East Africa Lubricants Market Size and Share

East Africa Lubricants Market (2025 - 2030)
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East Africa Lubricants Market Analysis by Mordor Intelligence

The East Africa Lubricants Market size is estimated at 302.53 million liters in 2025, and is expected to reach 386.67 million liters by 2030, at a CAGR of 5.03% during the forecast period (2025-2030). Current expansion is propelled by an infrastructure boom, resilient automotive demand, and the region’s integration into the African Continental Free Trade Area, collectively transforming the East Africa lubricants market into a pivotal consumption hub. Cross-border trade harmonization removes tariff barriers that once constrained circulation, while OEM specifications for higher-grade synthetics steadily lift the value of every liter sold. A steady pipeline of megaprojects, from the Standard Gauge Railway in Kenya to gas liquefaction plants in Tanzania, funnels heavy-duty equipment requirements back into the East Africa lubricants market. At the same time, local blenders add capacity to cut freight costs, shorten lead times, and elevate quality oversight, reinforcing regional self-sufficiency amidst global supply risk.

Key Report Takeaways

  • By product type, engine oils held 46.18% of the East Africa lubricants market share in 2024. Transmission and gear oils are forecast to clock the fastest 5.25% CAGR through 2030.
  • By end-user industry, automotive applications commanded 58.15% of the East Africa lubricants market size in 2024 and exhibits the strongest 5.37% growth momentum through 2030.
  • Kenya retained a 42.10% share of the East Africa lubricants market in 2024, while Tanzania is set to expand at a 5.44% CAGR to 2030.

Segment Analysis

By Product Type: Engine Oils Sustain Dominance Amid Synthetic Transition

Engine oils continued to account for 46.18% of the East Africa lubricants market in 2024, supported by a vast installed base of passenger and commercial vehicles. Transmission and gear oils are set to outpace all other categories at a 5.25% CAGR, mirroring growth in articulated trucks and construction machinery that demand specialty drivetrain fluids. The segment’s rapid shift toward synthetics signals higher per-unit value even as volumes climb, anchoring profitability for major suppliers.

Across construction sites, hydraulic fluid usage rides on the back of sustained earth-moving activity, while metalworking fluids register upticks as Kenya’s and Tanzania’s industrial parks cut and shape steel for rail, port, and energy projects. Greases remain indispensable in mining conveyor bearings and marine deck gear despite their smaller absolute tonnage. Local blenders integrate anti-counterfeit QR codes to safeguard brand equity, a move welcomed by regulators aiming to sanitize the East Africa lubricants industry. Shell’s portfolio dominance demonstrates how multinationals capitalize on broad SKU coverage and entrenched channel presence to reinforce competitive moats.

East Africa Lubricants Market: Market Share by Product Type
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By End-User Industry: Automotive Sector Drives Growth Across Vehicle Segments

Automotive applications contributed 58.15% to the East Africa lubricants market size in 2024 and are tracking a 5.37% CAGR to 2030. Light-duty passenger cars proliferate with rising disposable incomes in Nairobi, Dar es Salaam, and Addis Ababa, while ride-hailing fleets anchor a predictable volume of engine oils and ATF. Heavy trucks surge on the Northern and Central corridors, uplifting demand for long-drain diesel engine oils that cut downtime for logistics firms.

Motorcycle loans unlock two-wheeler ownership in peri-urban zones, demanding small-pack two-stroke oils that differ in formulation and marketing approach. In parallel, power generation sites adopt high-spec turbine oils as installed capacity scales to meet industrialization targets. Mining, marine, and agriculture complete the mosaic, each loading specialized lubricant grades into the East Africa lubricants market and diversifying supplier revenue. OEM service networks knit together rural workshops through authorized dealer programs, upgrading lube quality and feeding data back to manufacturers for product fine-tuning.

East Africa Lubricants Market: Market Share by End-user Industry
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Note: Segment shares of all individual segments available upon report purchase

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Geography Analysis

Kenya controlled 42.10% of the East Africa lubricants market in 2024, courtesy of Mombasa’s deep-sea port and mature retail network. TotalEnergies’ expansion from 27,000 to 47,000 tons shows capacity scaling to defend hub status, yet the loss of Ugandan transit fuel reveals vulnerabilities. KEBS’ surveillance curtails counterfeit incidence in formal channels, though porous borders still leak illicit products into rural shops. Infrastructure milestones like the Lamu Port–South Sudan–Ethiopia Corridor add fresh lubricant demand from construction fleets and future freight flows.

