Cloud Services Brokerage (CSB) Market Size and Share
Cloud Services Brokerage (CSB) Market Analysis by Mordor Intelligence
The Cloud Services Brokerage Market size is estimated at USD 9.98 billion in 2025, and is expected to reach USD 21.04 billion by 2030, at a CAGR of 16.08% during the forecast period (2025-2030).
This growth reflects enterprises’ need for a single pane of glass to govern increasingly complex multi-cloud estates, where the typical organization now juggles 2.6 public clouds alongside private resources. Regulatory mandates add further momentum, especially in Europe, where the Digital Services Act and Data Act enforce strict portability and sovereignty rules that amplify demand for brokerage controls[1]Osborne Clarke, “EU Digital Services Act Key Implications,” osborneclarke.com. Supplier consolidation, highlighted by Broadcom’s VMware takeover, has nudged many IT leaders toward independent platforms to preserve negotiating power and avoid lock-in. Meanwhile, hyperscaler marketplaces have exploded, creating lucrative co-sell avenues for brokers tied into Amazon Web Services, Microsoft Azure, and Google Cloud ecosystems. Supply-chain headwinds persist, with semiconductor constraints lifting regional infrastructure costs by 15-20%, yet the cloud service brokerage market continues to absorb this pressure as cost governance tools prove indispensable.
Key Report Takeaways
- By platform, External Brokerage Enablement led with 48% revenue share in 2024; Internal Brokerage Enablement is projected to post an 18.70% CAGR to 2030.
- By deployment model, Public Cloud retained 54% of the cloud service brokerage market share in 2024, while Hybrid Cloud is set to expand at a 20.30% CAGR through 2030.
- By enterprise size, Large Enterprises held 62% share of the cloud service brokerage market size in 2024, yet the SME segment is forecast to grow 19.50% annually to 2030.
- By end-user industry, IT & Telecommunications captured 28% share of the cloud service brokerage market size in 2024; Healthcare & Life Sciences is advancing at a 17.20% CAGR through 2030.
- By region, North America commanded a 44% share in 2024; Asia Pacific is forecast to accelerate at an 18.50% CAGR to 2030.
Global Cloud Services Brokerage (CSB) Market Trends and Insights
Drivers Impact Analysis
Driver | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
---|---|---|---|
Hybrid and multi-cloud adoption surge | +3.20% | Global (North America, EU lead) | Medium term (2–4 years) |
Enterprise cloud-spend acceleration | +2.80% | Global (North America, Asia Pacific) | Short term (≤ 2 years) |
Need for centralized cost and governance | +2.10% | Global, regulated industries | Medium term (2–4 years) |
Hyperscaler marketplace co-sell boom | +1.90% | Global, strongest in North America | Short term (≤ 2 years) |
Source: Mordor Intelligence
Hybrid and Multi-Cloud Adoption Surge
Hybrid and multi-cloud strategies now dominate CIO roadmaps, with 92% of enterprises expected to pursue multi-cloud architectures by 2025. The resulting sprawl demands brokerage platforms that stitch disparate environments into unified policy domains while shielding organizations from vendor lock-in. Financial services firms stand at the forefront because data-residency mandates bar outright public-cloud migration. Oracle’s direct interconnect with Google Cloud demonstrates how service brokers enable low-latency cross-cloud data flows without traversing the open internet. Container proliferation compounds complexity, pushing CSBs to deliver deep Kubernetes orchestration so DevOps teams avoid juggling console-specific scripts. With edge workloads entering the mix, a broker offers one governance fabric spanning on-prem, public, and edge nodes, minimizing skills gaps and operational risk.
Enterprise Cloud-Spend Acceleration
End-user cloud spending is on track to hit USD 723.4 billion in 2025, a 21.20% jump over 2024 levels. Bigger invoices expose finance leaders to budget overruns, turning FinOps insight into a board-level mandate. CSB platforms now embed machine-learning algorithms that forecast consumption spikes and trigger automated right-sizing. Banks showcase the urgency: despite using only 49% of their committed cloud outlays, they plan to boost allocations further to run AI models requiring premium GPUs[2]Infosys, “Financial Services Cloud Spend Survey 2025,” infosys.com. Without broker-led guardrails, many CFOs fear “bill shock,” where a single poorly scoped data-science project can wipe out annual spend thresholds within months.
