Dry Shampoo Market Size
| Study Period | 2018 - 2029 |
| Market Size (2024) | USD 2.80 Billion |
| Market Size (2029) | USD 3.70 Billion |
| CAGR (2024 - 2029) | 5.72 % |
| Fastest Growing Market | Asia-Pacific |
| Largest Market | Europe |
Major Players.webp)
*Disclaimer: Major Players sorted in no particular order |
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Dry Shampoo Market Analysis
The Dry Shampoo Market size is estimated at USD 2.80 billion in 2024, and is expected to reach USD 3.70 billion by 2029, growing at a CAGR of 5.72% during the forecast period (2024-2029).
Dry shampoo, with its unique selling point of extracting oil from the scalp without water, will be one of the critical factors that will drive the market's growth, propelled by fast-paced lifestyles and hectic work hours, and the propensity of living in highly polluted cities. With experts opining that regular washing of hair can cause damage to the hair, consumers are increasingly inclined toward natural and organic cosmetic products. Hence, there is a shift of consumers towards natural dry shampoo. Additionally, moderate to severe water shortages across developing regions augment dry shampoo's popularity, creating lucrative opportunities for key stakeholders. Also, the rising consumer preference for waterless products is fueling the global market.
Furthermore, along with the increasing demand for the product in supermarkets and hypermarkets and increasing internet penetration, the online market for purchasing personal care products, including shampoos, has seen rapid growth globally in the last 3-4 years. This category has attracted a few vertical specialists like Amazon, Walmart, Carrefour, etc. They are riding on increasing e-retailing growth and vying for a significant pie in online personal care products. Also, expanding the influence of digital beauty bloggers and providing exposure to new and niche brands is also supporting market growth worldwide.
Dry Shampoo Market Trends
This section covers the major market trends shaping the Dry Shampoo Market according to our research experts:
Organic/Natural formulations are Becoming Mainstream
With rising awareness about the side effects of chemical formulations and evolving consumer needs for shampoo products comprising natural ingredients, manufacturers are expanding their product portfolios and placing themselves in a highly competitive shampoo market. Shampoos with natural, silicone-free, paraben-free, and sulfate-free formulas with 80-100% naturally-derived ingredients are trending in the market. Consumer awareness about products and services and their benefits through digital media and other sources boost the segment's growth. Herbal and Ayurveda's global reach is pushed by Indians migrating to foreign countries and creating a promising market for traditional personal care products. The export rate of ayurvedic and herbal products increased significantly in recent years, affecting the global herbal market's growth. According to the Department of Commerce (India), the sales generated by exporting ayurvedic products accounted for USD 539.87 million in 2021, indicating a 26% increase compared to 2020. Thus, the market studied is expected to witness high demand in the international market.
Dry shampoos are pioneering research in herbal ingredients. Various global players are strategically investing in sustainable development. New products have been launched after improving their environmental profile with high biodegradability levels, thus providing a jumpstart. For instance, In February 2022, Klorane, a genuine brand in European pharmacies, rolled out a new formulation for National Dry Shampoo Day. The brand launched its new Volumizing Dry Shampoo with Organic Flax which incorporates seven 100% natural, oil-absorbing, plant-based cleansing powders.
Asia-Pacific is the Fastest-Growing Market
The beauty and personal care industry in the Asia-Pacific region is witnessing tremendous growth due to an increasing number of beauty-conscious consumers, particularly in China, Japan, Thailand, and South Korea. The hair care regime is an important aspect of their everyday life. For example, the Chinese population considers shampoos an essential hair care product to keep the moisture balance of the hair. Additionally, in China, the demand for anti-hair fall shampoo is growing rapidly, mainly attributable to the high-pressure life and increasing pollution levels. Moreover, substantial growth in disposable income, rising living standards, the fast-paced life of consumers, and various advancements such as anti-hair fall and anti-dandruff dry shampoos, are factors expected to confer a boost to the growth of the dry shampoo market during the forecast period. Furthermore, the rapid adoption of 2-in-1 shampoos and conditioners, intended to clear the scalp and make hair soft and silky, across the Asia-Pacific region is expected to fuel the overall market.
Dry Shampoo Industry Overview
The dry shampoo market faces high competition, with the majority of market share being held by leading players, including Procter & Gamble, Church & Dwight UK Ltd., Henkel AG & Co. KGaA, L'Oréal Paris, BBLUNT, MacAndrews & Forbes Incorporated, Coty Inc., PHILOSOPHY INC, and Unilever. The key players focus on product development, online distribution channels, strategic expansions, advertisement, and branding of their products to expand their geographic reach and consumer base. The leading companies are also investing heavily in R&D to ensure high-quality products. Launching new products and strategic expansions to untapped geographies are the preferred strategies of players operating in the market. Leading manufacturers in the dry shampoo market are focusing on leveraging the opportunities posed by the emerging markets of Asia-Pacific, such as India, to expand their revenue base.
