Vietnam Retail Sector - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The Vietnam Retail Sector is Segmented By Product Category (Food, Beverage, And Tobacco Products, Personal Care And Household, Apparel, Footwear, and Accessories, Furniture, Toys, and Hobby, Industrial and Automotive, Electronics and Household Appliances, and Other Products) and By Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, and Department Stores, Specialty Stores, Online, and Other Distribution Channels).

Market Snapshot

Vietnam Retail Market Overview
Study Period: 2017- 2026
Base Year: 2020
CAGR: >10 %
Vietnam Retail Market Major Players

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Market Overview

The Vietnam retail sector was valued at USD 170 billion in 2020, and it is projected to register a CAGR of more than 10% during the forecast period, 2021-2026.

While the COVID-19 crisis remains complicated globally, Vietnam’s effective control of the pandemic led to the recovery of retail sales of consumer goods and services in the final months of the year. The growth rate, while remaining lower compared to the 12.7% recorded the previous year, was an encouraging sign for the business community amid the global retail market suffering a plunge in revenue during the pandemic. A high growth rate in retail sales by year-end was due to retailers and shopping malls offering sales promotion programs to stimulate domestic consumption. Vietnam is seeing ongoing urbanization and evolving demand trends among young urban consumers to drive strong growth in modern retailing channels such as convenience stores and the rapid expansion of e-commerce. Indeed, the growing influence of such factors can be seen in the emergence of formats such as mini supermarkets, which target the demand for grocery shopping that fits into the flow of busy urban lifestyles.

Modern retail outlets offer private brands/products that can be exclusively purchased in their stores. One key factor involved in Vietnamese consumers choosing to shop in traditional markets is that they can buy ingredients in smaller portions. Supermarkets offer products that are better suited for the daily needs of an average consumer. Food products, non-food products, and home appliances are also offered in supermarkets, which makes shopping easier, as they offer everything needed for the customers under one roof. To further improve the shopping experience, some stores have in-house bakeries and cafés where consumers can hang out and enjoy with family or friends. The local population’s inclination to make their purchases in traditional outlets is hinged on factors such as the high availability of these outlets everywhere in the country, posing convenience and ease of access for consumers, comparatively lower prices of goods and products (which consumers can still bargain), fresh produce supply source that is better at wet markets, and traditional retailers offering flexible package sizes for day-to-day consumption.

Scope of the Report

Retail is the process of selling consumer goods or services to customers through multiple channels of distribution to earn a profit. A complete background analysis of the Vietnam retail sector includes an assessment of the emerging trends by segments and regional markets, significant changes in market dynamics, and market overview.

Product Type
Food, Beverage, and Tobacco Products
Personal Care and Household
Apparel, Footwear, and Accessories
Furniture, Toys, and Hobby
Industrial and Automotive
Electronic and Household Appliances
Other Products
Distribution Channel
Hypermarkets, Supermarkets, and Convenience Stores
Specialty Stores
Department Stores
Other Distribution Channels

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Key Market Trends

Rapid Growth in Consumer Spending is a Driving Factor

Vietnam’s disposable income per capita is expected to grow quickly and reach USD 3,062 in 2023. Vietnam’s total consumer spending is growing at the highest rate in the region, more than 8% a year, rising from USD 118 billion in 2013 to USD 185 billion in 2019. The private consumption rate is also high, more than 67% of the GDP. This is the second highest in the region, behind the Philippines (73.8%) and ahead of Malaysia and Indonesia (57.0% and 57.3%, respectively).

Vietnam Retail Market Latest Trends

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Low Urbanization with High Potential for Growth

Vietnam’s urbanization rate is still low when compared across the region, at 36.63% of the population, compared with rates between 47% and 76% in other Southeast Asian countries. This represented an area of high potential and expected growth. In fact, the Vietnamese urban population is expected to register a CAGR of about 3% up to 2025, while this growth rate is between 1% and 2 % for Indonesia, Malaysia, the Philippines, and Thailand. Analysis of urbanization rates in comparable Southeast Asian countries indicates that the early stage of urbanization is likely to be rapid. Vietnam’s growth follows a similar trajectory, as urbanization is likely to reach 55% in 2030.

Vietnam Retail Market Growth

Competitive Landscape

The report covers major international players operating in the Vietnam retail sector. In terms of market share, few major players currently dominate the market. However, with technological advancements and product innovations, mid-size to smaller companies are increasing their market presence by securing new contracts and tapping into new markets.

Recent Developments

  • In July 2020, the leading Japanese retailer Muji opened a store in HCM City. Japanese fashion retailer, Uniqlo, also launched its first store.
  • In 2020, Vinamilk and GTNFoods became Moc Chau Milk’s strategic stakeholders after they acquired more than 39 million shares of the company. Moc Chau Milk sold more than 29,45 million shares to GTNFoods (75% of the total listed for sale) and more than 9,7 million shares to Vinamilk with the price of VND 30.000/share. The total value profited was about VND 1.176 billion.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Value Chain/Supply Chain Analysis

    5. 4.5 Porter's Five Forces Analysis

      1. 4.5.1 Threat of New Entrants

      2. 4.5.2 Bargaining Power of Buyers/Consumers

      3. 4.5.3 Bargaining Power of Suppliers

      4. 4.5.4 Threat of Substitute Products

      5. 4.5.5 Intensity of Competitive Rivalry

    6. 4.6 Impact of COVID-19 on the Market


    1. 5.1 Product Type

      1. 5.1.1 Food, Beverage, and Tobacco Products

      2. 5.1.2 Personal Care and Household

      3. 5.1.3 Apparel, Footwear, and Accessories

      4. 5.1.4 Furniture, Toys, and Hobby

      5. 5.1.5 Industrial and Automotive

      6. 5.1.6 Electronic and Household Appliances

      7. 5.1.7 Other Products

    2. 5.2 Distribution Channel

      1. 5.2.1 Hypermarkets, Supermarkets, and Convenience Stores

      2. 5.2.2 Specialty Stores

      3. 5.2.3 Department Stores

      4. 5.2.4 E–commerce

      5. 5.2.5 Other Distribution Channels


    1. 6.1 Company Profiles

      1. 6.1.1 Saigon Co.op

      2. 6.1.2 Central Group

      3. 6.1.3 AEON

      4. 6.1.4 VinGroup

      5. 6.1.5 Lotte

      6. 6.1.6 7-Eleven

      7. 6.1.7 E-Mart Inc.

      8. 6.1.8 Auchen

      9. 6.1.9 Mega Mart

      10. 6.1.10 Mobile World

    2. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The Vietnam Retail Sector market is studied from 2017 - 2026.

The Vietnam Retail Sector is growing at a CAGR of >10% over the next 5 years.

Saigon Co. Op, Central Group, AEON group, Vin Group, Lotte Mart are the major companies operating in Vietnam Retail Sector .

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