E-Mountain Bike Market – Growth, Trends, and Forecast (2019 – 2024)

The global e-mountain bike market is segmented by application type (Leisure, Competition), and Geography

Market Snapshot

market summary
Study Period:


Base Year:


Fastest Growing Market:

North America

Largest Market:


Key Players:

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Market Overview

The global e-mountain bike market is anticipated to register a CAGR of about 6.25% during the forecast period (2019 – 2024).

  • The e-mountain growing rapidly as the younger group of generation showing great interest in the trekking and recreational activities. However, factors, such as government regulations regarding speed and safety issues associated with these bikes, are likely to hinder the growth of the market. For instance, The UCI (Union Cycliste Internationale) has adopted strict regulations regarding the electric motors on E-mountain bikes which must not exceed 250 watts. Pedalling assistance is only permitted to a maximum speed of 25kph.
  • There is an increasing interest of people toward performance based adventurous sports, which, in turn, is projected to increase the demand for e-mountain bikes. Owing to this, the sales of conventional mountain bike is likely to be at stake over the forecast period.
  • Some of the other trends that are boosting the demand for eMTB are as follows -
  1. Sports and physical activity are becoming more adaptable through the electric motors.
  2. Long rides over the hills are becoming easier, and steep terrain can be conquered with much less effort.
  3. Longer distances can be achieved with the same amount of effort as that on flat ground - all of this is attracting even keen mountain bikers to the E-MTB

Scope of the Report

The global e-mountain bike market is segmented by application type (Leisure, Competition), and Geography (North America, Europe, Asia-Pacific, and Rest of the World).

By Application
North America
Asia Pacific
Rest of the World

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Key Market Trends

Growing Demand of E-Mountain Bike (eMTB)

Over the years, the sales of e-bike have increased rapidly, due to rise in fuel costs, which in turn has led to growth of the implementation of electric bicycles as a daily means of transport. Switzerland is consider as one of the best trekking place.

  • In 2017, approximately 90,000 e-bikes were snapped up by riders looking for battery-powered assistance, according to the Swiss Bicycle Suppliers’ Association.
  • The highest rise was in the eMTB category with around 29,000 put to use on trails, an increase of 38.3%, when compared to 2016.
  • All-terrain and cyclo-cross bike sales decreased, while demand for racing bikes stagnated. Specialty bikes like tandems or cargo bicycles also fell sharply by 20.4%.

eMTB motor manufacturer Bosch conducted a survey with more than 5,421 people in six European countries in mid-2017. As per the results of the survey, 10% of the participants already owned a pedelec and 16% were looking into buying one in the coming year. The demand of mountain bicycling is also growing in United States. In 2018, the number of participants (aged six years and above) in mountain/non-paved surface biking amounted to approximately 8.69 million.

trendd 1

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Europe is leading the E-Mountain Bike Market

The E-Mountain bike market is led by Europe and followed by North America and Asia-Pacific. E-bikes are again setting trends in the industry as there is a great demand for lighter and smaller bikes with more performance. The sale figures showcase that e-bikes are becoming popular among recreational cyclists who prefer to enjoy longer rides without getting exhausted when they are going for trekking. For instance, Electric mountain bikes accounted for 21.5% of the e-bikes in the Germany in 2017.

The market of e-mountain bikes in France is growing, some of the major factors driving the market are rise in category of e-cargo bikes and e-mountain bikes, rise in traffic, and increasing focus on reducing exhaust emissions. In 2018, the country sold 65,500 e-mountain bikes and 63,000 e-trekking bikes, which represented a market share of 37%.

trend 2

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Competitive Landscape

The E-Mountain bike market is growing and some of the major players in the market are Yamaha Motor, Pedego Electric Bikes, BH Bikes, and CUBE among others. The companies are expanding their presence across the world by launching new products with latest technology. As the market is growing various major players from other sector of industries are entering in the market. For instance,

  • February 2018 – After a successful debut of eMTB challenge in 2017, Robert Bosch again conducted eMTB challenge this year in five European locations (Italy, Germany, France, Switzerland, and Austria), with the last challenge conducted in France on 23rd September 2018
  • Ducati has also entered in the e-mountain bike market and launched its Ducati MIG-RR electric bicycle was created as a partnership between Ducati and Thok E-bikes. The Ducati MIG-RR is an upgrade to Thok’s current MIG line of electric mountain bikes. The MIG-RR features a 250 W Shimano Steps E8000 mid-drive. The motor is capable of 70 Nm (51.6 ft-lbs) of torque.
  • In March 2018, Trek Bikes announced its foray into the Indian market. Trek will offer 34 bicycle models across road, mountain, and hybrid categories

Major Players

  1. Giant Manufacturing Co. Ltd.
  2. Pivot Cycles
  3. Trek Bicycle Corporation
  4. Yamaha Motor
  5. Pedego Electric Bikes

* Complete list of players covered available in the table of contents below


Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Industry Attractiveness - Porter's Five Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Application

      1. 5.1.1 Leisure

      2. 5.1.2 Competitions

    2. 5.2 Geography

      1. 5.2.1 North America

      2. 5.2.2 Europe

      3. 5.2.3 Asia Pacific

      4. 5.2.4 Rest of the World


    1. 6.1 Vendor Market Share**

    2. 6.2 Company Profiles

      1. 6.2.1 Giant Manufacturing Co. Ltd.

      2. 6.2.2 Pivot Cycles

      3. 6.2.3 Scott Sports SA

      4. 6.2.4 Trek Bicycle Corporation

      5. 6.2.5 Trinx Bikes

      6. 6.2.6 CUBE GmbH & Co. KG

      7. 6.2.7 Yamaha Motor Co., Ltd.

      8. 6.2.8 Pedego Electric Bikes

      9. 6.2.9 BH Bikes

    3. *List Not Exhaustive

**Subject to Availability

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