Tanzania, forecast to rise 5.44% annually through 2030, recruits investment under Vision 2025 and rides a strategic gateway status for landlocked neighbors. Vivo Energy’s Shell relaunch campaign rallies brand equity, while Oryx Energies’ Dar plant secures domestic supply and exports into the Great Lakes. LNG projects demanding USD 20 billion of outlays promise multi-year lifts for compressor and process oils.

Uganda, Ethiopia, Rwanda, Burundi, and the Democratic Republic of Congo combined contribute a growing slice of volume. Uganda’s refinery and pipeline construction deliver novel industrial lube consumption despite forex headwinds. Ethiopia’s population advantage suggests eventual scale once policy reforms unlock private capital. Rwanda’s predictable regulatory climate entices distributors seeking orderly growth. In DRC and Burundi, peace dividends allow roads and mines to reopen, sowing the seeds for broader participation in the East Africa lubricants market.

Competitive Landscape

The market is moderately fragmented. Local independents maintain relevance by nurturing personalized service and flexible credit. However, scale deficits in forex access, lab capability, and counterfeit enforcement hamper direct rivalry with majors. Technology investment accelerates across the board: IoT-enabled oil condition monitoring locks clients into subscription-like service models, and e-commerce portals streamline workshop replenishment. Sustainability emerges as a new battlefield as companies explore take-back schemes and re-refining pilots to align with circular-economy objectives, potentially opening a fresh frontier for differentiation within the East Africa lubricants market.

East Africa Lubricants Industry Leaders

  1. TotalEnergies

  2. Shell plc

  3. Chevron Corporation

  4. Oryx Energies

  5. Lake Group

  6. *Disclaimer: Major Players sorted in no particular order
East Africa Lubricants Market - Market Concentration
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Recent Industry Developments

  • October 2024: Vivo Energy Tanzania launched the “Shell Tumerudi Kivingine” campaign to re-introduce Shell lubricants, focusing on engine protection and fuel efficiency while aligning with Vision 2025 goals.
  • March 2024: Bureau Veritas agreed to operate Yana Oil’s lubricant testing laboratory in Nairobi, strengthening regional quality assurance capabilities.

Table of Contents for East Africa Lubricants Industry Report

1. Introduction

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. Research Methodology

3. Executive Summary

4. Market Landscape

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Industrial and Infrastructure Boom
    • 4.2.2 Rapid Growth of Used-Vehicle Fleet
    • 4.2.3 OEM Push toward Higher-Grade Synthetics
    • 4.2.4 Cross-Border Trade Liberalization (AfCFTA)
    • 4.2.5 Local Blending Capacity Expansion
  • 4.3 Market Restraints
    • 4.3.1 Base-Oil Price Volatility
    • 4.3.2 Counterfeit and Sub-Standard Products
    • 4.3.3 Foreign-Exchange Shortages
  • 4.4 Value Chain Analysis
  • 4.5 Porter's Five Forces
    • 4.5.1 Bargaining Power of Suppliers
    • 4.5.2 Bargaining Power of Buyers
    • 4.5.3 Threat of New Entrants
    • 4.5.4 Threat of Substitutes
    • 4.5.5 Degree of Competition

5. Market Size and Growth Forecasts (Volume)

  • 5.1 By Product Type
    • 5.1.1 Engine Oils
    • 5.1.2 Transmission and Gear Oils
    • 5.1.3 Hydraulic Fluids
    • 5.1.4 Greases
    • 5.1.5 Metalworking Fluids
    • 5.1.6 Other Product Types (Compressor Oils, Process Oils, etc.)
  • 5.2 By End User Industry
    • 5.2.1 Automotive
    • 5.2.1.1 Passenger Vehicles
    • 5.2.1.2 Commercial Vehicles
    • 5.2.1.3 Motorcycles
    • 5.2.2 Heavy Equipment
    • 5.2.3 Metallurgy and Metalworking
    • 5.2.4 Power Generation
    • 5.2.5 Marine
    • 5.2.6 Other End-user Industries (Oil and Gas, Agri, Cement, etc.)
  • 5.3 By Geography
    • 5.3.1 Kenya
    • 5.3.2 Tanzania
    • 5.3.3 Uganda
    • 5.3.4 Ethiopia
    • 5.3.5 Rwanda
    • 5.3.6 Burundi
    • 5.3.7 Democratic Republic of Congo

