Cloud Computing Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Cloud Computing Market Report is Segmented by Computing Type (IaaS, Saas, and PaaS), End-User Verticals (IT and Telecom, BFSI, Retail and Consumer Goods, Manufacturing, Healthcare, and Media and Entertainment), and Geography (North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

Cloud Computing Market Size

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Cloud Computing Market Summary
Study Period 2019 - 2029
Market Size (2024) USD 0.68 Trillion
Market Size (2029) USD 1.44 Trillion
CAGR (2024 - 2029) 16.40 %
Fastest Growing Market Asia-Pacific
Largest Market North America

Major Players

Cloud Computing Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Cloud Computing Market Analysis

The Cloud Computing Market size is estimated at USD 0.68 trillion in 2024, and is expected to reach USD 1.44 trillion by 2029, growing at a CAGR of 16.40% during the forecast period (2024-2029).

Enterprise routers are crucial products used daily by businesses globally. The increasing global demand for cloud computing is driven by emerging technologies such as big data, artificial intelligence (AI), and machine learning (ML). The growing focus on customer-centric applications to enhance consumer satisfaction also contributes to these technologies' rise.

Cloud-based infrastructure provides flexible and on-demand resource access, supporting new digital business solutions. This technology is beneficial for enterprise resource planning (ERP), online transaction processing (OLTP), and supply chain management (SCM) across various sectors.

In May 2024, Amazon Web Services (AWS), Amazon's cloud computing division, announced a substantial investment of EUR 7.8 billion (USD 8.5 billion) in the AWS European Sovereign Cloud initiative. The first cloud region will be established in Germany and operational by the end of 2025. This investment will continue until 2040. The purpose of this Sovereign Cloud is to enhance data residency across Europe.

The market is also witnessing several investments that significantly drive the adoption of cloud computing. For instance, in April 2024, Oracle Corporation Japan unveiled an ambitious plan, committing over USD 8 billion in the coming decade. This investment is strategically aimed at catering to Japan's escalating cloud computing and AI infrastructure needs. The initiative will bolster the presence of Oracle Cloud Infrastructure (OCI) and underscore Oracle's commitment to the Japanese market.

Also, recognizing the importance of digital sovereignty, Oracle is set to ramp up its operations. This expansion substantially boosts its engineering teams, focusing on recruiting local talent and aligning closely with Japan's requirements.

Organizations increasingly require secure and efficient solutions to facilitate remote work for their employees, including contact center agents and creative professionals. Providers are addressing this need by offering specialized cloud-based solutions that ensure security, timeliness, and cost-effectiveness.

Cloud computing, a technology that provides on-demand platforms, software, and infrastructure, is vulnerable to various data breaches. Customers still express concerns about outsourcing their data to public cloud services when assured of strong security measures. Despite the efforts of cloud service providers to protect client data, several data breach incidents have affected even the most prominent businesses.

For instance, in June 2024, Thales unveiled its 2024 Cloud Security Study, a comprehensive annual report that examines the latest cloud security threats, trends, and emerging risks. The study gathers insights from a survey of nearly 3000 IT and security professionals across 18 countries and 37 industries.

As organizations increasingly depend on cloud services, these resources have become prime targets for cyber-attacks. Specifically, SaaS applications (31%), cloud storage (30%), and cloud management infrastructure (26%) are the most frequently attacked categories. Consequently, protecting cloud environments has become the foremost security priority, surpassing all other security disciplines.

The study also states that 44% of organizations have experienced a cloud data breach, with 14% reporting an incident in the last 12 months. Human error and misconfiguration remain the leading causes of these breaches (31%), followed by the exploitation of known vulnerabilities (28%) and the failure to use multi-factor authentication (17%).

Further, macroeconomic trends have a significant impact on the cloud computing market. The rising inflationary pressure will likely increase the costs of professional services for companies operating in a cloud environment. For instance, according to OECD, the annual monthly inflation rate in the Organization for Economic Co-Operation and Development (OECD) increased steadily from February 2021 to October 2022, when the inflation rate reached 10.7% compared to the same month the previous year.

