Commerce Cloud Market Size and Share
Market Overview
| Study Period | 2019 - 2030 |
|---|---|
| Market Size (2025) | USD 36.32 Billion |
| Market Size (2030) | USD 77.83 Billion |
| Growth Rate (2025 - 2030) | 16.47% CAGR |
| Fastest Growing Market | Asia-Pacific |
| Largest Market | North America |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0. |
|
Commerce Cloud Market Analysis by Mordor Intelligence
The commerce cloud market reached USD 36.32 billion in 2025 and is forecast to climb to USD 77.83 billion by 2030, advancing at a 16.47% CAGR.[1]Salesforce Newsroom, “Salesforce Announces Q1 FY25 Results,” salesforce.comRobust growth reflects enterprises’ rapid move toward API-first designs that support hyper-personalized shopping, real-time data activation, and generative-AI services. Demand is also driven by retailer mandates for omnichannel order management, the increasing adoption of microservice stacks, and the proven cost agility of public cloud. Composable architectures shorten release cycles and reduce vendor lock-in, while early adopters report lower abandonment rates and faster load times. Regional momentum remains strongest in North America, yet Asia Pacific is narrowing the gap as B2B digitization accelerates and mobile-first buying habits mature.
Key Report Takeaways
- By end-user industry, Fashion and Apparel led with 38% revenue share in 2024, while Grocery and Pharmaceuticals is set to grow at an 18.70% CAGR to 2030.
- By platform, the B2C segment held 64% of the commerce cloud market share in 2024, whereas Marketplace-as-a-Service shows a 21.40% CAGR through 2030.
- By deployment model, Public Cloud accounted for 73% share of the commerce cloud market size in 2024 and Composable architectures are expanding at a 24.10% CAGR.
- By organization size, SMEs captured 56% share of the commerce cloud market in 2024 and are growing at a 17.30% CAGR.
- By geography, North America dominated with 41% share in 2024, while Asia Pacific is advancing at a 16.90% CAGR to 2030.
Global Commerce Cloud Market Trends and Insights
Drivers Impact Analysis
| Driver | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Hyper-personalization via GenAI and real-time CDP integration | +3.2% | Global, early in North America and EU | Medium term (2-4 years) |
| Omnichannel order-management mandates from major retailers | +2.8% | North America and EU core, expanding to APAC | Short term (≤ 2 years) |
| API-first and headless architectures shortening time-to-market | +2.1% | Global, led by North America and Western Europe | Medium term (2-4 years) |
| Growing preference for composable microservice stacks | +1.9% | North America and EU, APAC following | Long term (≥ 4 years) |
| Accelerating B2B digital migration post-COVID | +1.7% | Global, strong in APAC and Latin America | Short term (≤ 2 years) |
| Green-cloud commitments shaping vendor choice | +0.8% | EU leading, North America and APAC following | Long term (≥ 4 years) |
| Source: Mordor Intelligence | |||
Hyper-personalization via GenAI and real-time CDP integration
Generative AI fused with customer data platforms is raising click-through and conversion by 13%, as shown by Alibaba’s AIGI service that renders photorealistic products from text before production.[2]Hinze Zhang, “AIGI: AI-Generated Imagery in Commerce,” arXiv, arxiv.orG Target’s AI grocery push lifted conversion 6.2% and took digital grocery to 13.2% of revenue. Real-time data feeds also enable predictive inventory and dynamic pricing, turning the commerce cloud market into a strategic engine for competitive edge. Yet data-quality dependency and skill gaps place smaller firms at risk of falling behind market leaders.
Omnichannel order-management mandates from major retailers
Retailers now demand granular visibility across stores, warehouses, and last-mile partners. PLUS Supermarkets’ shift to composable commerce cut online friction by 89% and boosted site speed up to 70%.[3]Commercetools GmbH, “PLUS Supermarkets Goes Composable,” commercetools.com Barbeques Galore trimmed excess stock 30% and halved order-processing time after adding Fluent Order Management. Suppliers that lag on these capabilities face delisting or costly manual processes, which is accelerating commerce cloud adoption.
