Dry Shampoo Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The report covers Global Dry Shampoo Market Trends & Share and is Segmented by Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Retail Stores, and Other Distribution Channels; and by Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). The report offers market size and forecast in value terms in USD million for all the above segments.

Dry Shampoo Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Dry Shampoo Market Size

Dry Shampoo Market Summary
Study Period 2019 - 2030
Market Size (2025) USD 2.96 Billion
Market Size (2030) USD 3.91 Billion
CAGR (2025 - 2030) 5.72 %
Fastest Growing Market Asia-Pacific
Largest Market Europe
Market Concentration High

Major Players

Dry Shampoo Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Dry Shampoo Market Analysis

The Dry Shampoo Market size is estimated at USD 2.96 billion in 2025, and is expected to reach USD 3.91 billion by 2030, at a CAGR of 5.72% during the forecast period (2025-2030).

Dry shampoo, with its unique selling point of extracting oil from the scalp without water, will be one of the critical factors that will drive the market's growth, propelled by fast-paced lifestyles and hectic work hours, and the propensity of living in highly polluted cities. With experts opining that regular washing of hair can cause damage to the hair, consumers are increasingly inclined toward natural and organic cosmetic products. Hence, there is a shift of consumers towards natural dry shampoo. Additionally, moderate to severe water shortages across developing regions augment dry shampoo's popularity, creating lucrative opportunities for key stakeholders. Also, the rising consumer preference for waterless products is fueling the global market.

Furthermore, along with the increasing demand for the product in supermarkets and hypermarkets and increasing internet penetration, the online market for purchasing personal care products, including shampoos, has seen rapid growth globally in the last 3-4 years. This category has attracted a few vertical specialists like Amazon, Walmart, Carrefour, etc. They are riding on increasing e-retailing growth and vying for a significant pie in online personal care products. Also, expanding the influence of digital beauty bloggers and providing exposure to new and niche brands is also supporting market growth worldwide.

Dry Shampoo Industry Overview

The dry shampoo market faces high competition, with the majority of market share being held by leading players, including Procter & Gamble, Church & Dwight UK Ltd., Henkel AG & Co. KGaA, L'Oréal Paris, BBLUNT, MacAndrews & Forbes Incorporated, Coty Inc., PHILOSOPHY INC, and Unilever. The key players focus on product development, online distribution channels, strategic expansions, advertisement, and branding of their products to expand their geographic reach and consumer base. The leading companies are also investing heavily in R&D to ensure high-quality products. Launching new products and strategic expansions to untapped geographies are the preferred strategies of players operating in the market. Leading manufacturers in the dry shampoo market are focusing on leveraging the opportunities posed by the emerging markets of Asia-Pacific, such as India, to expand their revenue base.

Dry Shampoo Market Leaders

  1. Church & Dwight Co., Inc.

  2. Unilever

  3. Procter & Gamble

  4. L'Oréal S.A.

  5. BBLUNT

  6. *Disclaimer: Major Players sorted in no particular order
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Dry Shampoo Market News

  • In November 2022, Part of Rodan+Fields' launched a hair care collection including citrus-scented dry shampoo, which employs rice starch to sop up excess oil and chamomile extract to soothe the scalp.
  • In April 2022, Japanese personal care major Kao Corporation launched a pair of dry shampoos under the hair care brand Merit in response to the growing demand for dry shampoos that can be used on the go, including a shampoo sheet concept first developed for use in the spa.
  • In January 2021, Batiste, America's Dry Shampoo brand, announced a partnership with six Batiste brand ambassadors, a diverse group of females including professional athletes, an entrepreneur, and standout content creators. These fans of Batiste will serve as brand advocates, sharing their different beauty routines and tips on getting an instant refresh between washes.

Dry Shampoo Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 By Distribution Channel
    • 5.1.1 Supermarkets/Hypermarkets
    • 5.1.2 Convenience Stores
    • 5.1.3 Specialty Stores
    • 5.1.4 Online Retail Stores
    • 5.1.5 Other Distribution Channels
  • 5.2 Geography
    • 5.2.1 North America
    • 5.2.1.1 United States
    • 5.2.1.2 Canada
    • 5.2.1.3 Mexico
    • 5.2.1.4 Rest of North America
    • 5.2.2 Europe
    • 5.2.2.1 Spain
    • 5.2.2.2 United Kingdom
    • 5.2.2.3 Germany
    • 5.2.2.4 France
    • 5.2.2.5 Italy
    • 5.2.2.6 Russia
    • 5.2.2.7 Rest of Europe
    • 5.2.3 Asia-Pacific
    • 5.2.3.1 China
    • 5.2.3.2 Japan
    • 5.2.3.3 India
    • 5.2.3.4 Australia
    • 5.2.3.5 Rest of Asia-Pacific
    • 5.2.4 South America
    • 5.2.4.1 Brazil
    • 5.2.4.2 Argentina
    • 5.2.4.3 Rest of South America
    • 5.2.5 Middle-East and Africa
    • 5.2.5.1 South Africa
    • 5.2.5.2 Saudi Arabia
    • 5.2.5.3 Rest of Middle-East and Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Church & Dwight Co., Inc.
    • 6.3.2 Unilever
    • 6.3.3 Procter & Gamble
    • 6.3.4 L'Oreal S.A.
    • 6.3.5 BBLUNT
    • 6.3.6 MacAndrews & Forbes (Revlon)
    • 6.3.7 Henkel AG & Co. KGaA
    • 6.3.8 Kao Corporation
    • 6.3.9 Coty Inc.
    • 6.3.10 Philosophy, Inc.
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Dry Shampoo Industry Segmentation

