China Oral Care Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

China oral care market is segmented by Product type into breath fresheners, dental floss, denture care, mouthwashes and rinses, toothbrushes and replacements, toothpaste & by Distribution channel into supermarkets/hypermarkets, convenience stores, pharmacies and drug stores, online retail stores, and other distribution channels

Market Snapshot

Study Period: 2016 - 2026
Base Year: 2021
CAGR: 9.8 %
Largest Segment: Toothpaste
Fastest Growing Segment: Online Retail Stores

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Market Overview

China oral care market is forecasted to reach USD 10.8 billion by 2025 growing at a CAGR of 9.8% during the forecast period (2020 - 2025).

  • Oral care in China is still in its development stage, with rising in consumer awareness about new and advanced products.  However, during the forecast period, the oral care market in China is expected to be opportunistic, as the increase in awareness and standards of their living is improving.
  • The continuously growing population, coupled with an increase in levels of household income, has boosted in the consumption power of the consumers. Thus, the demand for oral care products is steadily rising in China.


Scope of the Report

China oral care market offers a range of products including breath fresheners, dental floss, denture care, mouthwashes and rinses, toothbrushes and replacements, toothpaste through supermarkets/hypermarkets, convenience stores, pharmacies and drug stores, online retail stores, other distribution channels.

By Product Type
Breath Fresheners
Dental Floss
Denture Care
Mouthwashes and Rinses
Toothbrushes and Replacements
By Distribution Channel
Convenience Stores
Pharmacies And Drug Stores
Online Retail Stores
Other Distribution Channels

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Key Market Trends

Growing Demand for Organic Personal Care Products

China is the biggest consumer market for organic personal care products in the region and has been expanding rapidly over the past years. China is anticipated to remain a dynamic market for natural and organic personal care over the forecast period and is leading the market in the Asia-Pacific region. Consequently, consumers are showing a keen interest in product authenticity and safety. This has fueled the growth of organic products in the country. Natural personal care products are perceived to be safer than conventional personal care products and many international brands which impose strict quality control regulation have become increasingly popular in China.


Toothpaste Strongly Driving the Oral Care Market

Toothpaste segment holds a major market share in China which in turn contributes a prominent revenue share in the oral care market. The National Oral Health Epidemiological Investigation in China has been conducting surveys repeatedly, regarding the oral care of the population. It revealed that a major population of the country is suffering from oral problems. This has resulted in a shift in the choices of toothpaste among the consumers, as they have started moving from the economic options to high- and middle-tiered ones. 


Competitive Landscape

China oral care market is consolidated due to the strong presence of companies like Colgate-Palmolive, Hawley & Hazel and Procter & Gamble. The major players are investing to launch specific products for the rising demand for premium products. For instance, Oral-B, a subsidiary of Procter & Gamble sold the most expensive toothpaste product in China. The price of the product was CNY 159, which is eight to 10 times much costlier than its competitor brands.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Breath Fresheners

      2. 5.1.2 Dental Floss

      3. 5.1.3 Denture Care

      4. 5.1.4 Mouthwashes and Rinses

      5. 5.1.5 Toothbrushes and Replacements

      6. 5.1.6 Toothpaste

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Pharmacies And Drug Stores

      4. 5.2.4 Online Retail Stores

      5. 5.2.5 Other Distribution Channels


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Procter & Gamble

      2. 6.4.2 Colgate-Palmolive Company

      3. 6.4.3 GlaxoSmithKline plc

      4. 6.4.4 Lion Corporation

      5. 6.4.5 Hawley & Hazel (BVI) Co. Ltd.

      6. 6.4.6 Unilever

      7. 6.4.7 Sunstar Suisse S.A.

      8. 6.4.8 Henkel AG & Co. KGaA

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The China Oral Care Market market is studied from 2016 - 2026.

The China Oral Care Market is growing at a CAGR of 9.8% over the next 5 years.

The China Oral Care Market is valued at Toothpaste in 2026.

Procter & Gamble, Colgate-Palmolive Company, GlaxoSmithKline plc, Lion Corporation, Hawley & Hazel (BVI) Co. Ltd. are the major companies operating in China Oral Care Market.

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