Digital Signage Market Size, Share, Growth & Industry Report 2030

Name: Digital Signage Market Size, Share, Growth & Industry Report 2030
Creator: Mordor Intelligence
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Digital Signage Market Size and Share

Market Overview

Study Period	2019 - 2030
Market Size (2025)	USD 27.66 Billion
Market Size (2030)	USD 41.39 Billion
Growth Rate (2025 - 2030)	8.39% CAGR
Fastest Growing Market	Asia
Largest Market	North America
Market Concentration	Medium
Major Players *Disclaimer: Major Players sorted in no particular order Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

Digital Signage Market (2025 - 2030) — Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

Digital Signage Market Analysis by Mordor Intelligence

The digital signage market stands at USD 27.66 billion in 2025 and is forecast to reach USD 41.39 billion by 2030, reflecting an 8.39% CAGR. Consistent uptake of AI-driven content engines, 5G-enabled edge networks and energy-frugal MicroLED screens underpins this expansion. Large enterprises are using connected displays to unify communications across hybrid workplaces, while city authorities weave interactive boards into smart-city infrastructure to streamline mobility and public safety initiatives. Retailers intensify investment as audience-analytics platforms transform in-store screens into revenue-generating retail-media assets. At the same time, transportation operators deploy real-time passenger information systems that raise service quality.

Key Report Takeaways

By component, hardware retained 60.7% of 2024 revenue while software is advancing at a 10.5% CAGR through 2030.
By type, video walls accounted for 28.1% of the digital signage market share in 2024; kiosks are projected to grow 9.2% per year to 2030.
By deployment, on-premise systems led with 69.8% revenue in 2024, yet cloud platforms show the fastest 12.7% CAGR outlook.
By screen size, the 32"–52" band captured 45.1% share of the digital signage market size in 2024; screens above 52" are expanding 7.8% annually.
By location, indoor installations generated 66.8% of 2024 sales, whereas outdoor rollouts are tracking an 8.9% CAGR.
By end-use, retail held 21.9% revenue in 2024, while transportation displays deliver the quickest 9.3% CAGR through 2030.
By region, North America commanded 33.4% of 2024 spend; Asia-Pacific leads growth with an 8.5% CAGR to 2030.

Global Digital Signage Market Trends and Insights

Drivers Impact Analysis

Driver	(~) % Impact on CAGR Forecast	Geographic Relevance	Impact Timeline
AI-powered audience analytics	+1.2%	North America and Europe	Medium term (2-4 years)
5G plus edge computing	+1.5%	Asia-Pacific, spill-over to MEA	Short term (≤ 2 years)
EU sustainability mandates	+0.8%	Europe	Long term (≥ 4 years)
Hybrid work communication dashboards	+1.1%	North America, global spill-over	Medium term (2-4 years)
Smart-city mega-projects	+0.9%	Middle East	Long term (≥ 4 years)
Retail-media monetisation	+1.3%	Latin America	Medium term (2-4 years)

Source: Mordor Intelligence

AI-powered audience analytics boosting dynamic content personalisation

Retailers now replace one-size-fits-all loops with AI engines that adjust messaging in real time when shoppers approach. Computer-vision modules gauge age bracket, gender and engagement length, then trigger creative variants that can lift conversion by as much as 30%. Chains in the United States, United Kingdom, Germany and France link these insights with loyalty-app data to enrich omnichannel campaigns. Agencies pay premium CPMs for such precise exposure, turning store networks into high-margin media channels. Compliance with GDPR shapes rollout pace in Europe, yet vendors embed privacy-by-design workflows that anonymise video frames locally before analysis. These factors keep the digital signage market on a solid medium-term growth path.