Cloud Computing Market Trends

Business Integration with Cloud Accelerating Digital Transformation Across Industries

  • Cloud computing enhances digital transformation by evolving it from merely adopting new technology to a comprehensive restructuring of processes, tools, and experiences in a remote, virtual environment. Cloud solutions improve security, enhance user experience, and protect data integrity. Consequently, businesses are increasingly incorporating cloud technologies into their operations, driving the growth of the cloud computing market.
  • In this digital age, companies strive for agility by integrating new technologies. A significant shift in this endeavor is the migration to cloud environments. Utilizing the cloud involves obtaining embedded connections and intelligence, which enables the interoperability of smart operations and establishes a solid foundation for digital services connected to the cloud.
  • Unlike the traditional on-premises server models that depend heavily on manual operations, cloud computing offers significant opportunities for automation. The cloud simplifies various operational aspects, including platform-as-a-service models, infrastructure-as-code methodologies, automated backups, version control provisioning for workflows, and security control administration through user access.
  • Cloud computing has emerged as a transformative force for businesses aiming to develop supply chain management (SCM) swiftly and effectively. For instance, as part of a multi-year partnership in May 2024, Safran Passenger Innovations introduced RAVE Cloud Services, a sophisticated cloud-based suite designed to enhance its In-Flight Entertainment and Connectivity (IFEC) platform. This suite includes two primary components: distribution services and edge cloud computing services. The infrastructure deployed on the ground and aircraft ensures a scalable, reliable, and flexible service framework. It is engineered to facilitate the efficient transfer of large volumes of data to and from the aircraft and to process and store significant amounts of data onboard.
  • Since its inception, numerous banking and fintech entities have steadily transitioned to cloud technology. The financial sector is experiencing rapid growth in data creation and utilization. This transition enhances transparency and gives consumers greater control over auditing processes and data management. Additionally, it offers a more flexible method for data classification. In the healthcare segment, cloud integration can significantly benefit various functions, including telehealth, virtual care, medication adherence, anti-theft and anti-counterfeiting measures for drugs, resource efficiency, personal data privacy, and the standardization of medical records.
  • Companies such as Amazon, Google, and Oracle provide advanced cloud infrastructure and services to meet the increasingly intricate needs of consumers. For instance, in 2023, Flexera Software's State of the Cloud Report highlighted that 75% of enterprises were turning to Microsoft Azure for their public cloud needs. These technology giants, often referred to as hyperscalers, include AWS, Microsoft Azure, and Google Cloud and dominate the global cloud computing landscape.
Cloud Computing Market: Enterprise Public Cloud Adoption, By Service, In Percentage (%),  Worldwide, 2017-2023

North America is Expected to Hold a Major Market Share

  • Over the past few years, North America has controlled the cloud computing market. Companies in the United States prioritize digital transformation. They are often seen as early adopters of advanced technologies like the Internet of Things, additive manufacturing, big data analytics, connected industries, artificial intelligence, machine learning, virtual reality, and the newest telecommunications technologies like 4G, 5G, and LTE.
  • The region has been facing increasing data breaches in recent years. For instance, according to the Identity Theft Resource Center, in 2023, the number of data compromises in the United States stood at 3,205 cases. Meanwhile, over 353 million individuals were affected in the same year by data compromises, including data breaches, leakage, and exposure. Such instances are likely to restrain the adoption of cloud computing in the region.
  • Businesses in the United States are collaborating to expand their operations and strengthen their presence in the global marketplace. Opportunities for the United States are expected to increase as organizations invest more in IT infrastructure and cloud services and as the country promotes Cross Border Privacy Rules (CBPR).
  • Government institutions in the United States are rethinking their economic models to provide better services to citizens. According to the federal cloud computing strategy, the government has implemented the CloudFirst policy to accelerate cloud adoption. The increased use of cloud services and edge computing is replacing the need to add more infrastructure to data centers, which are already crowded with various platforms and vendors across US government agencies of all sizes.
  • The region also has several innovations catering to technologically advanced consumers' requirements. For instance, in May 2024, the US General Services Administration (GSA) announced changes in the membership and leadership of the Federal Secure Cloud Advisory Committee (FSCAC), effective May 15, 2024. The committee, which includes industry and federal agency representatives, advises the Federal Risk and Authorization Management Program (FedRAMP). Its role is to ensure that federal agencies effectively coordinate the adoption, authorization, monitoring, acquisition, and security of cloud computing products and services. This coordination helps agencies meet their mission and administrative priorities.
Cloud Computing Market - Market CAGR (%), By Region, Global

Cloud Computing Industry Overview

The cloud computing market is experiencing notable fragmentation, with numerous players competing for market share. Many of these companies are forming strategic partnerships and expanding into new markets to strengthen their positions. Key players include industry leaders such as Amazon Web Services, Google LLC, Microsoft Corporation, Alibaba Cloud, and Salesforce. The major players in this market include Amazon Web Services Inc., Google LLC Ltd, Microsoft Corporation, Alibaba Cloud, and Salesforce Inc.

