Digital Process Automation Market Size and Share

Digital Process Automation Market (2025 - 2030)
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Digital Process Automation Market Analysis by Mordor Intelligence

The digital process automation market size is estimated at USD 15.4 billion in 2025 and is projected to reach USD 26.66 billion by 2030, growing at a 11.6% CAGR. The current expansion reflects a decisive shift in enterprise strategy from task-centric robotic process automation toward data-driven, AI-augmented hyper-automation. Vendor roadmaps focus on integrating generative models, process mining diagnostics, and event-driven orchestration within unified low-code platforms, enabling business teams to have direct control over workflow design without requiring extensive coding efforts. Demand also benefits from the growing requirement for audit-ready governance in regulated sectors, the rise of sustainability reporting mandates, and heightened competition that pushes firms to cut cycle times while lifting customer experience scores. Competitive dynamics are reshaped as cloud hyperscalers inject native AI capabilities into their automation suites, exerting pricing pressure on traditional incumbents and accelerating platform consolidation. [1]Source: Microsoft Blog, “New Agent Capabilities in Microsoft Copilot Unlock Business Value,” microsoft.com

Key Report Takeaways

  • By component, the solution segment held 55.2% of the digital process automation market share in 2024, and services are projected to expand at a 13.4% CAGR from 2025-2030.
  • By deployment, on-demand platforms captured 58.9% share of the digital process automation market size in 2024 and are anticipated to record a 12.9% CAGR through 2030.
  • By organization size, large enterprises commanded 72.1% revenue share in 2024, while SMEs are growing at a 12.7% CAGR.
  • By end user, BFSI led the digital process automation market with 28.1% of the market size in 2024; healthcare is expected to advance at a 14% CAGR through 2030.
  • By Geography, North America led the digital process automation market with 36.20% of the market size in 2024; the Asia-Pacific region is expected to advance at a 13.80% CAGR through 2030.

Segment Analysis

By Component: Services Accelerate Despite Solution Dominance

The solution segment retained 55.2% digital process automation market share in 2024, underscoring buyer preference for full-stack platforms that consolidate orchestration, analytics, and AI on one license. Services, however, are scaling faster at a 13.4% CAGR as organizations realize that software alone cannot re-engineer entrenched processes. Advisory teams blend process-mining insights with redesign workshops to eliminate waste before any bot is coded.

Service revenue is increasingly derived from AI model training, cross-platform integration, and managed optimization. Engagement scopes now cover continuous improvement cycles, allowing providers to capture value throughout the automation lifecycle. The digital process automation market size attributable to services is projected to approach USD 12 billion by 2030, signaling sustained demand for external expertise.

Digital Process Automation Market: Market Share by Component
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By Deployment: On-Demand Platforms Drive Cloud-First Adoption

Cloud-based on-demand deployments controlled 58.9% of the digital process automation market size in 2024 and are slated to grow at a 12.9% CAGR as elastic scaling and subscription economics resonate with budget owners. Automatic patching and AI updates delivered through the vendor’s pipeline relieve IT teams from maintenance duties, accelerating innovation.

Hybrid frameworks gain momentum where latency or sovereignty requirements persist. Edge-enabled automation nodes process sensitive data locally while syncing summary insights to the cloud. Portable container packs let flows shift between environments without refactoring, giving buyers confidence to migrate workloads at their own pace.

By Organization Size: SMEs Embrace Accessible Automation

Large enterprises accounted for 72.1% of revenue in 2024, leveraging their global footprints and deep integration budgets. Yet, SMEs represent the fastest-growing cohort, with a 12.7% CAGR, propelled by vendor moves to simplify pricing and deliver template libraries. Pre-built use cases covering invoice capture, inventory updates, and customer service allow SMEs to go live within weeks.

Cloud delivery eliminates capital expenditure, while intuitive design studios enable operations staff to tweak rules without coding. Vendors supplement their products with online training and marketplace add-ons that match regional compliance needs. These elements collectively lower barriers and broaden the digital process automation market, fostering inclusive growth.

