
Study Period | 2019 - 2030 |
Market Size (2025) | USD 11.90 Billion |
Market Size (2030) | USD 17.57 Billion |
CAGR (2025 - 2030) | 8.10 % |
Fastest Growing Market | Middle-East and Africa |
Largest Market | Asia Pacific |
Market Concentration | Medium |
Major Players![]() *Disclaimer: Major Players sorted in no particular order |
Condom Market Analysis
The Condom Market size is estimated at USD 11.90 billion in 2025, and is expected to reach USD 17.57 billion by 2030, at a CAGR of 8.1% during the forecast period (2025-2030).
The contraceptive industry is experiencing significant transformation in its distribution channels, with e-commerce emerging as a crucial sales avenue. Traditional brick-and-mortar retailers are adapting their strategies to incorporate an omnichannel presence, with approximately 95% of major retail pharmacies now offering contraceptive devices through both physical and online platforms. The shift toward digital retail has been particularly pronounced, with e-commerce channels demonstrating substantial growth as consumers increasingly prefer the privacy and convenience of online purchasing. This evolution in distribution channels has prompted manufacturers to develop specialized packaging solutions for e-commerce and implement discrete shipping practices to enhance the customer experience.
Product innovation and premiumization are reshaping the birth control market landscape, with manufacturers focusing on developing advanced materials and enhanced designs. The industry has witnessed a surge in premium offerings, including ultra-thin variants, specialized textures, and innovative shapes designed to improve user experience. Manufacturers are particularly attentive to addressing consumer sensitivities, with recent developments including the introduction of non-latex alternatives to accommodate the approximately 6-9% of the global population affected by latex allergies. These innovations have contributed to expanding the contraceptive market beyond traditional product categories and creating new premium segments.
Consumer preferences are increasingly shifting toward sustainable and ethically produced contraceptive products, driving manufacturers to adopt environmentally conscious practices and transparent supply chains. The market has witnessed the emergence of vegan-certified condoms, biodegradable packaging options, and fair-trade certified products. Companies are responding to this trend by implementing sustainable manufacturing processes and utilizing eco-friendly materials, while also ensuring their products maintain high safety and reliability standards. This shift toward sustainability has become a key differentiator in the birth control market, particularly among younger consumers who prioritize environmental responsibility in their purchasing decisions.
The female condom segment is experiencing notable growth, supported by increasing awareness and acceptance. According to Planned Parenthood, female condoms demonstrate 95% effectiveness when used correctly, contributing to their growing adoption rates. Manufacturers are investing in research and development to improve the design and user experience of female condoms, while also implementing educational initiatives to increase awareness about their benefits. This segment's growth is further supported by healthcare providers and organizations incorporating female condoms into their sexual health programs and recommendations, indicating a broader shift toward diverse contraceptive options.
Condom Market Trends
Favorable Government Initiatives
Government initiatives worldwide have played a crucial role in promoting sexual health awareness and increasing contraceptive accessibility. The United States government has maintained consistent support for global family planning products and reproductive health efforts, with approximately USD 600 million allocated in recent years for family planning products and reproductive health programs. This sustained funding demonstrates the government's commitment to preventing sexually transmitted diseases and promoting safe sexual practices. Additionally, various governmental organizations are implementing comprehensive sex education programs and awareness campaigns to educate the population about the importance of protected intercourse.
In developing nations, governments are taking proactive measures to ensure widespread contraceptive availability. For instance, India's Ministry of Health and Family Welfare has implemented an extensive distribution network through NACO/SACS, targeting high-risk groups through NGOs and healthcare centers. The program specifically focuses on high prevalence and fertility districts, emphasizing contraceptive availability in vulnerable population-intensive areas. Organizations such as the Hindustan Latex Family Planning Promotion Trust, Population Health Services India, and DKT India are actively participating in social marketing initiatives under NACO CSMP, further strengthening the distribution network and accessibility of contraceptive products.