Need for Centralized Cost and Governance
The EU Data Act, effective September 2025, forces providers to erase switching fees and simplify cross-cloud data moves, making auditable governance frameworks indispensable. Hospitals already leverage CSB dashboards to police Protected Health Information flows across supply-chain apps and analytics sandboxes. Beyond compliance, finance departments demand real-time visibility to allocate spend by business unit. Brokers meet that need with chargeback engines that align consumption to cost centers, curbing shadow-IT risk and demonstrating ROI in weeks.
Hyperscaler Marketplace Co-Sell Boom
Marketplace transactions have scaled into multi-billion-dollar deals. Google Cloud’s USD 2.5 billion agreement with Salesforce underscores how CSB vendors ride co-sell programs to gain global reach while piggybacking on hyperscaler billing rails. Brokers integrated natively with AWS, Microsoft, or Google can auto-provision third-party SaaS and instantly apply negotiated discounts, appealing to SMEs that prefer click-to-buy simplicity over classic enterprise tenders.
Restraints Impact Analysis
Restraint | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
---|---|---|---|
Security and compliance concerns | -1.80% | Global, regulated industries | Medium term (2–4 years) |
Low SME awareness of CSB value | -1.20% | Global, emerging markets acute | Short term (≤ 2 years) |
Source: Mordor Intelligence
Security and Compliance Concerns
Shared-responsibility models confuse many risk officers, especially when the Digital Services Act imposes fresh notice-and-action rules on cloud operators. Brokers must therefore support granular access controls, geo-fencing, and tamper-proof audit logs across every connected provider. Implementing such depth raises R&D costs and lengthens sales cycles as buyers demand exhaustive penetration-test evidence. Identity management remains the hardest element: CSBs must federate credentials across Azure AD, AWS IAM, and Google Identity while preserving least-privilege defaults.
Low SME Awareness of CSB Value
SMEs grow fastest, yet many founders still equate “brokerage” with unnecessary middle layers. Surveys show smaller firms place user friendliness above cost savings when picking cloud tools. Vendors have responded with template-driven consoles and guided setup flows that deliver value in under an hour. Government voucher schemes in Asia and Europe that subsidize cloud adoption can further improve awareness, but marketing messages must pivot toward simplicity rather than complex FinOps jargon.
Segment Analysis
By Platform: External Dominance Faces Internal Innovation
External Brokerage Enablement platforms accounted for 48% of the cloud service brokerage market share in 2024, thanks to their vendor-neutral appeal and mature feature sets. Internal Brokerage Enablement, however, is forecast to compound at 18.70% CAGR, reflecting management’s push to embed cloud governance natively into enterprise DevOps pipelines. The cloud service brokerage market size tied to internal platforms is set to more than double by 2030 as Fortune 500 banks and telecoms spin up bespoke portals linked to ServiceNow, Jira, and CI/CD stacks.
This internal surge rides on rising platform-engineering headcount and strategic acquisitions such as IBM’s USD 6.4 billion purchase of HashiCorp, which delivers Terraform and Vault automation under one roof[3]IBM, “IBM Completes HashiCorp Acquisition,” ibm.com. Internal CSBs also cut license spend over time and let security teams inject organization-specific controls at the code level. External vendors still hold ground by offering faster time-to-value and evergreen marketplace integrations, positioning themselves as “broker of brokers” layers that manage legacy, internal, and SaaS estates together.
By Deployment Model: Hybrid Acceleration Challenges Public Dominance
Public Cloud services retained 54% of the cloud service brokerage market in 2024, propelled by ever-expanding hyperscaler availability zones. Yet, Hybrid Cloud deployments are sprinting ahead at 20.30% CAGR as CFOs weigh egress fees against compliance mandates. EU sovereign initiatives have nudged buyers toward architectures where regulated data stays on-prem while analytics elastically burst to public capacity, a pattern Microsoft’s EU Sovereign Cloud expressly targets.
Edge computing further boosts hybrid adoption because manufacturers want latency-critical workloads processed on factory floors. Brokers now knit local Kubernetes clusters with cloud back-ends, granting one-click workload mobility. As 5G private networks spread, expect CSB consoles to manage on-prem MEC nodes alongside classic IaaS resources, a capability public-only brokers cannot match.
