China Vehicle Rental Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)

China vehicle rental market has been segmented by Application (Leisure/Tourism, Business), by Booking Type (Offline Access and Online Access) and by End-User Type (Self Driven and Chauffer Driven).

China Vehicle Rental Industry Overview

China Vehicle Rental Market Size
Study Period: 2018 - 2028
CAGR: 5.14 %

Major Players

China Vehicle Rental Companies

*Disclaimer: Major Players sorted in no particular order


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China Vehicle Rental Market Analysis

China vehicle rental market is expected to register a CAGR of 5.14%, during the forecast period, 2020-2025.

  • The Car rental Market in China is majorly driven by factors such as investments from foreign car rental firms, entering strategic partnerships or joint ventures with domestic players and dealers, fleet capacity expansion of domestic players, etc. Currently, the industry is experiencing a penetration rate of around 4.1%.
  • In December 2018, Europcar Mobility Group has extended its partnership with Shouqi, a leading car rental company in China, subsidiary of the Beijing Tourism Group. Shouqi Car Rental customers will be able to access Europcar's car rental services directly from Shouqi's website and are able to purchase all-inclusive packages. The agenda of the partnership is to aim a yearly increase in bookings of Europcar by 25-30%.
  • Also, the Chinese government’s initiatives aimed at limiting the number of vehicles has greatly increased the demand for tourist vehicle rentals in the country. The restriction on license plates is making the newer rental companies wait for registrations, putting a curb on the ability to increase their fleet rapidly. Still, the market is fragmented in the country, with the presence of a large number of small-scale players in the industry.
  • There are thousands of other rental companies with an average fleet size of fewer than 50 cars. The need for self-drive trips for leisure and business purposes, compounded with the gap between the number of cars in possession and licensed car drivers, (due to the government’s restrictions on car purchasing in order to control traffic congestion and air pollution) would augment the growth of the market considerably.
  • Avis Budget Group, Inc., eHi Car Service (Enterprise Holdings), The Hertz Corporation, Beijing China Auto Rental Co., Ltd. are some of the major rental companies in the country.

China Vehicle Rental Industry Segments

Vehicle rental is hiring a vehicle for short periods of time that generally ranges from a few hours to a few weeks. The aforementioned scope has been considered in the market study.

China vehicle rental market has been segmented by application, by booking type and by end-user type.  

Booking Type
Offline Access
Online Access
End-User Type
Self Driven
Chauffer Driven

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China Vehicle Rental Market Trends

This section covers the major market trends shaping the China Vehicle Rental Market according to our research experts:

Additional Features Added in Online Booking by Rental Operators

With the growing trend in technology, the ease of renting a vehicle through online booking has been the most preferred choice of customers over the past few years. As it provides the additional facilities to monitor a rental vehicle’s operation, performance, and maintenance in real-time. These features made tremendous assets for drivers and fleet managers, enabling them to better and more efficiently identify risks and implement timely improvements of their rental services.

The above new system features are expected to serve 1,500 leasing partners by the end of 2019. DiDi launched its financial services hub in its main China app in January 2019, covering a diversified portfolio of insurance, wealth management, and payment services to riders, drivers and car-owners across its ride-hailing and auto-solutions businesses. As of 2019, Didi Chuxing offers a full range of app-based transportation options for nearly 550 million users in the country.

China Vehicle Rental Market Trends

Leisure/Tourism Continue to Capture Significant Market Share

In 2018, China outbound tourist arrivals totaled 149.72 million, placing the country among the top tourist destinations in the world. Shenzhen, Guangzhou, Shanghai, Hangzhou, Beijing, Xiamen, Chongqing, Tianjin, Chengdu, and Wuhan are the biggest tourist destinations in the country in 2018.

A major challenge for the tourism vehicle rental market in China is the process of obtaining a Chinese driving license. China is not among the 194 countries in the world that recognize the International Driver's Permit (IDP). Chinese driver's license is a basic requirement to rent a car in China and while foreigners can apply for this license, the process is a difficult one.

  • In the Chinese tourism vehicle rental industry, the foreigners trouble surviving the high traffic in many cities in China is making them prefer chauffeur services or employing a driver for the rented cars. Because of Chinese wages, the cost of the drivers is also quite low.
  • Despite these factors, the tourist vehicle rentals by domestic tourists is high, making the country a big market for the tourist vehicle rentals.
  • Online tourist vehicle bookings are increasing in the country, due to increasing usage of smartphones and the growth in the number of users aging between 25 - 34 years, who prefer to book vehicle rentals through online channels.
  • High inflow of international tourists and the growth of domestic tourists preferring car rentals is helping the growth of the tourism vehicle rental market in the country.
China Vehicle Rental Market Growth Rate

China Vehicle Rental Market Competitor Analysis

The Chinese vehicle rental market is significantly fragmented, with more than 100 companies having a fleet size of less than 50. The companies try to enjoy a competitive advantage over others by providing a wide range of services.

Chained operators with nationwide coverage are expected to outperform other regional players considerably due to the variety of fleets they can offer with the convenient services provided by these dominant players. Mergers and acquisitions are expected to be rampant, causing small players to strategically merge or exit the market over the forecast period, with market share concentrated among the leading players only.

China Vehicle Rental Market Top Players

  1. Avis Budget Group, Inc.

  2. The Hertz Corporation

  3. eHi Car Service (Enterprise Holdings)

  4. Shouqi Car rental (Europcar Mobility Group)

*Disclaimer: Major Players sorted in no particular order

Avis Budget Group, The Hertz Corporation, eHi Car Service and Shouqi Car rental

China Vehicle Rental Market Report - Table of Contents


    1. 1.1 Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Industry Attractiveness - Porter's Five Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Application

      1. 5.1.1 Leisure/Tourism

      2. 5.1.2 Business

    2. 5.2 Booking Type

      1. 5.2.1 Offline Access

      2. 5.2.2 Online Access

    3. 5.3 End-User Type

      1. 5.3.1 Self Driven

      2. 5.3.2 Chauffer Driven


    1. 6.1 Vendor Market Share**

    2. 6.2 Company Profiles

      1. 6.2.1 Shouqi Car rental (Europcar Mobility Group)

      2. 6.2.2 eHi Car Service (Enterprise Holdings)

      3. 6.2.3 The Hertz Corporation

      4. 6.2.4 Shenzhen Topone Car Rental Co., Ltd.

      5. 6.2.5 Avis Budget Group, Inc.

      6. 6.2.6 Beijing China Auto Rental Co., Ltd.


**Subject to Availability
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China Vehicle Rental Market Research FAQs

The China Vehicle Rental Market is studied from 2018 - 2028.

The China Vehicle Rental Market is growing at a CAGR of 5.14% over the next 5 years.

Avis Budget Group, Inc., The Hertz Corporation, eHi Car Service (Enterprise Holdings), Shouqi Car rental (Europcar Mobility Group) are the major companies operating in China Vehicle Rental Market.

China Vehicle Rental Industry Reports

In-depth industry statistics and market share insights of the China Vehicle Rental sector for 2020, 2021, and 2022. The China Vehicle Rental research report provides a comprehensive outlook of the market size and an industry growth forecast for 2023 to 2028. Available to download is a free sample file of the China Vehicle Rental report PDF.

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