  • June 2024: Oracle and Google Cloud announced a strategic partnership, allowing customers to integrate Oracle Cloud Infrastructure (OCI) with Google Cloud technologies. This collaboration aims to accelerate the migration and modernization of applications. Initially, Google Cloud's Cross-Cloud Interconnect will be available in 11 global regions, enabling customers to deploy general workloads without cross-cloud data transfer fees. Additionally, later this year, Oracle Database@Google Cloud will be introduced. This new offering will provide the highest Oracle database performance and network capabilities, with feature and pricing parity with OCI.
  • May 2024: Applied Cloud Computing (ACC), a cloud consulting and services company, announced a strategic partnership with Oracle Inc., a prominent cloud infrastructure provider, and RackWare Inc., a specialist in enterprise cloud migration and management. This partnership aims to deliver a comprehensive solution for businesses to migrate and manage their workloads in the cloud, including using Oracle Cloud Infrastructure (OCI).

Cloud Computing Market Leaders

  1. Amazon Web Services, Inc

  2. Google LLC

  3. Microsoft Corporation

  4. Alibaba Cloud

  5. Salesforce, Inc

*Disclaimer: Major Players sorted in no particular order

Cloud Computing Market Concentration
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Cloud Computing Market News

  • April 2024: Microsoft announced plans to invest USD 2.9 billion over the next two years to enhance its hyperscale cloud computing and artificial intelligence (AI) infrastructure in Japan. The company will also expand its digital skilling programs to provide AI training to over 3 million people within the next three years. Also, Microsoft will establish its first Microsoft Research Asia lab in Japan and strengthen its cybersecurity collaboration with the Government of Japan.
  • February 2024: Akamai Technologies, a cloud services provider, announced its plan to integrate cloud computing capabilities into its extensive edge network. This initiative, known as Akamai's Generalized Edge Compute (Gecko), aims to enhance the company's strategy to become the preferred cloud computing platform. By running workloads closer to users, devices, and data sources, Akamai seeks to improve user experiences significantly.

Cloud Computing Market Report - Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions​ and Market Definition​

    2. 1.2 Study Scope

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Overview

    2. 4.2 Market Drivers

      1. 4.2.1 Robust Shift Towards Digital Transformation Across the World

      2. 4.2.2 Post-Pandemic Remote Work-Related Policies Positively Impacting the Cloud Market

    3. 4.3 Market Challenges

      1. 4.3.1 Regulatory Compliance and Data Breaching Risk

    4. 4.4 Market Opportunities

    5. 4.5 Industry Ecosystem Analysis

    6. 4.6 Assessment of Macro Economic Trends on the Cloud Computing Landscape

    7. 4.7 Industry Attractiveness – Porter’s Five Forces Analysis

      1. 4.7.1 Threat of New Entrants

      2. 4.7.2 Bargaining Power of Buyers/Consumers

      3. 4.7.3 Bargaining Power of Suppliers

      4. 4.7.4 Threat of Substitute Products

      5. 4.7.5 Intensity of Competitive Rivalry

    8. 4.8 Industry Regulations and Standards

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Computing Type

      1. 5.1.1 IaaS

      2. 5.1.2 SaaS

      3. 5.1.3 PaaS

    2. 5.2 By End-user Verticals

      1. 5.2.1 IT and Telecom

      2. 5.2.2 BFSI

      3. 5.2.3 Retail and Consumer Goods

      4. 5.2.4 Manufacturing

      5. 5.2.5 Healthcare

      6. 5.2.6 Media and Entertainment

    3. 5.3 By Geography***

      1. 5.3.1 North America

        1. 5.3.1.1 United States

        2. 5.3.1.2 Canada

      2. 5.3.2 Europe

        1. 5.3.2.1 United Kingdom

        2. 5.3.2.2 Germany

        3. 5.3.2.3 France

        4. 5.3.2.4 Spain

        5. 5.3.2.5 Nordics

        6. 5.3.2.6 Benelux

      3. 5.3.3 Asia

        1. 5.3.3.1 China

        2. 5.3.3.2 India

        3. 5.3.3.3 Japan

        4. 5.3.3.4 South Korea

      4. 5.3.4 Australia and New Zealand

      5. 5.3.5 Latin America

      6. 5.3.6 Middle East and Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Company Profiles*