Increasing Inclination Toward Sexual Wellness
The growing awareness about sexual health and wellness has led to a significant shift in consumer behavior and preferences regarding birth control products. Consumers are increasingly seeking premium products with enhanced features, such as improved navigation to find the right size and fit, faster donning capabilities, and a better overall experience. This trend is particularly evident in the rising demand for condoms that fit like a second skin, made with natural raw materials that are non-toxic and available in both flavored and non-flavored options.
The market has witnessed a notable transformation in consumer attitudes toward sexual wellness products, with increasing acceptance and openness about discussing sexual health. This shift has led to the development of more sophisticated products that cater to specific consumer needs and preferences. For instance, manufacturers are focusing on developing ultra-thin condoms with enhanced sensitivity while maintaining the necessary protection levels. The introduction of innovative features, such as different textures, sizes, and materials, reflects the industry's response to evolving consumer demands for products that combine safety with an improved user experience.
Strategic Investments by Key Players
Major industry players are making significant investments in research and development to introduce innovative products and capture larger market shares. Companies are focusing on developing unique features such as ultra-thin materials, enhanced sensitivity, and improved durability to meet evolving consumer preferences. These investments have resulted in the launch of various specialized products, including condoms with exotic flavors, different textures, and improved materials that offer better comfort and protection.
The contraceptive industry has also witnessed substantial investments in expanding distribution networks and strengthening market presence through various channels. Companies are adopting omnichannel distribution strategies, establishing partnerships with online retailers, and investing in direct-to-consumer platforms. For instance, manufacturers are increasingly focusing on e-commerce platforms to provide convenient access to their products while maintaining consumer privacy. Additionally, companies are investing in marketing and promotional activities to create awareness about their products and educate consumers about safe sexual practices, contributing to the overall growth of the contraceptive industry.
Segment Analysis: Product Type
Latex Segment in Global Condom Market
The latex segment continues to dominate the global condom market, holding approximately 83% of the market share in 2024. This significant market position can be attributed to latex condoms' exceptional tensile strength, tear resistance, and resilience properties, making them the predominantly used material for male contraceptive devices. The massive purchase and distribution of latex condoms by federal health bodies and UN health missions further reinforce their market dominance. Additionally, the promotion of safe sex practices through social media platforms, coupled with the emergence of innovative designs and growing popularity of female condoms, has substantially contributed to maintaining latex's commanding position in the global market.

Non-latex Segment in Global Condom Market
The non-latex segment is experiencing robust growth and is projected to expand at approximately 11% CAGR during 2024-2029. This accelerated growth is primarily driven by the rising number of consumers with latex allergies, prompting manufacturers to develop hypoallergenic barrier contraceptive alternatives. The segment's growth is further supported by increasing awareness about latex allergies and the availability of innovative materials like polyisoprene and polyurethane that offer comparable protection while being suitable for latex-sensitive individuals. E-commerce platforms have also played a crucial role in boosting non-latex condom sales by increasing product awareness, influencing purchase decisions through promotional schemes, and ensuring customer engagement through consumer behavior tracking.
Segment Analysis: By End User
Men Segment in Global Condom Market
The men's segment continues to dominate the global condom market, holding approximately 98% market share in 2024. This overwhelming majority reflects the traditional focus of condom manufacturers on male contraceptive products and the widespread acceptance of male condoms as the primary form of protective barrier contraception worldwide. The segment's dominance is supported by extensive product variety including different sizes, textures, materials, and flavors catering to diverse consumer preferences. Major manufacturers are continuously innovating in this segment with features like ultra-thin materials, enhanced sensations, and premium offerings to maintain their market position. The segment also benefits from established distribution networks across retail pharmacies, convenience stores, and online channels, making male condoms easily accessible to consumers globally.
Women Segment in Global Condom Market
The women's segment is emerging as the fastest-growing segment in the global condom market, with an expected growth rate of approximately 11% during 2024-2029. This accelerated growth is driven by increasing awareness about female sexual health, empowerment, and the growing demand for female-controlled contraceptive devices. Manufacturers are investing in research and development to improve the design and performance of female condoms, making them more user-friendly and acceptable to consumers. The segment is also benefiting from various healthcare organizations and governments promoting female condoms as an effective tool for both contraception and protection against sexually transmitted infections. Additionally, the rising focus on women's reproductive rights and healthcare choices is creating new opportunities for growth in this segment.
