Condom Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Condom Market is Segmented by Type (Latex and Non-latex), End User (Men and Women), Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Pharmacies and Drug Stores, Online Retail Stores, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). The report offers market size and forecasts (in USD million) for the above segments.

Market Snapshot

Condom Market Overview
Study Period: 2016 - 2026
Base Year: 2021
Fastest Growing Market: Middle-East and Africa
Largest Market: Asia Pacific
CAGR: 7.82 %

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Market Overview

The condom market was valued at USD 8,015.46 million in 2020, and it is projected to register a CAGR of 7.82% during the forecast period (2021-2026).

The COVID-19 crisis is likely to accelerate trends that were already shaping the market, such as the rise of the global middle class and the use of e-commerce. Online distributors are recording increased interest, as home-bound consumers explore retail alternatives. For instance, online sales for house brand condoms, manufactured by the Malaysian company Karex, shot up seven-fold during the first half of 2020 due to the national lockdown, which began in March 2020. Some sexual wellness brands and retailers with inventory and shipment operations ready to scale up are reporting e-commerce sales twice as high as their pre-COVID-19 levels.

The rise in the adoption rates of contraceptive products among consumers across the world is boosting the demand for condoms. Moreover, growing awareness through government initiatives, along with comprehensive sex education programs to reduce the prevalence of sexually transmitted diseases, is driving the market growth across the world.

NGOs and governments of various countries are collaborating with condom manufacturers to promote the use of condoms and prevent sexually transmitted diseases by distributing condoms free of cost or at subsidized rates.

Apart from sex education and prevention against STDs, the introduction of innovative condom designs with innovative packaging style, increased marketing, and promotional activities are some of the major factors boosting the market growth further. There are many varieties and styles of condoms available, from flavored condoms to ultra-sensitive ones, like LifeStyles® SKYN™ Condoms.

Scope of the Report

A condom is a sheath-shaped barrier fabricated to be used during sexual intercourse with the aim of reducing the probability of pregnancy or a sexually transmitted infection. The condom market has been segmented by type, end user, distribution channel, and geography. Based on type, the market is segmented into latex and non-latex. By end user, the market is segmented into men and women. Based on the distribution channel, the market studied is segmented into supermarkets/hypermarkets, convenience stores, pharmacies and drug stores, online retail stores, and other distribution channels. Also, the study provides an analysis of the condom market in the emerging and established markets across the globe, including North America, Europe, Asia-Pacific, South America, and Middle-East and Africa. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

By Type
By End User
By Distribution Channel
Convenience Stores
Pharmacies and Drug Stores
Online Retail Stores
Other Distribution Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Asia Pacific
Rest of Asia-Pacific
South America
Rest of South America
Middle-East and Africa
South Africa
Saudi Arabia
Rest of Middle-East and Africa

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Key Market Trends

Increased Usage of Contraceptive Methods Owing to Favorable Government Initiatives

Growing awareness through government initiatives and comprehensive sex education programs to reduce the prevalence of sexually transmitted diseases are driving the market growth across the world. Various regional governments are promoting the use of condoms for preventing unwanted pregnancies and preventing HIV/AIDS. In 2017, Public Health England launched ‘Protect against STIs’, a new campaign introduced to reduce the rates of sexually transmitted diseases among 16-24-year olds through condom usage. In India, free condoms procured by the Ministry of Health and Family Welfare and are distributed by NACO/SACS to high-risk groups (HRGs) through TI NGOs/ICTC/ART centers for HIV/AIDS prevention. The program focuses on the high prevalence and high fertility districts, with additional emphasis on ensuring condom availability in HRG sites, the vulnerable population intensive areas. Similarly, in African countries, the National Department of Health (NDOH) is taking steps to ensure easy availability of male condoms to all the communities across South Africa, thus promoting sales.