      1. 6.1.1 Amazon.com Inc. (AWS)

      2. 6.1.2 Google LLC

      3. 6.1.3 Microsoft Corporation

      4. 6.1.4 Alibaba Cloud

      5. 6.1.5 Salesforce Inc

      6. 6.1.6 Adobe Group

      7. 6.1.7 Oracle Corporation

      8. 6.1.8 IBM Corporation

      9. 6.1.9 DXC Group

      10. 6.1.10 SAS

      11. 6.1.11 SAP SE

  7. 7. INVESTMENT SCENARIO

  8. 8. MARKET OUTLOOK

**Subject to Availability
***In the final report, Asia, Australia, and New Zealand will be studied together as 'Asia-Pacific'.
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Cloud Computing Industry Segmentation

Cloud computing is the supply of computing services over the internet, including servers, storage, databases, networking, software, analytics, and intelligence to provide quicker innovation, adaptable resources, and scale economies. Customers usually only pay for the cloud services they use, which helps to save operational costs, run infrastructure more effectively, and scale as business requirements change.

The cloud computing market is segmented by computing type (IaaS, SaaS, and PaaS), end-user verticals (IT and telecom, BFSI, retail, consumer goods, manufacturing, healthcare, and media and entertainment), and geography (North America [United States and Canada], Europe [United Kingdom, Italy, France, Germany, Russia, and Rest of Europe], Asia-Pacific [China, India, Japan, South Korea, and Rest of Asia-Pacific], Latin America [Brazil, Mexico, Argentina, and Rest of Latin America], and the Middle East and Africa [Brazil, Mexico, Argentina, and the Rest of Middle East and Africa]). The market sizes and forecasts are provided in terms of value (USD) for all the above segments.

By Computing Type
IaaS
SaaS
PaaS
By End-user Verticals
IT and Telecom
BFSI
Retail and Consumer Goods
Manufacturing
Healthcare
Media and Entertainment
By Geography***
North America
United States
Canada
Europe
United Kingdom
Germany
France
Spain
Nordics
Benelux
Asia
China
India
Japan
South Korea
Australia and New Zealand
Latin America
Middle East and Africa
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Cloud Computing Market Research FAQs

The Cloud Computing Market size is expected to reach USD 0.68 trillion in 2024 and grow at a CAGR of 16.40% to reach USD 1.44 trillion by 2029.

In 2024, the Cloud Computing Market size is expected to reach USD 0.68 trillion.

Amazon Web Services, Inc, Google LLC, Microsoft Corporation, Alibaba Cloud and Salesforce, Inc are the major companies operating in the Cloud Computing Market.

Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the North America accounts for the largest market share in Cloud Computing Market.

In 2023, the Cloud Computing Market size was estimated at USD 0.57 trillion. The report covers the Cloud Computing Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Cloud Computing Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

The challenges of the Cloud Computing Market are a) Dependence on a single cloud provider can limit flexibility and lead to higher costs in the long run b) Businesses need to ensure their cloud computing practices comply with data privacy laws and industry regulations

The challenges of the Cloud Computing Market are a) Dependence on a single cloud provider can limit flexibility and lead to higher costs in the long run b) Businesses need to ensure their cloud computing practices comply with data privacy laws and industry regulations

Cloud Computing Industry Report

The global cloud computing market is anticipated to experience significant growth, driven by increasing demand from various industries such as retail & consumer goods and healthcare & life sciences. This growth is propelled by the adoption of technologies such as AI, ML, Big Data, edge computing, and 5G. Cloud computing provides numerous benefits including scalability, security, and cost-effectiveness, leading to its rapid adoption across different sectors. However, challenges such as lack of technical knowledge and the complexity of managing a multi-cloud model can hinder its adoption. Despite these challenges, the adoption of IoT and connected devices presents substantial opportunities for market growth. The hybrid cloud segment, known for its flexibility, scalability, and resource optimization, is expected to significantly contribute to the market growth. The BFSI segment is also projected to hold a considerable market share due to the transition to cloud deployment. The Asia Pacific region is predicted to witness the highest growth rate due to the adoption of advanced technologies and increasing private sector investments. Mordor Intelligence™ Industry Reports provide statistics for the Cloud Computing market share, size, and revenue growth rate, including a market forecast outlook and a historical overview. A sample of this industry analysis is available as a PDF download.

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Cloud Computing Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)