Segment Analysis: By Distribution Channel
Pharmacies and Drug Stores Segment in Global Condom Market
Pharmacies and drug stores continue to dominate the global condom market, holding approximately 41% market share in 2024. This channel's dominance can be attributed to the wider accessibility of pharmacy stores across regions and consumers' preference for purchasing sexual wellness products through these established outlets. The segment's strength is further reinforced by the increasing focus of drug stores and pharmacies on revamping their shelf displays to add fast-moving consumer goods while streamlining their focus toward wellness-oriented consumers. Additionally, pharmacy chains in developing regions, especially in Asia-Pacific, have leveraged their position across small-scale outlets to provide a diverse condom portfolio, making these products more accessible to a broader demographic. The emergence of e-pharmacies has also contributed to this segment's leadership by easing the process of accessibility for consumers while maintaining the trustworthiness associated with pharmaceutical retail.
Online Retail Stores Segment in Global Condom Market
The online retail stores segment is projected to experience the most rapid growth in the condom market from 2024 to 2029, with an expected growth rate of approximately 16%. This remarkable growth is driven by the increasing consumer preference for online shopping platforms that offer privacy, convenience, and a wide variety of options. The segment's expansion is further fueled by the rise in hectic schedules and lifestyles, making online shopping a convenient medium for purchasing intimate products like condoms. The growth is particularly strong among the younger generation, who are more comfortable with digital platforms. Online retailers are capitalizing on this trend by offering attractive discounts, freebies, and the convenience of discrete delivery options. The value proposition of e-commerce platforms is complemented by authentic product-quality assurance, effectively addressing concerns regarding product authenticity and misbranding. The segment's growth is also supported by the increasing smartphone penetration and the ease of using various online shopping applications.
Remaining Segments in Distribution Channel
The other significant distribution channels in the global condom market include hypermarkets/supermarkets, convenience stores, and other specialized outlets. Hypermarkets and supermarkets maintain a strong presence due to their extensive retail visibility and ability to offer a wide range of products at competitive prices. These channels benefit from their proximity to consumers in developed urban areas and their capacity to influence purchase decisions through strategic product placement and promotions. Convenience stores play a crucial role in developing countries, offering accessibility during extended operating hours and catering to immediate consumer needs. The other distribution channels, including discounters, vending machines, kiosks, warehouse clubs, and direct selling through government organizations, contribute to the market by reaching specific consumer segments and supporting various birth control programs and awareness campaigns.
Condom Market Geography Segment Analysis
Condom Market in North America
The North American contraceptive market demonstrates a robust infrastructure with well-established distribution networks across the United States, Canada, and Mexico. The region benefits from high awareness levels about sexual health and contraception, coupled with strong government initiatives promoting safe sex practices. The market is characterized by the presence of major manufacturers and brands, offering diverse product portfolios ranging from traditional latex condoms to innovative non-latex variants. Consumer preferences in this region tend toward premium products with enhanced features, reflecting the high purchasing power and sophisticated consumer base.

Condom Market in United States
The United States maintains its position as the largest birth control market in North America, holding approximately 63% share of the regional market. The country's market is highly influenced by the rising demand for premium condoms and innovative products. Well-established American adolescent education channels provide comprehensive education regarding sexual health and diseases, increasing awareness among the population. The distribution landscape is evolving with millennials increasingly purchasing condoms through various retail channels rather than traditional drug stores. Major players like Church & Dwight Co. Inc., LifeStyles Healthcare Pte Ltd, and Reckitt Benckiser Group PLC maintain a strong presence in the country.
Condom Market in Mexico
Mexico emerges as the fastest-growing market in North America, with a projected growth rate of approximately 6% during 2024-2029. The country's birth control market is witnessing significant transformation through increased awareness campaigns and government initiatives. Various organizations, including the AIDS Health Foundation (AHF), collaborate with the Mexican government to prevent venereal diseases and unwanted pregnancies. The market shows distinct seasonal patterns, with peak sales during specific periods like Valentine's Day. LifeStyles Skyn Elite and Trojan condoms have established themselves as the most preferred and purchased condom brands in the country, catering to diverse consumer preferences.
