Market Trends of Condom Industry
This section covers the major market trends shaping the Condom Market according to our research experts:
Increased Usage of Contraceptive Methods Owing to Favorable Government Initiatives
Growing awareness through government initiatives and comprehensive sex education programs to reduce the prevalence of sexually transmitted diseases are driving the market's growth across the world. Various regional governments are promoting the use of condoms to prevent unwanted pregnancies and HIV/AIDS. In recent decades, the US government has supported global family planning and reproductive health efforts. It is also one of the top purchasers and distributors of contraceptives globally. There has been a steady growth in US funding for FP/RH over the past two decades. However, this amount has remained relatively flat, at approximately USD 600 million in recent years.
In India, free condoms are procured by the Ministry of Health and Family Welfare and are distributed by NACO/SACS to high-risk groups (HRGs) through TI NGOs/ICTC/ART centers for HIV/AIDS prevention. The program focuses on the high prevalence and high fertility districts, emphasizing condom availability in HRG sites: the vulnerable population-intensive areas. Various organizations, such as the Hindustan Latex Family Planning Promotion Trust, Population Health Services India, Pashupati Chemicals & Pharmaceutical Limited, HLL Lifecare Limited- a PSU, Parivar Seva Sanstha, Population Services International, Janani, and DKT India, sell socially marketed condoms in India under NACO CSMP.
Asia-Pacific Dominates the Condom Market
China is one of the largest markets for condoms worldwide. In the past, Chinese authorities supplied condoms either free of charge or at subsidized prices. In recent years, the expansion of the middle class has created more opportunities for individuals to exercise personal freedom by purchasing high-quality condoms at higher prices from retail stores. Such factors have been positive for popular condom brands such as Okamoto, which has gained brand recognition within the medium- and high-price brackets. Another major factor behind the market growth in China is the fierce competition, with over 200 manufacturers competing primarily on price.
India announced a new draft policy in June 2021 to promote e-commerce and increase consumer confidence in e-commerce. The changes proposed by the Department of Consumer Affairs in the draft are wide-ranging. With millions of products listed on their platforms, Flipkart and Amazon make it difficult to ensure product listings include the country of origin (CoO). E-tailers usually offer consumers free exchanges or refunds unless they highlight certain products as non-returnable. The experience of shopping online can be improved if consumers are explicitly asked for their consent before buying anything online. Therefore, such factors are expected to drive the condom market across the Asia-Pacific region.
