Data Visualization Market - Companies, Trends & Share

Name: Data Visualization Market - Companies, Trends & Share
Creator: Mordor Intelligence
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Data Visualization Market Size and Share

Market Overview

Study Period	2019 - 2030
Market Size (2025)	USD 10.92 Billion
Market Size (2030)	USD 18.36 Billion
Growth Rate (2025 - 2030)	10.95% CAGR
Fastest Growing Market	Asia Pacific
Largest Market	North America
Market Concentration	Medium
Major Players *Disclaimer: Major Players sorted in no particular order Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

Data Visualization Market (2025 - 2030) — Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

Data Visualization Market Analysis by Mordor Intelligence

The data visualization market size is valued at USD 10.92 billion in 2025 and is forecast to reach USD 18.36 billion by 2030, registering a 10.95% CAGR. Accelerating migration from static reports to real-time dashboards, maturation of cloud-native platforms, and growing commitment to workforce data literacy are reinforcing demand across the data visualization market. Large enterprises are replacing rigid on-premises stacks with integrated analytics fabrics, while small and mid-sized businesses gain affordable entry through subscription pricing. Skills shortages and hardware-intensive 3D analytics temper near-term momentum, yet continuous vendor innovation and sector-specific use cases sustain a robust outlook for the data visualization market.

Key Report Takeaways

By deployment mode, cloud captured 63.45% of data visualization market share in 2024; the same segment is expanding at a 12.65% CAGR through 2030.
By organizational department, executive management held 24.34% of the data visualization market in 2024, whereas human resources dashboards are growing at 11.45% CAGR to 2030.
By end-user industry, BFSI accounted for 22.56% of data visualization market size in 2024, while healthcare and life sciences is advancing at an 11.67% CAGR over the forecast period.
By geography, North America dominated with 37.65% share of the data visualization market in 2024; Asia Pacific is projected to lead growth at an 11.83% CAGR to 2030.

Global Data Visualization Market Trends and Insights

Drivers Impact Analysis

Driver	(~) % Impact on CAGR Forecast	Geographic Relevance	Impact Timeline
Cloud deployment of data-visualization solutions	+2.8%	Global, with North America and EU leading adoption	Medium term (2-4 years)
Rising demand for real-time decision-making dashboards	+2.1%	Global, concentrated in BFSI and manufacturing sectors	Short term (≤ 2 years)
Expanding self-service BI adoption among SMEs	+1.7%	APAC core, spill-over to MEA and Latin America	Medium term (2-4 years)
Integration of AR/VR interactive visualization	+1.4%	North America and EU, early pilots in Asia Pacific	Long term (≥ 4 years)
Emerging open-source columnar DBs boosting performance	+1.2%	Global, with developer-centric adoption patterns	Medium term (2-4 years)
Government data-literacy initiatives powering public dashboards	+0.8%	North America, EU, select APAC markets	Long term (≥ 4 years)
Source: Mordor Intelligence

Cloud Deployment of Data-Visualization Solutions

Cloud-native architectures continue to shift analytics spending toward operating-expense models that scale elastically and bundle data integration, visualization, and AI services in one environment. Microsoft’s migration from Power BI Premium to the unified Microsoft Fabric offering illustrates how vendors simplify provisioning and add real-time stream processing without on-premises hardware investments.^{[1]Manis Kim, “Important update coming to Power BI Premium licensing,” Microsoft Power BI, powerbi.microsoft.com} Education, such as the University of Auckland, leverages cloud BI to serve thousands of users while cutting query latency through Snowflake-backed data clouds.^{[2]MicroStrategy Press Team, “MicroStrategy Cloud enables University of Auckland to Revolutionise Data Accessibility,” MicroStrategy, microstrategy.com} Continuous feature delivery, predictable subscription pricing, and native AI accelerators combine to keep cloud at the center of the data visualization market.

