Data Storage Market Size & Share Analysis - Growth Trends And Forecasts (2025 - 2030)

The Data Storage Market Report is Segmented by Type of Product (Direct Attached Storage, Network Attached Storage, Software Defined Storage, Unified Storage, Storage Area Network, Cloud Storage, and Others), by End-Users (IT & Telecommunication, BFSI, Government, Manufacturing, Media & Entertainment, Retail & Consumer Goods, and Others), and by Geography (North America, Europe, Asia Pacific, Latin America, and Middle East and Africa). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for the Above-Mentioned Segments.

Data Storage Market Size & Share Analysis - Growth Trends And Forecasts (2025 - 2030)

Data Storage Market Size

Data Storage Market Summary
Study Period 2019 - 2030
Market Size (2025) USD 250.77 Billion
Market Size (2030) USD 483.90 Billion
CAGR (2025 - 2030) 14.05 %
Fastest Growing Market Asia Pacific
Largest Market North America
Market Concentration Low

Major Players

Data Storage Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Data Storage Market with other markets in Technology, Media and Telecom Industry

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Data Storage Market Analysis

The Data Storage Market size is estimated at USD 250.77 billion in 2025, and is expected to reach USD 483.90 billion by 2030, at a CAGR of 14.05% during the forecast period (2025-2030).

  • The rapid expansion of cloud services significantly influences the market, as the demand for sophisticated data storage solutions is experiencing a notable increase. This surge is attributed to the growing adoption of various cloud platforms, which include conventional corporate private clouds, emerging public clouds, and individual home clouds.
  • In the current landscape, both organizations and users necessitate data storage solutions that can accommodate the extensive computational demands associated with big data analytics, artificial intelligence (AI), machine learning (ML), and the Internet of Things (IoT). Alongside the need for substantial data storage, there is an imperative to safeguard against potential data loss resulting from disasters, system failures, or fraudulent activities. Consequently, to mitigate the risk of data loss, organizations may also utilize data storage systems as a means of backup and recovery.
  • Furthermore, the advancement of generative AI models, which are defined by their ability to learn and adapt continuously, increases the requirements for storage infrastructure. The ongoing training processes and persistent enhancement of these models produce large datasets, necessitating scalable and distributed storage solutions. Technologies such as distributed file systems and object storage have become essential for managing the distributed characteristics of training and storing the varied datasets produced throughout the training phases.
  • Moreover, several data center solutions providers are expanding their presence in the market by entering different regional countries to strengthen their foothold and enhance their market presence, thus driving the demand for data storage market. For instance, in August 2024, Amazon Web Services (AWS) intends to enhance its data center operations in Telangana, India, through substantial investments and community engagement initiatives.
  • The data storage industry encounters obstacles that considerably affect its expansion. Prominent data breaches and cyber threats have led organizations to exercise extreme caution regarding the transfer of their sensitive information to the cloud. Consequently, storage providers are adopting stringent security measures and encryption protocols to mitigate these concerns.
  • The global data storage market may be influenced by macroeconomic factors, including variations in exchange rates and the dynamics of international trade and geo-political scenerio. Alterations in currency values can have a significant effect on the expenses associated with imported data storage products and raw materials, thereby affecting the pricing strategies and profitability of manufacturers and distributors in the market. Furthermore, trade policies, tariffs, and trade agreements can also play a crucial role in determining the availability and cost of data storage, particularly for nations that rely heavily on imports of storage solutions.

Data Storage Industry Overview

The data storage market is fragmented and consists of various players. The market players adopt various strategies such as strategic mergers and acquisitions, product innovation, market expansion, and, among others, to stay ahead of the competition. Some key players include IBM Corporation, NetApp, Inc., Equinix, Inc., Dell Technologies, Inc., Amazon Web Services, Inc., and others. Some of the recent developments in the market include:

  • June 2024 - Seagate Technology Holdings plc has revealed its partnership focused on sustainability with the e-commerce platform eBay. This agreement facilitates the establishment of Seagate's official storefront on eBay, providing consumers with a direct avenue to purchase factory-recertified hard drives under the Seagate Circularity Program. This collaboration with eBay will enhance the storage capacity available through high-quality, recertified hard drives.
  • June 2024 - HP Enterprise has revealed the enhancement of its hybrid cloud services by introducing HPE virtualization capabilities for HPE Private Cloud. This innovative solution utilizes open-source technology in conjunction with HPE's proprietary software to provide high-performance virtualization tailored for intensive workloads, all overseen via an accessible cloud-based control interface.

Data Storage Market Leaders

  1. IBM Corporation

  2. NetApp, Inc.

  3. Equinix, Inc.

  4. Amazon Web Services, Inc.

  5. Dell Technologies, Inc.

  6. *Disclaimer: Major Players sorted in no particular order
Data Storage Market Concentration
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Data Storage Market News

  • May 2024: Equinix, Inc. has declared the launch of Dell PowerStore on Equinix Metal, introducing a new, enterprise-level Storage as a Service (STaaS) offering. This solution, featuring adaptable configurations, enables enterprises to efficiently handle a diverse array of high-performance multi-cloud workloads, benefiting from low-latency connectivity and proximity to leading public cloud providers.
  • April 2024: IBM unveiled enhanced storage capabilities designed to offer clients greater choice and control within the data centre, thereby optimizing performance. A newly introduced IT life cycle management solution, known as IBM Storage Assurance, grants access to the latest IBM FlashSystem hardware and software innovations, ensuring the protection of clients' investments from the outset. IBM Storage Assurance is compatible with the newly announced IBM FlashSystem 5300 and the existing FlashSystem 7300 and FlashSystem 9500.

