Digital Fitness Apps Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Digital Fitness Apps Market is segmented by Type (Fitness Apps Tracking Fitness Achievements, Nutrition Apps, Meditation Apps, Contraception and Fertility Apps, and Medication Checker Apps) and Geography (North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa). The market sizes and forecasts are provided in terms of value (USD million) for all the above segments.

Digital Fitness Apps Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Digital Fitness Apps Market Size

Digital Fitness Apps Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Historical Data Period 2019 - 2023
CAGR 14.30 %
Largest Market North America
Market Concentration Low

Major Players

Digital Fitness Apps Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Digital Fitness Apps Market with other markets in Technology, Media and Telecom Industry

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Electronics

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Media and Entertainment

Security & Surveillance

Digital Fitness Apps Market Analysis

The Digital Fitness Apps Market is expected to register a CAGR of 14.3% during the forecast period.

  • The market is expanding due to rising smartphone usage globally and rapid technological advancement. The industry is also being expanded by rising data usage, the widespread use of the internet, and a rise in promotional offerings such as subscription discounts. Due to information technology improvements, the fitness industry's operating model is about to change rapidly in the forecast period.
  • The fitness apps use emerging technologies for artificial intelligence, machine learning, and several new innovative technologies that track the users' daily routine and provide them with a customized diet, workout, walking, and sleep cycle plans without any machine or equipment. The program keeps an eye on human activity 24/7. Thereby, it is the most effective way of tracking health conditions without much human intervention.
  • A typical fitness app gathers information from many wearable gadget sensors. Some sensors are worn on the user's wrist, while others are portable and fit in their pocket. Additionally, the company that created the fitness app allows users to add data to the app manually. Hackers can acquire confidential information like credit or debit card numbers if they get access to the device.
  • At present, people around the world have become much more health conscious, especially after the Covid-19 pandemic. Also, obesity and weight gain are causes of concern for the young generation due to improper eating habits, junk food intake, and adverse work-life stress. Newly developed fitness apps concentrate on weight loss tracking measures and provide mental health solutions. That is why fitness apps are largely adopted globally, and the market is expected to witness growth in the coming years.
  • During the adverse phase of the pandemic, there was a global state of lockdown. gyms and fitness studios had no choice but to enhance their online presence while the building was under lockdown. COVID-19 enhanced users' transition from conventional studios and gyms to virtual training platforms, quickly increasing the number of fitness app downloads and subscriptions.

Digital Fitness Apps Industry Overview

The Digital Fitness Apps Market is highly fragmented as it currently consists of several large market players. Many key players in the market are in constant efforts to bring advancements. A few prominent companies are entering into collaborations and expanding their global footprint in developing regions to consolidate their positions in the market. The major player in this market includes Adidas, Nike, Firbit Inc, MyFitnessPal Inc., and Google.

In November 2022, Google unveiled that the Google Health Connect app is currently available in beta on Playstore. Health Connect was created to centralize access to health and fitness data from many qualified apps. More than ten health and fitness apps, including MyFitnessPal, Oura, and Peloton, are introducing integrations with Health Connect. Developers no longer need to create a brand-new integration because of Health Connect. According to Google, adding fresh data from Health Connect is required to develop an integration with a new app.

In September 2022, Fitbit redesigned its app in the style of Material You for the fall release of the Sense 2 and Versa 4. In advance of its arrival, Fitbit brought along its most cutting-edge smartwatches and fitness trackers to demonstrate. The business also previewed a revamped Fitbit app with Material You-inspired graphics. Along with the debut of the new hardware, a new app is planned.