Rising Demand for Real-Time Decision-Making Dashboards

Organizations are rebuilding pipelines to push fresh data into warehouses in minutes, making low-latency visualization a competitive imperative. Benchmarks show modern connectors delivering warehouse-ready records in under 17 minutes, even during heavy transaction windows. Live fraud monitoring in banking, industrial IoT equipment dashboards, and intraday marketing optimization all hinge on sub-hour refresh, cementing real-time capabilities as a core driver for the data visualization market.

Expanding Self-Service BI Adoption Among SMEs

Only 26% of small businesses currently run BI, compared with 80% of larger peers, underscoring a sizable greenfield for vendors focused on intuitive, browser-based tooling. Pay-as-you-go licensing, drag-and-drop design, and template catalogs reduce reliance on specialized IT staff, positioning SMEs as an outsized contributor to incremental demand within the data visualization market.

Integration of AR/VR Interactive Visualization

Spatial computing lets users navigate multidimensional datasets through gesture and eye-tracking. Tableau’s Vision Pro app brings 3D storytelling to data professionals, though adoption still skews toward well-funded innovators and requires dedicated user training.^{[3]Tableau Editorial, “Exploring Spatial Computing and Immersive Analytics with Vision Pro,” Tableau, tableau.com} Hardware prices and content-development cycles constrain mainstream take-up, placing AR/VR on a long-term growth trajectory that could unlock new frontiers for the data visualization industry.

Restraints Impact Analysis

Restraint	(~) % Impact on CAGR Forecast	Geographic Relevance	Impact Timeline
Shortage of visualization-skilled workforce	-1.8%	Global, acute in North America and EU	Short term (≤ 2 years)
Data-privacy and governance compliance hurdles	-1.3%	EU (GDPR), North America (state regulations), expanding globally	Medium term (2-4 years)
High TCO of GPU-accelerated 3-D analytics	-0.9%	North America and EU enterprise segments	Medium term (2-4 years)
Latency from fragmented real-time data sources	-0.7%	Global, concentrated in multi-cloud environments	Short term (≤ 2 years)
Source: Mordor Intelligence

Shortage of Visualization-Skilled Workforce

Demand for experienced developers and data engineers exceeds supply, delaying project timelines and raising labor costs. The gap is most pronounced in advanced domains such as immersive visualization and GPU-accelerated analytics, where cross-disciplinary expertise is scarce. Organizations invest heavily in in-house training and certification programs, but maturation remains a near-term drag on the data visualization market.

Data-Privacy and Governance Compliance Hurdles

Stringent regulations like GDPR compel privacy-by-design architectures and granular access controls, adding implementation complexity and cost for cross-border deployments. Healthcare and financial institutions face multi-layered mandates, often necessitating regionalized clouds and specialized audit capabilities. These compliance pressures dampen velocity in regulated segments of the data visualization market.

Segment Analysis

By Component: Services Drive Platform Optimization

Software accounted for 73.45% of data visualization market size in 2024 as enterprises standardized on full-stack platforms that bundle ETL, modeling, and interactive dashboards. Service engagements, however, are growing at 12.34% CAGR, reflecting rising demand for migration consulting, dashboard design, and managed operations.

Implementation partners integrate connectors, optimize models, and train citizen analysts, unlocking the full return on software licenses. Vendors such as Salesforce enlist global systems integrators through alliances that expand reach and reinforce stickiness, confirming services as the fastest-moving revenue stream within the data visualization market.

Data Visualization Market: Market Share by Component — Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

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By Deployment Mode: Cloud Acceleration Continues

Cloud deployments commanded 63.45% of data visualization market share in 2024 and lead expansion with a 12.65% CAGR to 2030. Elastic compute, zero-maintenance updates, and bundled AI services make cloud the de facto choice for new analytics projects.

Hybrid approaches persist where data sovereignty dictates local residency, yet even heavily regulated sectors pilot cloud sandboxes for low-risk workloads. Unified fabrics like Microsoft Fabric fuse ingestion, lakehouse storage, and visual exploration, compressing architectural sprawl and further cementing cloud primacy in the data visualization market.