Data Storage Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Industry Value Chain Analysis
  • 4.4 Impact of COVID-19 Aftereffects and Other Macroeconomic Factors on the Market

5. MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Advancements Such as Cloud Computing, Edge Computing, and IoT are Driving the Demand for Advanced Data Storage Solutions
    • 5.1.2 The Rising Adoption of Cloud Storage Technology by Enterprises will Drive the Market Growth
  • 5.2 Market Challenges
    • 5.2.1 Insufficient Data Security and Data Corruption are Major Market Challenges

6. MARKET SEGMENTATION

  • 6.1 By Type of Product
    • 6.1.1 Direct Attached Storage (DAS)
    • 6.1.2 Network Attached Storage (NAS)
    • 6.1.3 Software Defined Storage
    • 6.1.4 Unified Storage
    • 6.1.5 Storage Area Network
    • 6.1.6 Cloud Storage
    • 6.1.7 Others
  • 6.2 By End-Users
    • 6.2.1 IT & Telecommunications
    • 6.2.2 BFSI
    • 6.2.3 Government
    • 6.2.4 Manufacturing
    • 6.2.5 Media & Entertainmant
    • 6.2.6 Retail & Consumer Goods
    • 6.2.7 Others
  • 6.3 By Geography
    • 6.3.1 North America
    • 6.3.2 Europe
    • 6.3.3 Asia
    • 6.3.4 Australia and New Zealand
    • 6.3.5 Latin America
    • 6.3.6 Middle East and Africa

7. COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 NetApp, Inc.
    • 7.1.2 Pure Storage, Inc.
    • 7.1.3 Seagate Technology Holdings Public Limited Compnay
    • 7.1.4 Equinix, Inc.
    • 7.1.5 Huawei Investment & Holding Co., Ltd.
    • 7.1.6 IBM Corporation
    • 7.1.7 Amazon Web Services, Inc.
    • 7.1.8 Dell Technologies, Inc.
    • 7.1.9 Hewlett Packard Enterprise Company
    • 7.1.10 Western Digital Corporation
    • 7.1.11 NETGear, inc.
    • 7.1.12 Broadcom
    • 7.1.13 Fujitsu Limited
    • 7.1.14 Toshiba Corporation
  • *List Not Exhaustive

8. INVESTMENT ANALYSIS

9. FUTURE OUTLOOK OF THE MARKET

**Subject to Availability
***In the final report, Asia, Australia, and New Zealand will be studied together as 'Asia Pacific'
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Data Storage Industry Segmentation

Data storage encompasses various forms of magnetic, optical, or mechanical media that capture and maintain digital information for current or future use.

The study tracks the revenue accrued through the sale of data storage products by various players in the global market. The study also tracks the key market parameters, underlying growth influencers, and major vendors operating in the industry, which supports the market estimations and growth rates over the forecast period. The study further analyses the overall impact of COVID-19 aftereffects and other macroeconomic factors on the market. The report’s scope encompasses market sizing and forecasts for the various market segments.

Data storage market is segmented by type of product (direct attached storage, network attached storage, software defined storage, unified storage, storage area network, cloud storage, and others), by end-users (IT & telecommunication, BFSI, government, manufacturing, media & entertainment, retail & consumer goods, and others), and by geography (North America, Europe, Asia Pacific, Latin America, and Middle East and Africa). The market sizes and forecasts are provided in terms of value (USD) for the above-mentioned segments.

By Type of Product Direct Attached Storage (DAS)
Network Attached Storage (NAS)
Software Defined Storage
Unified Storage
Storage Area Network
Cloud Storage
Others
By End-Users IT & Telecommunications
BFSI
Government
Manufacturing
Media & Entertainmant
Retail & Consumer Goods
Others
By Geography North America
Europe
Asia
Australia and New Zealand
Latin America
Middle East and Africa
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Data Storage Market Research Faqs

How big is the Data Storage Market?

The Data Storage Market size is expected to reach USD 250.77 billion in 2025 and grow at a CAGR of 14.05% to reach USD 483.90 billion by 2030.

What is the current Data Storage Market size?

In 2025, the Data Storage Market size is expected to reach USD 250.77 billion.

Who are the key players in Data Storage Market?

IBM Corporation, NetApp, Inc., Equinix, Inc., Amazon Web Services, Inc. and Dell Technologies, Inc. are the major companies operating in the Data Storage Market.

Which is the fastest growing region in Data Storage Market?

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Data Storage Market?

In 2025, the North America accounts for the largest market share in Data Storage Market.

What years does this Data Storage Market cover, and what was the market size in 2024?

In 2024, the Data Storage Market size was estimated at USD 215.54 billion. The report covers the Data Storage Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Data Storage Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Data Storage Industry Report

Statistics for the 2025 Data Storage market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Data Storage analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.