Dry Shampoo Market - Growth, Trends, and Forecasts (2023 - 2028)

The Dry Shampoo Market is Segmented by Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Retail Stores, and Other Distribution Channels; and by Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). The report offers market size and forecast in value terms in USD million for all the above segments.

Dry Shampoo Market Size

Dry Shampoo Market Summary
Study Period: 2016 -2027
Fastest Growing Market: Asia-Pacific
Largest Market: Europe
CAGR: 6.5 %

Major Players

Dry Shampoo Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Dry Shampoo Market Analysis

The dry shampoo market is forecasted to witness a CAGR of 6.5% during the forecast period.

Dry shampoo, with its unique selling point of extracting oil from the scalp without water, will be one of the critical factors that will drive the market's growth, propelled by fast-paced lifestyles and hectic work hours, and the propensity of living in highly polluted cities. With experts opining that regular washing of hair can cause damage to the hair, consumers are increasingly inclined toward natural and organic cosmetic products. Hence, there is a shift of consumers towards natural dry shampoo. Additionally, moderate to severe water shortages across developing regions augment dry shampoo's popularity, creating lucrative opportunities for key stakeholders. Also, the rising consumer preference for waterless products is fueling the global market.

Furthermore, along with the increasing demand for the product in supermarkets and hypermarkets and increasing internet penetration, the online market for purchasing personal care products, including shampoos, has seen rapid growth globally in the last 3-4 years. This category has attracted a few vertical specialists like Amazon, Walmart, Carrefour, etc. They are riding on increasing e-retailing growth and vying for a significant pie in online personal care products. Also, expanding the influence of digital beauty bloggers and providing exposure to new and niche brands is also supporting market growth worldwide.

Dry Shampoo Industry Segmentation

The dry shampoo market is segmented based on distribution channels into supermarkets/hypermarkets, convenience stores, specialty stores, online retail stores, and other distribution channels. The other distribution channels include convenience stores and drug stores. Since dry shampoo is not widely available globally, online retail stores allow these products to penetrate emerging markets. Also, the study analyzes the dry shampoo market in emerging and established markets across the globe, including North America, Europe, Asia-Pacific, South America, the Middle East, and Africa. The report offers market size and forecast in value terms in USD million for all the above segments.

By Distribution Channel
Convenience Stores
Specialty Stores
Online Retail Stores
Other Distribution Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle-East and Africa
South Africa
Saudi Arabia
Rest of Middle-East and Africa

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Dry Shampoo Market Trends

This section covers the major market trends shaping the Dry Shampoo Market according to our research experts:

Organic/Natural formulations are Becoming Mainstream

With rising awareness about the side effects of chemical formulations and evolving consumer needs for shampoo products comprising natural ingredients, manufacturers are expanding their product portfolios and placing themselves in a highly competitive shampoo market. Shampoos with natural, silicone-free, paraben-free, and sulfate-free formulas with 80-100% naturally-derived ingredients are trending in the market. Consumer awareness about products and services and their benefits through digital media and other sources boost the segment's growth. Herbal and Ayurveda's global reach is pushed by Indians migrating to foreign countries and creating a promising market for traditional personal care products. The export rate of ayurvedic and herbal products increased significantly in recent years, affecting the global herbal market's growth. According to the Department of Commerce (India), the sales generated by exporting ayurvedic products accounted for USD 539.87 million in 2021, indicating a 26% increase compared to 2020. Thus, the market studied is expected to witness high demand in the international market.

Dry shampoos are pioneering research in herbal ingredients. Various global players are strategically investing in sustainable development. New products have been launched after improving their environmental profile with high biodegradability levels, thus providing a jumpstart. For instance, In February 2022, Klorane, a genuine brand in European pharmacies, rolled out a new formulation for National Dry Shampoo Day. The brand launched its new Volumizing Dry Shampoo with Organic Flax which incorporates seven 100% natural, oil-absorbing, plant-based cleansing powders.