By Organizational Department: HR Analytics Surge

Executive dashboards remain the largest departmental use case at 24.34% in 2024, underscoring the C-suite’s reliance on top-line KPIs. Human resources adoption, rising at 11.45% CAGR, reflects growing emphasis on retention, DEI metrics, and skill-gap analysis.

User-friendly interfaces empower HR managers to track engagement and training outcomes without SQL expertise, broadening departmental penetration. Marketing, operations, finance, and sales continue to deploy specialized dashboards, cumulatively diversifying the data visualization industry’s footprint within enterprises.

Data Visualization Market: Market Share by Organizational Department — Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

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By End-User Industry: Healthcare Transformation Accelerates

BFSI retained 22.56% of data visualization market size in 2024, driven by risk analytics and compliance reporting. Healthcare and life sciences achieve the fastest expansion at 11.67% CAGR as electronic health records, clinical decision support, and population health models demand sophisticated visuals.

Industrial manufacturing, retail, and government together add substantial incremental volume through IoT telemetry, omnichannel analytics, and open-data initiatives, sustaining a broad sectoral base for the data visualization market.

Geography Analysis

North America contributed 37.65% to data visualization market share in 2024 due to mature cloud infrastructure and early adopter culture. Asia Pacific is set to outpace all other regions with an 11.83% CAGR, fueled by manufacturing digitization, e-government dashboards, and mobile-first consumer markets.

Regional data-residency rules in China and rapid fintech growth in India shape vendor go-to-market strategies, often requiring localized clouds and API ecosystems. Europe maintains steady demand anchored in GDPR-driven governance features, while Latin America and Middle East and Africa register emerging opportunities tied to broadband expansion and public-sector transparency.

Data Visualization Market CAGR (%), Growth Rate by Region — Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

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Competitive Landscape

Market concentration is moderate, with Microsoft Power BI edging to 13.47% share, marginally ahead of Tableau’s 12.88%. Tight integration with Office 365 and competitive subscription pricing underpin Power BI’s momentum, while Tableau invests in Einstein AI and partner ecosystems to defend its installed base.

Open-source challengers, notably those built around DuckDB or similar engines, attract developer mindshare for lightweight use cases. Start-ups like Spindle AI receive venture backing to automate financial planning dashboards, signaling that generative analytics may reset entry barriers for the data visualization industry. Established vendors respond with embedded LLM features, vertical templates, and usage-based pricing to retain share.

Ecosystem alliances expand professional-services coverage, allowing platform providers to scale without diluting product focus. Continuous cloud updates shorten innovation cycles, compelling lagging competitors to accelerate roadmaps or risk churn in the data visualization market.

Data Visualization Industry Leaders

Salesforce.com Inc.
Microsoft Corporation
SAP SE
SAS Institute Inc.
Oracle Corporation
*Disclaimer: Major Players sorted in no particular order

Data Visualization Market Concentration — Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

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Recent Industry Developments

September 2022: KPI 360, an AI-driven solution that uses real-time data monitoring and prediction to assist manufacturing organizations in seeing various operational data sources through a single, comprehensive industrial intelligence dashboard that sets up in hours, was recently unveiled by SymphonyAI Industrial.
January 2022: The most recent version of the IVAAP platform for ubiquitous subsurface visualization and analytics applications was released by INT, a top supplier of data visualization software. IVAAP allows exploring, visualizing, and computing energy data by providing full OSDU Data Platform compatibility. With the new edition, IVAAP's map-based search, data discovery, and data selection are expanded to include 3D seismic volume intersection, 2D seismic overlays, reservoir, and base map widgets for cloud-based visualization of all forms of energy data.