5G + edge computing enabling real-time outdoor streaming

Transit authorities in Tokyo, Seoul, Singapore and Sydney use millimetre-wave 5G backbones to push ultra-low-latency video and emergency alerts to outdoor LED boards. On-device edge servers pre-cache high-resolution clips, cutting data transit cost and letting campaigns switch instantly when foot-traffic sensors spike. Studies for Asian transport hubs show productivity gains from 52% to 245% and cost savings up to 90% when 5G replaces legacy fibre.^{[1]UK Government, “Review of the 5G Ecosystem, Adoption, and Industrial Use Cases in Asia,” assets.publishing.service.gov.uk} As more metros activate standalone 5G cores, the digital signage market receives an immediate uplift.

EU corporate sustainability mandates accelerating energy-efficient displays

Brussels rules cap the Energy Efficiency Index of displays and force seven-year spare-part support, steering buyers toward MicroLED and colour e-paper screens. Analysts expect 39 TWh yearly electricity savings by 2030 and 13 million ton CO₂ cut.^{[2]European Commission, “TV and Electronic Displays,” energy-efficient-products.ec.europa.eu} Samsung’s 2025 colour e-paper panel draws 0.00 W for static content, aligning with European procurement checklists. Eco design compliance strengthens the region’s long-term pull on the digital signage market.

Post-pandemic hybrid work models driving cloud dashboards

United States employers trim office footprints yet enhance shared areas with data-rich display clusters. Cloud consoles merge scheduling feeds, video meetings and wellbeing metrics, making multi-site management frictionless. Surveys indicate that 74% of enterprises see digital boards as a path to 50% cost cuts in facility operations. This scenario encourages recurring-revenue software subscriptions that keep the digital signage market expanding into 2027.

Restraints Impact Analysis

Restraint	(~) % Impact on CAGR Forecast	Geographic Relevance	Impact Timeline
Fragmented CMS standards	−0.7%	Global	Short term (≤ 2 years)
CAPEX and permits for outdoor LED in historical zones	−0.5%	Europe	Long term (≥ 4 years)
Cyber-security vulnerabilities in transit displays	−0.4%	North America, spreading globally	Medium term (2-4 years)
Specialty driver-IC price spikes	−0.3%	Global	Short term (≤ 2 years)

Source: Mordor Intelligence

Fragmented CMS standards complicating multi-vendor interoperability

Global retailers often juggle screens from several brands yet find no common protocol for scheduling or analytics. The International Telecommunication Union warns that the lack of interoperability slows deployments and raises total ownership cost.^{[3]International Telecommunication Union, “Lack of Standards Threatens Digital Signage Market,” itwire.com} Many firms therefore lock into single-vendor ecosystems, limiting competitive bids. Industry alliances are drafting APIs, but diverging roadmaps among vendors keep progress slow. This reality curbs near-term scalability for the digital signage market.

Cyber-security vulnerabilities spotlighted by ransomware on transit displays

Ransomware penetrated United States transit boards, forcing message hijacks that caused public confusion. A Federal Transit Administration advisory ranks dynamic message signs as high-risk assets and recommends network segmentation plus multi-factor access.^{[4]D O T – Federal Transit Administration, “Cyber and Data Security Report,” transit.dot.gov} Extra safeguards add cost and stretch project timelines, briefly dampening growth momentum within the digital signage market.

Segment Analysis

By Type: Kiosks Drive Interactive Engagement Revolution

Video walls dominated 2024 revenue with 28.1% share due to their immersive impact in control rooms and flagship retail settings. The digital signage market continues to favour their scale for brand theatre and corporate town-hall events. Demand also stays steady for digital posters in quick-serve restaurants because franchisees value simple content swaps.

Kiosks, however, offer the fastest 9.2% CAGR to 2030 as shoppers embrace self-checkout, wayfinding and loyalty enrollment on responsive touchscreens. Retailers in the digital signage market deploy AI modules that recommend add-ons at check-out, nudging ticket size. Transparent LCD enclosures carve a niche in luxury stores and automotive showrooms, merging product visibility with data overlays. Manufacturers now experiment with hybrid rigs that fuse multi-panel video walls and kiosk interaction for transit concourses.