By Enterprise Size: SME Growth Disrupts Large-Enterprise Dominance
Large Enterprises controlled 62% revenue in 2024 because they hold multi-cloud estates vast enough to justify sophisticated cost-governance layers. The cloud service brokerage market size tied to SMEs, however, is expanding at a 19.50% CAGR, narrowing the gap quickly. Consumption-based pricing and simplified onboarding let a 50-person software startup use the same optimization engines once reserved for Fortune-500 peers.
Arrow Electronics and other distributors now white-label AI-assisted brokerage portals that channel partners can resell to microbusinesses. SME buyers prioritize rapid deployment, so vendors emphasize wizard-driven interfaces and pre-built policy packs that cover common compliance baselines without consultant engagement. Once usage tops certain thresholds, they can graduate seamlessly to premium tiers, ensuring lifetime customer value.

By End-User Industry: Healthcare Innovation Accelerates Beyond IT Leadership
IT & Telecommunications held 28% of the 2024 spend due to deep cloud-native heritage and always-on service demands. Healthcare & Life Sciences is projected to grow 17.20% annually as AI-assisted diagnostics and clinical-data exchanges surge. The cloud service brokerage market share for healthcare will therefore widen, with platforms layering HIPAA, GDPR-health, and regional data-sovereignty policies into turnkey blueprints.
Hospitals leverage brokers to orchestrate imaging workloads that spin up GPU clusters only during analysis windows, slashing idle compute spend. Pharma firms embrace brokers to track research data lineage across contract research organizations, satisfying FDA audit trails. Other verticals, manufacturing, retail, and public sector, follow similar patterns, each demanding industry-specific policy libraries that general-purpose cloud consoles seldom provide.
Geography Analysis
North America retained 44% of global revenue in 2024, owing to early cloud maturity and dense partner ecosystems. Financial services and healthcare providers dominate adoption, drawn to brokers that streamline Sarbanes-Oxley and HIPAA reporting. Semiconductor shortages continue to inflate regional rack costs, yet brokers mitigate the impact by optimizing workload placement across lower-cost zones. Sovereign-cloud conversations are growing louder as federal agencies and defense contractors seek domestic data-residency assurances, nudging brokers to certify FedRAMP High controls.
Asia Pacific is the fastest-growing territory at an 18.50% CAGR through 2030. Governments from India to Japan run “cloud-first” directives, while regional GDP uplift from cloud computing is estimated at 0.25%–2.23%[4]Asian Development Bank, “Cloud Computing and Economic Growth in Asia,” adb.org. Japanese providers such as Sakura Internet now bundle brokerage functions with domestic clouds, appealing to firms wary of trans-border data transfer rules. Meanwhile, semiconductor manufacturing clusters in Taiwan and South Korea secure component supply for local data-center rollout, counterbalancing geopolitical risks.
Europe stands out for regulatory pull: the EU Data Act and GAIA-X lay down stringent portability and sovereignty targets. Microsoft’s sovereign-cloud roadmap and Oracle’s EU Regulated Cloud hint at a service landscape tailor-made for broker overlays. The Middle East and Africa, plus South America, remain emergent but promising; national digital-economy programs in the UAE, Saudi Arabia, and Brazil are funding hyperscaler region launches, planting fertile ground for broker uptake once connectivity gaps close.

Competitive Landscape
The cloud service brokerage market displays moderate consolidation. Broadcom’s USD 69 billion VMware purchase slashed the number of accredited resellers and left many clients scrambling for neutral alternatives. IBM’s HashiCorp deal shows platform vendors racing to embed automation IP natively rather than relying on partners. Three strategic clusters have emerged:
- Hyperscaler-integrated brokers are tightly coupled with AWS, Azure, or Google Cloud billing APIs.
- Independent multi-cloud orchestrators positioning as “Switzerland” to avoid lock-in fears.
- Vertical-specific solutions tuned for healthcare, public sector, or manufacturing compliance nuances.
Innovation centers on AI-enabled autonomy. Start-ups tout “self-optimizing cloud” claims, promising 50% cost cuts via predictive scaling. Midsize players respond through mergers. SoftwareOne and Crayon pursue a CHF 1.6 billion tie-up to match scale advantages. Intellectual-property filings around automated rightsizing, policy inference, and edge-node governance hint at intensifying R&D rivalry. Yet differentiation increasingly hinges on partner ecosystems: brokers with deep marketplace catalogs win deals by bundling third-party SaaS, DRM, and observability add-ons in one invoice.
