Cigarette Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Global Cigarette Market Is Segmented by Type (Flavored and Non-Flavored); By Format (Slim, Super Slim, King Size and Regular); By Distribution Channel (Offline Retail Stores and Offline Retail Stores), and Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

Market Snapshot

cigarette market size
Study Period: 2016 -2027
Base Year: 2021
Fastest Growing Market: Asia Pacific
Largest Market: Europe
CAGR: 6.6 %
cigarette market major players

Need a report that reflects how COVID-19 has impacted this market and its growth?

Market Overview

The global cigarette market is expected to grow at a CAGR of 6.6% during the forecast period (2022 - 2027).

The popularization of cigarette industries is one of the sectors, that has been impacted substantially due to COVID-19 as using tobacco may cause lungs or throat infection which may leads to higher chance of complications, and also increase the probability of spreading the virus. The major reason that affected the demand as well as growth of the market during COVID-19, is the recognition of damaging health effects, caused by smoking. There is a definite evidence that smoking increases susceptibility for respiratory infections, weakens the immune system and is a major cause of underlying health conditions due to which covid virus could attack majorly.

Now a days giant manufacturers found it profitable to market flavored tobacco products, such as cigars, fruit flavoured cigarettes, smokeless tobacco, and related products, which gives them an edge over their competitors. However, changing lifestyle, continuous product innovation in terms of packaging size, orgnic ingredients, and balanced nicotine level gain consumer acceptance and belief that smoking reduces stress and anxiety which in turn propelling the growth of the market globally.

Furthermore, several factors, such as consumer knowledge and increase in awareness of products and services, through digital media and other sources, coupled with the advent of social media, are educating the consumers about the benefits of organics cigarette products which in turn, is driving the demand for organic and herbal cigarettes. Moreover, companies' offerings these products are increasing their investments in R&D, as well as marketing and expanding their distribution channels, to maintain their position in the market.

Scope of the report

The report offers key insights into the latest developments of the global cigarette market (henceforth, referred to as the market studied). The global cigarette market is segmented by flavor, into flavored and non-flavored. Further it has been segmented By format into slim, super slim, king size, and regular. Furthermore, distribution channels also segment the research study, wherein both offline and online retails have been considered to keep the study under a manageable proportion. It also provides an analysis of the emerging and established geographical regions, such as North America, Europe, Asia-Pacific, South America, and Middle East & Africa. The report offers market size and forecasts for Hair loss treatment product market in Value (USD million) for all the above segments.

By Flavor
By Format
Super Slim
King Size
By Distribution Channel
Offline Retail Stores
Online Retail Stores
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Asia Pacific
Rest of Asia-Pacific
South America
Rest of South America
Middle East and Africa
South Africa
Saudi Arabia
Rest of Middle East and Africa

Report scope can be customized per your requirements. Click here.

Key Market Trends

Adoption of Western Culture Fuel the Market

The rising number of female smokers, the strong distribution network of cigarette manufacturers and the popularity of flavored cigarettes are increasing due to the adoption of Western culture lifestyle among the individuals. With the rising female smokers the flavored tobacco products are gaining significant momentum and have become much more prevalent in the last few years across the world due to the frantic lifestyles in combination with the stiff deadlines, hectic schedule of balancing personal and professional life with erratic working hours in offices. These products are flavored smokeless tobacco, e-cigarettes, little cigars and cigarillos, large cigars hookah, and dissolvable, in addition to menthol cigarettes. Further, the sales of cigarettes through the convenience stores are gaining an increasingly important role in the launch of new cigarette brands or brand innovations by having large displays and a wide availability of brands globally. They are sold in a variety of flavors range from confectionery flavors to alcoholic beverages to herbs and spices.  