The dry shampoo market is segmented based on distribution channels into supermarkets/hypermarkets, convenience stores, specialty stores, online retail stores, and other distribution channels. The other distribution channels include convenience stores and drug stores. Since dry shampoo is not widely available globally, online retail stores allow these products to penetrate emerging markets. Also, the study analyzes the dry shampoo market in emerging and established markets across the globe, including North America, Europe, Asia-Pacific, South America, the Middle East, and Africa. The report offers market size and forecast in value terms in USD million for all the above segments.

By Distribution Channel Supermarkets/Hypermarkets
Convenience Stores
Specialty Stores
Online Retail Stores
Other Distribution Channels
Geography North America United States
Canada
Mexico
Rest of North America
Europe Spain
United Kingdom
Germany
France
Italy
Russia
Rest of Europe
Asia-Pacific China
Japan
India
Australia
Rest of Asia-Pacific
South America Brazil
Argentina
Rest of South America
Middle-East and Africa South Africa
Saudi Arabia
Rest of Middle-East and Africa
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Dry Shampoo Market Research FAQs

How big is the Dry Shampoo Market?

The Dry Shampoo Market size is expected to reach USD 2.96 billion in 2025 and grow at a CAGR of 5.72% to reach USD 3.91 billion by 2030.

What is the current Dry Shampoo Market size?

In 2025, the Dry Shampoo Market size is expected to reach USD 2.96 billion.

Who are the key players in Dry Shampoo Market?

Church & Dwight Co., Inc., Unilever, Procter & Gamble, L'Oréal S.A. and BBLUNT are the major companies operating in the Dry Shampoo Market.

Which is the fastest growing region in Dry Shampoo Market?

Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Dry Shampoo Market?

In 2025, the Europe accounts for the largest market share in Dry Shampoo Market.

What years does this Dry Shampoo Market cover, and what was the market size in 2024?

In 2024, the Dry Shampoo Market size was estimated at USD 2.79 billion. The report covers the Dry Shampoo Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Dry Shampoo Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Dry Shampoo Industry Report

The global dry shampoo market is experiencing significant growth, driven by evolving consumer preferences and increasing demand for convenient hair care solutions. The market trends indicate a shift towards online retail stores, which are becoming a prominent distribution channel. The market forecast suggests that this trend will continue, contributing to the overall market growth.

Industry reports highlight that supermarkets and hypermarkets remain important distribution channels, providing easy access to a wide range of dry shampoo products. Specialty stores also play a crucial role in the market, offering niche products that cater to specific consumer needs. The market overview reveals that North America and Europe are leading regions in terms of market share, with Asia-Pacific showing promising growth potential.

Market analysis shows that the market size is expanding, with key players focusing on innovative product formulations and marketing strategies to capture a larger market share. The market outlook is positive, with a steady increase in market value expected over the forecast period. Industry research indicates that consumer awareness about the benefits of dry shampoo, such as time-saving and convenience, is driving market growth.

The industry size and industry statistics provide insights into the competitive landscape, with market leaders investing in research and development to stay ahead. Market segmentation based on distribution channels and geography offers a detailed understanding of market dynamics. The industry trends point towards a growing preference for eco-friendly and natural dry shampoo products.

Market data from industry analysis reports suggests that the market predictions are optimistic, with a robust growth rate anticipated. The market review emphasizes the importance of understanding consumer behavior and preferences to effectively target different market segments. Industry outlook reports highlight the potential for growth in emerging markets, driven by increasing disposable income and changing lifestyles.

In conclusion, the global dry shampoo market is poised for significant expansion, supported by favorable market conditions and increasing consumer demand. The market segmentation and industry information provide a comprehensive view of the market landscape, helping stakeholders make informed decisions. For more detailed insights, refer to the report example or download the report PDF.

Dry Shampoo Market Report Snapshots