Electric Mountain Bike Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The report covers Global E-Mountain Bike Market Suppliers and is segmented by Propulsion Type (Pedal-assisted and Throttle-assisted (Power-on-demand)), Application (Leisure and Commuting), and Geography (North America, Europe, Asia-Pacific, and the Rest of the World). The report offers the market size and forecast of the E-mountain bike market in value USD million for the segments mentioned above.

Electric Mountain Bike Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

E-Mountain Bike (EMTB) Market Size

E-mountain Bike Market Summary
Study Period 2019 - 2030
Market Size (2025) USD 6.49 Billion
Market Size (2030) USD 11.73 Billion
CAGR (2025 - 2030) 12.56 %
Fastest Growing Market North America
Largest Market Europe
Market Concentration Medium

Major Players

E-mountain Bike Market Major Players

*Disclaimer: Major Players sorted in no particular order

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E-Mountain Bike (EMTB) Market Analysis

The E-Mountain Bike Market size is estimated at USD 6.49 billion in 2025, and is expected to reach USD 11.73 billion by 2030, at a CAGR of 12.56% during the forecast period (2025-2030).

  • On a broader scale, COVID-19 had a marginal impact on the e-mountain bike market compared to the adverse effects it vastly had on different markets. With the preference for personal mobility that is to rise and the need to overcome traffic congestion, the demand for personal vehicles will increase. Also, with the growing environmental impact and concerns over rising temperatures due to emissions, e-bikes are a great alternative to conventional bicycles and motorcycles.
  • However, COVID-19 set back the industry with zero mobility of people and halted the manufacturing of new e-bikes. Post COVID-19, with the recreational activities and health awareness among consumers, the market is set to a good rise in terms of economy.
  • Over the longer term, the e-mountain is growing rapidly as the younger generation shows excellent interest in trekking and recreational activities. However, factors like government regulations regarding speed and safety issues associated with these bikes are likely to hinder the market's growth. For instance, The Union Cycliste Internationale (UCI) adopted strict regulations regarding the electric motors on e-mountain bikes, which must not exceed 250 watts. Pedaling assistance is only permitted to a maximum speed of 25 kph.
  • Europe is anticipated to register the highest adoption rate for E-mountain bikes which is leading the global stance from the front.

E-Mountain Bike (EMTB) Industry Overview

The e-mountain bike market is growing, and some of the major players in the market are Yamaha Motor, Pedego Electric Bikes, BH Bikes, and CUBE. The companies are expanding their presence worldwide by launching new products with the latest technology. As the market is growing, various major players from other sectors of industries are entering the market.

Players are focusing on building reliable and efficient mountain bikes comfortable with different terrains. This has helped the companies to gain consumer stances over the longer-term forecast period.

E-Mountain Bike (EMTB) Market Leaders

  1. Giant Manufacturing Co. Ltd

  2. Trek Bicycle Corporation

  3. Yamaha Motor

  4. Pedego Electric Bikes

  5. Scott Bicycles

  6. *Disclaimer: Major Players sorted in no particular order
Giant Manufacturing Co. Ltd, Trek Bicycle Corporation, Yamaha Motor, Pedego Electric Bikes, Scott Bicycles
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E-Mountain Bike (EMTB) Market News

  • March 2022: Ducati unveiled its new range of electric bikes, including the Futa, a new ultra-light race e-bike. The Futa features a carbon fiber monocoque frame with sports endurance geometry, and the motor is located on the rear hub and is an FSA System HM 1.0 with 250W and 31 lb-ft of torque.
  • December 2021: e-Cycles brand Hero Lectro launched two new electric mountain bikes, 'F2i' and 'F3i', India's first connected e-mountain bikes. These electric-MTBs come with a high capacity 6.4Ah IP67 rated battery and a high torque 250W BLDC motor.

