Dry Shampoo Market Size & Share Analysis - Growth Trends And Forecast (2025 - 2030)

Global Dry Shampoo Market Trends and Insights

Rising beauty and personal care awareness

Dry shampoo is increasingly becoming a regular part of hair care routines rather than just a quick fix for emergencies. This shift is largely driven by the growing trend of "skinification" in hair care, which promotes multi-day routines to maintain hair health. Professional stylists recommend dry shampoo for its ability to add volume and texture, which has helped build confidence among consumers. Strong beauty spending in the Asia-Pacific region is further driving its popularity. Brands that deliver proven benefits, such as controlling oil, soothing the scalp, and offering pleasant fragrances, are gaining stronger customer loyalty. Recent product launches highlight how innovation is transforming dry shampoo into a versatile and high-performing product. For example, Urban Yog offers dry shampoo spray in India, targeting Millennials and Gen Z. L’Oréal launched its Elvive dry shampoo range, designed for different hair types, while Batiste released limited-edition scented variants in Western markets. 

Growing concerns about water scarcity and sustainability

Concerns about water scarcity and sustainability are encouraging more people to use dry shampoo as part of their personal care routines. This shift aligns with the growing focus on environmental responsibility. According to the United Nations Convention to Combat Desertification, as of December 2024, over 77.6% of the Earth's land has become drier in recent decades^{[1]Source: United Nations Convention to Combat Desertification (UNCCD), " Three-Quarters of Earth’s Land Became Permanently Drier in Last Three Decades: UN," un.org}. This has led households, especially in drought-prone areas, to adopt water-saving habits, with dry shampoo emerging as a practical solution. It allows users to maintain hygiene and style without relying on water. Regulatory measures, such as California's restrictions on volatile organic compounds in aerosols, are pushing both consumers and manufacturers toward eco-friendly and low-impact product formats. Younger generations, particularly Millennials and Gen Z, view water-free routines as a step toward sustainable living. This trend ensures that dry shampoo remains relevant and continues to grow in popularity.

Increasing busy and fast-paced lifestyles

Dry shampoo is becoming increasingly popular due to its convenience and ability to save time, especially for busy urban professionals. It allows users to refresh their hair, extend blowouts, and reduce the need for frequent washing, which can lead to heat damage from styling tools. With more people returning to structured work schedules, such as the 95.1% employment rate recorded by the Organisation for Economic Co-operation and Development (OECD) in April 2025, the demand for quick and effective grooming solutions is growing^{[2]Source: Organisation for Economic Co-operation and Development, "Employment Rate," oecd.org}. This convenience has made dry shampoo a staple in many grooming routines, leading to frequent repurchases. To meet these evolving needs, brands are introducing innovative products. For instance, in March 2024, K18 launched its biotech-powered non-aerosol AirWash dry shampoo. This product features patented "odorBIND" technology to neutralize odors for up to 3 days, while also maintaining scalp health and avoiding the white residue often associated with dry shampoos.

Portability and convenience offered by dry shampoo

Dry shampoo is becoming increasingly popular due to its convenience and portability, especially as travel has picked up again in 2024 following the easing of restrictions. Compact, travel-friendly powder minis have gained popularity in airports and duty-free shops, catering to tourists and business travelers who need quick and easy grooming solutions. This trend aligns with the growth in domestic and international travel. According to the latest World Tourism Organization report by the United Nations, approximately 790 million tourists traveled internationally in the first 7 months of 2024, an 11% increase compared to 2023^{[3]Source: World Tourism Organization by the United Nations, "World Tourism Barometer and Statistical Annex," e-unwto.org}. Domestic travel demand has grown in regions like the Asia-Pacific and Europe. To meet the growing demand for portable and travel-friendly dry shampoo options, several brands have expanded their compact and convenient products. For instance, Wella Professionals’ EIMI Dry Me Dry Shampoo has gained popularity among hairstylists for its ability to provide instant volume and freshness, making it a practical choice for on-the-go use. 

Rising demand for natural and chemical-free products

As consumers increasingly seek natural and chemical-free products, the dry shampoo market faces both opportunities and challenges. Many clean-beauty shoppers are now paying closer attention to ingredient lists, avoiding substances like talc, parabens, and synthetic fragrances. According to the National Sanitation Foundation (NSF), by March 2025, 74% of consumers considered organic ingredients important in personal care products, while 65% preferred clear ingredient lists to identify potentially harmful components^{[4]Source: National Sanitation Foundation, "74% of Consumers Consider Organic Ingredients Important in Personal Care Products," nsf.org}. This trend highlights the growing importance of transparency and clean-label claims in influencing purchasing decisions. However, developing talc-free formulations that effectively absorb oil without compromising performance remains a significant challenge for research and development teams. To address this, brands are exploring alternatives such as rice and tapioca starch blends. 

Increasing scrutiny around aerosol-based products

There is growing concern about aerosol-based products, which are becoming a significant challenge for the dry shampoo market. In California, stricter rules on volatile organic compound (VOC) levels in dry shampoos have been introduced. In January 2023, the State of California Air Resources Board released a statement that aerosol formulations must not exceed 55% Volatile Organic Compounds (VOC), and this limit will drop to 50% by 2029^{[5]Source: State of California Air Resources Board, "Proposed Amendments to the Antiperspirants and Deodorants Regulation," arb.ca.gov}. Brands can still comply by creating innovative formulations with lower VOC emissions. In Canada, new regulations effective January 1, 2024, ban the production or import of products that exceed VOC limits unless a special permit is granted due to technical or economic challenges. Similar proposals in the European Union suggest that such restrictions may soon become widespread globally. These changes are pushing companies to develop alternative formats like powders and foams, which are more environmentally friendly. 

