China Oral Care Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The report covers China Toothbrush Manufacturers and it is segmented by Product Type (Breath Fresheners, Dental Floss, Denture Care, Mouthwashes and Rinses, Toothbrushes and Replacements, and Toothpaste) and Distribution Channel (Supermarkets/Hypermarkets, Convenience/Grocery Stores, Pharmacies and Drug Stores, Online Retail Stores, and Other Distribution Channels). The market size and forecasts in value (USD million) for the above segments.

China Oral Care Market Size

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China Oral Care Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 7.79 Billion
Market Size (2029) USD 9.68 Billion
CAGR (2024 - 2029) 4.43 %
Market Concentration Low

Major Players

China Oral Care Market Major Players

*Disclaimer: Major Players sorted in no particular order


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China Oral Care Market Analysis

The China Oral Care Market size is estimated at USD 7.79 billion in 2024, and is expected to reach USD 9.68 billion by 2029, growing at a CAGR of 4.43% during the forecast period (2024-2029).

Rising awareness about oral hygiene, dental hygiene, and growing incidences of dental caries are fuelling the growth of the oral care products market. Advancements in technology and the development of newer techniques for manufacturing oral care products are boosting the market's growth.

The continuously growing population, coupled with an increase in household income levels, has boosted the consumers' consumption power. Thus, the demand for oral care products is steadily rising in China. Stringent regulations are hindering the growth of the oral care products market. The regulatory compliance process in China involves four main steps, namely formula review, labeling review, functional claiming examination, and customs clearance.

Owing to a vast retail space catering to a wide variety of preferences, supermarkets and hypermarkets are the dominant channels for the sale of oral care products. Supermarkets and hypermarkets have an abundance of choices for various oral care categories. Consumers buying oral care products from supermarkets and hypermarkets can choose from a range of novel packaging options, from pump dispensers to aerosols. Manufacturers have made significant innovations in outer packaging by foil blocking and high color printing as brands bid for attention. Small-format supermarkets are expected to continue to gain popularity in high-tier cities. Many supermarket/hypermarket operators adopted a multi-format strategy and opened small-format stores over the review period. Retailers like Yonghui and Carrefour are opening small-format supermarkets close to the community, which may increase the penetration of oral care products.

China Oral Care Market Trends

Deterring Oral Health Among the Population

Consumers' rapidly changing lifestyles, improper diets, including sugar-rich diets, and the increased consumption of alcohol and tobacco have made oral health one of the major public health problems. According to the World Health Organization, oral diseases pose a major issue for many countries and affect people throughout their lifetime, causing pain, discomfort, disfigurement, and even death. Consumers in China had severe caries and poor periodontal conditions, and the prevalence of caries was above 50% in all age groups. The National Oral Health Epidemiological Investigation in China has been conducting surveys regarding the oral care of the population. It revealed that a major population of the country is suffering from oral problems. This factor has resulted in consumers' shifting preference for oral care products, as they are moving from economical options to high- and middle-tiered ones.

Oral Care Market - Revenue of Dental Hospitals, in CNY Billion, China, 2018-2021

Branded Toothpastes Dominate the Market

Toothpaste is a commonly preferred oral care product in the market, mainly due to the inclination toward oral hygiene and awareness about maintaining a healthy lifestyle. Due to growing consumer knowledge of the advantages of such products, the natural and organic trend in the dental care industry gained traction nationwide. The introduction of oral care products, including toothpaste with activated charcoal and active salts, among other ingredients, specifically created to remove bad odor and support the effectiveness in cleaning sensitive teeth, has been a significant opportunity for both new entrants and established players. Fluoride-based toothpaste products are commonly used by consumers for their associated health benefits.