Condom Market in Europe
The European contraceptive market showcases a mature landscape with sophisticated consumer preferences across Germany, France, the United Kingdom, Italy, Spain, and Russia. The region demonstrates strong awareness about sexual health and contraception, supported by comprehensive healthcare systems and government initiatives. Each country exhibits unique market characteristics, influenced by local cultural factors and healthcare policies. The market benefits from advanced distribution networks and increasing adoption of online retail channels.
Condom Market in Russia
Russia dominates the European birth control market, commanding approximately 23% of the regional market share. The country's market has evolved significantly with increasing awareness about sexual health and contraception. Key players are actively capitalizing on research and development, resulting in new products with enhanced attributes to meet consumer needs. The market demonstrates strong potential for growth, particularly in urban areas where awareness and accessibility of sexual wellness products continue to improve.
Condom Market in Russia - Growth Analysis
Russia maintains its position as both the largest and fastest-growing market in Europe, with an expected growth rate of approximately 5% during 2024-2029. The market shows remarkable resilience and adaptation to changing consumer preferences. Manufacturers are focusing on developing innovative products with enhanced benefits due to changing consumer preferences. The increasing emphasis on sexual health awareness and growing acceptance of sexual wellness products contribute to this growth trajectory. The market particularly benefits from robust distribution networks and increasing penetration of modern retail formats.
Condom Market in Asia-Pacific
The Asia-Pacific contraceptive market represents a dynamic and diverse landscape encompassing major economies like China, Japan, India, and Australia. The region demonstrates varying levels of market maturity and consumer awareness across different countries. Government initiatives, increasing awareness about sexual health, and growing urbanization are key factors shaping the market dynamics. The region benefits from the presence of major manufacturing facilities and an expanding distribution network.
Condom Market in China
China stands as the dominant force in the Asia-Pacific birth control market, leading both in market size and growth rate. The country's market benefits from extensive government support and distribution networks. International brands have gained significant traction, particularly in the medium and high-price brackets. The frequency of condom use has increased as more consumers become aware of contraceptives' role, leading to widespread installation of vending machines in various locations such as university campuses, hotels, and nightclubs.
Condom Market in China - Growth Analysis
China's contraceptive market demonstrates exceptional growth potential, driven by expanding middle-class demographics and increasing health awareness. The market benefits from both government support and private sector innovations. Chinese authorities have implemented comprehensive distribution strategies, while simultaneously allowing space for premium brands to establish their presence. The market shows particular strength in urban areas, where consumer awareness and purchasing power are highest.
Condom Market in South America
The South American contraceptive market, primarily led by Brazil and Argentina, demonstrates unique characteristics influenced by regional healthcare policies and cultural factors. Brazil emerges as the largest market in the region, while Argentina shows the fastest growth potential. The market is characterized by contrasting demands for premium and price-sensitive products, with government initiatives playing a crucial role in market development through free distribution programs and awareness campaigns.
Condom Market in Middle East & Africa
The Middle East & African contraceptive market, encompassing countries like South Africa and Saudi Arabia, presents a diverse landscape with varying levels of market maturity. Saudi Arabia leads the market size in the region, while South Africa demonstrates the strongest growth potential. The market is characterized by increasing awareness about sexual health, particularly in urban areas, though cultural and religious factors continue to influence market dynamics. Government initiatives and international health organizations play crucial roles in market development through various awareness programs and distribution channels.
Condom Market Industry Overview
Top Companies in Condom Market
The global contraceptive market is characterized by intense innovation and strategic expansion activities among key players like Reckitt Benckiser Group, Humanwell Group, Church & Dwight, and Okamoto Industries. Companies are actively pursuing product development through the introduction of ultra-thin variants, exotic flavors, and enhanced textures to meet evolving consumer preferences. Operational agility is demonstrated through investments in advanced manufacturing capabilities and robust distribution networks spanning both traditional and digital channels. Strategic moves include partnerships with healthcare organizations, government bodies, and e-commerce platforms to enhance market penetration. Companies are also focusing on geographical expansion through facility establishments and distribution agreements, particularly in emerging markets, while simultaneously strengthening their presence in established regions through brand acquisitions and licensing agreements.