Digital Signage Market: Market Share by Type — Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

By Component: Software Solutions Accelerate Cloud Migration

Hardware parts generated 60.7% of 2024 turnover and remain foundational to the digital signage market, covering LED tiles, media players and mounting kits. Falling pixel costs keep capex manageable for refresh cycles every four-to-five years.

Software revenue is growing at a double-digit 10.5% CAGR as companies discover that content orchestration and analytics drive ROI. Cloud dashboards secure fleet uptime through remote diagnostics, while AI schedulers improve campaign relevance. Vendors integrate proof-of-play ledgers so advertisers can audit exposures, raising confidence in the digital signage market.

By Deployment: Cloud-Based Solutions Transform Enterprise Operations

On-premise models held 69.8% of 2024 spend because highly regulated sectors such as finance and healthcare still prefer local custody of data. Their dominance keeps the digital signage market grounded in traditional IT patterns.

Cloud services, advancing at 12.7% per year, reshape cost structures by bundling licences, storage and analytics. Hybrid models ease the transition by keeping sensitive files on-site while exploiting elastic cloud scale for non-critical playlists. Vendors reassure buyers with ISO-27001 compliance and optional private-cloud tenants, easing cyber-risk concerns that once stalled the digital signage market.

By Screen Size: Large Formats Capture Premium Applications

Displays between 32" and 52" secured 45.1% 2024 share of the digital signage market size as they fit most gondolas, meeting rooms and hotel lobbies. Their sweet spot balances field of view and energy draw.

Panels above 52" see the highest 7.8% growth as public squares, stadiums and airports crave giant canvases for real-time feeds. New modular MicroLED blocks allow seamless walls over 100" without visible seams, elevating high-end experiences. Supply tightness for oversized LCD glass may raise prices, yet demand in the digital signage market persists because ROI from attention-grabbing impressions remains clear.

Digital Signage Market: Market Share by Screen Size — Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

By Location: Outdoor Deployments Accelerate Smart City Integration

Indoor environments produced 66.8% 2024 sales and will stay vital for merchandising, corporate messaging and wayfinding. Stable temperatures lengthen component life and simplify service logistics within the digital signage market.

Outdoor installations, climbing 8.9% per year, ride the smart-city wave as mayors deploy connected billboards that switch from ads to evacuation instructions during emergencies. Enhanced brightness, IP-rated enclosures and smart dimming combat glare and power use. Regulations on light pollution in European heritage districts temper some projects, yet Middle-Eastern mega-cities press ahead, sustaining outdoor momentum for the digital signage market.

By End-Use Industry: Transportation Emerges as Growth Leader

Retail captured 21.9% 2024 revenue as brands monetise shelf-edge screens and aisle end-caps. Integration with point-of-sale data boosts cross-sell conversions, generating measurable gains that reinforce investment in the digital signage market.

Transportation displays crest at a 9.3% CAGR as airports, rail and metro hubs adopt journey-management boards combining wayfinding, security alerts and programmatic ads. Edge processors run AI algorithms locally to maintain service even if central links fail. Safety agencies impose cyber baselines, slightly raising costs but not enough to mute upside in the digital signage market.

Geography Analysis

North America held 33.4% 2024 income, anchored by United States corporate refurbishments that turned lobbies into digital-first showcases. Canadian retailers accelerate checkout modernisation, keeping regional demand steady. The digital signage market here benefits from mature cloud infrastructure that reduces deployment friction.

Asia-Pacific is on an 8.5% CAGR trajectory, propelled by China’s city cluster projects, Japan’s technology export push, India’s mall boom and Southeast Asia’s tourism recovery. An integrated supply chain for panels and ICs lowers unit costs, giving regional buyers price latitude that boosts the digital signage market’s penetration.

Europe records stable gains supported by ecodesign mandates and high purchasing power. Historic-district signage caps add compliance effort, yet German and Nordic corporates adopt energy-class A displays, offsetting tourist-zone pauses. Eastern European airports compete for hub status through immersive wayfinding walls, expanding the digital signage market eastward.