Condom Market 1

Asia-Pacific Dominates the Condom Market

China is one of the largest markets for condoms worldwide. Chinese authorities have tended in the past to supply condoms either free of charge or at subsidized prices. In recent years, the expansion of the middle class has created more opportunities for individuals to exercise personal freedom by purchasing high-quality condoms at higher prices from retail stores. Such factors have been positives for popular condom brands such as Okamoto, which has gained brand recognition within the medium- and high-price brackets. Another major factor behind the market growth in China is that it is characterized by fierce competition, with over 200 manufacturers competing primarily on price.

Additionally, the Indian government, in collaboration with HLL Lifecare, introduced the Nirodh brand of condoms intending to provide dual protection from unwanted pregnancy and sexually transmitted infections (STI). Moreover, in 2017, the AIDS Healthcare Foundation (AHF) launched India’s first free condom store, intending to reduce HIV/AIDS cases in the country. International brands are differentiated in terms of product quality. Therefore, factors such as these are expected to drive the condom market across the Asia-Pacific region.

Condom market2

Competitive Landscape

The condom market is fairly consolidated as the majority of the market is dominated by a few leading players. The market was led by Reckitt Benckiser Group PLC, followed by Humanwell Group & CITIC Capital, Church & Dwight, and Okamoto Global. These companies have shown a strong international presence owing to consistent innovations, product launches, and high-end strategic advancements in the market. Trojan Condoms, offered by Church and Dwight, is the most popular condom brand in the global market and has been known as America's most trusted brand for almost 90 years. All Trojan brand condoms meet or exceed strict FDA testing requirements. The company also entitles itself as an innovative and active condom manufacturer in the market, providing consumers with new product launches in the form of distinctive flavors and textures.

Recent Developments

  • In July 2020, Trojan launched New XOXO™, which features packaging innovations, including a discreet, mini travel pack that stores up to two condoms for added convenience while carrying on the go.
  • In June 2019, LifeStyles introduced its thinnest latex condom to date under its namesake brand. LifeStyles Ultra-Sensitive Platinum condoms are 52% thinner than regular condoms.
  • In April 2018, Durex debuted in the flavored condoms segment with the Durex Kohinoor product line available in flavors like Meetha Pan, Kaala Khatta, Silky Chocolate, Juicy Strawberry, and Kaala Khatta.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Latex

      2. 5.1.2 Non-latex

    2. 5.2 By End User

      1. 5.2.1 Men

      2. 5.2.2 Women

    3. 5.3 By Distribution Channel

      1. 5.3.1 Hypermarkets/Supermarkets

      2. 5.3.2 Convenience Stores

      3. 5.3.3 Pharmacies and Drug Stores

      4. 5.3.4 Online Retail Stores

      5. 5.3.5 Other Distribution Channels

    4. 5.4 Geography

      1. 5.4.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.4.2 Europe

        1. Spain

        2. United Kingdom

        3. Germany

        4. Russia

        5. France

        6. Italy

        7. Rest of Europe

      3. 5.4.3 Asia Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.4.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.4.5 Middle-East and Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle-East and Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Reckitt Benckiser Group PLC

      2. 6.4.2 Humanwell Group

      3. 6.4.3 Church & Dwight

      4. 6.4.4 Karex Berhad

      5. 6.4.5 Fuji Latex Co. Ltd

      6. 6.4.6 Cupid Limited

      7. 6.4.7 Okamoto Industries Inc.

      8. 6.4.8 Veru Inc.

      9. 6.4.9 Mankind Pharma

      10. 6.4.10 Mayer Laboratories Inc.

    5. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The Condom Market market is studied from 2016 - 2026.

The Condom Market is growing at a CAGR of 7.82% over the next 5 years.

Middle-East and Africa is growing at the highest CAGR over 2021- 2026.

Asia Pacific holds highest share in 2020.

Reckitt Benckiser Group PLC, Church & Dwight Co. Inc., Okamoto Industries Inc., Karex Berhad, Humanwell Group are the major companies operating in Condom Market.

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