Table of Contents for Data Visualization Industry Report

1. INTRODUCTION

1.1 Study Assumptions and Market Definition
1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET LANDSCAPE

4.1 Market Overview
4.2 Market Drivers
- 4.2.1 Cloud deployment of data-visualization solutions
- 4.2.2 Rising demand for real-time decision-making dashboards
- 4.2.3 Expanding self-service BI adoption among SMEs
- 4.2.4 Integration of AR/VR interactive visualization
- 4.2.5 Emerging open-source columnar DBs boosting performance
- 4.2.6 Government data-literacy initiatives powering public dashboards
4.3 Market Restraints
- 4.3.1 Shortage of visualization-skilled workforce
- 4.3.2 Data-privacy and governance compliance hurdles
- 4.3.3 High TCO of GPU-accelerated 3-D analytics
- 4.3.4 Latency from fragmented real-time data sources
4.4 Regulatory Landscape
4.5 Technological Outlook
4.6 Porter’s Five Forces Analysis
- 4.6.1 Threat of New Entrants
- 4.6.2 Bargaining Power of Buyers / Consumers
- 4.6.3 Bargaining Power of Suppliers
- 4.6.4 Threat of Substitute Products
- 4.6.5 Intensity of Competitive Rivalry
4.7 Investment and Funding Landscape

5. MARKET SIZE AND GROWTH FORECASTS (VALUE)

5.1 By Component
- 5.1.1 Software
- 5.1.2 Services
5.2 By Deployment Mode
- 5.2.1 On-premises
- 5.2.2 Cloud / On-demand
5.3 By Organizational Department
- 5.3.1 Executive Management
- 5.3.2 Marketing
- 5.3.3 Operations
- 5.3.4 Finance
- 5.3.5 Sales
- 5.3.6 Human Resources
5.4 By End-user Industry
- 5.4.1 Banking, Financial Services and Insurance (BFSI)
- 5.4.2 IT and Telecommunications
- 5.4.3 Retail and E-commerce
- 5.4.4 Education
- 5.4.5 Manufacturing
- 5.4.6 Government and Public Sector
- 5.4.7 Healthcare and Life Sciences
- 5.4.8 Media and Entertainment
- 5.4.9 Other End-user Industries
5.5 By Geography
- 5.5.1 North America
- 5.5.1.1 United States
- 5.5.1.2 Canada
- 5.5.2 South America
- 5.5.2.1 Brazil
- 5.5.2.2 Argentina
- 5.5.2.3 Rest of South America
- 5.5.3 Europe
- 5.5.3.1 Germany
- 5.5.3.2 United Kingdom
- 5.5.3.3 France
- 5.5.3.4 Italy
- 5.5.3.5 Spain
- 5.5.3.6 Russia
- 5.5.3.7 Rest of Europe
- 5.5.4 Asia Pacific
- 5.5.4.1 China
- 5.5.4.2 Japan
- 5.5.4.3 India
- 5.5.4.4 South Korea
- 5.5.4.5 ASEAN
- 5.5.4.6 Rest of Asia Pacific
- 5.5.5 Middle East and Africa
- 5.5.5.1 Middle East
- 5.5.5.1.1 United Arab Emirates
- 5.5.5.1.2 Saudi Arabia
- 5.5.5.1.3 Turkey
- 5.5.5.1.4 Rest of Middle East
- 5.5.5.2 Africa
- 5.5.5.2.1 South Africa
- 5.5.5.2.2 Nigeria
- 5.5.5.2.3 Kenya
- 5.5.5.2.4 Rest of Africa

6. COMPETITIVE LANDSCAPE

6.1 Market Concentration
6.2 Strategic Moves
6.3 Market Share Analysis
6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share, Products and Services, Recent Developments)
- 6.4.1 Salesforce, Inc. (Tableau Software LLC)
- 6.4.2 Microsoft Corporation
- 6.4.3 SAP SE
- 6.4.4 IBM Corporation
- 6.4.5 Oracle Corporation
- 6.4.6 QlikTech International AB
- 6.4.7 SAS Institute Inc.
- 6.4.8 TIBCO Software Inc.
- 6.4.9 MicroStrategy Incorporated
- 6.4.10 Dundas Data Visualization Inc.
- 6.4.11 Information Builders, Inc. (ibi)
- 6.4.12 InetSoft Technology Corporation
- 6.4.13 Sisense Inc.
- 6.4.14 Domo, Inc.
- 6.4.15 ThoughtSpot, Inc.
- 6.4.16 Looker Data Sciences LLC (Google LLC)
- 6.4.17 Amazon Web Services, Inc. (QuickSight)
- 6.4.18 Zoho Corporation Pvt. Ltd.
- 6.4.19 GoodData Corporation
- 6.4.20 Pentaho Corporation (Hitachi Vantara LLC)