E-Mountain Bike (EMTB) Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION (Market Size in Value USD Billion)

  • 5.1 By Propulsion Type
    • 5.1.1 Pedal -assisted
    • 5.1.2 Throttle-Assisted
    • 5.1.3
  • 5.2 By Application
    • 5.2.1 Leisure
    • 5.2.2 Commuting
  • 5.3 By Geography
    • 5.3.1 North America
    • 5.3.1.1 United States
    • 5.3.1.2 Canada
    • 5.3.1.3 Rest of North America
    • 5.3.1.4
    • 5.3.2 Europe
    • 5.3.2.1 Germany
    • 5.3.2.2 United Kingdom
    • 5.3.2.3 Italy
    • 5.3.2.4 Switzerland
    • 5.3.2.5 Rest of the Europe
    • 5.3.2.6
    • 5.3.3 Asia-Pacific
    • 5.3.3.1 China
    • 5.3.3.2 India
    • 5.3.3.3 Japan
    • 5.3.3.4 South Korea
    • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.3.6
    • 5.3.4 Rest of the World
    • 5.3.4.1 South America
    • 5.3.4.2 Middle-East and Africa
    • 5.3.4.3
  • 5.4

6. COMPETITIVE LANDSCAPE

  • 6.1 Vendor Market Share
  • 6.2 Company Profiles*
    • 6.2.1 Giant Manufacturing Co. Ltd
    • 6.2.2 Pivot Cycles
    • 6.2.3 Scott Sports SA
    • 6.2.4 Trek Bicycle Corporation
    • 6.2.5 Trinx Bikes
    • 6.2.6 CUBE GmbH & Co. KG
    • 6.2.7 Yamaha Motor Co. Ltd
    • 6.2.8 Pedego Electric Bikes
    • 6.2.9 BH Bikes

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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E-Mountain Bike (EMTB) Industry Segmentation

The e-mountain bike is an electric bicycle that is dedicated to trekking applications. These are made favorable for a wide variety of terrain to keep their performance high.

The e-mountain bike market is segmented by propulsion type, application, and geography. Based on propulsion type, the market is segmented into pedal-assisted and throttle-assisted. Based on application type, the market is segmented into leisure and commuting. Based on geography, the market is segmented into North America, Europe, Asia-Pacific, and the Rest of the World. 

The report offers market size and forecasts for the e-mountain market in value (USD billion) for all the above-mentioned segmentation.

By Propulsion Type Pedal -assisted
Throttle-Assisted
By Application Leisure
Commuting
By Geography North America United States
Canada
Rest of North America
Europe Germany
United Kingdom
Italy
Switzerland
Rest of the Europe
Asia-Pacific China
India
Japan
South Korea
Rest of Asia-Pacific
Rest of the World South America
Middle-East and Africa
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E-Mountain Bike (EMTB) Market Research FAQs

How big is the E-Mountain Bike Market?

The E-Mountain Bike Market size is expected to reach USD 6.49 billion in 2025 and grow at a CAGR of 12.56% to reach USD 11.73 billion by 2030.

What is the current E-Mountain Bike Market size?

In 2025, the E-Mountain Bike Market size is expected to reach USD 6.49 billion.

Who are the key players in E-Mountain Bike Market?

Giant Manufacturing Co. Ltd, Trek Bicycle Corporation, Yamaha Motor, Pedego Electric Bikes and Scott Bicycles are the major companies operating in the E-Mountain Bike Market.

Which is the fastest growing region in E-Mountain Bike Market?

North America is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in E-Mountain Bike Market?

In 2025, the Europe accounts for the largest market share in E-Mountain Bike Market.

What years does this E-Mountain Bike Market cover, and what was the market size in 2024?

In 2024, the E-Mountain Bike Market size was estimated at USD 5.67 billion. The report covers the E-Mountain Bike Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the E-Mountain Bike Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Electric Mountain Bikes Industry Report

Statistics for the 2025 E-Mountain Bike market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. E-Mountain Bike analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.