API-first and headless architectures shortening time-to-market
Headless frameworks reduce launch cycles from months to weeks. A global sportswear brand saw cart abandonment fall 28% and mobile conversion climb 15% after moving off a monolithic stack. Surveyed engineering leaders say better developer experience is now essential for innovation. Skills scarcity remains a hurdle, but early movers reap higher resiliency during peak traffic.
Growing preference for composable microservice stacks
Composable commerce lets firms swap services without rewriting the core. Commercetools topped vendor evaluations with a 4.59 score for composable use cases. Salling Group reduced licensing fees 75% and lifted conversion 30% after modular re-platforming. Ulta Beauty scaled thousands of channels under one MACH-based layer, proving the approach at retail scale. Governance complexity, however, calls for disciplined vendor and API management.
Restraints Impact Analysis
| Restraint | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| High technical debt and migration costs | -2.4% | Global, acute in North America and EU | Short term (≤ 2 years) |
| Data-sovereignty and cross-border privacy rules | -1.8% | EU leading, expanding worldwide | Medium term (2-4 years) |
| Vendor lock-in fears around proprietary PaaS | -1.3% | Global, highest in enterprise tier | Long term (≥ 4 years) |
| Shortage of cloud-native commerce talent | -1.1% | Global, most severe in North America and EU | Medium term (2-4 years) |
| Source: Mordor Intelligence | |||
High technical debt and migration costs from monolithic stacks.
Sixty-one percent of B2B sellers plan to launch a new platform due to legacy limitations, yet dual-run periods can inflate costs and increase risk. Oracle ATG migrations can take 18 months and require specialized change management. Yet, 90% of recent migrants report increased sales, with 30% experiencing growth in the top tier, underscoring their long-term worth.
Shortage of cloud-native commerce talent
By 2026, 90% of firms will face critical tech skill gaps, exposing USD 5.5 trillion in risk. Automotive leaders echo the pain, with 69% citing software shortages as a digital barrier.[4]IBM Institute for Business Value, “Automotive Software Readiness 2024,” ibm.com Companies are betting on AI code assistants and upskilling to fill the gap, yet supply trails demand.
Segment Analysis
By End-user Industry: Fashion Leads While Grocery Accelerates
Fashion and Apparel held 38% of the commerce cloud market share in 2024, thanks to its early adoption of personalization and complex inventory orchestration. Sephora’s unified data model demonstrates how style brands deliver premium experiences, driving wallet-share growth. Electronics follow due to product-configurator needs and dealer integrations. Beauty and Personal Care rides virtual try-ons, with L’Oréal launching 60 DTC sites on Salesforce in weeks. The commerce cloud market size for Grocery and Pharmaceuticals is projected to expand at an 18.70% CAGR through 2030 as same-day delivery drives system upgrades. Travel, Automotive, and Home and Furniture are emerging plays as AR and connected-car commerce mature.
Smaller industries are now adopting the platform because the cost has fallen, and specialized templates are available. Subscription models in the Food and beverage industry, as well as same-day drug fulfillment, demonstrate how even regulated categories are moving online. Growth in these niches maintains high momentum in the overall commerce cloud market, despite macroeconomic volatility.
Note: Segment shares of all individual segments available upon report purchase
By Platform: B2C Dominance Challenged by Marketplace Innovation
B2C commerce accounted for 64% of 2024 revenue, reflecting the company's deep DTC roots and continued investment in UX. Target’s AI shopper segmentation underpins the plateau. Marketplace-as-a-Service is racing ahead with a 21.40% CAGR, as brands open third-party stalls to monetize traffic. The commerce cloud market size allocated to B2B is expanding steadily because manufacturers need dealer portals and punch-out catalogs. D2C streams grow as labels bypass resellers to lift margins. Multi-model suites now enable one backend to support B2C, B2B, and marketplace flows, thereby reducing stack sprawl.
Vendor roadmaps favor unified checkout, flexible commission rules, and embedded financing. These capabilities keep the commerce cloud market attractive for firms seeking new revenue without investing in new infrastructure.
By Deployment Model: Public Cloud Leads as Composable Surges
Public Cloud controlled 73% of spend in 2024. Firms keep workloads there for scale and pay-as-you-grow economics. Yet composable setups post a 24.10% CAGR, signalling that flexibility outranks lift-and-shift savings. The commerce cloud market size aimed at private deployments remains strong in pharma and public-sector contracts, where data residency is a key consideration. Hybrid designs help firms phase migrations and hedge costs.