Cloud Services Brokerage (CSB) Industry Leaders
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Accenture PLC
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Capgemini SE
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NEC Corporation
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DXC Technology Company
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Wipro Limited
- *Disclaimer: Major Players sorted in no particular order

Recent Industry Developments
- February 2025: Google Cloud signed a USD 2.5 billion infrastructure deal with Salesforce, deepening strategic alignment.
- February 2025: Arrow Electronics launched the Cloud Amplification Program across EMEA to accelerate partner cloud sales.
- December 2024: Accenture secured USD 18.7 billion in new bookings with cloud services maintaining double-digit momentum.
- November 2024: IBM finalized the HashiCorp acquisition, bringing Terraform and Vault under Big Blue’s hybrid-cloud umbrella.
Global Cloud Services Brokerage (CSB) Market Report Scope
The function of a cloud service broker is to provide a marketplace for enterprise-approved services, integrate cloud services with on-premise applications, and ensure the security of corporate data. Cloud service brokerage provides the intermediary between cloud providers and cloud consumer that assist companies in choosing the services and offerings that best suits their needs. They may also assist in the deployment and integration of apps across multiple clouds or provide a choice and possible cost-saving function, which includes multiple competing services from a catalog.
The cloud services brokerage market is segmented by platform (internal cloud services brokerage and external cloud services brokerage), deployment model (public, private, and hybrid), enterprise (small and medium enterprise, large enterprise), end-user industry (IT and telecom, BFSI, retail, healthcare, government, manufacturing, and other end-user industries), and geography (North America, Latin America, Europe, Asia-Pacific, and Middle East and Africa).
The market sizes and forecasts are provided in terms of value (USD) for all the above segments.
By Platform | Internal Brokerage Enablement | ||
External Brokerage Enablement | |||
By Deployment Model | Public Cloud | ||
Private Cloud | |||
Hybrid Cloud | |||
By Enterprise Size | Small and Medium-sized Enterprises | ||
Large Enterprises | |||
By End-user Industry | IT and Telecommunications | ||
Banking, Financial Services and Insurance | |||
Retail and Consumer Goods | |||
Healthcare and Life Sciences | |||
Government and Public Sector | |||
Manufacturing | |||
Media and Entertainment | |||
By Geography | North America | United States | |
Canada | |||
Mexico | |||
South America | Brazil | ||
Argentina | |||
Chile | |||
Rest of the South America | |||
Europe | Germany | ||
United Kingdom | |||
France | |||
Rest of Europe | |||
Asia Pacific | China | ||
Japan | |||
India | |||
Rest of Asia Pacific | |||
Middle East and Africa | United Arab Emirates | ||
Saudi Arabia | |||
South Africa | |||
Rest of Middle East and Africa |
Internal Brokerage Enablement |
External Brokerage Enablement |
Public Cloud |
Private Cloud |
Hybrid Cloud |
Small and Medium-sized Enterprises |
Large Enterprises |
IT and Telecommunications |
Banking, Financial Services and Insurance |
Retail and Consumer Goods |
Healthcare and Life Sciences |
Government and Public Sector |
Manufacturing |
Media and Entertainment |
North America | United States |
Canada | |
Mexico | |
South America | Brazil |
Argentina | |
Chile | |
Rest of the South America | |
Europe | Germany |
United Kingdom | |
France | |
Rest of Europe | |
Asia Pacific | China |
Japan | |
India | |
Rest of Asia Pacific | |
Middle East and Africa | United Arab Emirates |
Saudi Arabia | |
South Africa | |
Rest of Middle East and Africa |
Key Questions Answered in the Report
What is the projected value of the cloud service brokerage market by 2030?
The cloud service brokerage market is forecast to reach USD 21.04 billion by 2030.
Which deployment model is growing fastest?
Hybrid Cloud is advancing at a 20.30% CAGR as firms balance sovereignty with scalability.
Why are SMEs adopting brokerage platforms quickly?
Simplified onboarding and consumption-based pricing let smaller firms access enterprise-grade governance without large IT teams.
How do brokers help manage cloud costs?
Modern brokers embed AI algorithms that predict usage spikes and automatically right-size resources, preventing budget overruns.
Which region offers the strongest growth outlook?
Asia Pacific leads growth with an 18.50% CAGR, driven by cloud-first government policies and expanding infrastructure.
What is the chief restraint facing market expansion?
Security and compliance concerns, especially in regulated sectors, can slow adoption until brokers prove robust controls.
Page last updated on: July 1, 2025