China Tourism and Hotel Industry Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The China Tourism and Hotel Industry Report is Segmented by Type Into Inbound Tourism and Outbound Tourism and by Product Into Chain Hotels and Independent Hotels. The Report Offers Market Size and Forecasts for China's Tourism and Hotel Industry in Value (USD) for all the Above Segments.

China Tourism and Hotel Market Size

China Tourism And Hotel Market Summary
Study Period 2020-2029
Base Year For Estimation 2023
Market Size (2024) USD 385.07 Billion
Market Size (2029) USD 504.22 Billion
CAGR (2024 - 2029) 5.53 %
Market Concentration Low

Major Players

China Tourism And Hotel Market Major Players

*Disclaimer: Major Players sorted in no particular order


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China Tourism and Hotel Market Analysis

The China Tourism And Hotel Market size is estimated at USD 385.07 billion in 2024, and is expected to reach USD 504.22 billion by 2029, growing at a CAGR of 5.53% during the forecast period (2024-2029).

China's tourism and hotel industry is a dynamic sector with significant growth potential driven by various aspects, such as rapid urbanization, rising disposable income, government support, and increasing inbound and domestic tourism. As the world's most populous country and a major tourist destination, China's tourism and hotel industry plays a crucial role in economic development and international engagement. China has experienced robust growth in both inbound and domestic tourism in recent years. The country's rich cultural heritage, diverse landscapes, modern infrastructure, and a growing number of attractions have attracted millions of tourists from around the world. Additionally, the Chinese government's efforts to promote tourism through policies, infrastructure development, and marketing campaigns have further boosted the industry's growth.

The hotel industry in China has also witnessed significant expansion and development to meet the growing demand from tourists and business travelers. Major international hotel chains and domestic hotel brands have expanded their presence in China, leading to increased competition and a wider range of accommodation options for travelers. The COVID-19 pandemic had a severe impact on China's tourism and hotel industry, leading to a sharp decline in international travel and hotel occupancy rates. However, the Chinese government's swift response and effective containment measures helped the country recover quickly compared to other countries.

China Tourism and Hotel Market Trends

Rising Demand for Hotels Is Driving the Growth of the Market

The rising demand for hotels is a significant driver of growth within the tourism and hotel industry, exerting a profound impact on various aspects of the sector. As global travel continues to increase, driven by factors including growing disposable incomes, expanding middle-class populations, and growing interest in leisure and business travel, the demand for accommodation options, particularly hotels, experiences a corresponding surge.

This increased demand for hotels has several notable impacts on the tourism and hotel industry. Firstly, it drives investment in infrastructure, leading to the construction of new hotel properties and the expansion or renovation of existing ones. This influx of investment not only enhances the accommodation capacity but also improves the overall quality of hotel offerings, ranging from luxury resorts to budget-friendly accommodations catering to diverse traveler preferences.

Furthermore, the expanding hotel sector generates a ripple effect on the broader tourism ecosystem. Beyond accommodation, hotels often serve as hubs for tourism activities, offering amenities such as dining options, recreational facilities, conference spaces, and tour services. This integration of services creates a seamless and convenient experience for travelers, enhancing destination attractiveness and encouraging visitor spending on ancillary services and attractions.

China Tourism And Hotel Market: Average Occupancy Rate of Hotels, In %, China, 2020-2022

Growing Internet Access and Online Testimonials Is Driving the Market

Growing Internet access and online testimonials have indeed emerged as key trends in the Chinese tourism and hotel market. China has witnessed a significant increase in internet penetration over the years, with over 70% of internet penetration. This high internet penetration has opened new opportunities for the tourism and hotel industry.

Online travel agencies (OTAs) and hotel booking platforms have gained immense popularity in China. Platforms like Ctrip (now Group), Meituan-Dianping, and Alibaba's Fliggy have become go-to options for travelers to search, compare, and book hotels. These platforms provide a variety of options and competitive prices, making it convenient for travelers to find suitable accommodations.

Social media platforms, including WeChat, Weibo, and Douyin, play a crucial role in shaping travel trends and influencing consumer decisions. Travelers often seek advice, inspiration, and recommendations from their social media connections. Hotels and tourism businesses actively leverage social media channels to engage with potential customers, promote their offerings, and generate positive reviews.

China Tourism And Hotel Market: Penetration Rate of Online Travel Booking, In %, 2020-2023

China Tourism and Hotel Industry Overview

The hotel and tourism industries in China are inherently fragmented. Currently, a few firms control most of the industry in terms of brand awareness and market share. Several travel and tourism companies are providing a variety of inbound and international tourism packages to attract many customers and achieve a competitive advantage. Like this, major international hotel brands have extended to the nation to provide their services as a result of the huge population and volume of foreign visitors. eLong, Shanghai Jin Jiang International Hotels (Group) Co. Ltd, Fliggy, Group Ltd, and Marriott International are a few of the leading companies in the market.