cigarette market trends

China Holds a Significant Share In The Market

China is the world’s largest producer and consumer of tobacco, with over 300 million smokers. Over half of Chinese men smoke, consuming over 40% of the world’s cigarettes. The Chinese tobacco market is dominated by the China National Tobacco Corporation (CNTC), a state-owned enterprise (SOE) that is responsible for almost more than 90% percent of all cigarettes sold in China. The CNTC owns numerous brands, from large ones such as Hong Shuangxi, Yun Yan, and Zhongnanhai, to smaller regional brands and derivatives. Foreign companies can manufacture and sell their tobacco products, only through a joint venture with the CTNC. For example, Marlboro, one of the world’s largest tobacco brands, started the manufacturing process in China in 2008, after agreeing with the CNTC to promote Chinese brands overseas. Additionally, the increasing number of organized retail outlets makes tobacco products easily accessible and available to consumers. This is one of the primary factors that is actively driving the growth of the tobacco market across the country.

cigarette market analysis

Competitive Landscape

The market is dominated by players, like British American Tobacco PLC, ITC Limited, Philip Morris Products SA, Altria Group Inc., and Japan Tobacco International SA. The leading players in the market studied enjoy a dominant presence worldwide. These players focus on leveraging opportunities posed by the emerging markets to expand their product portfolio, in order to cater to the requirements for various product segments, especially e-cigarettes. Owing to this factor, the key players are embarking on mergers and acquisitions as one of their key strategies to achieve consolidation and optimize their offerings. Advanced distribution network and manufacturing expertise give an upper edge to the manufacturers to expand their range of products across the region.

Recent Development

  • In 2021, ITC Ltd. India’s largest cigarette company has managed to accomplish its cigarettes business, endorsed by a favourable tax structure, revived focus on product innovations, product designing and its huge distribution reach, the steady growing business is flourishing with higher growth approach.
  • In 2020, Eastern Company launched a new product of 10cigarette pack of Cleopatra Box in the Egyptian market. The packet is sold at the price of EGP10. The launch of this product was to increase their sales volume and to hold prominent market share by selling the product at convenient price.
  • In 2019, Philip Morris launched a new cigarette brand in Indonesia called “Philip Morris Bold. Philip Morris Bold is a kretek cigarette – a high-tar, high-nicotine clove cigarette popular in Indonesia. This new flavoured cigarette has been launched to meet consumer demand and to expand their product portfolio.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Flavor

      1. 5.1.1 Flavored

      2. 5.1.2 Non-Flavored

    2. 5.2 By Format

      1. 5.2.1 Slim

      2. 5.2.2 Super Slim

      3. 5.2.3 King Size

      4. 5.2.4 Regular

    3. 5.3 By Distribution Channel

      1. 5.3.1 Offline Retail Stores

      2. 5.3.2 Online Retail Stores

    4. 5.4 Geography

      1. 5.4.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.4.2 Europe

        1. Belgium

        2. United Kingdom

        3. France

        4. Germany

        5. Sweden

        6. Italy

        7. Russia

        8. Rest of Europe

      3. 5.4.3 Asia Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.4.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.4.5 Middle East and Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle East and Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 British American Tobacco PLC

      2. 6.4.2 Imperial Brands PLC

      3. 6.4.3 ITC Limited

      4. 6.4.4 Altria Group Inc.

      5. 6.4.5 China National Tobacco Corporation

      6. 6.4.6 Japan Tobacco International SA

      7. 6.4.7 Philip Morris Products SA

      8. 6.4.8 PT Gudang Garam Tbk

      9. 6.4.9 Korea Tobacco & Ginseng Cooperation

      10. 6.4.10 Eastern Company SAE

    5. *List Not Exhaustive


You can also purchase parts of this report. Do you want to check out a section wise price list?

Frequently Asked Questions

The Cigarette Market market is studied from 2016 - 2027.

The Cigarette Market is growing at a CAGR of 6.6% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

Europe holds highest share in 2021.

British American Tobacco PLC, Altria Group Inc., Japan Tobacco International, ITC Limited, Philip Morris Products SA are the major companies operating in Cigarette Market.

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Please enter a valid email id!

Please enter a valid message!