China Agricultural Machinery Market - Share, Forecast And Trends (2017  - 2022)

China Agricultural Machinery Market - Share, Forecast And Trends (2017 - 2022)

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Out of the global demand for agricultural machinery, Asia Pacific alone provides half of the demand. Of this, China accounts for a significant proportion of demand. While a decade ago, Chinese agricultural units were largely small-holds, managed without mechanization due to low purchasing power, China has adopted a conscious course of incorporation of mechanization for its agriculture since 2004. The structure of the agricultural sector is now gradually evolving towards complete agricultural industrialization, with agri-mechanization penetration of 60% currently, and plans in place to increase this to a 100%.

Historically known as one of the fastest growing economies, and for its boot strap innovations, Chinese market for farm equipment and implements totals $X billion, and is projected to grow at CAGR 10.7% over 2015-2020.

Increasing export volume, strong domestic demand and government support, a demand for higher productivity in line with a consistently large population, a shrinking arable land base & labour pool, are some of the factors which have led to the growth of mechanization of agriculture, and hence growth in adoption of agricultural equipment and implements in China.

Most important constraints faced by this market in the Asia-Pacific include lack of awareness about new technologies, lack of skilled manpower, fluctuating prices of farm commodities, lack of governmental support, and lack of purchasing power due to a low average level of affluence.

Starting with common tools of farming like plough and sickle, the agricultural machinery industry has products to offer in every stage of a crop cycle. Here market segmentation is done on the basis of product and phase type, for example, tractors, plowing and cultivating machinery, planting and fertilizing, harvesting machinery etc. The combine machine of scarifying, fertilizing and seeding is popular in Asia-Pacific; the plough, mineral fertilizer applicator, combine harvester and grain thresher are also in great demand. Large ticket items like tractors and harvesters is dominated by foreign manufacturers. It is important to note that small and medium ticket items, particularly the small tractor segment accounts for a large portion of sales in this segment in the country.

Competitive Landscape

Domestic companies operating in China occupy the largest share in the market. YTO Group’s First Tractor Company Ltd. and Foton Lovol are the two largest domestic companies. Foreign companies including John Deere and Case New Holland also have a considerable grip in the country. The industry here is constantly working towards increasing productivity, resource efficiency and quality upgradation.

1. China Agricultural Machinery Market Introduction                                                      

                1.1 Market Definition                                    

                1.2 Key Findings of the Study                                     

2. China Agricultural Machinery Market Research Scope & Methodology                                                              

                2.1 Study Deliverables                                  

                2.2 Study Assumptions                                 

                2.3 Research Methodology                                         

                2.4 Research Phases                                      

3. China Agricultural Machinery Market Dynamics                                                            

                3.1 China Agricultural Machinery Market Drivers                                               

                                3.1.1 Importance of Mechanization for Productivity                        

                                3.1.2 Government Subsidies for Farm Mechanization                     

                                3.1.3 Region and Country Specific Product Developments                            

                3.2 China Agricultural Machinery Market Constraints                                      

                                3.2.1 Lack of Skilled Manpower                 

                                3.2.2 Low purchasing power and high cost of equipment                              

                3.3 China Agricultural Machinery Market Porter’s Five Forces Analysis                                    

                                3.3.1 Bargaining Powers of Buyers                           

                                3.3.2 Bargaining Powers of Suppliers                      

                                3.3.3 Threat of New Entrants                     

                                3.3.4 Threat from Substitute products                   

                                3.3.5 Competition Rivalry                             

4. China Agricultural Machinery Market Segmentation                                                   

                4.1. Tractors                                      

                                4.1.1 Less than 25 HP                     

                                4.1.2 25-50 HP                   

                                4.1.3 51-100HP                 

                                4.1.4 100- 175 HP                             

                                4.1.5 Greater than 175 HP                           

                4.2 Plowing and Cultivating Machinery                                  

                                4.2.1 Ploughs (Disc plough and M.B plough)                        

                                4.2.2 Harrows                   

                                4.2.3 Cultivators & Tillers                              

                                4.2.4 Others                      

                4.3 Planting Machinery                                 

                                4.3.1 Seed Drills               

                                4.3.2 Planters                    

                                4.3.3 Spreaders                

                                4.3.4 Others                      

                4.4 Harvesting Machinery                                            

                                4.4.1 Combine Harvesters                           

                                       <35 HP   

                                       35-70 HP               

                                       >70 HP   


                                4.4.2 Forage Harvesters               

                                4.4.3 Others (include Root Crop Harvesting Machinery and Fruit & Vegetable Harvesting Machinery)                               

                4.5 Haying and Forage Machinery                                            

                                4.5.1 Mowers                

                                4.5.2 Balers                        

                                4.5.3 Tedders and Rakes                              

                                4.5.4 Others                      

                4.6 Sprayers                                      

                                4.6.1 Manual                     

                                4.6.2 Battery Operated                 

                                4.6.3 Solar Sprayers                        

                                4.6.4 Fuel Operated                       

                4.7 Irrigation Machinery                                               

                                4.7.1 Sprinkler Irrigation                               

                                4.7.2 Drip Irrigation                         

                                4.7.3 Others                      

                4.8 Others                                          

5. China Agricultural Machinery Market Competitive Landscape                                                

                5.1 Most Adopted Strategies                                     

                5.2 Most Active Companies                                        

                5.3 Market Share Analysis                                           

6. China Agricultural Machinery Market Company Profiles                                                            

                6.1 Agrale                                           

                6.2 Massey Ferguson (AGCO)                                    

                6.3 Deere and Company                                              

                6.4 AGCO Corp.                                

                6.5 CNH Industrial N.V                                  

                6.6 Escorts Group                                            

                6.7 Kubota Tractor Corp                               

                6.8 Mahindra & Mahindra Ltd.                                   

                6.9 Yanmar Company Limited                                    

                6.10 Kubota Corporation                                              

                6.11 Netafim Limited                                     

*List is not exhaustive                                                  

7. China Agricultural Machinery Market Outlook                                                               

8. China Agricultural Machinery Market Appendix

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