6. Competitive Landscape

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share (%)/Ranking Analysis
  • 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
    • 6.4.1 BP plc
    • 6.4.2 Chevron Corporation
    • 6.4.3 Engen Petroleum Ltd.
    • 6.4.4 ENOC
    • 6.4.5 ExxonMobil
    • 6.4.6 General Petroleum FZE
    • 6.4.7 Hass Petroleum
    • 6.4.8 Lake Group
    • 6.4.9 LIQUI MOLY GmbH
    • 6.4.10 MOCL (Mineral Oil Corporation Ltd.)
    • 6.4.11 Motul S.A.
    • 6.4.12 National Oil Corporation of Kenya, Energizing Kenya
    • 6.4.13 Oryx Energies
    • 6.4.14 Rubis Energie
    • 6.4.15 Shell plc
    • 6.4.16 SINOPEC
    • 6.4.17 TotalEnergies
    • 6.4.18 Vivo Energy Holding B.V.
    • 6.4.19 Yana Oil (Bureau Veritas)

7. Market Opportunities and Future Outlook

  • 7.1 White-space and Unmet-Need Assessment
  • 7.2 Growth of waste-oil collection and re-refining
  • 7.3 Emerging e-commerce channels for lubricants
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East Africa Lubricants Market Report Scope

Lubricants are substances made from a combination of base oils and additives. These lubricants are used in various automotive applications such as engines, brakes, gears, and other parts lubrication. The base oil composition in the formulation of lubricants is primarily between 75-90%. Lubricants are used to reduce friction between surfaces in contact to minimize energy loss generated from friction.

The East African lubricants market is segmented by end-user, product type, and geography (Kenya, Tanzania, the Democratic Republic of the Congo, Burundi, Uganda, Ethiopia, and Rwanda). By end-user, the market is segmented into automotive, heavy equipment, metallurgy and metalworking, power generation, marine, and other end-user industries (oil and gas, etc.). By product type, the market is segmented into engine oils, greases, hydraulic fluids, metalworking fluids, transmission, and gear oils. The report also covers the market size and forecasts for the market in 7 countries across the region.

For each segment, the market sizing and forecasts have been done on the basis of volume (liters).

By Product Type
Engine Oils
Transmission and Gear Oils
Hydraulic Fluids
Greases
Metalworking Fluids
Other Product Types (Compressor Oils, Process Oils, etc.)
By End User Industry
Automotive Passenger Vehicles
Commercial Vehicles
Motorcycles
Heavy Equipment
Metallurgy and Metalworking
Power Generation
Marine
Other End-user Industries (Oil and Gas, Agri, Cement, etc.)
By Geography
Kenya
Tanzania
Uganda
Ethiopia
Rwanda
Burundi
Democratic Republic of Congo
By Product Type Engine Oils
Transmission and Gear Oils
Hydraulic Fluids
Greases
Metalworking Fluids
Other Product Types (Compressor Oils, Process Oils, etc.)
By End User Industry Automotive Passenger Vehicles
Commercial Vehicles
Motorcycles
Heavy Equipment
Metallurgy and Metalworking
Power Generation
Marine
Other End-user Industries (Oil and Gas, Agri, Cement, etc.)
By Geography Kenya
Tanzania
Uganda
Ethiopia
Rwanda
Burundi
Democratic Republic of Congo
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Key Questions Answered in the Report

How fast is lubricant demand expanding across East Africa?

Volume is growing at a 5.03% CAGR, taking the East Africa lubricants market from 302.53 million liters in 2025 to 386.67 million liters by 2030.

Which product category leads regional consumption?

Engine oils retain leadership with 46.18% share, reflecting the dominance of automotive and heavy-duty engines.

Why is Tanzania the fastest-rising market?

Vision 2025 investments and port diversification attract blending capacity and large gas projects that push a 5.44% CAGR.

How do OEM mandates influence lubricant mix?

Stricter emission standards and extended service intervals accelerate the shift toward synthetic formulations, lifting average selling prices.

What risks could derail growth?

Forex shortages, base-oil price swings, and counterfeit products pose the greatest short-term threats by squeezing margins and distorting competition.

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