Digital Signage Market CAGR (%), Growth Rate by Region — Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

Competitive Landscape

Samsung has preserved leadership for 15 consecutive years by marrying proprietary SoC media players with MicroLED, OLED and colour e-paper innovations. LG Display, NEC, Panasonic and Sony contest top-tier project bids with differentiated image processing and service schemes. Their combined share exceeds 55%, giving the digital signage market moderate concentration.

Solution integrators such as Stratacache, BrightSign and Planar embed specialist software that stitches multi-vendor components into turnkey networks. They often win vertical-specific contracts in QSR, education and healthcare, demonstrating space for niche expertise alongside global manufacturers.

R&D now converges on AI-driven scheduling, security-hardened firmware and low-power substrates. Vendors with end-to-end stacks gain edge in multi-year framework deals, while partnerships with cybersecurity firms become routine. This arms race accelerates time-to-market for breakthrough features, sustaining competitive tension within the digital signage market.

Digital Signage Industry Leaders

Samsung Electronics Co. Ltd
Panasonic Corporation
Sony Corporation
NEC Corporation
LG Electronics Inc.
*Disclaimer: Major Players sorted in no particular order

Digital Signage Market Concentration — Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

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Recent Industry Developments

June 2025: Samsung Electronics Australia launched Colour E-Paper and Interactive eBoard ranges for enterprises and schools.
February 2025: NEOM and DataVolt agreed to build a USD 5 billion net-zero AI factory to support next-gen digital infrastructure.
February 2025: University of Turku and Cornell University unveiled a model predicting a 10-million-fold OLED brightness leap through polariton engineering.
January 2025: LG Electronics USA previewed CreateBoard Pro interactive displays for educators at FETC 2025.

Table of Contents for Digital Signage Industry Report

1. INTRODUCTION

1.1 Study Assumptions and Market Definition
1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET LANDSCAPE

4.1 Market Overview
4.2 Market Drivers
- 4.2.1 AI-powered audience analytics boosting dynamic content personalisation in North American and European retail and transit corridors
- 4.2.2 5G + edge computing enabling real-time outdoor streaming across major Asian and Oceanian transport hubs
- 4.2.3 EU corporate sustainability mandates accelerating adoption of energy-efficient MicroLED and e-paper signage
- 4.2.4 Post-pandemic hybrid work models driving cloud-based corporate communication dashboards in the USA
- 4.2.5 Smart-city mega-projects (NEOM, Dubai 2040) integrating large-format digital billboards across the Middle East
- 4.2.6 Retail-media monetisation strategies fuelling video-wall roll-outs by Latin-American big-box chains
4.3 Market Restraints
- 4.3.1 Fragmented CMS standards complicating multi-vendor interoperability for global retailers
- 4.3.2 High CAPEX and permitting hurdles for outdoor LED facades in historical European city centres
- 4.3.3 Cyber-security vulnerabilities spotlighted by ransomware on United States transit displays
- 4.3.4 Supply-chain price spikes in specialty driver-ICs for large panels
4.4 Industry Ecosystem Analysis
4.5 Technological Outlook
4.6 Porter's Five Forces Analysis
- 4.6.1 Threat of New Entrants
- 4.6.2 Bargaining Power of Buyers
- 4.6.3 Bargaining Power of Suppliers
- 4.6.4 Threat of Substitutes
- 4.6.5 Intensity of Competitive Rivalry