7. MARKET OPPORTUNITIES AND FUTURE OUTLOOK

7.1 White-space and Unmet-need Assessment

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Global Data Visualization Market Report Scope

Data visualization represents a wide range of business applications. Visualizing data is a concept used in different terms and technologies, including dashboards, infographics, scorecards, analytics, big data, and business intelligence. Data Visualization helps extract a meaningful report from the diverse and rapidly increasing volumes of business data. Many users believe that using big data for data visualization helps better decision-making.

The data visualization market is segmented into by organization department (executive management, marketing, operations, finance, sales), deployment mode (on-premise, cloud/on-demand), end user (BFSI, IT and telecommunication, education, manufacturing, government, retail/e-commerce) and geography (North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa). The report offers market forecasts and size in value (USD) for all the above segments.

By Component

Software

Services

By Deployment Mode

On-premises

Cloud / On-demand

By Organizational Department

Executive Management

Marketing

Operations

Finance

Sales

Human Resources

By End-user Industry

Banking, Financial Services and Insurance (BFSI)

IT and Telecommunications

Retail and E-commerce

Education

Manufacturing

Government and Public Sector

Healthcare and Life Sciences

Media and Entertainment

Other End-user Industries

By Geography

North America	United States
	Canada
South America	Brazil
	Argentina
	Rest of South America
Europe	Germany
	United Kingdom
	France
	Italy
	Spain
	Russia
	Rest of Europe
Asia Pacific	China
	Japan
	India
	South Korea
	ASEAN
	Rest of Asia Pacific

Middle East and Africa	Middle East	United Arab Emirates
		Saudi Arabia
		Turkey
		Rest of Middle East

	Africa	South Africa
		Nigeria
		Kenya
		Rest of Africa

By Component	Software
	Services
By Deployment Mode	On-premises
	Cloud / On-demand
By Organizational Department	Executive Management
	Marketing
	Operations
	Finance
	Sales
	Human Resources
By End-user Industry	Banking, Financial Services and Insurance (BFSI)
	IT and Telecommunications
	Retail and E-commerce
	Education
	Manufacturing
	Government and Public Sector
	Healthcare and Life Sciences
	Media and Entertainment
	Other End-user Industries

By Geography	North America	United States
		Canada

	South America	Brazil
		Argentina
		Rest of South America

	Europe	Germany
		United Kingdom
		France
		Italy
		Spain
		Russia
		Rest of Europe

	Asia Pacific	China
		Japan
		India
		South Korea
		ASEAN
		Rest of Asia Pacific

	Middle East and Africa	Middle East	United Arab Emirates
			Saudi Arabia
			Turkey
			Rest of Middle East

		Africa	South Africa
			Nigeria
			Kenya
			Rest of Africa

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Key Questions Answered in the Report

How big is the Data Visualization Market?

The Data Visualization Market size is expected to reach USD 10.92 billion in 2025 and grow at a CAGR of 10.95% to reach USD 18.36 billion by 2030.

What is the current Data Visualization Market size?

In 2025, the Data Visualization Market size is expected to reach USD 10.92 billion.

Who are the key players in Data Visualization Market?

Salesforce.com Inc., Microsoft Corporation, SAP SE, SAS Institute Inc. and Oracle Corporation are the major companies operating in the Data Visualization Market.

Which is the fastest growing region in Data Visualization Market?

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Data Visualization Market?

In 2025, the North America accounts for the largest market share in Data Visualization Market.

What years does this Data Visualization Market cover, and what was the market size in 2024?

In 2024, the Data Visualization Market size was estimated at USD 9.72 billion. The report covers the Data Visualization Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Data Visualization Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Page last updated on: September 1, 2025