Global dry shampoo market is forecasted to witness a CAGR of 6.5% during the forecast period (2019-2024).
- The growth of e-commerce channels and increased shelf space in hypermarkets/supermarkets have been driving the growth of the dry shampoo market.
- The increasing influence of digital beauty bloggers, providing exposure to new and niche brands, is supporting market growth across the world.
- The prominent market players include Procter and Gamble and Unilever, which are expanding their geographic reach towards emerging economies to increase their revenue base.
Scope of the Report
Global dry shampoo market is segmented on the basis of distribution channel into supermarket/hypermarket, specialty stores, online retail stores, and other distribution channels. The other distribution channels include convenience stores and drug stores. Since dry shampoo is not widely available across the globe, online retail stores provide an opportunity for these products to penetrate into emerging markets.
|Online Retail Channel|
|Other Distribution Channels|
Key Market Trends
Demand for Convenient Hair Care Products for Busier Lifestyles
Most of the companies have started branding and advertising dry shampoo as convenience products that can be easily used on-the-go. For instance, Church & Dwight marketed its female-centric dry shampoo highlighting its lesser usage time as compared to other shampoos. Since the number of employed women in the United States increased sharply at a CAGR of 0.77% in the period 2000-2018, from being 63.59 million in 2000 to 73.06 million in 2018, so did the demand for convenient haircare products. Thus, increasing female employment rate and busier lifestyles are forecasted to drive the market for dry shampoo owing to the portability and convenience that they offer.
Europe Being the Largest Market for Global Dry Shampoo Market
Organic and natural products are emerging as significant product segments in the hair care market. With rising awareness regarding scalp-related issues and hair-fall, consumers are increasingly inclining towards herbal and natural hair care solutions. A few companies have come up with organic solutions in the dry shampoo market. For instance, ACURE ORGANICS offers dry shampoos that have natural ingredients such as argan stem cell, arrowroot powder, and kaolin clay. Currently, Europe is leading the way due to increasing organic products and new product launches.
The global dry shampoo market faces high competition, with the majority of market share being held by leading players including Procter & Gamble and Unilever. The key players are focusing on product development, online distribution channels, strategic expansions, advertisement, and branding of their products, in order to expand their geographic reach and consumer-base. The leading companies are also investing heavily in R&D to ensure high-quality products. The launch of new products and strategic expansions to untapped geographies are the preferred strategies of players operating in the market. Leading manufacturers in the dry shampoo market are focusing on leveraging the opportunities posed by the emerging markets of Asia-Pacific, such as India, in order to expand their revenue base.
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints
4.4 Porters Five Force Analysis
4.4.1 Threat of New Entrants
4.4.2 Bargaining Power of Buyers/Consumers
4.4.3 Bargaining Power of Suppliers
4.4.4 Threat of Substitute Products
4.4.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 Distribution Channel
5.1.2 Speciality Store
5.1.3 Online Retail Channel
5.1.4 Other Distribution Channels
5.2.1 North America
188.8.131.52 United States
184.108.40.206 Rest of North America
220.127.116.11 United Kingdom
18.104.22.168 Rest of Europe
5.2.3 Asia Pacific
22.214.171.124 Rest of Asia Pacific
5.2.4 Rest of the World
126.96.36.199 South America
188.8.131.52 Middle East and Africa
6. COMPETITIVE LANDSCAPE
*List Not Exhaustive
6.1 Market Share Analysis
6.2 Mergers & Acquisitions
6.3 Company Profiles
6.3.1 Church & Dwight Co., Inc.
6.3.3 Procter & Gamble
6.3.5 L'Oreal S.A.
6.3.6 Henkel AG & Co. KGaA
7. MARKET OPPORTUNITIES AND FUTURE TRENDS