Consolidated Market Led By Global Players
The contraceptive industry exhibits a fairly consolidated structure dominated by multinational conglomerates with diverse healthcare and consumer goods portfolios. These major players leverage their extensive research capabilities, established distribution networks, and strong brand equity to maintain market leadership. Regional specialists maintain a significant presence in specific geographies through targeted product offerings and local market understanding, while emerging players are gaining ground through innovative marketing approaches and a focus on premium segments.
The market demonstrates active merger and acquisition activity, with larger companies acquiring regional brands to expand their geographical footprint and product portfolio. Companies are increasingly pursuing vertical integration strategies to gain better control over raw material supply and distribution channels. The competitive landscape is further shaped by the presence of private label brands, particularly in developed markets, creating additional pressure on established players to differentiate their offerings through innovation and marketing.
Innovation and Distribution Drive Market Success
Success in the contraceptive market increasingly depends on companies' ability to innovate across product development, marketing strategies, and distribution channels. Incumbents are focusing on strengthening their market position through continuous product innovation, investment in research and development, and expansion of their distribution networks. The ability to maintain strong relationships with healthcare providers, pharmacies, and online retailers while simultaneously building direct-to-consumer channels has become crucial for maintaining market share.
For contenders looking to gain ground, differentiation through specialized product offerings, targeted marketing campaigns, and strategic partnerships with distributors and retailers is essential. The market presents moderate substitution risk from alternative birth control methods, making brand building and consumer education critical success factors. Companies must also navigate varying regulatory requirements across regions while maintaining product quality standards and addressing cultural sensitivities. Future success will increasingly depend on the ability to adapt to changing consumer preferences, embrace digital transformation, and maintain operational efficiency while ensuring sustainable practices.
Condom Market Leaders
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Reckitt Benckiser Group PLC
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Church & Dwight Co. Inc.
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Okamoto Industries Inc.
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Karex Berhad
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Humanwell Healthcare (Group) Co.,Ltd.
- *Disclaimer: Major Players sorted in no particular order

Condom Market: Market News
- April 2024: Mankind Pharma's Manforce Condoms rolled out a campaign for April Fool's Day, announcing the launch of 'Manforce Realgasm Condoms.' These condoms purportedly change color to detect orgasms, aiming to tackle the issue of fake orgasms in women.
- December 2023: Mankind Pharma's Manforce Condoms initiated the #SafeTiesToSaveLives campaign in partnership with SAATHII NGO to support the nation's commitment to eradicating HIV/AIDS by 2030. This collaboration aims to raise awareness about HIV/AIDS, emphasizing community involvement through the 'Let Communities Lead' initiative to offer vital information and contribute to saving lives.
- March 2023: Durex introduced Durex Real Feel, a new line of non-latex condoms. Durex's research suggests that the primary reason people discontinue condom use is due to diminished enjoyment. Through this launch, the brand seeks to heighten and enrich sexual experiences for couples by providing a sensation akin to natural skin while ensuring protection.