Digital Process Automation Market: Market Share by Organization
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By End User: Healthcare Leads Growth Through Digital Transformation

BFSI captured 28.1% of 2024 revenue as banks pursued straight-through processing for loans, fraud monitoring, and regulatory reporting. Healthcare, however, posts the highest 14% CAGR, driven by value-based care models demanding real-time outcome tracking. Electronic health record connectors feed data into automated care coordination flows, reducing the administrative load on clinicians. 

Manufacturing maintains momentum by integrating industrial IoT feeds with workflow engines to automate quality checks and supply chain resets. IT-telecom firms rely on bots for self-healing network tasks, while retail players automate replenishment and personalized offers via CRM integration. Each vertical maps automation to its distinct pain points, diversifying revenue streams across the digital process automation market.

Geography Analysis

North America commanded 36.2% of 2024 revenue thanks to mature cloud infrastructure, abundant venture capital, and early enterprise willingness to insert AI into core operations. U.S. organizations trail-blazed hyper-automation pilots that weave process mining, chatbot interfaces, and autonomous decision loops into cohesive programs. Canada complements its healthcare and public-sector initiatives with modernizations of service delivery.

Asia-Pacific is the fastest mover, set to advance at a 13.8% CAGR through 2030. China leads smart-factory investments, pairing process automation with industrial sensors for adaptive scheduling. India’s IT services giants deploy internal bots to enhance utilization and client responsiveness, bolstered by government Digital India policies that promote the adoption of automation. Across Southeast Asia, multinationals are establishing new manufacturing lines in jurisdictions that offer tax incentives for digital upgrades, drawing local suppliers along the same path.

Europe balances innovation with stringent oversight. The proposed AI Act mandates transparency and bias mitigation, influencing the design of automation from the outset. Germany’s Mittelstand manufacturers integrate workflow engines with edge machines to shrink downtime, while U.K. banks target regulatory alignment through end-to-end automated evidence trails. Elsewhere, Gulf economies and South Africa are embracing automation to optimize energy and public services, although talent shortages are tempering near-term momentum.

Digital Process Automation Market CAGR (%), Growth Rate by Region
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Competitive Landscape

The digital process automation industry shows moderate concentration as top vendors integrate adjacent capabilities through acquisition. IBM absorbed process-mining assets to enrich its orchestration suite. Microsoft has embedded AI assistants and process analytics within the Power Platform to enhance stickiness. ServiceNow’s purchase of Process Street in 2025 sharpened mid-market positioning by adding intuitive documentation tools.

Competitive battlegrounds shift from feature checklists to the breadth of the ecosystem. Hyperscalers exploit cloud footprints to package infrastructure, AI, and automation under unified SLAs, forcing pure-play vendors to differentiate via domain-specific content and pre-validated connectors. Small innovators pursue whitespace opportunities, such as agentic AI controls that enable workflows to make context-aware decisions without relying on rule trees.

Price pressure intensifies as subscription models become more normalized; yet, switching costs rise because enterprises embed bots deeply within their system landscapes. Partners and marketplaces become pivotal, offering ready-made skills that cut configuration time. Vendors cultivating vibrant developer communities and robust governance toolkits are poised to capture a significant share of future digital process automation market growth.

Digital Process Automation Industry Leaders

  1. Pegasystems Inc.

  2. IBM Corporation

  3. Appian Corporation

  4. ServiceNow Inc.

  5. Oracle Corporation

  6. *Disclaimer: Major Players sorted in no particular order
Digital Process Automation Market Concentration
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Recent Industry Developments

  • October 2025: ServiceNow announced a USD 2.1 billion acquisition of Process Street, expanding its workflow catalog with advanced process-mapping assets.
  • September 2025: Microsoft launched Azure Process Mining integrated with Power Platform, delivering AI-guided discovery and one-click automation implementation.
  • August 2025: IBM Watson Orchestrate added generative AI for conversational workflow creation, letting business users design flows in natural language.
  • July 2025: Appian closed a USD 850 million purchase of Celonis technology, marrying process intelligence with low-code automation.