China Tourism and Hotel Market Leaders

  1. eLong

  2. Shanghai Jin Jiang International Hotels (Group) Co. Ltd

  3. Marriott International

  4. Fliggy

  5. Group Ltd

*Disclaimer: Major Players sorted in no particular order

China Tourism And Hotel Market Concentration
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China Tourism and Hotel Market News

  • May 2023: IRIS, the provider of digital F&B and guest experience platforms, aimed to increase its market share across China’s growing hospitality market. The company made a new partnership with Asia-based hospitality technology reseller MYM, utilizing IRIS’s Chinese Azure cloud solution.
  • October 2022: Wyndham Hotels and Resorts opened two hotels named Wyndham New Taipei Linkou and Wyndham Sun Moon Lake in partnership with Qingyu Property Co. Ltd and Lijing Enterprise Co. Ltd, respectively. The openings mark the first hotels for each brand in the China-Taiwan region.

China Tourism And Hotel Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

      1. 4.2.1 Cultural Heritage and Tourism Attractions Are Driving the Market

      2. 4.2.2 Increasing Domestic and International Tourism

    3. 4.3 Market Restraints

      1. 4.3.1 Language Barrier Is Restraining the Market

      2. 4.3.2 Seasonality and Regional Disparities

    4. 4.4 Market Opportunities

      1. 4.4.1 Eco-tourism Will Create Opportunities for New Entrants

      2. 4.4.2 Digital Transformation and Technology Integration

    5. 4.5 Insights on Government Initiatives Toward Tourism Sector in China

    6. 4.6 Insights on Government Regulations in the Hotel Industry of China

    7. 4.7 Industry Value Chain Analysis

    8. 4.8 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.8.1 Threat of New Entrants

      2. 4.8.2 Bargaining Power of Buyers

      3. 4.8.3 Bargaining Power of Suppliers

      4. 4.8.4 Threat of Substitutes

      5. 4.8.5 Intensity of Competitive Rivalry

    9. 4.9 Insights on Technological Innovations in the Tourism and Hotel Industry of China

    10. 4.10 Impact of COVID-19 on the Market


    1. 5.1 By Type

      1. 5.1.1 Inbound Tourism

      2. 5.1.2 Outbound Tourism

    2. 5.2 By Product

      1. 5.2.1 Chain Hotels

      2. 5.2.2 Independent Hotels


    1. 6.1 Market Concentration Overview

    2. 6.2 Company Profiles

      1. 6.2.1 eLong

      2. 6.2.2 Emei Shan Tourism Co. Ltd

      3. 6.2.3 Huangshan Tourism Development

      4. 6.2.4 Group Ltd

      5. 6.2.5 Tuniu Corp.

      6. 6.2.6 Shanghai Jin Jiang International Hotels (Group) Co. Ltd

      7. 6.2.7 Marriott International

      8. 6.2.8 Huazhu Hotels Group Ltd

      9. 6.2.9 IHG Hotels

      10. 6.2.10 Shangri-la Hotels and Resorts

      11. 6.2.11 Zhejiang New Century Hotel Management Co. Ltd*

    3. *List Not Exhaustive


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China Tourism and Hotel Industry Segmentation

The tourism and hotel industry encompasses businesses and services involved in providing accommodations, dining, and recreational activities for travelers, tourists, and visitors. It involves a wide range of businesses, comprising restaurants, bed & breakfasts, tour companies, motels, hotels, and travel agencies. China's tourism and hotel industry is segmented by type and product. By type, the market is segmented into inbound tourism and outbound tourism. By product, the market is segmented into chain hotels and independent hotels. The report offers market size and forecasts for China's tourism and hotel industry in value (USD) for all the above segments.

By Type
Inbound Tourism
Outbound Tourism
By Product
Chain Hotels
Independent Hotels
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China Tourism And Hotel Market Research FAQs

The China Tourism And Hotel Market size is expected to reach USD 385.07 billion in 2024 and grow at a CAGR of 5.53% to reach USD 504.22 billion by 2029.

In 2024, the China Tourism And Hotel Market size is expected to reach USD 385.07 billion.

eLong, Shanghai Jin Jiang International Hotels (Group) Co. Ltd, Marriott International, Fliggy and Group Ltd are the major companies operating in the China Tourism And Hotel Market.

In 2023, the China Tourism And Hotel Market size was estimated at USD 363.78 billion. The report covers the China Tourism And Hotel Market historical market size for years: 2020, 2021, 2022 and 2023. The report also forecasts the China Tourism And Hotel Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

China Tourism And Hotel Industry Report

Statistics for the 2024 China Tourism And Hotel market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. China Tourism And Hotel analysis includes a market forecast outlook for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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China Tourism and Hotel Industry Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)