Sustainability pledges tilt decisions. Google and Microsoft both aim to achieve carbon-free operations by the end of this decade, which will influence RFP criteria. Composable stacks enable green-conscious buyers to swap services without forklift upgrades, thereby strengthening their appeal.
By Organization Size: SMEs Drive Democratic Access
SMEs accounted for 56% of spend in 2024 and grew at 17.30% CAGR, proving that sophisticated commerce now fits smaller IT budgets. Usage-based licenses and turnkey connectors compress launch costs and timelines. Vision Healthcare rolled out a composable stack for 75 brands in four months, handling 25,000 daily orders. Large enterprises still lead in multi-brand control and global rollouts, but modular design enables vendors to serve both tiers from a single code base.
The cloud computing industry is increasingly tailoring packages that scale linearly, easing upgrade anxiety. As SME adoption broadens, vendor ecosystems are gathering more apps and partners, thereby reinforcing network effects.
Geography Analysis
North America retained 41% of 2024 revenue due to early adoption of headless solutions and dense hyperscaler footprints. Walmart’s 18% e-commerce mix shows persistent digital momentum. Skill shortages and rising cloud bills temper growth, prompting a shift to remote hiring and the adoption of FinOps. The commerce cloud market size in the Asia Pacific is expanding at a 16.90% CAGR as emerging markets leapfrog to mobile-first commerce. Government digital agendas and B2B modernization spark volume, especially in India and China.
Latin America benefits from a record USD 224.579 billion in foreign direct investment and the arrival of cloud data centers by Microsoft, AWS, and Oracle. Europe focuses on sovereign cloud, with 37% of firms already investing to meet region-specific regulations. The
The Middle East and Africa are reporting a rise in digital payments and supportive national programs that are widening the commerce cloud market. Vendors that localize compliance functions and payment rails capture a disproportionately large share.
Competitive Landscape
The commerce cloud market is moderately fragmented, yet it is trending toward consolidation. Salesforce moved to buy Informatica for USD 8 billion, adding deep data management that fuels personalization. Commercetools users are 12 points more likely to cut the total cost of ownership, highlighting cost ROI as a battleground. Patent filings in cloud service orchestration and AI content signal future differentiation based on automation and personalization.
White-space solutions emerge in automotive, healthcare, and industrial scenarios that demand vertical compliance. New entrants leverage microservices and pay-per-use bundles to erode incumbent hold. Incumbents counter with ecosystem programs and carbon-neutral roadmaps. Selection criteria now include green metrics and AI roadmap maturity, prompting all vendors to innovate at a rapid pace.
The top five vendors together hold around 45% share, pointing to a mid-consolidated structure that still offers room for challengers.
Commerce Cloud Industry Leaders
-
SAP SE (maihiro GmbH)
-
Oracle Corporation
-
BigCommerce Pty. Ltd.
-
Shopify Inc.
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Salesforce Inc
- *Disclaimer: Major Players sorted in no particular order
Recent Industry Developments
- May 2025: Salesforce signed a definitive agreement to acquire Informatica for USD 8 billion, boosting data unification and AI readiness
- February 2025: Experlogix Digital Commerce partnered with Boyum IT to embed AI commerce in SAP Business One and Microsoft Dynamics 365
- January 2025: Descartes acquired Sellercloud, adding multi-channel fulfillment to its supply-chain suite
- January 2025: SPS Commerce bought Carbon6 Technologies for USD 210 million to enhance Amazon seller analytics
Global Commerce Cloud Market Report Scope
Commerce Cloud solutions allow retail businesses to design, deploy, and manage their e-commerce capabilities. It enables customers to derive seamless omnichannel experiences and fulfill their evolving customer expectations. Cloud adoption across industries is influencing retailers to procure and deploy their IT assets due to the cloud's several benefits. Moving to the cloud allows for increased capacity utilization as well as the financial benefits of shifting capital expenditure to operating expenditure, resulting in a lower total cost of ownership.
Commerce Cloud Market is Segmented by End-user Industry (Fashion & Apparel, Pharmaceutical & Grocery, Electronics & Appliances, Travel & Tourism), Platform (B2B Commerce, B2C Commerce), Offering (Private Cloud, Public Cloud, Hybrid Cloud), and Geography (North America, Europe, Asia-Pacific, Latin America, and Middle-East & Africa).