Table of Contents for Digital Process Automation Industry Report

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Rising demand for automated back-office efficiency
    • 4.2.2 Low-code/no-code adoption enabling citizen developers
    • 4.2.3 Integration of DPA with AI and RPA for hyper-automation
    • 4.2.4 Regulatory-driven need for auditable digital workflows
    • 4.2.5 Event-driven API-first micro-journey automation
    • 4.2.6 ESG-reporting-led sustainability workflow digitization
  • 4.3 Market Restraints
    • 4.3.1 Shortage of skilled process-automation talent
    • 4.3.2 Data-security and privacy risks in critical workflows
    • 4.3.3 Legacy-system fragmentation raising integration cost
    • 4.3.4 Algorithmic-bias scrutiny in automated decisions
  • 4.4 Impact of Macroeconomic Factors on the Market
  • 4.5 Supply-Chain Analysis
  • 4.6 Regulatory Landscape
  • 4.7 Technological Outlook
  • 4.8 Porter’s Five Forces Analysis
    • 4.8.1 Threat of New Entrants
    • 4.8.2 Bargaining Power of Buyers
    • 4.8.3 Bargaining Power of Suppliers
    • 4.8.4 Threat of Substitute Products
    • 4.8.5 Intensity of Competitive Rivalry

5. MARKET SIZE AND GROWTH FORECASTS (VALUE)

  • 5.1 By Component
    • 5.1.1 Solution
    • 5.1.2 Service
  • 5.2 By Deployment
    • 5.2.1 On-demand
    • 5.2.2 On-premise
  • 5.3 By Organization Size
    • 5.3.1 Small- and Medium-sized Enterprises
    • 5.3.2 Large Enterprises
  • 5.4 By End User
    • 5.4.1 Banking, Financial Services and Insurance (BFSI)
    • 5.4.2 Manufacturing
    • 5.4.3 IT and Telecommunication
    • 5.4.4 Aerospace and Defense
    • 5.4.5 Healthcare
    • 5.4.6 Retail and Consumer Goods
    • 5.4.7 Other End Users
  • 5.5 By Geography
    • 5.5.1 North America
    • 5.5.1.1 United States
    • 5.5.1.2 Canada
    • 5.5.1.3 Mexico
    • 5.5.2 South America
    • 5.5.2.1 Brazil
    • 5.5.2.2 Argentina
    • 5.5.2.3 Rest of South America
    • 5.5.3 Europe
    • 5.5.3.1 Germany
    • 5.5.3.2 United Kingdom
    • 5.5.3.3 France
    • 5.5.3.4 Rest of Europe
    • 5.5.4 Asia-Pacific
    • 5.5.4.1 China
    • 5.5.4.2 Japan
    • 5.5.4.3 India
    • 5.5.4.4 South-East Asia
    • 5.5.4.5 Rest of Asia-Pacific
    • 5.5.5 Middle East and Africa
    • 5.5.5.1 Middle East
    • 5.5.5.1.1 Saudi Arabia
    • 5.5.5.1.2 United Arab Emirates
    • 5.5.5.1.3 Rest of Middle East
    • 5.5.5.2 Africa
    • 5.5.5.2.1 South Africa
    • 5.5.5.2.2 Egypt
    • 5.5.5.2.3 Rest of Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
    • 6.4.1 IBM Corporation
    • 6.4.2 Pegasystems Inc.
    • 6.4.3 Appian Corporation
    • 6.4.4 Bizagi Group Limited
    • 6.4.5 Oracle Corporation
    • 6.4.6 Software AG
    • 6.4.7 SS&C Technologies Holdings, Inc.
    • 6.4.8 OpenText Corporation
    • 6.4.9 Newgen Software Technologies Ltd.
    • 6.4.10 TIBCO Software Inc.
    • 6.4.11 Nintex Global Ltd.
    • 6.4.12 K2 Software Inc.
    • 6.4.13 Bonitasoft S.A.
    • 6.4.14 AgilePoint Inc.
    • 6.4.15 Kissflow Inc.
    • 6.4.16 ProcessMaker Inc.
    • 6.4.17 AuraQuantic S.L.
    • 6.4.18 BizFlow Corporation
    • 6.4.19 Joget Inc.
    • 6.4.20 Creatio EMEA Limited
    • 6.4.21 ServiceNow Inc.
    • 6.4.22 Genpact Limited
    • 6.4.23 Cognizant Technology Solutions Corp.
    • 6.4.24 Infosys Limited
    • 6.4.25 Wipro Limited