Segment Analysis

By Product Type: Spray Dominance Faces Powder Innovation

Spray formulations accounted for 63.98% of the dry shampoo market share in 2024, maintaining their position as the most popular choice among consumers. Their widespread use is largely due to their convenience and ability to provide a quick, even application, making them suitable for people with busy lifestyles. Sprays are also easy to use, which appeals to first-time users and those looking for a hassle-free solution. This strong consumer preference ensures that spray formats will continue to play a significant role in the market, even as new product types gain traction. Their long-standing presence in the market has built trust and familiarity among users, further solidifying their dominance.

However, powder formulations are quickly gaining popularity and are expected to grow at a CAGR of 8.25% through 2030, the fastest among all product types. This growth is driven by increasing regulatory restrictions on aerosol-based products and a rising demand for eco-friendly and refillable packaging options. Powders are particularly appealing to environmentally conscious consumers and those seeking clean-beauty alternatives without propellants. As sustainability becomes a key focus, powder dry shampoos are emerging as an innovative and versatile option. This shift presents an opportunity for brands to diversify their offerings and cater to a growing segment of eco-aware shoppers.

Note: Segment shares of all individual segments available upon report purchase

By Nature: Conventional Strength Meets Organic Momentum

Conventional formulas accounted for 74.48% of the dry shampoo market share in 2024, driven by their affordability and proven effectiveness. These products are widely available and cater to the needs of mass-market consumers who prioritize value for money. Their ability to deliver consistent results, such as absorbing oil and refreshing hair quickly, has made them a trusted choice for a broad customer base. Despite the growing interest in alternative options, conventional formulas remain a staple in the market due to their reliability and accessibility.

Organic dry shampoos are expected to grow at a CAGR of 8.54% between 2025 and 2030, reflecting the increasing demand for natural and eco-friendly products. Younger consumers, in particular, are willing to pay more for options that feature clean ingredients, scalp-friendly formulations, and sustainable packaging. This shift toward organic products is fueled by rising awareness of health and environmental concerns. As a result, brands focusing on organic offerings have a significant opportunity to capture market share by aligning with these evolving consumer preferences while maintaining product performance.

By Price Range: Mass Market Foundation Supports Premium Growth

The mass segment accounted for 65.89% of the dry shampoo market share in 2024, primarily due to its affordability and widespread availability in retail outlets like supermarkets and convenience stores. These products are especially popular in emerging markets, where cost-effective multipacks encourage first-time buyers to try dry shampoo. Their budget-friendly nature and easy access make them a go-to choice for a broad consumer base, helping to drive consistent demand and expand the market further.

In contrast, premium products are projected to grow at a CAGR of 7.85% through 2030, supported by rising interest in high-quality and innovative offerings. Features such as travel-sized packaging, inclusion in subscription boxes, and clean-beauty claims appeal to consumers in developed markets who are willing to spend more on luxury and sustainable options. These premium products cater to shoppers seeking effective, eco-friendly, and convenient solutions, enabling brands to capture a growing segment of consumers looking for both functionality and indulgence in their hair-care routines.

By Distribution Channel: Traditional Retail Meets Digital Disruption

Supermarkets and hypermarkets accounted for 39.43% of the dry shampoo market share in 2024, largely due to their ability to attract a high number of shoppers and encourage impulse purchases. These stores use strategic product placements, such as end-cap displays and promotional bundles, to catch the attention of customers browsing the aisles. Their wide reach and convenience make them a preferred shopping destination for consumers looking for affordable and easily accessible beauty products, including dry shampoo.

Online retail is expected to grow at a CAGR of 8.98% through 2030, driven by the increasing popularity of digital shopping platforms. Features like personalized product recommendations, subscription-based auto-replenishment services, and seamless checkout processes are making online shopping more appealing. Social commerce, influencer marketing, and targeted advertisements are helping brands connect with consumers and boost sales. This shift toward e-commerce is expected to play a significant role in driving the growth of the dry shampoo market in the coming years.

Geography Analysis

Europe accounted for 37.55% of the dry shampoo market share in 2024, driven by well-established grooming habits and strict recycling regulations that encourage the use of eco-friendly packaging. The European Union has implemented rules that promote the adoption of low-Volatile Organic Compounds (VOC) sprays and recyclable materials like aluminum cans, making these products more attractive to environmentally conscious consumers. Premium organic dry shampoos are becoming increasingly popular, as consumers in the region are willing to spend more on products that are both effective and sustainable. Retailers are dedicating more shelf space to these high-end options, reflecting the growing demand for eco-friendly and health-focused products in Europe.

The Asia-Pacific region is expected to grow at a CAGR of 8.21% through 2030, driven by rising disposable incomes, urbanization, and water scarcity issues in countries like India, China, and Southeast Asia. These challenges are encouraging the adoption of water-saving personal care products, including dry shampoos. In India, local brands are leveraging Ayurvedic formulations to attract consumers, while Korean companies are introducing innovative scalp-soothing powders designed for humid climates. The growing awareness of hygiene and convenience among urban populations is further boosting the demand for dry shampoos in this region, making it a key area for market growth. The increasing influence of social media and online platforms is helping to raise awareness about these products.

North America is experiencing steady growth in the dry shampoo market, supported by busy lifestyles and a strong salon culture that promotes the use of dry shampoos as part of hairstyling routines. Retailers are focusing on expanding their offerings of talc-free and clean-label products to cater to the growing demand for healthier and safer options. Meanwhile, South America and the Middle East and Africa are emerging as potential markets, with demand increasing due to the expansion of e-commerce platforms. These digital channels are improving product accessibility, while localized manufacturing efforts are helping to reduce costs, making dry shampoos more affordable for consumers in these regions.