Dry Shampoo Market Leaders
Church & Dwight Co., Inc.
Unilever
Procter & Gamble
L'Oréal S.A.
BBLUNT
*Disclaimer: Major Players sorted in no particular order
Dry Shampoo Market News
- In November 2022, Part of Rodan+Fields' launched a hair care collection including citrus-scented dry shampoo, which employs rice starch to sop up excess oil and chamomile extract to soothe the scalp.
- In April 2022, Japanese personal care major Kao Corporation launched a pair of dry shampoos under the hair care brand Merit in response to the growing demand for dry shampoos that can be used on the go, including a shampoo sheet concept first developed for use in the spa.
- In January 2021, Batiste, America's Dry Shampoo brand, announced a partnership with six Batiste brand ambassadors, a diverse group of females including professional athletes, an entrepreneur, and standout content creators. These fans of Batiste will serve as brand advocates, sharing their different beauty routines and tips on getting an instant refresh between washes.
Dry Shampoo Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Distribution Channel
5.1.1 Supermarkets/Hypermarkets
5.1.2 Convenience Stores
5.1.3 Specialty Stores
5.1.4 Online Retail Stores
5.1.5 Other Distribution Channels
5.2 Geography
5.2.1 North America
5.2.1.1 United States
5.2.1.2 Canada
5.2.1.3 Mexico
5.2.1.4 Rest of North America
5.2.2 Europe
5.2.2.1 Spain
5.2.2.2 United Kingdom
5.2.2.3 Germany
5.2.2.4 France
5.2.2.5 Italy
5.2.2.6 Russia
5.2.2.7 Rest of Europe
5.2.3 Asia-Pacific
5.2.3.1 China
5.2.3.2 Japan
5.2.3.3 India
5.2.3.4 Australia
5.2.3.5 Rest of Asia-Pacific
5.2.4 South America
5.2.4.1 Brazil
5.2.4.2 Argentina
5.2.4.3 Rest of South America
5.2.5 Middle-East and Africa
5.2.5.1 South Africa
5.2.5.2 Saudi Arabia
5.2.5.3 Rest of Middle-East and Africa
6. COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Church & Dwight Co., Inc.
6.3.2 Unilever
6.3.3 Procter & Gamble
6.3.4 L'Oreal S.A.
6.3.5 BBLUNT
6.3.6 MacAndrews & Forbes (Revlon)
6.3.7 Henkel AG & Co. KGaA
6.3.8 Kao Corporation
6.3.9 Coty Inc.
6.3.10 Philosophy, Inc.
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Dry Shampoo Industry Segmentation
The dry shampoo market is segmented based on distribution channels into supermarkets/hypermarkets, convenience stores, specialty stores, online retail stores, and other distribution channels. The other distribution channels include convenience stores and drug stores. Since dry shampoo is not widely available globally, online retail stores allow these products to penetrate emerging markets. Also, the study analyzes the dry shampoo market in emerging and established markets across the globe, including North America, Europe, Asia-Pacific, South America, the Middle East, and Africa. The report offers market size and forecast in value terms in USD million for all the above segments.
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| Online Retail Stores | |
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Dry Shampoo Market Research FAQs
How big is the Dry Shampoo Market?
The Dry Shampoo Market size is expected to reach USD 2.80 billion in 2024 and grow at a CAGR of 5.72% to reach USD 3.70 billion by 2029.
What is the current Dry Shampoo Market size?
In 2024, the Dry Shampoo Market size is expected to reach USD 2.80 billion.
Who are the key players in Dry Shampoo Market?
Church & Dwight Co., Inc., Unilever, Procter & Gamble, L'Oréal S.A. and BBLUNT are the major companies operating in the Dry Shampoo Market.
Which is the fastest growing region in Dry Shampoo Market?
Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Dry Shampoo Market?
In 2024, the Europe accounts for the largest market share in Dry Shampoo Market.
What years does this Dry Shampoo Market cover, and what was the market size in 2023?
In 2023, the Dry Shampoo Market size was estimated at USD 2.65 billion. The report covers the Dry Shampoo Market historical market size for years: 2018, 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Dry Shampoo Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Dry Shampoo Industry Report
Statistics for the 2024 Dry Shampoo market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Dry Shampoo analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