Dry Shampoo Market - Dry Shampoo Market: Value of certified organic health and beauty products, in GBP million, United Kingdom, 2018 -2021

Asia-Pacific is the Fastest-Growing Market

The beauty and personal care industry in the Asia-Pacific region is witnessing tremendous growth due to an increasing number of beauty-conscious consumers, particularly in China, Japan, Thailand, and South Korea. The hair care regime is an important aspect of their everyday life. For example, the Chinese population considers shampoos an essential hair care product to keep the moisture balance of the hair. Additionally, in China, the demand for anti-hair fall shampoo is growing rapidly, mainly attributable to the high-pressure life and increasing pollution levels. Moreover, substantial growth in disposable income, rising living standards, the fast-paced life of consumers, and various advancements such as anti-hair fall and anti-dandruff dry shampoos, are factors expected to confer a boost to the growth of the dry shampoo market during the forecast period. Furthermore, the rapid adoption of 2-in-1 shampoos and conditioners, intended to clear the scalp and make hair soft and silky, across the Asia-Pacific region is expected to fuel the overall market.

Dry Shampoo Market: Market Size (%), By Region, Global, 2021

Dry Shampoo Industry Overview

The dry shampoo market faces high competition, with the majority of market share being held by leading players, including Procter & Gamble, Church & Dwight UK Ltd., Henkel AG & Co. KGaA, L’Oréal Paris, BBLUNT, MacAndrews & Forbes Incorporated, Coty Inc., PHILOSOPHY INC, and Unilever. The key players focus on product development, online distribution channels, strategic expansions, advertisement, and branding of their products to expand their geographic reach and consumer base. The leading companies are also investing heavily in R&D to ensure high-quality products. Launching new products and strategic expansions to untapped geographies are the preferred strategies of players operating in the market. Leading manufacturers in the dry shampoo market are focusing on leveraging the opportunities posed by the emerging markets of Asia-Pacific, such as India, to expand their revenue base.

Dry Shampoo Market Leaders

  1. Church & Dwight Co., Inc.

  2. Unilever

  3. Procter & Gamble

  4. L'Oréal S.A.


*Disclaimer: Major Players sorted in no particular order

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Dry Shampoo Market News

  • In November 2022, Part of Rodan+Fields' launched a hair care collection including citrus-scented dry shampoo, which employs rice starch to sop up excess oil and chamomile extract to soothe the scalp.
  • In April 2022, Japanese personal care major Kao Corporation launched a pair of dry shampoos under the hair care brand Merit in response to the growing demand for dry shampoos that can be used on the go, including a shampoo sheet concept first developed for use in the spa.
  • In January 2021, Batiste, America's Dry Shampoo brand, announced a partnership with six Batiste brand ambassadors, a diverse group of females including professional athletes, an entrepreneur, and standout content creators. These fans of Batiste will serve as brand advocates, sharing their different beauty routines and tips on getting an instant refresh between washes.

Dry Shampoo Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Distribution Channel

      1. 5.1.1 Supermarkets/Hypermarkets

      2. 5.1.2 Convenience Stores

      3. 5.1.3 Specialty Stores

      4. 5.1.4 Online Retail Stores

      5. 5.1.5 Other Distribution Channels

    2. 5.2 Geography

      1. 5.2.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.2.2 Europe

        1. Spain

        2. United Kingdom

        3. Germany

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.2.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.2.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.2.5 Middle-East and Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle-East and Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Church & Dwight Co., Inc.

      2. 6.3.2 Unilever

      3. 6.3.3 Procter & Gamble

      4. 6.3.4 L'Oreal S.A.

      5. 6.3.5 BBLUNT

      6. 6.3.6 MacAndrews & Forbes (Revlon)

      7. 6.3.7 Henkel AG & Co. KGaA

      8. 6.3.8 Kao Corporation

      9. 6.3.9 Coty Inc.

      10. 6.3.10 Philosophy, Inc.

    4. *List Not Exhaustive

**Subject to Availability
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Dry Shampoo Market Research FAQs

The Dry Shampoo Market market is studied from 2016 - 2027.

The Dry Shampoo Market is growing at a CAGR of 6.5% over the next 5 years.

Asia-Pacific is growing at the highest CAGR over 2021- 2026.

Europe holds highest share in 2021.

Church & Dwight Co., Inc., Unilever, Procter & Gamble, L'Oréal S.A., BBLUNT are the major companies operating in Dry Shampoo Market.

Dry Shampoo Industry Report

Statistics for the 2023 Dry Shampoo market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Dry Shampoo analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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