geography, North America accounted for 30.2% of the electric lawn mowers market in 2025. North America, bolstered by California's 2028 engine ban and city fleet transitions. The region's focus on reducing emissions and transitioning to sustainable alternatives has significantly driven the adoption of electric lawn mowers. Government regulations and incentives further support the market's growth in this geography. Additionally, the increasing adoption of advanced technologies, such as autonomous mowing systems, is contributing to the market's expansion.

Asia-Pacific, spearheaded by China and India, is set for a robust 16.8% CAGR. The region's rising middle-class population, coupled with increasing urbanization, has led to higher demand for quieter and more efficient cordless models. Stringent urban noise regulations, along with the region's dominance in manufacturing, ensure competitive pricing and widespread availability of electric lawn mowers. These factors, combined with government initiatives promoting sustainable practices, are driving the market's growth in this region.

Europe, navigating Stage V emission mandates and labor shortages that favor the adoption of autonomous mowing, is witnessing significant advancements in the use of electric lawn mowers. The region's regulatory framework and increasing awareness of sustainable practices are driving market growth. South America, riding on Brazil's subsidy rollbacks on gasoline and Argentina's inflationary pressures curbing fuel imports, is experiencing steady growth. The shift towards electric alternatives is further supported by the region's focus on reducing dependency on traditional fuel sources. The Middle East and Africa, grappling with grid reliability issues and steep initial costs, are gradually adopting electric lawn mowers. While challenges persist, growing awareness and advancements in technology are anticipated to support market growth in the coming years. Russia, hampered by sanctions curtailing lithium-ion imports, faces slower growth, but the global shift towards electric alternatives continues to influence the market dynamics.