5. MARKET SIZE AND GROWTH FORECASTS (VALUES)

5.1 By Type
- 5.1.1 Video Wall
- 5.1.2 Video Screen
- 5.1.3 Kiosk
- 5.1.4 Transparent LCD Screen
- 5.1.5 Digital Poster
- 5.1.6 Billboard
- 5.1.7 Other Types
5.2 By Component
- 5.2.1 Hardware
- 5.2.1.1 LCD/LED Display
- 5.2.1.2 OLED Display
- 5.2.1.3 MicroLED Display
- 5.2.1.4 Media Players
- 5.2.1.5 Controllers
- 5.2.1.6 Projector/Projection Screens
- 5.2.1.7 Other Hardware
- 5.2.2 Software
- 5.2.3 Services
- 5.2.3.1 Installation and Integration
- 5.2.3.2 Managed Services
- 5.2.3.3 Support and Maintenance
5.3 By Deployment
- 5.3.1 On-premise
- 5.3.2 Cloud-based
- 5.3.3 Hybrid
5.4 By Screen Size
- 5.4.1 Below 32"
- 5.4.2 32"-52"
- 5.4.3 Above 52"
- 5.4.4 Ultra-large Above 100"
5.5 By Location
- 5.5.1 In-store/Indoor
- 5.5.2 Outdoor
5.6 By End-use Industry
- 5.6.1 Retail
- 5.6.2 Transportation
- 5.6.3 Hospitality
- 5.6.4 Corporate
- 5.6.5 Education
- 5.6.6 Healthcare
- 5.6.7 Government
- 5.6.8 Sports and Entertainment
- 5.6.9 Banking and Financial Services
- 5.6.10 Manufacturing Facilities
5.7 By Geography
- 5.7.1 North America
- 5.7.1.1 United States
- 5.7.1.2 Canada
- 5.7.1.3 Mexico
- 5.7.2 Europe
- 5.7.2.1 Germany
- 5.7.2.2 United Kingdom
- 5.7.2.3 France
- 5.7.2.4 Nordics
- 5.7.2.5 Rest of Europe
- 5.7.3 South America
- 5.7.3.1 Brazil
- 5.7.3.2 Rest of South America
- 5.7.4 Asia-Pacific
- 5.7.4.1 China
- 5.7.4.2 Japan
- 5.7.4.3 India
- 5.7.4.4 South-East Asia
- 5.7.4.5 Rest of Asia-Pacific
- 5.7.5 Middle East and Africa
- 5.7.5.1 Middle East
- 5.7.5.1.1 Gulf Cooperation Council Countries
- 5.7.5.1.2 Turkey
- 5.7.5.1.3 Rest of Middle East
- 5.7.5.2 Africa
- 5.7.5.2.1 South Africa
- 5.7.5.2.2 Rest of Africa

6. COMPETITIVE LANDSCAPE

6.1 Market Concentration
6.2 Strategic Moves
6.3 Market Share Analysis
6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
- 6.4.1 NEC Display Solutions Ltd.
- 6.4.2 LG Display Co. Ltd.
- 6.4.3 Samsung Electronics Co. Ltd.
- 6.4.4 Panasonic Corporation
- 6.4.5 Sony Group Corporation
- 6.4.6 Stratacache
- 6.4.7 Planar Systems Inc.
- 6.4.8 Hitachi Ltd.
- 6.4.9 Barco NV
- 6.4.10 Goodview
- 6.4.11 Cisco Systems Inc.
- 6.4.12 Scala Inc.
- 6.4.13 Broadsign International LLC
- 6.4.14 Appspace Inc.
- 6.4.15 BrightSign LLC
- 6.4.16 Mvix Inc.
- 6.4.17 Christie Digital Systems USA Inc.
- 6.4.18 Daktronics Inc.
- 6.4.19 Leyard Optoelectronic Co. Ltd.
- 6.4.20 Unilumin Group Co. Ltd.
- 6.4.21 JCDecaux SA
- 6.4.22 E Ink Holdings Inc.
- 6.4.23 Clear Channel Outdoor Holdings Inc.
- 6.4.24 Sharp Corporation

7. MARKET OPPORTUNITIES AND FUTURE OUTLOOK

7.1 White-space and Unmet-need Assessment

*List of vendors is dynamic and will be updated based on customized study scope

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Global Digital Signage Market Report Scope

Digital signage happens to be a sub-segment of signage. Technologies like LCD, LED, and projection are used in digital signage to display digital content such as images, video, streaming media, and information. Digital billboards are used in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants, corporate buildings, etc., for wayfinding, exhibitions, marketing, and outdoor advertising.