Condom Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
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4.1 Market Drivers
- 4.1.1 Growing knowledge on prevention of STD's
- 4.1.2 Increasing Government campaigns
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4.2 Market Restraints
- 4.2.1 Fear of skin allergies
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4.3 Industry Attractiveness - Porter's Five Forces Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
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5.1 Type
- 5.1.1 Latex
- 5.1.2 Non-latex
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5.2 End User
- 5.2.1 Men
- 5.2.2 Women
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5.3 Distribution Channel
- 5.3.1 Hypermarkets/Supermarkets
- 5.3.2 Convenience Stores
- 5.3.3 Pharmacies and Drug Stores
- 5.3.4 Online Retail Stores
- 5.3.5 Other Distribution Channels
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5.4 Geography
- 5.4.1 North America
- 5.4.1.1 United States
- 5.4.1.2 Canada
- 5.4.1.3 Mexico
- 5.4.1.4 Rest of North America
- 5.4.2 Europe
- 5.4.2.1 Spain
- 5.4.2.2 United Kingdom
- 5.4.2.3 Germany
- 5.4.2.4 Russia
- 5.4.2.5 France
- 5.4.2.6 Italy
- 5.4.2.7 Rest of Europe
- 5.4.3 Asia-Pacific
- 5.4.3.1 China
- 5.4.3.2 Japan
- 5.4.3.3 India
- 5.4.3.4 Australia
- 5.4.3.5 Rest of Asia-Pacific
- 5.4.4 South America
- 5.4.4.1 Brazil
- 5.4.4.2 Argentina
- 5.4.4.3 Rest of South America
- 5.4.5 Middle East and Africa
- 5.4.5.1 South Africa
- 5.4.5.2 Saudi Arabia
- 5.4.5.3 Rest of Middle East and Africa
6. COMPETITIVE LANDSCAPE
- 6.1 Most Adopted Strategies
- 6.2 Market Share Analysis
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6.3 Company Profiles
- 6.3.1 Reckitt Benckiser Group PLC
- 6.3.2 Humanwell Group
- 6.3.3 Church & Dwight
- 6.3.4 Karex Berhad
- 6.3.5 Fuji Latex Co. Ltd
- 6.3.6 Cupid Limited
- 6.3.7 Okamoto Industries Inc.
- 6.3.8 Veru Inc.
- 6.3.9 Mankind Pharma
- 6.3.10 Mayer Laboratories Inc.
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Condom Industry Segmentation
A condom is a sheath-shaped barrier that is used during sexual intercourse to reduce the probability of pregnancy or a sexually transmitted infection.
The condom market is segmented by type, end user, distribution channel, and geography. Based on type, the market is segmented into latex and non-latex. By end user, the market is segmented into men and women. Based on distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, pharmacies and drug stores, online retail stores, and other distribution channels. The report also provides an analysis of emerging and established markets worldwide, including North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. For each segment, the market sizing and forecasts were made on the basis of value (USD).
Type | Latex | ||
Non-latex | |||
End User | Men | ||
Women | |||
Distribution Channel | Hypermarkets/Supermarkets | ||
Convenience Stores | |||
Pharmacies and Drug Stores | |||
Online Retail Stores | |||
Other Distribution Channels | |||
Geography | North America | United States | |
Canada | |||
Mexico | |||
Rest of North America | |||
Europe | Spain | ||
United Kingdom | |||
Germany | |||
Russia | |||
France | |||
Italy | |||
Rest of Europe | |||
Asia-Pacific | China | ||
Japan | |||
India | |||
Australia | |||
Rest of Asia-Pacific | |||
South America | Brazil | ||
Argentina | |||
Rest of South America | |||
Middle East and Africa | South Africa | ||
Saudi Arabia | |||
Rest of Middle East and Africa |
Condom Market Research FAQs
How big is the Condom Market?
The Condom Market size is expected to reach USD 11.90 billion in 2025 and grow at a CAGR of 8.10% to reach USD 17.57 billion by 2030.
What is the current Condom Market size?
In 2025, the Condom Market size is expected to reach USD 11.90 billion.
Who are the key players in Condom Market?
Reckitt Benckiser Group PLC, Church & Dwight Co. Inc., Okamoto Industries Inc., Karex Berhad and Humanwell Healthcare (Group) Co.,Ltd. are the major companies operating in the Condom Market.
Which is the fastest growing region in Condom Market?
Middle-East and Africa is estimated to grow at the highest CAGR over the forecast period (2025-2030).
Which region has the biggest share in Condom Market?
In 2025, the Asia Pacific accounts for the largest market share in Condom Market.
What years does this Condom Market cover, and what was the market size in 2024?
In 2024, the Condom Market size was estimated at USD 10.94 billion. The report covers the Condom Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Condom Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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