Digital Fitness Apps Market Leaders

  1. Adidas

  2. Nike

  3. Firbit Inc

  4. Google

  5. MyFitnessPal Inc.

  6. *Disclaimer: Major Players sorted in no particular order
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Digital Fitness Apps Market News

  • In November 2022, Headspace Health, the provider of the world's most user-friendly, comprehensive digital mental health platform, unveiled a unique product experience that combines the top-tier coaching, therapy, and psychiatry services provided by Ginger with Headspace's world-class meditation and mindfulness offerings. The new experience offers employees a centralized location for high-quality mental health and well-being support and an underpinning platform that eases employers' complexity and administrative strain.
  • In June 2022, Flo Health introduced Flo for Business, an inclusive strategy for employees' women's health. Flo for Business, accessible in 245 countries and 20 languages, aims to inform and empower staff members about monitoring their periods, ovulation, and general reproductive health. For every stage of life, a new employee benefit offers comprehensive, science-based assistance on various reproductive health subjects.

Digital Fitness Apps Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness- Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Impact of COVID-19 on the Industry

5. MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Significant Smartphone Penetration and Internet Coverage
    • 5.1.2 Increased Investment on Digital Health
  • 5.2 Market Restraints
    • 5.2.1 Risk of Data Security Threats

6. MARKET SEGMENTATION

  • 6.1 By Type
    • 6.1.1 Fitness Apps Tracking Fitness Achievements
    • 6.1.2 Nutrition Apps
    • 6.1.3 Meditation Apps
    • 6.1.4 Contraception and Fertility Apps
    • 6.1.5 Medication Checker Apps
    • 6.1.6 Others Mindfulness Apps
  • 6.2 By Geography
    • 6.2.1 North America
    • 6.2.2 Europe
    • 6.2.3 Asia Pacific
    • 6.2.4 Latin America
    • 6.2.5 Middle East and Africa

7. COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Adidas
    • 7.1.2 Nike
    • 7.1.3 Firbit Inc
    • 7.1.4 MyFitnessPal Inc.
    • 7.1.5 Google
    • 7.1.6 Headspace Inc
    • 7.1.7 Flo Health Inc
    • 7.1.8 Strava, Inc.
    • 7.1.9 Sworkit Health
    • 7.1.10 Noom, Inc.
    • 7.1.11 Azumio, Inc
    • 7.1.12 Peloton Interactive, Inc.
    • 7.1.13 Applico Inc
    • 7.1.14 Famometer
  • *List Not Exhaustive

8. INVESTMENT ANALYSIS

9. FUTURE TRENDS

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Digital Fitness Apps Industry Segmentation

The Digital Fitness & Well-Being Apps provide health and fitness tools for identifying, tracking, assessing, and comparing fitness progress. They also include diet and nutrition applications, which enable users to track and evaluate their eating habits to make better nutritional and health decisions. Additionally, contraception and fertility applications improve users' knowledge, offer monitoring features, and give them instructions on themes like self-care, family planning, and birth control. Apps for meditation include those that support users' ability to maintain composure under pressure, manage their emotions, and focus on the present moment.

The Digital Fitness Apps Market is segmented by Type (Fitness Apps Tracking Fitness Achievements, Nutrition Apps, Meditation Apps, Contraception and Fertility Apps, and Medication Checker Apps) and Geography (North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa). The market sizes and forecasts are provided in terms of value (USD million) for all the above segments.

By Type Fitness Apps Tracking Fitness Achievements
Nutrition Apps
Meditation Apps
Contraception and Fertility Apps
Medication Checker Apps
Others Mindfulness Apps
By Geography North America
Europe
Asia Pacific
Latin America
Middle East and Africa
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Digital Fitness Apps Market Research FAQs

What is the current Digital Fitness Apps Market size?

The Digital Fitness Apps Market is projected to register a CAGR of 14.3% during the forecast period (2025-2030)

Who are the key players in Digital Fitness Apps Market?

Adidas, Nike, Firbit Inc, Google and MyFitnessPal Inc. are the major companies operating in the Digital Fitness Apps Market.

Which region has the biggest share in Digital Fitness Apps Market?

In 2025, the North America accounts for the largest market share in Digital Fitness Apps Market.

What years does this Digital Fitness Apps Market cover?

The report covers the Digital Fitness Apps Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Digital Fitness Apps Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Digital Fitness Apps Industry Report

Statistics for the 2025 Digital Fitness Apps market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Digital Fitness Apps analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.