Digital Signages Market Growth and it is segmented by type (video wall, video screen, kiosk, transparent LCD screen, digital poster), by component (hardware [LCD/LED display, OLED display, media players, projector/projection screens], software, services), by size (below 32, 32 to 52, above 52), by location (in-store, outdoor), by application (retail, transportation, hospitality, corporate, education, government), and by geography (North America, Asia Pacific, Europe, Latin America, Middle East and Africa). The report offers market forecasts and size in value (USD) for all the above segments.

By Type	Video Wall
	Video Screen
	Kiosk
	Transparent LCD Screen
	Digital Poster
	Billboard
	Other Types

By Component	Hardware	LCD/LED Display
		OLED Display
		MicroLED Display
		Media Players
		Controllers
		Projector/Projection Screens
		Other Hardware
	Software

	Services	Installation and Integration
		Managed Services
		Support and Maintenance
By Deployment	On-premise
	Cloud-based
	Hybrid
By Screen Size	Below 32"
	32"-52"
	Above 52"
	Ultra-large Above 100"
By Location	In-store/Indoor
	Outdoor
By End-use Industry	Retail
	Transportation
	Hospitality
	Corporate
	Education
	Healthcare
	Government
	Sports and Entertainment
	Banking and Financial Services
	Manufacturing Facilities

By Geography	North America	United States
		Canada
		Mexico

	Europe	Germany
		United Kingdom
		France
		Nordics
		Rest of Europe

	South America	Brazil
		Rest of South America

	Asia-Pacific	China
		Japan
		India
		South-East Asia
		Rest of Asia-Pacific

	Middle East and Africa	Middle East	Gulf Cooperation Council Countries
			Turkey
			Rest of Middle East

		Africa	South Africa
			Rest of Africa

By Type

Video Wall

Video Screen

Kiosk

Transparent LCD Screen

Digital Poster

Billboard

Other Types

By Component

Hardware	LCD/LED Display
	OLED Display
	MicroLED Display
	Media Players
	Controllers
	Projector/Projection Screens
	Other Hardware
Software
Services	Installation and Integration
	Managed Services
	Support and Maintenance

By Deployment

On-premise

Cloud-based

Hybrid

By Screen Size

Below 32"

32"-52"

Above 52"

Ultra-large Above 100"

By Location

In-store/Indoor

Outdoor

By End-use Industry

Retail

Transportation

Hospitality

Corporate

Education

Healthcare

Government

Sports and Entertainment

Banking and Financial Services

Manufacturing Facilities

By Geography

North America	United States
	Canada
	Mexico
Europe	Germany
	United Kingdom
	France
	Nordics
	Rest of Europe
South America	Brazil
	Rest of South America
Asia-Pacific	China
	Japan
	India
	South-East Asia
	Rest of Asia-Pacific

Middle East and Africa	Middle East	Gulf Cooperation Council Countries
		Turkey
		Rest of Middle East

	Africa	South Africa
		Rest of Africa

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Key Questions Answered in the Report

How big is the Digital Signage Market?

The Digital Signage Market size is expected to reach USD 27.66 billion in 2025 and grow at a CAGR of 8.40% to reach USD 41.41 billion by 2030.

What is the current Digital Signage Market size?

In 2025, the Digital Signage Market size is expected to reach USD 27.66 billion.

Who are the key players in Digital Signage Market?

Samsung Electronics Co. Ltd, Panasonic Corporation, Sony Corporation, NEC Corporation and LG Electronics Inc. are the major companies operating in the Digital Signage Market.

Which is the fastest growing region in Digital Signage Market?

Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Digital Signage Market?

In 2025, the North America accounts for the largest market share in Digital Signage Market.

What years does this Digital Signage Market cover, and what was the market size in 2024?

In 2024, the Digital Signage Market size was estimated at USD 25.34 billion. The report covers the Digital Signage Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Digital Signage Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Page last updated on: July 7, 2025