Oral Care Market - Revenue of Colgate Palmolive, in USD Million, Asia Pacific, 2021-2022

China Oral Care Industry Overview

China's oral care market is consolidated due to the strong presence of companies like Colgate-Palmolive Company, Unilever PLC, Chongqing Textile Holding (Group) Company, Guangzhou Weimeizi Industrial Co. Ltd, and Oral Essentials Inc. The major players are investing in launching specific products to meet the rising demand for premium products. These players focus on leveraging opportunities posed by emerging markets to expand their product portfolios to cater to the requirements for various applications, especially gum and plaque issues and sensitivity or pain relief. The key players are embarking on partnerships in the market to cater to local consumers' interests, concentrating on innovations with the segment of interest and further increasing the distribution of their products. Expansion is another strategy preferred by the companies, such as Amway Corporation, to strengthen their market dominance.

China Oral Care Market Leaders

  1. Colgate-Palmolive Company

  2. Unilever PLC

  3. Guangzhou weimeizi Industrial Co. Ltd

  4. Oral Essentials inc.

  5. SaarGummi Group

*Disclaimer: Major Players sorted in no particular order

China Oral Care Market Concentration
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China Oral Care Market News

  • In May 2021, Albéa Group partnered with GlaxoSmithKline Consumer Healthcare (GSKCH) to launch fully recyclable toothpaste tubes using its proprietary Greenleaf 2 laminate tube technology across GSKCH's global oral health brands, including Sensodyne, Parodontax, and Aquafresh.

China Oral Care Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Product Type

      1. 5.1.1 Breath Fresheners

      2. 5.1.2 Dental Floss

      3. 5.1.3 Denture Care

      4. 5.1.4 Mouthwashes and Rinses

      5. 5.1.5 Toothbrushes and Replacements

      6. 5.1.6 Toothpaste

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience/Grocery Stores

      3. 5.2.3 Pharmacies And Drug Stores

      4. 5.2.4 Online Retail Stores

      5. 5.2.5 Other Distribution Channels


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Procter & Gamble

      2. 6.3.2 Colgate-Palmolive Company

      3. 6.3.3 GlaxoSmithKline PLC

      4. 6.3.4 Lion Corporation

      5. 6.3.5 Hawley & Hazel (BVI) Co. Ltd

      6. 6.3.6 Unilever PLC

      7. 6.3.7 Sunstar Suisse SA

      8. 6.3.8 Henkel AG & Co. KGaA

      9. 6.3.9 Church & Dwight Co. Inc.

      10. 6.3.10 Johnson & Johnson Inc.

    4. *List Not Exhaustive


  9. 9. ABOUT US

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China Oral Care Industry Segmentation

Oral care is the practice of keeping one's mouth clean and disease-free. China's oral care market is segmented by product type and distribution channel. The market has been segmented by product type into breath fresheners, dental floss, denture care, mouthwashes and rinses, toothbrushes and replacements, and toothpaste. The market has been segmented by distribution channel into supermarkets/hypermarkets, convenience/grocery stores, pharmacies and drug stores, online retail stores, and other distribution channels. For each segment, the market sizing and forecasts have been done based on the value (in USD million).

Product Type
Breath Fresheners
Dental Floss
Denture Care
Mouthwashes and Rinses
Toothbrushes and Replacements
Distribution Channel
Convenience/Grocery Stores
Pharmacies And Drug Stores
Online Retail Stores
Other Distribution Channels
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China Oral Care Market Research FAQs

The China Oral Care Market size is expected to reach USD 7.79 billion in 2024 and grow at a CAGR of 4.43% to reach USD 9.68 billion by 2029.

In 2024, the China Oral Care Market size is expected to reach USD 7.79 billion.

Colgate-Palmolive Company, Unilever PLC, Guangzhou weimeizi Industrial Co. Ltd , Oral Essentials inc. and SaarGummi Group are the major companies operating in the China Oral Care Market.

In 2023, the China Oral Care Market size was estimated at USD 7.46 billion. The report covers the China Oral Care Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the China Oral Care Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

China Oral Care Industry Report

Statistics for the 2024 China Oral Care market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. China Oral Care analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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China Oral Care Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)