The market sizes and forecasts are provided in terms of value (USD million) for all the above segments.
| Fashion and Apparel |
| Grocery and Pharmaceuticals |
| Electronics and Appliances |
| Food and Beverage |
| Beauty and Personal Care |
| Travel and Tourism |
| Automotive and Spare Parts |
| Home and Furniture |
| B2C Commerce |
| B2B Commerce |
| D2C Commerce |
| Marketplace-as-a-Service |
| Public Cloud |
| Private Cloud |
| Hybrid Cloud |
| Composable / Micro-service |
| Small and Medium Enterprises |
| Large Enterprises |
| North America | United States | |
| Canada | ||
| Mexico | ||
| South America | Brazil | |
| Argentina | ||
| Chile | ||
| Rest of South America | ||
| Europe | United Kingdom | |
| Germany | ||
| France | ||
| Italy | ||
| Spain | ||
| Netherlands | ||
| Russia | ||
| Rest of Europe | ||
| Asia Pacific | China | |
| India | ||
| Japan | ||
| South Korea | ||
| ASEAN | ||
| Rest of Asia Pacific | ||
| Middle East and Africa | Middle East | United Arab Emirates |
| Saudi Arabia | ||
| Turkey | ||
| Rest of Middle East | ||
| Africa | South Africa | |
| Nigeria | ||
| Kenya | ||
| Rest of Africa | ||
| By End-user Industry | Fashion and Apparel | ||
| Grocery and Pharmaceuticals | |||
| Electronics and Appliances | |||
| Food and Beverage | |||
| Beauty and Personal Care | |||
| Travel and Tourism | |||
| Automotive and Spare Parts | |||
| Home and Furniture | |||
| By Platform | B2C Commerce | ||
| B2B Commerce | |||
| D2C Commerce | |||
| Marketplace-as-a-Service | |||
| By Deployment Model | Public Cloud | ||
| Private Cloud | |||
| Hybrid Cloud | |||
| Composable / Micro-service | |||
| By Organization Size | Small and Medium Enterprises | ||
| Large Enterprises | |||
| By Geography | North America | United States | |
| Canada | |||
| Mexico | |||
| South America | Brazil | ||
| Argentina | |||
| Chile | |||
| Rest of South America | |||
| Europe | United Kingdom | ||
| Germany | |||
| France | |||
| Italy | |||
| Spain | |||
| Netherlands | |||
| Russia | |||
| Rest of Europe | |||
| Asia Pacific | China | ||
| India | |||
| Japan | |||
| South Korea | |||
| ASEAN | |||
| Rest of Asia Pacific | |||
| Middle East and Africa | Middle East | United Arab Emirates | |
| Saudi Arabia | |||
| Turkey | |||
| Rest of Middle East | |||
| Africa | South Africa | ||
| Nigeria | |||
| Kenya | |||
| Rest of Africa | |||
Key Questions Answered in the Report
What is the current commerce cloud market size?
The commerce cloud market size reached USD 36.32 billion in 2025 and is projected to hit USD 77.83 billion by 2030.
Which end-user vertical leads adoption?
Fashion & Apparel leads with 38% share thanks to advanced personalization and omnichannel strategies.
Who are the key players in Commerce Cloud Market?
Lightwell Inc. (IBM Corporation), Salesforce.com, Inc., SAP SE (maihiro GmbH), Oracle Corporation and BigCommerce Pty. Ltd. are the major companies operating in the Commerce Cloud Market.
What segment is growing fastest?
Grocery and Pharmaceuticals is expanding at an 18.70% CAGR as same-day delivery and inventory accuracy become critical.
Which region offers the highest growth?
Asia Pacific posts the fastest regional CAGR at 16.90%, driven by B2B digitization and mobile commerce adoption.
How big is the SME opportunity?
SMEs hold 56% of current revenue and grow at 17.30% CAGR, reflecting easier entry through subscription pricing and composable stacks.
What is the main barrier to migration?
High technical debt from legacy platforms and scarce cloud-native talent remain the leading hurdles, together trimming potential growth by more than 3%.
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