7. MARKET OPPORTUNITIES AND FUTURE OUTLOOK

  • 7.1 White-space and Unmet-Need Assessment
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Global Digital Process Automation Market Report Scope

Digital process automation uses digital technology to perform a process or accomplish a workflow or function. The main drivers for the market include the integration of Artificial Intelligence (AI) and Machine Learning (ML) technologies. Businesses worldwide have relied on business process management (BPM) to enhance and manage the back-end activities efficiently and on the processes, such as retail lending, customer onboarding, customer support, etc.

The digital process automation market is segmented by component (solution, service), deployment (on-demand, on-premises), organization size (small- and medium-sized enterprises, large enterprises), end user (banking, financial services, and insurance (BFSI), manufacturing, IT and telecommunication, aerospace and defense, healthcare, retail, and consumer goods), and geography (North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa). The report offers market forecasts and size in value (USD) for all the above segments. 

By Component
Solution
Service
By Deployment
On-demand
On-premise
By Organization Size
Small- and Medium-sized Enterprises
Large Enterprises
By End User
Banking, Financial Services and Insurance (BFSI)
Manufacturing
IT and Telecommunication
Aerospace and Defense
Healthcare
Retail and Consumer Goods
Other End Users
By Geography
North America United States
Canada
Mexico
South America Brazil
Argentina
Rest of South America
Europe Germany
United Kingdom
France
Rest of Europe
Asia-Pacific China
Japan
India
South-East Asia
Rest of Asia-Pacific
Middle East and Africa Middle East Saudi Arabia
United Arab Emirates
Rest of Middle East
Africa South Africa
Egypt
Rest of Africa
By Component Solution
Service
By Deployment On-demand
On-premise
By Organization Size Small- and Medium-sized Enterprises
Large Enterprises
By End User Banking, Financial Services and Insurance (BFSI)
Manufacturing
IT and Telecommunication
Aerospace and Defense
Healthcare
Retail and Consumer Goods
Other End Users
By Geography North America United States
Canada
Mexico
South America Brazil
Argentina
Rest of South America
Europe Germany
United Kingdom
France
Rest of Europe
Asia-Pacific China
Japan
India
South-East Asia
Rest of Asia-Pacific
Middle East and Africa Middle East Saudi Arabia
United Arab Emirates
Rest of Middle East
Africa South Africa
Egypt
Rest of Africa
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Key Questions Answered in the Report

What is the current value of the digital process automation market?

The market is valued at USD 15.4 billion in 2025 and is projected to reach USD 26.66 billion by 2030.

Which geographic region leads revenue?

North America holds 36.2% of 2024 revenue, driven by mature cloud infrastructure and early AI adoption.

Which segment will grow fastest through 2030?

Healthcare workflows are forecast to advance at a 14% CAGR due to digital transformation and compliance needs.

How quickly are on-demand platforms expanding?

Cloud-based deployments are expected to record a 12.9% CAGR between 2025-2030.

Why are services gaining share?

Enterprises need advisory, integration, and managed-optimization expertise to realize full value, lifting services at a 13.4% CAGR.

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